Even in 2010, the Spring Festival stall was already a big one, and it can be said that everyone is paying attention.
Not only does the industry value the real box office of this period, but even ordinary passers-by will occasionally give it a look and discuss the quality and box office of Spring Festival movies.
The higher the attention, the easier it is to become a conspicuous bag.
The more people watch, the more people will criticize.
People often complain that such-and-such movies are much uglier and worse than the ones I made. Why don't you criticize them? Are you biased?
Being able to say something like this shows that this person has absolutely no experience and has not objectively examined the film market.
The most direct and obvious reason why there are few people scolding is that there are few people watching.
Not many people have seen it, so it won't attract so much criticism. The same principle also applies to some niche films.
Precisely because there are so few people watching, fans can go all out to praise it, but not many people will know about it anyway.
Some niche films will receive relatively friendly ratings on rating websites, and this is the secret.
There are few people watching it and the audience is limited, so those who come to watch it come with a good impression, so the scoring cannot be completely fair and impartial.
They will all fly high.
The same principle applies to Sanyanerpai. If it can be put on a cold schedule, it will be beneficial to the box office. If there are no blockbusters in the same period, most viewers will choose it to watch, whether they are really interested or just come to join in the fun.
.
You're going to get scolded anyway, but at least you can still make money.
However, putting it in the Spring Festival period will give the Meng's orphans a sense of relief.
If there is only one blockbuster film during the Spring Festival, "The Orphans", then it will definitely be the one with the strongest firepower.
Originally, The Orphans of Meng was an extremely mediocre movie, and it was another costume blockbuster filmed by Brother Hai after Steamed Bun Waterloo. The audience must have very high requirements for it.
If he fails to meet the audience's demands, Brother Hai will definitely get a lot of bricks on his body.
However, if Sanyan Erpai comes, the situation will be completely different.
Although our investment in San Yan Er was much smaller at first glance, not to mention that it was almost a small-scene movie.
Even though the marketing effort is huge, when the audience sees the structure of the movie, they can guess that the cost can only be considered medium.
Although the cast is quite good, it still prefers a comedy style. As a result, the actors cannot take a larger share of the salary.
If the same movie were made by a different director, the audience might not have much expectations for the movie.
It's just an ordinary comedy film, with a small to medium budget, you can just watch it casually.
However, the Sanyan Erpai was taken by Lao Zhang!
The director is Lao Zhang!
Just having this name is enough to turn a mediocre mid-budget movie into a much-anticipated blockbuster!
What's more, with the gimmick of Lao Zhang and Hai Ge appearing on the Spring Festival stalls at the same time, no matter which party it is, it will focus on topics such as the king not seeing the king.
You cannot avoid this at all, and you cannot deny it at all. Even if you don't want to speculate, the other side will definitely follow suit.
As the main person involved in the filming and production of both films, Wu Di has something to say about the quality of the two films.
Although the painting style of Meng's Orphan is mediocre, from an attitude point of view, Brother Hai is still much more upright.
This is a movie that he poured his heart and soul into, and from this point of view, he has already won.
And what about three words and two shots?
Even if he is his father-in-law, Wu Di can only tell the truth that it is really a standard bad movie. Although during the filming process, Wu Di also tried his best to turn the tide.
But it turns out that the tone is there. As Wu Di is not a director, but just a starring actor, what he can do is very limited.
You really can't make a bad movie stand out.
Since the quality is incomparable and the attitude is obviously insincere, what else is there to say?
When the two movies are put together, Lao Zhang is better.
At least, compared to the gags and short scenes, "The Orphans of Meng" is still a serious movie, isn't it?
Those bricks that were originally intended to be thrown at Brother Hai's head would turn around and hit Lao Zhang with a wave of his hand!
It's a pity that Wu Di can't talk about many things now. If he were facing Lao Zhang, he would definitely explain his interests to him without hesitation.
However, he was facing Brother Hai.
If these words were known to Brother Hai, there is no doubt that he would be extremely happy!
What?
Lao Zhang’s new movie is of poor quality?
Very good!
What are you waiting for?
Of course we have to put the two movies together and promote them vigorously! As long as we can defeat Lao Zhang, even if Brother Hai can't take advantage, it doesn't matter.
What's better than watching your biggest competitor suffer misfortune?
Human beings are all similar creatures.
No one is nobler than anyone else.
I think back then, when steamed buns were criticized, Lao Zhang must have been secretly happy.
This time, is it finally Brother Hai’s turn?
"Brother Hai, if we add ten points of film arrangement, then there will be at least 25% of the film arrangement!"
"I understand, no problem!"
If The Orphans of Monterey is a well-made work, then scheduling the film will no longer be a problem, so what about 25%?
Even if we add ten more points, we can still eat it.
The problem is, given the quality of the Meng's Orphans, the more films you grab, the more likely you are to catch a big one. When the time comes, it will be a shame to be thrown into grandma's house.
This is not Wu Di forcing Brother Hai.
And looking at Brother Hai's battle today, I guess I personally don't have enough confidence in the quality of Meng's Orphans.
Otherwise, with his resounding name and connections in the industry, does this 25% film arrangement still need to be discussed?
Then there is no need to talk at all, and there is no need for Wu Di to come forward. What ability does Wu Di have to help Brother Hai get more films?
This chapter is not over yet, please click on the next page to continue reading the exciting content! The only thing he can do is make money!
Of course, for Brother Hai now, money is also the most important thing and what he needs most.
"That's true. However, Mr. Zhang also revealed some inside information. Competition for this year's Spring Festival stalls is fierce."
"There are many blockbusters. If you want to compete for the film schedule, you have to start now. Funding is also needed. Otherwise, we won't even be able to keep the 25%."
Brother Hai was very sincere, as if she really believed Mr. Zhang's lies. However, Wu Di was very wary. In his eyes, Mr. Zhang was not that innocent.
Preserve the film?
Are you kidding me?
Brother Hai can't even see this trick.
Isn't this just plain business fraud?
With the cast and size of Meng’s Orphans, does it still need to be filmed during the Spring Festival?
If theater chains have eyes and brains, they can see which movie is most likely to generate box office revenue.
This era is not the time for the rise of small-budget comedies. There are basically no successful cases of small-budget comedies.
Audiences still believe in blockbusters. As long as the atmosphere of a blockbuster is created, it will be particularly easy to attract the audience to the cinema.
The so-called competition is fierce and there are many movies, but that is just a promotional strategy on the part of the theater chain.
It cannot be said that there are very few good movies in the Spring Festival this year, and all of them are very weak. In that case, who will spend money to keep the movies scheduled?
Is there something wrong with your brain?
"Mr. Zhang, our Brother Hai's films have always been of high quality and attracted high social attention. As the leading film in the Spring Festival, even if there are many competing films, the investment will not be higher than our film.
"
"The scale is not of the same order of magnitude. We don't need 35% of the film arrangement now, but only 25 points. Do we still need to spend money to maintain such a small film arrangement?"
“Shouldn’t theater chains take the initiative to make way for blockbusters like this?”
Wu Di is not that easy to bully. Although today's dinner is just a Hongmen banquet, both Mr. Zhang and Brother Hai are holding back the thought of asking him to foot the bill and pay for it.
However, Wu Di's money did not come from the strong wind. How could he do what they said?
Although it was Wu Di's first time to participate in such an event, it does not mean that he is a layman who knows nothing.
He also knows a bit about the tricks their theaters are doing.
This is the so-called news time lag. In ten years, these tricks played by theaters and film studios will be widely brought to the stage and commented on by audiences and ordinary netizens.
People obviously know that there are tricks behind any movie that is scheduled to be released during the Spring Festival, but there is nothing that can be done to stop such a thing from happening.
What is real word of mouth?
What is a bad movie?
In many cases, the opinions of the audience may not be conveyed smoothly. In the end, people's opinions are swayed by public opinion.
Be guided.
Anyway, during the Spring Festival, choosing to watch one or two movies can be regarded as a relatively economical way of leisure.
The most important thing is that it can also be carried out in the form of a party.
So, no matter whether the quality of the movie is good or bad, most of them can make a satisfactory box office during the Spring Festival period. Therefore, during this period, on the contrary, the quality requirements for the movies are not particularly strict.
As long as you have a basic level, you can get the audience to pay for tickets. Of course, if the quality is good enough, it is very possible to make a lot of money.
However, the audience was not so lucky after all.
There are only a few movies this year that audiences can willingly give a thumbs up and call them good.
If the conditions are harsher, you won't even be able to count them on five fingers.
Therefore, the Spring Festival every year has almost become a marketing war. How to market a movie with only acceptable quality into a sentimental work?
How to turn a bad movie into a hit?
These are all knowledge, skills, and more importantly, money.
If you have money, you can expand the scale of marketing infinitely. What is viral marketing? This is it. Even if there are bad reviews, you can't see them at all.
Isn’t that the same as the positive reviews across the internet?
By the time the audience has bought the tickets or even seen the feature film, even if it is found to be a bad film, it will not help.
Your money has become the film company's money, and it's okay for others to make money. Do you still fear abuse from the audience?
What does that mean?
As long as I get the money, I will make a comeback next time and I can defraud you of your money!
Precisely because the quality of movies is always worrying, the importance of marketing has become more and more prominent. If they are all good movies and the audience's eyes are sharp, even marketing cannot cover up the light of a good movie.
However, such a situation has always existed in people's imagination. As long as there are two or three excellent works during the Spring Festival of the year, it is considered a blessing for the audience.
Many times, these so-called masterpieces need to prevent other companies from using bad money to drive out good money. The method of prevention is of course reverse marketing.
On the premise of ensuring the scale of marketing, establishing a good relationship with theater chains is the top priority. As long as the advantage in film arrangement is maintained, it can take advantage of the inherent advantage.
No matter how much marketing other companies do, all they can do is get more films scheduled, and in the end it will look better at the box office.
However, if you are born with a lameness in the film schedule, no matter how much you jump around, you will not be able to surpass those films that have a lot of film schedules.
The reason is very simple, it is difficult for a clever woman to make a meal without rice.
Judging from Brother Hai's attitude, the subsequent marketing will definitely not be relaxed, and the film arrangement has been started very early.
This two-pronged approach will make it difficult for the box office to not look good.
Of course, this is Brother Hai's own idea.
According to the original trajectory, Meng's Orphans still made a big loss, secured a good time slot, kept its film schedule, and did not fall behind in marketing.
So what in the end?
If the audience doesn’t approve, it means they don’t approve.
If the same movie is placed in front of Wu Di, will he be able to come back to life?
The problem is that even if Wu Di wants to work hard, he can't exert his strength.
What should I do if I say three words and two shots?
"That's what I said, but Xiao Wu, I think you may have heard that Lao Zhang's new movie will also be released during the Spring Festival."
"When this movie comes out, can we say it's not intense?"
Who said that?
Who said Sanyan Erpai will be released on the Spring Festival release?
Wu Di couldn't believe his ears, but looking at the expressions of Brother Hai and Mr. Zhang, they were both sure.
No way!
Didn't they already know the news?
"is this real?"
"Why didn't I hear about it?"
As Lao Zhang's son-in-law, it would be too false to directly deny this, so I can only choose to pretend to be deaf and dumb.
However, Brother Hai didn't give Wu Di this face at all.
He laughed and said: "Xiao Wu, please stop pretending. Mr. Zhang has already received the news that the film will be released during the Spring Festival this year."
"He is in charge of the theater chain, and his information is never wrong."
Wu Di was completely dumbfounded.
It turns out that from the moment he answered Brother Hai's call, he was already in a trap!
That’s not true!
These people had already known about the news that San Yan Er's film was going to be released during the Spring Festival, so they brought Wu Di over!
Wu Di even had reason to suspect that Brother Hai changed his mind and asked Wu Di to take over the film arrangement business after hearing the news!
What a cruel person!
He clearly knew Wu Di's situation and his identity, but he still dragged Wu Di into the situation. Isn't this a deliberate attempt to undermine him?
Could it be that, as Lao Zhang's son-in-law, can Wu Di still turn his elbows outward?