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Chapter 768: The Function of Fans

There is nothing wrong with this idea. You know, Brother Hai loves and is obsessed with making blockbusters.

Although he likes to shoot emotional stories the most, he doesn't like small love stories and doesn't like them at all.

If you want to shoot, just shoot a big scene!

Extremely grand!

Very impressive!

Apart from that, it is completely unsightly. What rank is Brother Hai now? How can he still shoot subjects that are not on the table?

Otherwise, will you fall into the trap of historical movies?

Isn’t it because historical films usually have large scenes that can satisfy the exaggerated personality of middle-aged and elderly male directors?

In fact, this is human nature, and we should all understand it.

Man, this is how old you are.

This change in temperament is sometimes more obvious in men.

When I was young, I was high-spirited and full of energy, and my whole person was in that state, always moving upward.

At that time, I had a lot of emotional experience, so I liked to incorporate emotions into my works. They talked about feelings and emotions.

The touch of the film is very delicate.

However, as we grow older, people change.

When it comes to feelings, I can no longer talk about it, and I no longer have that feeling. So, the same goes for career, success and fame are all it takes.

I have obtained all the honors I wanted. There are no more peaks to climb, and there is no motivation in life.

It is impossible for a person to be at the top all his life, either he is constantly climbing towards the highest peak, or he is standing on the top looking down in all directions.

Of course, this peak period is definitely relatively short-lived. Once they reach the top, for many film directors, after reaching the peak, what they may have to consider throughout their lives is how to keep themselves at the top for a longer time.

Some.

If you really can't stand anymore and are going downhill, then how can you make this downhill walk slower?

The rate of fall is slower.

that is it.

Of course, the most important and deepest reason for these changes in the selection of materials and shooting methods is that I am getting older.

People will naturally turn to be conservative and embrace tradition.

Therefore, those long-standing allusions and celebrity biographies that are inexhaustible in the long history have become treasures that great directors can try their best to explore.

You have to know that the depth of this treasure is really too deep.

Not to mention a few big directors, even if all the film directors since the birth of the movie were put together, each person had a shovel and dug hard, they would not be able to dig it out completely.

Just have this kind of pride!

When people reach a certain age, what they do more may not be looking forward to the future, but looking back on the past.

When a famous director looks back on the path he has taken, he will find that the feelings that have been rooted in his heart for a long time may still be very traditional and have a unique spiritual core.

So, they picked up those old stories and tried to compose them into new tunes. Of course, not everyone can put new wine in old bottles.

In fact, this is a very challenging job, so much so that although the trend of shooting historical movies has been very strong in recent years, major directors are eager to try it and flock to it.

This includes Brother Hai and, of course, director Gu Mei, who was frustrated just a while ago.

In fact, everyone's original intentions for making historical-themed movies are very similar, and they all want to fully absorb nutrients from ancient stories.

Gu Mei has her own reasons for doing this. After all, she is a director who is good at shooting TV series with historical themes. Although there is a big difference between shooting TV series and movies, when she returns to the film industry after many years, she will definitely

I will choose a subject that I am familiar with to start with.

What is puzzling is Brother Hai.

You have to know that Brother Hai has not made many movies with ancient themes before, and he has never had successful experience in making this type of movies. In fact, no one has ever thought that he is good at making this type of movies.

An accomplished director.

However……

For well-known reasons, after the failure of the steamed buns, Brother Hai seemed to have fallen into a dead end and continued to move forward.

The more you tell me that I can't do it, the more I have to show you that I can do it. Aren't you saying that I don't understand history at all and what the hell are I filming?

The more you say this about me, the more I have to prove that I can do it!

I can definitely do it!

As a result, you see, things turned out like this: I fell down in a pit, jumped from the same spot again, and prepared to continue into the pit.

What kind of spirit is this?

Ordinary people, who can do such a thing?

Even a director as stubborn as Gu Meigu would not do this! Look, didn’t they go to Mr. K to cooperate?

Do you think Director Gu is willing to go to Mr. K to cooperate?

That was also forced into helplessness.

The old road is no longer working, and the brave venture into the film industry has failed to achieve better results. Not only from afar, but from a short perspective, no one is willing to spend money to invest in director Gu Mei in the short term.

After all, Director Gu is not Brother Hai, is she?

I've said it before, any circle is an environment where you can hang around and get through the years. Even though everyone was once classmates, they are all about the same age.

Since graduation, I have been making movies all the time, and I have never been idle for a moment. If you, Brother Hai, have achieved results, don’t I, Gu Mei, have none?

If TV series and movies are considered at the same latitude, maybe, if taken as a whole, the overall quality of Gu Mei's works is higher than that of Brother Hai!

Unfortunately, this is just wishful thinking of some people.

In fact, in the minds of the industry and the public, the film industry is indeed on a higher level than the TV drama industry.

Although there is only one grade, it is still a grade, and there is a huge gap between these grades!

It’s really not that easy to cross over!

Over the years, there are very few actors who can truly achieve the success of both TV series and movies, with highly accomplished actors on both sides.

Doing the math, there is probably only Zou Lu who has worked with Wu Di and made a clear jump.

In the film industry, Zou Lu's achievements are unquestionable. She has frequently produced masterpieces. She is also a goddess of literary and artistic films. She also has good luck in winning awards. She has won all major awards at a young age.

Not only that, Zou Lu is also very popular in the hearts of the audience. This is mainly due to some TV series filmed in the early years.

In that era when TV dramas dominated people's attention, Zou Lu played the leading role in several popular TV dramas, which were all aired around 2000.

It can be said that for several years in a row, she has launched popular national TV series. In that era when everyone paid attention to TV series and used TV sets as a means of entertainment, it can be said that Zou Lu's social recognition and public popularity are unrivaled.

of.

From the beginning, Zou Lu made great achievements in the film industry, but he was still too young at that time and did not win any powerful awards.

After that, she moved to the TV drama industry, because the TV series she starred in were all of excellent quality, and she made one hit and the next, no one would laugh at her even if she moved from the film industry to the TV drama industry.

After all, being able to act in a TV series with such a fairy team is also an ability.

In addition, around 2000, at that time, the box office of domestic entertainment movies had not increased at all. Although there would be box office hits every year, basically, the only ones that could have good box office throughout the year were the Spring Festival movies.

Therefore, in that era, there were not many actors who could be seriously called professional movie stars. Many big names, even Liang Ge, often starred in TV series.

What's more, he won the top three best actor awards early that year, but he still shines in the TV drama industry and has filmed many classic TV series.

After all, let alone actors, in that era, even the producers behind the scenes were not so clear-cut.

Many film directors who later became famous came from the theater industry, and they all hung out together.

There are clear distinctions between TV dramas and movies, and they even pay attention to quality. This starts from the era when movie box office began to rise.

Therefore, in the film industry, Brother Hai's blood tank is inherently much thicker than that of Gu Mei, and he can bear to lose money again and again.

Even the reputation has collapsed and is not that outstanding, but Gu Mei cannot.

Brother Hai's work failed, but he still attracted investment, and there were still investors willing to give him large sums of money.

This is Brother Hai’s capital.

However, Gu Mei only failed once and had no chance.

For a long time, it was visible to the naked eye that no investor was willing to give Gu Mei a chance, but this time, the master had already put in a lot of effort to save this plate.

And this failure directly led to the destruction of all Gu Mei's personal connections and resources for more than ten years. It is not easy to recover.

And now it seems that it is not easy to turn around and go directly to shoot one's old profession, historical dramas. You have to know that whether making movies or TV series, for directors, many times they have to pay attention to a touch.

As long as the hand feels good, the quality of the film will be good, even if you want it to be bad, it will be difficult.

But if it feels bad...

That's complicated.

Even famous directors are likely to make mistakes.

Gu Mei is in this state now.

After the failure at the Master, I returned to filming a historical drama. To be honest, my condition did not recover so quickly.

Therefore, she chose Mr. K to cooperate with her, and she also had the idea of ​​​​finding a transition for herself.

After all, filming this kind of youth-type historical drama is still much less difficult than serious historical dramas.

From the structure of the story, it is much simpler.

Coupled with the emotional life of young men and women as embellishment, it is easy to attract the attention of the audience. Moreover, the artists under Mr. K are all youth idols.

They are born with the support of many fans, and fans are obviously a group born with filters.

As long as it is a drama performed by their own brothers and sisters, no matter whether it is good or not, they will close their eyes and shout "yes" and actively promote it everywhere.

These are all things Gu Mei could not have wished for.

This time with the box-office battle with skin-changing, Gu Mei also gained a new understanding of the fighting power of fans of big stars.

Around 2010, people had no idea about words like traffic, and only had a vague concept.

I know that the popular Xiaosheng Xiaohua has many crazy fans, and these crazy fans have super fighting power and strong purchasing power.

And these fans are what celebrities and the companies behind them are deliberately striving to pursue.

After losing the competition from Changing Skin, Gu Mei was angry, but at the same time, his mind did not completely lose its ability to move.

She was also examining herself and finally came to this conclusion.

Changing the skin can be a big hit. In addition to the novel story and relatively smooth shooting, the use of two of the most popular little girls on the market is Zhang Feng's magic weapon to win.

During the release of the new skin, fans of Sisi and Cifang put aside their previous differences and joined hands to promote the film. Not only did they contribute their own efforts, but they also spent a large amount of money.

Use practical actions to support your fans.

Not only has it achieved great success at the box office of the movie, but I heard that even peripheral products such as small pillows and keychains have made a lot of money.

In order to keep this economic model going, big stars with a broad fan base are a very important intermediate link.

In the early stage, it is natural that the film crew will take the initiative to promote the film and hold various activities to heat up the place. When the film enters the hot stage, a large number of fans will come to the venue.

Although fans cannot determine the final box office results, they can play a role in attracting traffic.

Fans cannot determine the final box office of a movie. This has been verified by countless movies in later generations. If it is calculated as too much, fans can only contribute about 100 million to the box office.

This is already the top, there can be no more.

This is the performance of high-traffic stars when they are at the peak of their traffic. Not everyone who claims to be a traffic star has such energy among their fans.

impossible!

Many celebrities who claim to be popular can count their efforts when a movie is released and their fans can bring in a box office of 10 million yuan.

However, in today's world where the box office is often worth billions or billions, what role can this 100 million box office play?

The effect is too minimal.

In fact, this 100 million cannot even be recovered.

You have to know that since the box office results have been promoted to that level, the production costs of the movie will inevitably rise accordingly.

In later generations, it is almost impossible to see a movie with a production budget of several million. There are many movies with a production budget of tens of millions.

There are even ordinary feature films that claim to cost hundreds of millions to produce.

Anyway, they are all slogans for external publicity. Only the investors and the film producers know the real production costs.

In other words, the fan economy does not play a decisive role in movie box office, so why do producers still flock to high-profile celebrities?

Of course there is a reason.

First of all, you have to know that 100 million is real money, and it is real money that is earned from the producers’ pockets!

As long as we invite celebrities with real traffic and real popularity, we can get the 100 million guaranteed box office.

Secondly, fans of celebrities can play a significant role in attracting traffic.


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