Chapter 804: Flowers inside the wall and fragrance outside the wall
It's understandable for Wu Di that Ranmasanti reacted so quickly, but it's a bit shocking that the producer also paid such attention.
Although the reskin sold well and set a Spring Festival record, it is now 2010, and even domestic entertainment has flourished, showing full vitality and strong ability to attract money. However, even so, from a global perspective
, the box office performance of domestic entertainment in this era is still not good enough, basically only a fraction of that of country A.
It's not that our economic level is not good, it's that the infrastructure and people's living habits haven't been built to that level yet, and there are gaps.
It is this basic gap that causes the huge gap in box office.
Nowadays, Chinese people do not regard watching movies as a necessary consumption. Why not go out for dinner and dates on holidays?
Although movie tickets only cost a few dozen yuan, which does not seem to be very expensive, many people do not regard watching movies as a fixed pastime.
The habit of going to the cinema on your day off to see what's new in the theater chain needs to be cultivated and cannot be born out of thin air.
If you wait another ten years, everything will change dramatically, but now, the time is not yet ripe.
Therefore, from the very beginning, Wu Di did not think that this senior producer from Country A would really pay attention to his work and get to know Wu Di as a person.
Unexpectedly, he had actually seen skin-changing. Maybe he was influenced by Ramashanti?
It's not impossible.
"I heard that you are also running a film company? This is a good thing. You are very young and can easily succeed if you start early."
Obviously, the producer is very well-informed. Not only does he know what happened in the past, but he can also grasp what happened recently.
"I will work hard and hope that we can have opportunities to cooperate in the future."
Wu Di nodded decently. At this time, he still had to use some polite words. It was just random nonsense, but he didn't expect that the producer took it seriously.
"That's good, that's what I have in mind."
"I think your movies should be released as soon as possible. You should open up channels and show yourself on a broader stage."
What?
He also wants to cooperate?
Could it be that he is here to be a lobbyist for Ms. Lan?
Suddenly, this idea came to Wu Di's mind, and it became clearer and more realistic.
Could this so-called chance encounter be the result of Ms. Lan's director?
Want to talk about cooperation?
Want to expand the market?
sure.
However, did the producers make a mistake?
Shouldn't this be discussed with his good friend Ms. Lan? Wouldn't it be more appropriate to be a lady?
"What's your opinion?"
"I am indeed interested in this aspect, but my company has just started. To be honest, I don't have much experience in this aspect yet."
"I don't have a clue."
However, cooperation still requires cooperation. No matter who is behind the scenes, how can we not seize the opportunity that comes to our door?
Isn't that stupid?
No matter whether you can achieve this goal or not, you still have to work hard.
"This is simple. There are no suitable projects now. However, if you have a more suitable film next, you can contact me. I also want to open up more theaters for your film. This will also be great for your publicity.
The good thing is that I can also do more business."
Opening up theater chains is a term specific to country A's movies. As for domestic entertainment, as long as a movie is approved for theaters, it will basically be scheduled. Each theater will receive a copy of the movie, and you can schedule it if you want.
Generally speaking, when it comes to movie arranging, even if the movie theater already knows that the movie will not make money, as long as it is a new movie, they will still give it a try and schedule some movies in the first week.
So, as for those more popular movies, it’s more or less a problem. Everyone can dynamically arrange the movies according to their own needs.
But in country A, the arrangement of movie theaters does not follow this rule. In their territory, what matters is the opening rate.
The so-called opening rate refers to the number of theaters a movie can be shown in. There is a ratio. In other words, it does not mean that the film has been filmed and is allowed to be released. It can be played in theaters and theaters as a matter of course.
Meet the audience.
Country A has many theater chains and a large number of cinema screens. How much box office a movie can get depends more on how many theater chains there are and how many theaters are willing to show it.
Generally speaking, only movies that are well received by theaters from the beginning can win more screens, or it can be said that they can obtain the right to be shown in all movie theaters across the country.
Movies that are not well-received from the beginning can often only get a relatively small screen share, and you can't even see them in movie theaters in some non-big cities.
This is because some movie companies related to the theater chain have never discussed the release issue with this relatively unpopular theater.
And these movie theaters don't have copies of these films, so naturally, they won't schedule this movie.
Correspondingly, movies from outside the country can also be released in country A, but the situation is a little more complicated.
After all, domestic movies have to work hard to gain a good market share. It is naturally not easy for monks from outside the region to recite sutras well.
Generally speaking, even if the work of a famous director arrives in country A, it will not be able to gain a few points of screen share. This is for sure.
As for the number, for example, if a domestic entertainment movie is initially released, it can have a share of hundreds of screens, which is considered a face-saving measure.
With this approach, you have to be willing or unwilling, because we are the leader in the film market!
What's even more annoying is that movies from Hollywood can often participate in the box office split when it comes to domestic entertainment. In other words, not only can you get money, but you can also get a lot of discounts when they are released.
Some of the most popular movies can even be released and screened at the same time. Such movies naturally have to be divided according to proportion.
After all, it is the blockbusters produced by Hollywood that allow you domestic entertainment theaters to obtain high box office. If you make more, don’t we want to make more?
After all, our hard work pays off!
There are also some movies that are less popular, so it doesn't matter if they can't be released at the same time. It's just a matter of a few days later.
If the quality of the film is excellent, the box office results will also be good. When these films come to domestic entertainment, they will receive VIP treatment.
Copies are being distributed all over the place, and the proportion of sharing is also advantageous.
Other people’s children are treated so well, but what about our own?
When your baby comes to my house, the treatment will naturally not be that good. Who told us that we are a late-developing market?
From the moment you open up your market share, you are destined to suffer losses. Even if you follow the Hollywood blockbusters and drink soup, your market will actually be occupied by others.
On the other hand, you give others super luxurious treatment and take good care of them in every aspect, but your works rarely make it to theaters in country A.
Others don't take you seriously at all. You are just an insignificant little insect in their eyes.
Can your movie still produce a flower?
We've long been tired of the tricks you're playing. It's not that we can't film them, we simply don't care.
So, when you come to our market, you have to listen to us, and we have the final say.
You can only get a few screens according to the number of screens we give you, and there is basically no room for bargaining.
Our market does not exist to promote your works. We even have a certain tendency to be exclusive. We will not actively promote your good works.
If you are allowed to squeeze in more screens, wouldn’t it be our domestic films that suffer?
This is a very simple question. The filmmakers in country A can understand it, and the filmmakers in the domestic entertainment industry also have a clear mind.
However, because we are a latecomer market, many of our filmmakers have already surrendered since the very beginning when we planned to develop theater chains and develop the film industry.
They have no intention of fighting with Country A, and even think that it is normal for Hollywood movies to fill the market and take away the box office.
Who makes other people’s works well photographed?
Besides, the audience also likes it, and almost every film can earn good box office. What else can you say?
If you don't like the things that the people like to hear and see, who are you?
However, the encounters of our own films outside the territory cannot help but trigger the thinking of filmmakers. Especially time-travel elements like Wu Di.
Although the market will always play its role, ten years later, even if people don't realize it carefully, the world has already changed.
There is no need for theaters to worry about it, and no need for filmmakers to wave their flags. Those Hollywood movies seem to have naturally lost their appeal.
He was unable to achieve a dominant position at the box office, and was even often suppressed by others. Of course, this is a story for another day.
Moreover, in order to create such a situation, our own films have paid a huge price. If we had a sound plan from the beginning, these prices would not have to be paid.
At least it won't be that tragic.
Now, if this situation can be changed as soon as possible, for Wu Di, it can be regarded as making some real contribution to the film industry.
The biggest obstacle for our films to go international is the problem of communication channels. If we want more foreign audiences to see our works, we must first increase the opening rate.
Due to various historical reasons, our movies cannot be released simultaneously in the market of country A, but we can actively strive for it.
At least, this attitude of striving cannot be changed, and such efforts should not be given up.
In the past, the spread of Chinese films outside the country was limited. The main reason was that we didn’t pay attention to this aspect at all.
Our own film market has not yet developed very strongly, and more filmmakers are focusing on strengthening themselves.
There is nothing wrong with doing this. Strengthening one's own muscles and bones is always correct and should be done.
However, while focusing on yourself, if you have spare energy, it is also a useful attempt to explore foreign markets.
At least someone needs to give it a try.
Why are our works met with cold reception abroad?
Of course, there are foreign markets that don’t value our movies at all, but we ourselves don’t want to spend time, energy and costs on operating them, which is an unavoidable problem.
You have to know that even for country A's own blockbusters, if you want to get a better opening rate, you have to go to each theater manager to negotiate.
Only after you have negotiated and reached an agreement can you get a good opening rate. In the meantime, of course, you have to use some banknote abilities.
It costs money, and it’s not a small amount. If you want to increase the opening rate, you not only need to build strong personal relationships, but you also have to work hard on marketing and seizing the market.
These are closely related to operating expenses.
It can be said that it’s not that we don’t want to pay attention to overseas markets, but that we don’t have the energy to pay attention to them at this time.
When we have enough energy, many of us automatically stop paying attention. After all, the opening rate is already low, and good box office numbers won’t fall from the sky, right?
You can't be too demanding on many things. If you can't catch it, just leave it there. It's just a fraction of the box office anyway.
We no longer care, we have progressed to this stage.
But in reality, competing for foreign markets is never just about making money. Although making money is the main purpose, only by going abroad can one's own influence be enhanced.
This chapter is not over, please click on the next page to continue reading! Influence has always been very important, even more important than making money itself.
Otherwise, why would every country welcome a Hollywood movie as soon as it comes out, as if it were a god coming down to earth?
They provide all kinds of discounts and all kinds to the market. It is true that their film production level is still the highest at present, but the reason why so many markets flock to them is because everyone has formed a kind of admiration for them.
I just feel that other people’s products are better than my own, so I don’t care whether they are really strong or fake, just import them.
This is the powerful influence at work. If our movies can have such influence, why do we need to work so hard to negotiate the opening rate?
We can even stop attaching so much importance to the so-called powerful country A market and be so obsessed with it. He is not the only place in the world with a huge number of movie theaters.
As long as we have the courage to explore, there are still many opportunities.
Among them, the film festival should actually play a very good role, but we have never focused on this project before.
Our filmmakers should not just walk away after winning an award, but what they should do more is actively integrate into their circles.
This kind of integration does not mean that we should give up ourselves and completely become like the other person, but that we should work hard to learn other people's routines in order to promote ourselves.
Our award-winning films, although many times these award-winning films are not very popular in our own homes.
The box office is not high, but this does not mean that we should give up the overseas market as a matter of course. What if there is a flower inside the wall and a fragrance outside the wall?