Chapter 759: Dont wake up early without any benefit
Obviously, these people have never considered it.
What a tragedy!
If Wu Di is still an actor, he might as well run his own company, which may be more thoughtful than what they can do.
Boss Wu was very desperate, but fortunately he still agreed to take part in this commercial.
"Xiao Wu, do you really not care about the reward?"
"If you are serious about accepting a solo commercial, you will at least earn this amount more." Yuan Dafei held out five fingers.
In this case, he only dared to bring it up when Sisi was not around. Wu Di curled his lips and said: "How can I not care? Even if I don't care about myself, I still have to think about the people in the company. I don't just support you two now."
Now that we are married, we still have dozens of people to support, so if we can earn more, we should try to earn as much as possible."
"Then you still..."
"Of course it is to give Sisi face. She can choose a small company like ours to settle down. For us, the hidden dividends far exceed this amount of money."
"Rather than saying that I am lowering my income level because of her, it is better to say that I am also using resources with her."
"Think about it, just like this drink advertisement, the manufacturer didn't consider me at first. It wasn't because of the long-term cooperative relationship with Sisi and the good maintenance that it thought it would be okay to hire me.
It’s a new idea.”
"As for me, just treat it as a friendly appearance and don't pay. At least, Sisi can get full compensation this time, right?"
"Just think that Sisi and I are both half-priced. Wouldn't it be balanced?"
"If you say so, it makes sense."
"That's true. Since the news of Sisi signing a contract with the company came out, Xiao Wu, your business volume has also increased a lot."
"Not only advertising endorsements, but also business such as magazine cover shoots, all of which are double covers. Moreover, those first-line women's magazines and international magazines that we have not won in the past have also begun to contact me and want to
I invite you to shoot the cover!"
"How about it?"
"Boss Wu, are you interested?"
Because they started their business together, although Wu Di is now the big boss and has a successful acting career, Yuan Dafei, who is several years older than him, can still call him Xiao Wu like a junior.
Others don't have such privileges.
"Yes, I have!"
"Of course!"
"Photographing magazines is not tiring, and the content is simple. You can arrange it. Although the magazine industry is already a sunset industry, it is still very influential among young women, especially urban white-collar workers."
"In this aspect, it is more reliable than men's magazines."
"I didn't expect that you quite understand."
These were the words that Yuan Dafei originally planned to use to persuade Wu Di, but unexpectedly, Wu Di took the lead.
He also learned to fight for himself.
How did he know that Wu Di had traveled from a later life? Boss Wu knew many of the entertainment industry's rules and market trends very well.
In fact, this is not difficult to understand. It is still a difference caused by personality.
After all, women are more long-term in love. For example, in later generations, the era when Wu Di traveled through time, the Internet has fully occupied people's vision.
Print media is basically in a stage of total decline. Major local newspapers have transformed themselves into self-media, using the name of previous print media to do various publicity.
The original interview team has also been greatly reduced, and almost all staff have been converted to online work.
Logically speaking, no one even reads cheap newspapers. So, how can so-called fashion magazines that cost dozens of dollars easily be sold?
I want to see the beautiful photos of my brothers and sisters, and I want to know about fashion information. Isn’t it enough that the overwhelming news on the Internet is not enough?
Still need to buy expensive magazines?
Eh!
This is because you don’t understand!
Those women's magazines, especially the front-line and high-end ones, are still very popular in 2020, let alone 2010.
Although they cannot be compared with the time when real print media dominated the world, their life is still much better than the dying newspapers.
The reason is that the main consumer group of women's magazines is women.
Generally speaking, women are always more sentimental and nostalgic about the things they have always paid attention to, which gives many women's magazines a leeway in marketing.
They can blow it and package it.
What's high-end, what's luxurious.
Many times, in the pre-internet era, people have already laid out the layout. Don’t ask, ask for high-end, taste, and I will set the standards.
Just like those fashionable outfits.
Obviously there are many recommendations on the Internet, but major first-line women's magazines will still conscientiously create relevant pages.
Moreover, by making their recommendations a standard that young people seek after, as long as they remain the vane of the trend, their identity will not fall even if the main channel of communication changes.
In addition, connections are also a factor that must be considered.
Many traditional women's magazines have good relationships with major luxury brands, but guess what with those so-called international brands?
In essence, they are the same as these women's magazines. To a large extent, they are all marketed.
Moreover, the marketing routine is exactly the same.
Do you think that the designs of international big brands are all top-notch and beautiful to enjoy?
How strange!
Aren’t there countless fancy costumes emerging every year?
Even though it is ugly, it is packaged in a luxurious style.
In fact, it doesn't matter whether you are beautiful or ugly. What matters is whether those believers are willing to follow you.
As long as the believers are still there, as long as their faith remains firm, then even if they are given a piece of shit, they will say it tastes good.
The words are rough and the reasoning is not rough.
In order to make money, no matter how you market, you don’t have to worry about it.
Moreover, front-line women's magazines have been very successful for many years. They have deeply embedded their fashion tastes into the daily lives of first-line urban white-collar workers.
And these people are often the main consumer groups of these magazines.
As long as it captures their hearts, the magazine can last for several years.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Of course, today, as the Internet is becoming more and more popular and becoming more and more powerful, several major magazines actually have no idea how long they can last.
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Are we selling magazines?
Or are you selling a feeling?
Or even, are we simply selling a glamorous name?
Celebrities, luxury brands, and fashion magazines are actually a mutually supportive relationship.
Celebrities need luxury endorsements to gain face and compete for resources, and the weapon in the hands of these luxury brands is the right to define fashion.
And they want to gradually spread this definition right through different channels, so so-called fashion magazines with good cooperative relationships in the past have become the first choice.
Just like LV bags that are completely hand-sewn are the rarest and most precious, and have the highest prices, sometimes the rarest things are worth the most.
Nowadays, everyone knows that there is no charge for obtaining information from the Internet. On the contrary, this massive amount of information has become cheap and cannot reflect personal taste.
And those fashion magazines, because not many people read them, seem to have become a culture among a small group of people.
Once these niche groups are in the upper echelons of society, as long as they agree with the propaganda of these fashion magazines, they can achieve the effect of leading the majority with the minority.
In this way, these big luxury brands will only provide some exclusive covers and some high-end fashion to these fashion magazines.
Let them find suitable stars to make blockbusters.
Isn’t this cooperative relationship working?
Therefore, you can see that major women's magazines are also quite active in the entertainment industry. Their presence is not only in the newspaper and magazine industry, but also has their mark everywhere in the entertainment industry.
They actively use their network resources to organize events, sponsor various fashion events, and build connections.
The purpose is to create your own brand value.
Let the public recognize them.
This point is very important.
Generally speaking, there are some differences between men's magazines and women's magazines.
It is very easy for female stars to appear in men's magazines. The audience of men's magazines is relatively narrow. Think about it, how many men like to read fashion magazines?
If it is a military-type magazine such as aviation knowledge, ship knowledge, etc., they may still be a little interested.
fashion magazine?
Give me a break.
Putting aside the issue of spending money, if you have time to read magazines, you might as well play a game!
Where can I find the leisurely time to read magazines?
If there is a beautiful woman, I can still consider it.
Therefore, men's magazines are very willing to attract female stars to shoot covers, whether they are innocent or flirtatious, and they have various styles.
The specific style to adopt depends on the nature of the magazine the celebrities appear in.
As far as domestic entertainment is concerned, there are also men's magazines that are specifically focused on attracting male attention, and some female celebrities who are planning to transform are also very happy to cater to this type of magazine.
Take some cool photos.
One is to create some topics for yourself and find some gimmicks. The other is internal entertainment magazines. Even though they are said to be large in scale, they are not actually that big.
You will find that they were filming here and there, shouting various slogans loudly, but in the end when you watch the film, you will find that there is nothing.
Nothing can be seen.
Since it won't really be exposed, what's the harm in taking a picture?
It won’t have a big impact on your reputation, so why not?
However, compared to men's magazines where anyone who wants to be included is welcomed with both hands, competition in women's magazines is much more intense.
One is that the style of women's magazines is much higher than that of men's magazines. Moreover, many women's magazines originally had Chinese versions imported from abroad.
Female celebrities are also proud to appear in such international magazines, right? They haven't received international endorsements yet, but they can warm up by appearing in international magazines first.
They are all opportunities.
What if I was put on the line just because I was injured too much?
Therefore, the cover position of the first-line women's magazine is very difficult to grab, and the competition is very fierce. Because the competition is fierce, everyone is fighting for the top, and many rules in the industry have been formed for this.
In comparison, of course it is much more difficult to get on the cover than to get on the inside pages. After all, when many readers buy a magazine, the first thing they see is the cover.
The person who can leave a deep impression on them is also the star on the cover.
Being on the cover is not the end, it’s not that simple!
You have to know that by around 2010, various game rules for internal entertainment had evolved and become more complete.
Various game modes are also emerging in endlessly, which can fully satisfy the competitive psychological characteristics of celebrities and fans.
For example, it is obviously the same magazine with the same cover, but the value of the cover is different.
The so-called golden nine and silver ten are not only the golden period for selling houses, but also for magazine covers.
Every year, the magazine invites different celebrities to shoot covers, and there are at least dozens in number.
Part of it is due to being on the cover. Magazines don’t value them in the first place. Most of them being on the cover are the result of the studio’s own operations.
Well, such celebrities will usually be kicked out of the magazine into the supplement pages.
If it is a cover, it is indeed a cover, but to the magazine, it is not important.
In the eyes of fans who care most about the status of these covers, as long as they see them on the supplement, they will know that this is just a face given by the magazine, and it does not mean that their brothers and sisters are very popular.
The main pages that celebrities compete for are the covers of official publications. Of course, there are differences here.
Generally speaking, the covers of September and October are more valuable, and the celebrities who can be invited are enough to prove that they are the most popular that year or in the past few years.
Others include annual magazines, anniversary magazines, etc., which have higher-standard pages and are also the focus of competition among celebrities.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! In this way, you can see that a small magazine has been created by someone with intentions into something that has its own chain of contempt within it.
How can we not say that this is all due to marketing?
How can we not say that magazine people have racked their brains for their own survival?
This is ability!
You can’t accept it!
Compared with the warm welcome of male celebrities by men's magazines, the acceptance of male celebrities by women's magazines is only meager. Throughout the year, there are no more than three male celebrities who can appear on the cover of first-line women's magazines.
This is the result of counting all the first-line women's magazines.
Moreover, resources like this that appear on the covers of women's magazines are highly concentrated in the hands of a few people.
On weekdays, even if you don't look at it, first-line women's magazines will also give opportunities to popular male stars, but those opportunities are always concentrated in the hands of a few people.
They will often finish posting this and that, and you will find that these people are coming back and forth, and other people, even if they are also red stars, cannot get a single magazine.
However, to be honest, male celebrities are still eager to appear in first-line women's magazines.
Why?
Who is the audience of first-line women’s magazines?
Mostly urban white-collar workers!
Who are the people who love chasing male celebrities?
It is those urban female white-collar workers who are the most enthusiastic and at the same time the most financially powerful.
Therefore, if you can enter their field of vision more, your popularity and appeal will be further improved.
Such good things are naturally flocked to, and no one will refuse.
Originally, although Wu Di was indeed popular enough, he still did not have that kind of dominance. There were still a few male stars who competed with Wu Di in the same style.
Therefore, the value of integrating with Sisi can be fully reflected.