Chapter 706: Everyone takes a step back, the sea and the sky are brighter
Because everything you do is the result of the operation of my agency, then, from my point of view, you are eating meat and drinking soup with me.
It's already kind of me to take the big head and leave some soup for you. Do you still want to reverse the host and guest?
The personal studio is different. This is equivalent to the meat rotting in the pot, and the money is flowing between our family.
For artists, it is natural to protect the fruits of their labor to the greatest extent.
Maybe Sisi must run away because of this consideration.
But even so, she doesn't need to be so picky. Can choosing Wu Di's company really find good projects for her and maintain her high commercial value?
Fortunately, for Wu Di, this is great news. After all, you see, the company has not even been established yet, and there is already a big-name star under it.
At this stage, Sisi's joining will definitely add luster to the company. With her as a living brand, many manufacturers in the industry, including advertising companies, will set their sights here.
Then, maybe Wu Di can drink a few mouthfuls of soup and get a few endorsements.
That's all right!
Come all!
Welcome all comers!
The next morning, as Wu Di was about to get on the tricycle and head to the shooting location, he suddenly received a call from Da Fei Ge.
In the company of all the noise, Big Fei's clear voice seemed even louder.
"Xiao Wu, how are you? The filming is almost over. I have new business waiting for you!"
"new business?"
"What is it?"
As soon as he heard about the new business, Wu Di's interest increased. You know, after filming this movie, Wu Di had already decided to take a month's rest.
A month, at least.
If you're lucky, give him a two-month break.
Following Lao Zhang for the past two months, he was really irritable in this place surrounded by loess. Wu Di desperately wanted to return to a big city, have leisure and entertainment, and enjoy a modern and beautiful life.
Wu Di is quite familiar with Da Fei.
The new business he can contact will probably not be new film and television drama contracts, so what else will it be?
Naturally, it's advertising, magazine shooting, etc., these are relatively small businesses, okay, this is what Wu Di needs.
This kind of work generally doesn't take too long, and the labor intensity is not high. You can make money easily, and you can rest after completing one job.
It is simply the highest pursuit of mankind.
If you want to make money, make money.
If you want to rest, rest.
"Xiao Wu, this is an advertisement, a new endorsement. This time, the manufacturer is very optimistic about you and can sign a one-year long-term contract."
"oh?"
"How's the grade?"
Although he knew that Da Fei would probably not find him any low-grade or low-level advertising endorsement, Wu Di still had to ask before he felt relieved.
“Of course the best in the industry!”
"That's it, that's great!"
"Why don't you hurry up? I will be able to go back in about ten days, and then I can arrange the shooting."
One after another, it is best to gather them all together. After finishing these things, you can have a good rest.
Take Xiao Fengfeng with you on a trip to an exotic country.
ah.
Beautiful.
what happened?
Why no answer?
This is not Da Fei's style.
"Although this advertisement is quite good, I still need to ask for your opinion on whether to shoot it or not."
“What kind of product endorsement is this?”
Wu Di already had an ominous premonition, but he still held on to a glimmer of hope. What if? Even if it was bad, could it still be better than a fish tank?
Wu Di has even filmed a fish tank commercial, so what else is there to be afraid of?
Yuan Dafei hesitated and couldn't explain the reason for a long time. Wu Di became anxious and threatened him that if he didn't tell him, he would let him shoot the commercial by himself. Dafei couldn't bear it, so he said: "It's a sanitary napkin."
advertisment."
"What? What advertisement?" Wu Di's tongue was tied, where is the brick?
I'm going to smash this trash to death!
Does Yuan Dafei still know the meaning of what he says and does? Doesn't he know that Wu Di would not be willing to take on such an advertisement?
Ha ha.
What else is top in the industry?
Could it be Hushu Bao?
"So I said I want to ask you before I make a decision. Look at how happily you agreed just now. It's no longer possible."
"Brother Da Fei, Brother Da Fei, what are your intentions? I am such a man, and you ask me to shoot a sanitary napkin commercial, are you worthy of me?"
"Do you think there is any similarity between me and the core of a product like sanitary napkin?"
Wu Di was so angry that he didn't even know what to say. Yuan Dafei was so shameless that he didn't want to admit his mistake and reflect on it. Instead, he blamed Wu Di.
Yuan Dafei was very wronged and said angrily: "Xiao Wu, I don't think you are so conservative or such a stubborn person. Don't you know that this type of advertising form is very popular and very fashionable now?"
"I also want to find a breakthrough and a contrast for you before I consider taking on this commercial for you. If you think the time is not right yet, then forget it."
"Anyway, you now have a lot of advertising endorsements, and the quality is also good."
Speaking of advertising forms, Wu Di remembered that Yuan Dafei was right. This is the most popular endorsement model at present.
What mode?
That is a cross-dressing endorsement. Take WSJ for example. This is obviously a relatively private female product and is exclusively for use by women.
This thing has had nothing to do with men since the day it was born. Even if you want to have a relationship with it, you don't have this function.
Well, as a product exclusively for women, WSJ has been endorsed by female celebrities for a long time.
The status is roughly equivalent to that of a razor.
how?
Your woman still wants to grow a beard?
If you have a beard, you might consider rewarding you with a razor endorsement.
In a sense, the artifact WSJ cannot be compared with a razor. You see, firstly, there are only a few brands of razors. Fewer brands require fewer spokespersons. Therefore, for male celebrities
, the competition becomes more intense and there are fewer job opportunities.
But WSJ is different.
WSJ has countless brands, high-end, mid-range, different types, long and short, right.
For female celebrities, this is simply a treasure mine. There is a lot of room for exploration and there are many job opportunities.
Similarly, for modern women, WSJ is almost indispensable, and there is no substitute for such a daily necessities.
But the razor is different. Generally, the ones most endorsed by male celebrities are relatively high-end electric razors.
However, sometimes men are not so particular. Manual and ordinary razor blades are also good.
Moreover, this simple razor still has many followers. They believe that this shaving method is more comfortable.
Therefore, when it comes to endorsements of special products for women, female celebrities have a wider range of choices. In order to allow the majority of target female users to choose their products, WSJ manufacturers will generally keep up with the trends of the times.
The spokespersons they look for are often the most popular in this era and have high public recognition.
Of course, in addition to this, WSJ advertising is very popular and can always introduce new products. However, men's consumer products such as razors are often unable to hire more spokespersons. There is a more profound reason.
That is, for men, razors are really not a particularly high-consumption consumer product, but the usage of WSJ.
That's what I see every month.
Therefore, for this kind of high-consumption daily necessities, under the premise that the production volume and consumption volume are equally huge, of course advertising must be carried out.
However, the time has come to around 2010, and this trend can even be delayed for a few years.
There has emerged a field that likes to use male celebrities to challenge the traditional endorsement of only female celebrities. Among them, the cosmetics field is the first to bear the brunt.
Many male celebrities with masculine images wear exquisite makeup and hold up lipstick or eye shadow to recommend these cosmetics to their female compatriots.
Why did such advertising creativity come about?
Isn't this completely the opposite?
In fact, for example, in advertisements such as cosmetics, male celebrities have participated in endorsements in the past, but that was in the field of male cosmetics.
Although compared with the dazzling array of women's cosmetics brands, there are very few brands with men's cosmetics product lines, but there are still some.
Then, in order to boost sales or leave a deeper impression among the public, these manufacturers would also use male celebrities to endorse them. Of course, at that time, the number was very small, and those who could get such endorsements
There are even fewer male celebrities.
However, since the male-female model was launched, such advertisements were all over the streets.
Why use male celebrities to endorse women’s cosmetics?
Do they use these cosmetics?
Or have the formulas of these cosmetics exclusively for women changed so that men can use them too?
no no!
Nothing has changed.
Men are still not allowed to use these cosmetics, and the ingredients of these cosmetics will not change just because of one or two spokespersons.
Then why do they do this?
It’s embarrassing to say that it’s not all about making money.
Almost 90% of the cosmetics field is occupied by women's cosmetics, and their users are naturally women.
In the new century, the traditional endorsement route seems to be a bit weak and unable to bring greater benefits to cosmetics brands.
Many sensitive advertisers have discovered that female consumers seem to be more willing to see handsome male celebrities active in various media than those with gorgeous female celebrities.
When girls chase male celebrities, they spend a lot of money and spend a lot of money!
Since our cosmetics products are targeted at young women, young women are more willing to spend money on male celebrities.
So, why don’t we simply convert this willingness into consumption power?
Why do we still spend a lot of money to hire those female celebrities? They are difficult to maintain and cannot bring us sales.
It's better to go directly to a male celebrity to find the right solution.
This is the field of cosmetics. Although it is a bit strange, although it is too utilitarian and the purpose is too obvious, at least it is not confusing.
What the hell is a male celebrity endorsing WSJ?
I don’t know which ghost came up with this idea. What’s even more frightening is that this idea has already been launched, and it has quickly become a whirlwind among major WSJ brands.
Suddenly, major mainstream WSJ brands rushed to invite young, handsome, and energetic popular male stars to endorse... WSJ.
It's not that this won't work.
In fact, since these advertisements can appear on the TV screen, it proves that they are neither illegal nor illegal.
But, that feeling is always weird.
As for cosmetics, if the remuneration is generous and the brand is pretty good, Wu Di gritted his teeth and might be able to accept it.
However, this WSJ really...can't stand it.
Haha, forget it, some people can earn this money, and some can't. You still have to have some principles in life.
That’s it!
I can only forget about this huge sum of money and just follow Lao Zhang in a down-to-earth manner!
As usual, Wu Di finished his makeup before heading to the shooting location, which is a small village located on a high slope in the loess.
Located at the bottom of the earth slope, it looks inconspicuous at all. If you didn't know better, you would have thought it was some small, deserted village that had been abandoned long ago.
In fact, this village has a history of more than five hundred years. The owners of Shan'ao Village took refuge here during the chaos of the late Song Dynasty.
What Lao Zhang is interested in is the house located between the mountains. The house where the patriarch of the village used to live is also the most splendid and luxurious mansion in the village.
Because the space here is limited, there are still some residents here and there, and the houses are very close to each other. On the basis of not destroying the original local ecology, Lao Zhang can only adapt to local conditions.
This chapter is not over yet, please click on the next page to continue reading! Let the actors live in a hotel in the city. Every day, let them pack up, put on makeup, dress up, and then take various means of transportation to the set for actual filming.
Although this is very troublesome and a waste of time, Lao Zhang has nothing to do now. Originally, he thought that the local department should be very respectful to a great director like him, and he didn't know how much respect he had.
Not to mention the crew, the entire filming of the movie should have the full support of the local department.
In fact, this is the kind of feedback Lao Zhang received during the initial negotiations and preliminary inspections.
Mr. Zhang, just take pictures as much as you like!
We will support whatever you need, we need publicity, we need to open the tourism market!
We need you!
At that time, everyone was sincere, but what was the result?
The result was that when Lao Zhang relaxed his stance, he realized that he was wrong, very wrong.
Whenever you go to the top of a mountain, you have to sing folk songs. This is the eternal truth in the universe. No matter how famous you are, Lao Zhang, what kind of international director are you? You have come to our territory and occupied our venue to make a movie.
, you can only listen to our arrangements.
Of course, the local department wants to promote local customs and customs through Lao Zhang's movie, and the intention of the tourism project is also true. However, where is the precedent set by Hai Ge, as well as environmental protection and the protection of ancient buildings?
Under heavy pressure, it was impossible for them to follow Lao Zhang in everything.
However, the filming of the movie has already started. As the saying goes, there is no turning back. For Lao Zhang, it is impossible for him to change the shooting location and prepare again.