It is no wonder that more and more young stars are vying to get into the film market, because only the film market is the most real channel to get closer to the audience.
You can see real people walking into the cinema and sitting down quietly to enjoy a work. No matter how good the quality is, at least you can actually brush your face in front of the audience.
Increasing awareness is the key point. Always let people know you as a person and match your face with your name.
Sisi and Cifang's generation may not be much older than those who came after them, and some may even be the same age, but they can be said to be a very lucky group of people.
They caught up with a good time. It was an era when the Internet was rising in fame and traditional television media was still booming.
In this era, this group of young actors, on the one hand, occupy the convenient publicity channel of the Internet, seize the market of young people, develop the fan economy, and also increase the so-called commercial value.
It can be said that before Sisi and his generation of stars, domestic entertainment stars had no commercial value.
Of course, there were also popular celebrities at that time, who were reluctant to accept advertising endorsements, and all kinds of film and television drama resources were at their fingertips, so there was no need to worry at all.
However, at that time, there was no accurate measure of the personal value of celebrities.
Once you become famous, you become famous. Shooting advertisements and magazines, accepting various interviews, and participating in various award ceremonies are all routine operations.
However, other than that, no one would measure the personal value of these big stars by promoting business.
For example, in the years when Princess Princess became popular, she shot so many advertisements and her products were sold very hotly. However, do you take it for granted that Princess Princess drove the sales of these products?
Will her fans respond immediately and help her increase sales?
They wouldn't, so although the celebrities of that era were much more household names than Sisi's generation.
However, they cannot talk about personal commercial value.
What kind of core does the so-called commercial value, especially the measurement method recognized in this circle, contain?
In fact, it's not that fantasy or profound at all, it's just about how much product sales a star can drive.
Take Sisi, for example. Many of the products she endorses include both international and popular brands. For example, those international brands invite young talents like Sisi to endorse them. The goal is of course to drive sales among the younger generation, especially
Inspire those loyal fans of Sisi to consume.
So, you can see that currently, although Sisi has received endorsements from some big international brands, those traditional lady brands will not favor her.
the reason is simple.
The target groups and audiences are different.
Sisi's fans are generally either the same age as her, or they are teenage students. These people's economic level has not yet reached a comfortable level. One of them cannot afford to buy those luxury brands that often cost more than hundreds of thousands.
Even if they can buy it, the number of people is too small and it simply cannot meet the requirements of luxury brands.
Furthermore, the mentality of these young people is not mature enough to buy top ladies brands. Can you imagine a college student carrying Hermès?
Although it's not impossible, it's definitely awkward.
So you can see that in this era, so-called commercial value has increasingly become an important measure of a star's popularity.
The so-called commercial value naturally has to be reflected in the business. The quality of the endorsements that I can come into contact with, I Sisi can endorse, are either big national brands, or exquisite luxury goods, high-end cosmetics, and you are either kitchen knives or insoles.
, they are all things that cannot be put on the table, how can they compare with me?
This is business value!
High-end, high-end, high-end!
However, the core of commercial value is not only about style, but also about sales volume, so the fan economy came into being.
And it is developing prosperously.
At the beginning, fans may not know or support the so-called support of brothers and sisters, who have to pay for the products they endorse.
This kind of thinking can become popular among fan groups, and it is indispensable for major fans and studio professional fans to take the lead.
Fans are also creatures who join groups to keep themselves warm. Sometimes, chasing stars means pursuing a sense of existence and a sense of collective honor.
This may be an exaggeration, but in essence, it is true.
The mentality of fans is roughly like this: Since I have joined this fan group and like this star, then I have to prove that my brothers and sisters are absolutely excellent. As long as they are excellent, it can directly prove my high-end taste.
So, where can I show that the brother or sister I like is good enough?
In addition to spreading various short articles about brothers and sisters to flatter them, of course, the most important point is the work performance of brothers and sisters.
Needless to say, film and television drama resources are the main business of the brothers and sisters, and they must not be relaxed.
When I get good resources, star in a work by a famous director, I have to brag about it, and the ratings are above 50 and 60, so I have to shout out at the top of my lungs, for fear that others won't know that these excellent ratings are brought about by my brothers and sisters.
In the beginning, these main business jobs may have been the focus of competition and quarrels among fans, but unknowingly, the focus of competition began to shift.
It began to develop in the direction of competitive advertising and endorsements.
From the number of endorsements to the quality of endorsements, how many first-line big names there are, whether they are full-line spokespersons or branch-line promotion ambassadors, and so on.
Fans are a group of people who are obsessed with it and wear filters. In order to prove that their brothers and sisters are excellent, and at the same time to prove that they are discerning, it is easy for them to blindly follow the trend.
As long as there are a few big fans taking the lead, they can easily be led away.
In the beginning, they were just comparing each other and staying in the stage of war of words. However, when the time is right, the fans will take action and guide the young fans to enthusiastically help the big stars to increase their sales.
This chapter is not over yet, please click on the next page to continue reading the exciting content! From the cheap products they endorse, such as milk and drinks, to expensive products, clothes and bags, everything is included.
In short, they use all kinds of tactics flexibly, from pulling over others to selling them out, or arrogantly demanding more than a certain family, etc. It's simply impossible to enumerate.
All in all, in the eyes of fans and fans, these sales can reflect the commercial value of the brothers and sisters.
The higher their commercial value, the easier it is for them to get better endorsements, be valued by manufacturers, and make more money.
Moreover, as the commercial value increases, those big directors and big investors will also turn their attention to the brothers and sisters.
Maybe you can compete for better roles and get better scripts!
In the so-called commercial value system, the more loyal the fans, the higher the sales volume created for the brothers and sisters, and the higher the commercial value of the brothers and sisters. The higher the commercial value, the higher the status in the industry, and the opportunities.
Participate in the production of better film and television dramas.
So, we are the only brothers and sisters!
We must move forward courageously!
We must spend all our money and our little money to support them!
This is a perfect logical closed loop, which can especially channel the passion of young people who are in adolescence and have nowhere to vent their strong hormones into fighting for their brothers and sisters.
There is no doubt that celebrities of Sisi's generation have reaped the huge dividends of this fan economy.
Fans are very busy for their brothers and sisters, especially those who are very active in the fan group and can even become the group leader or administrator. In order to maintain their status, they are even more active.
There are so many things to do every day!
It can be said that those who can hold a management position in such a large group for a long time are either college students who usually have free time from schoolwork and can surf the Internet intensively.
Either he is a professional fan, not directly pretending to be a studio employee, or he is a freelance worker who feeds off the fan economy.
Every day, when you open a large fan group page of a popular star, you can see that the first step is to sign in.
Although this kind of thing is useless, it can increase the popularity of my brothers and sisters, which proves that there are many people in our group.
The next step is to spread out the tasks. My brother and sister's new movie and TV series are about to be released. This always needs to be promoted.
For fans, this is an unshirkable obligation.
Generally speaking, this kind of task is the most popular among fans. The reason is very simple, and it doesn't cost money. You just need to send data.
Who doesn't love this?
Generally speaking, such business is usually left to the bottom fans in the group, that is, those middle school students.
Some of them praised sincerely in the comment area, while others received short bragging essays written by fans, held several mobile phones in their hands, and forwarded them as hard as they could.
Apart from these tasks, the remaining work is even more difficult.
As a senior fan, of course I know the importance of attacking your opponent.
Fan Tou's appeal among the fan base is very strong, and he can hit wherever he wants. As long as he sets a target, the fans will follow him and pounce on him to bite him.
Regardless of whether there is a reason or not, as long as you identify your opponent or your competitor, you can fight or copy.
These tasks require many people to complete. Therefore, how to effectively organize limited fans to complete unlimited tasks is also one of the tasks of fans.
After doing these things that cost nothing, the next thing to consider is the things that cost money.
At this stage of the work, the number of actively participating fans will be reduced a lot, and many fans have long been accustomed to such things.
People are all the same. When they are waving flags and shouting, the number of people is the largest. When it comes time to spend money, they often have to think twice before doing it.
It’s easier to raise money with a little money.
For example, buy a few magazines or buy a carton of milk to increase sales.
But it is not that easy to encourage many things that require a lot of money. The time has come to test the strength of all the big fans.
Take buying a movie ticket, for example. In the 2010s, it seemed that the cost of buying a movie ticket was not much more than a carton of milk.
Does this still require any thought?
Of course.
Do you think the movie tickets here only refer to one ticket per person?
Of course it’s impossible!
Because the ticket purchase method of making reservations and selecting seats gives fans a lot of room for manipulation. When we open the ticket purchase website, we can see the seating chart of the corresponding show in a cinema, and with a few clicks, we can buy movie tickets in bulk.
The ticket purchase website doesn't care if you buy ten tickets by yourself, whether you actually want to go see it in the end, they just sell the tickets.
Since fans call on fans to buy movie tickets, of course the more the merrier. Therefore, in order to support their brother and buy movie tickets that are never used, fans often contribute hundreds, thousands, or even tens of thousands.
Yuan does not vary.
You have to know that this kind of purchase is like throwing money into the water without even making a sound.
It is a pure waste. In this kind of thing that is purely consuming money and cannot be exchanged for any use value, the role of fans cannot be ignored. If there is not such repeated deception, flexible use of various means, intimidation and inducement, fans will
How could we obediently take out the money?
Apart from these, it is the pearl at the top of the pyramid of the fan economy.
That is to trick fans into buying luxury goods!
In order to gain face, celebrities often compete for endorsements of international luxury goods. If a person does not have five or six items hanging on his body, it seems that he cannot go out to meet people.
And fans will also feel that if my brothers and sisters don’t have a few big-name endorsements, they can’t be considered popular stars.
Those of us who are fans also have no face in the fandom.
Therefore, in order to compete for these big-name endorsements, both the celebrity's team and the fan base will try their best to get in touch with these so-called high-end endorsements.
Regardless of whether it is a main line or a branch line, you always have to fight for a few.
In order to compete for these endorsements, fans often have to save money and even tighten their belts to help their brothers and sisters increase sales.
At least we need to promote relevant brands, so that brands can think that inviting my brothers and sisters is worth the money.
What about the brand?
Naturally, we are happy to see the results of this kind of chaos, so we will not control it. Anyway, the goods sold are sales and performance.
Who cares how you buy it?
Therefore, for the sake of sales, so-called luxury brands are increasingly leaning towards their fans. In many cases, selecting spokespersons no longer requires various inspections as in the past, and only if they match the image and temperament of the product can they be endorsed.
It is even rare for a spokesperson to sign for ten years.
Why is this happening?
Of course, the fan economy is still at work.
It's very simple. In order to compete for the purchasing power of fans, many manufacturers have now learned this. It is obviously the same brand, but they have to develop multiple branches and name them a certain series.
Then, you celebrities and fans are all competing for this, and our brand is also very generous.
As long as the relationship is maintained well, I can split these branch brands one after another and hire different spokespersons.