After the premiere event, it was the standard movie screening time. Xiao Qi was still very confident about the effect of this movie.
This also includes Wu Di. This movie originally had a very high reputation, but now that he has taken action, it has added many attractive highlights.
Now it's impossible to explode the maze even if you don't want to.
The only shortcoming may be the filming background of this movie. Wu Di, sitting in the venue, can feel this now.
Look at these passionate fans in the venue. Most of them were born and raised in the city, and their family environment is very good.
Rural life must be very strange to them.
That kind of poverty, loneliness and even a bit wild and ignorant life is really unimaginable for these young people.
When the movie first started, you could already see the expressions of many children, and they were not involved in the situation at all.
As the main creators, Wu Di and Xiao Qi will naturally not leave the show. Wu Di, especially, will also adjust relevant marketing strategies by observing the actions of fans.
Also with him was the company's important marketing officer, Ms. Shen Jing. At this time, Ms. Shen was still submerged in the sea of people, and no one paid any attention to her.
However, the lady had already remembered their every move in her mind.
Everyone else was concentrating, but Xiao Qi was absent-minded.
He was still thinking about Wu Di's performance on stage just now. Wu Di stared at the screen and said helplessly: "Brother, how can you blame me?"
"Did I make you dress like this?"
"Even if you don't have good taste and don't know how to choose, like I said, you can still choose those conservative factions. Wearing a simple suit or simple casual clothes will be better than this big orange
.”
"Tell me, whose idea was this?"
Wu Di looked at him and found that Xiao Qi's expression was very embarrassing, and he didn't even refute or explain.
"Isn't it just your idea?"
"I didn't expect, I didn't expect that Xiao Qi, you actually have this kind of hobby."
"What's going on?"
"Don't you always want news and popularity?"
"Isn't this the heat?" At this point, Xiao Qi would never admit that he was embarrassed on stage.
Not only did he refuse to admit it, he also became proud.
Wu Di nodded and agreed: "You're right, of course it's the popularity, and it's not that small!"
"Now, let alone being released, I believe you don't have to worry about the popularity of your next movie. Director Qi, you will be a hit now!"
Fire!
Really popular!
Who asked him to wear orange clothes? It's not a big deal.
"That's why I want to make full use of your popularity. This is also a chance for the audience to release. Didn't you see that they are all suppressing their laughter? How uncomfortable it is. Tell a joke so that they can go smoothly.
Wouldn't it be nice to laugh out loud?"
hehe!
Hahaha!
"By the way, as the popularity increases, we can also let them buy tickets to watch the movie. Isn't this the best thing?"
Xiao Qi fainted...
There is no need to doubt the reputation of Labyrinth. After the premiere, it received rave reviews, and tidbits about the director's coquettish dressing were mixed in with the various praises, which poured in to the public.
What is tap water?
That's it.
Before the premiere, Wu Di admitted that he also spent a little money, mainly to pave the way for the smooth release of the movie.
This is all understandable.
But now, he put away his money bag, put his hands in his pockets, and just looked at the comments on the Internet, doing almost nothing.
Because there is no need for him to take action at all, the film critics, fans and passers-by who watched the premiere will consciously help him praise it.
Only when you see the fans' messages and passionate comments can you tell at a glance what true feelings are and what money means to buy likes.
real!
The level difference is too far!
With this tap water, Wu Di saved a lot of money in review marketing. However, movie marketing is a systematic process.
After the premiere, it usually takes a few days before the official release, and this is the case for Labyrinth. Now, the official release is scheduled for three days later.
And these three days are the critical moment for the publicity tug-of-war!
If you want to get satisfactory box office results and make huge profits, you cannot relax at this moment.
This is not just for face, nor is it for the film producers, it is entirely for myself.
If the movie Labyrinth can really win more than 50 million at the box office in the current movie market, it can be said to be a great success!
Moreover, all parties make money.
After all, our investment is very small.
In addition to all kinds of publicity work for the public, the efforts behind the scenes cannot be relaxed. Wu Di is very clear about this.
However, when he saw his biological mother, he was still surprised.
"Mom, why are you here?"
"If you want to see me, just ask me to come over. How tiring it would be to go there in person!"
In order to avoid being misunderstood by Ms. Lan, Wu Di quickly made amends and explained his intention clearly. In fact, he was overthinking.
Who is Ms. Lan?
What a big heart that has, how could it be possible to worry about such a trivial matter?
"how?"
"I can't come to your house?"
Ms. Lan looked around and then said: "But do you plan to live here with Lao Zhang forever? Aren't you planning to marry Xiaofeng? Since you are going to get married, you should start a family of your own. It's not like you don't have this.
ability."
"Aren't you waiting for mom to sponsor you?"
"No, no, you misunderstood, how could I think so?"
"There is no need. I do have enough money to buy a house. However, even if I buy a house, I still want to continue to live here for this period of time, mainly for Xiaofeng's convenience."
"I used to wander around. To be honest, I didn't have a strong concept of family. I could live anywhere. I didn't have high requirements in this regard, so my main consideration was Xiaofeng. She would be most comfortable living here.
, when she doesn’t want to change the status quo, I am willing to live here with her.”
This chapter is not over, please click on the next page to continue reading! "Actually, it's nothing, it's quite convenient. Moreover, Lao Zhang and his wife are very easy-going and open-minded people, and they don't interfere with our lives."
"You're quite open-minded."
Lao Zhang and his wife are open-minded. Could it be that Ms. Lan is not open-minded? Her son thinks there is no problem, so how can she think there is a problem?
Of course there is no problem.
"Okay, let's be serious, son, how much do you need? Let's figure it out!"
No way!
So direct?
Is there any way to send money like this?
However, this is a fact, although it is not common, but who is the biological mother?
"money?"
"Mom, what money are you talking about?"
Wu Di was confused for a moment and couldn't figure out what kind of money Ms. Lan mentioned now.
After all, the two families are now actively tied together, and many projects overlap. For example, Wu Di has withdrawn from the Mengshi orphan project, but Ms. Lan is still working on it.
Ms. Lan smiled easily: "What are you thinking about?"
"Of course it's the maze's money."
"What more money does this need?"
"Haven't the film schedule been discussed? The money has been spent. Is there anything else that needs to be spent? I have already prepared the funds for publicity, so you don't need to worry about it."
Although Wu Di was confused for a moment, he was not a fool. Ms. Lan's statement just now was very clear. She was asking Wu Di if he needed money, not that she needed money.
But Wu Di really couldn't think of any place where he needed money.
"You don't even understand this?"
"I saw that you were very knowledgeable when you were busy with marketing and publicity, and I thought you understood everything. I was still waiting for you to ask me for money. After waiting and seeing no movement from you, I came to take a look.
"
"It turns out you really don't know!"
It would be too long to talk about this matter.
"Don't you want to book the venue and fight for the box office?"
What?
Private venue?
Is this a particular thing now?
Could it be that he misunderstood?
"You mean, let me pay for it myself?"
"Is it okay to start doing this now?"
"Of course!"
"Whether it's booking a theater or raking in box office, these tricks have been around for a long time, and it's not the first day that theater chains have done this."
"But ours is a literary film, the investment is not high, and it is not that commercial. It is not good to have such a full-scale battle now."
"It's not going well with public opinion either."
It's like this. As someone who has traveled through time in later generations, I am very familiar with the tricks in these theater movies.
He is also very aware of many methods that have not yet appeared.
The only difference is that the current atmosphere of public opinion still scorns this kind of behavior. To be honest, by around 2020, no matter theaters, film studios, or even ordinary audiences, they will be accustomed to various methods of movie gaming.
There is even a feeling that if other families do this, I would be a fool if I don’t.
All kinds of endless marketing behaviors and water injection behaviors are considered to be understandable. As long as the final box office results are good, or even most of the box office is real, then the small tricks in the early stage can be forgiven.
But now it is 2010. At this time, people generally have a negative attitude towards all kinds of unfair competition in movies.
Most people still think that movies are movies and a very pure career. Of course, making money is definitely also a very important part of commercial movies, especially theater movies.
However, everyone makes movies to make money. How can they invest so much money without knowing how much they will make?
That's a loss in vain.
Too strange.
Therefore, some relevant parties who realize the importance of using methods in advance will be caught and criticized by sharp-eyed people.
The treatment is really not very good despite the verbal and written criticism.
If it's a commercial film, that's fine. It might end up being a bad film in the end, but our labyrinth still prefers the category of artistic films. The investment was not high in the first place, and now there's basically no pressure to return the money.
Doing this is really superfluous.
"Wu Di, if you think like this, you are limited."
“What is there to fear about public opinion?”
"We are not a bad movie. Only bad movies use these methods, and they will be criticized if they are found out later. And the quality of our movies is guaranteed, so using small methods is also for the benefit of the theater chain.
If you pass the test, you can still attract more viewers. This is called reasonable marketing. What's wrong with it?"
"You are completely putting the cart before the horse!"
Putting the cart before the horse?
In other words, movie marketing must always be based on the quality of the movie. Only when the movie is good and the marketing is upscale can it easily achieve the desired effect.
But if the movie is marketed regardless of whether it is good or bad, it will definitely be counterattacked in the end. This is true from all aspects.
"How about it, you understand!"
"I understand, I understand everything this time."
"When it comes to money, although the more the better, I have also calculated the size of the movie Labyrinth. It is still difficult to get over 100 million. Besides, for such a small-budget movie, it is difficult to get over 100 million.
The box office is also an easy target for opponents."
"We need to not only improve the box office, but also make the box office results more reasonable. This is the first priority."
"you're right."
Ranmasanti, who originally wanted to give the money with a wave of her hand, agreed with Wu Di this time.
"Then what do you mean..."
"I think as long as there are about five million, that's about right."
"so little?"
"Are you being too conservative?"
Look, this is my mother. She is not happy when she is not allowed to spend money. She even takes the initiative to ask for more money.
If Wu Di was still the same Wu Di a year ago, I'm afraid he would have drooled at the corner of his mouth and agreed excitedly by now.
However, Wu Di is now a very sensible filmmaker.
He understands the importance of scientific water injection.
"No way."
"If our current movie can reach the level of one billion, then it is understandable that we spend tens of millions of funds to prepare the film."
"Compared with the overall box office volume, this investment is actually just a drop in the bucket. It's nothing. It will be earned back in the end."
"Moreover, in the face of huge box office results, that little investment is not conspicuous at all, and it probably won't attract too many people's attention."
"But the size of our movie is really too small, and it simply can't support such a big market. If the final box office is only about 50 million to 60 million, then 5 million will account for one-tenth of it."
One."
"It's enough."
"So, your wish is only 50 million?"
"Isn't it possible to hit hundreds of millions?" Ms. Lan's eyes were shining, and she seemed to be more confident than Wu Di.
As for Wu Di, there is no hope in his eyes either.
"If it can reach hundreds of millions, that would naturally be the best, so we can make more money. However, we still have to do this with a cautious and optimistic attitude."
"Mom, five million is enough."
"Well, since you think so, then I'm relieved."
"Just do it yourself!"
"What?"
"Do I do it myself?"
"Mom, what do you mean?"
As soon as he heard that there was no hope of giving money, Wu Di immediately panicked and held on to Lan Masanti without letting go. Ms. Lan smiled slightly, and an inexplicable feeling of mischief emerged.
"yes."
"Seeing that my son is so promising and has such a plan, what should I worry about? I originally thought that if there are tens of millions of funds, then the burden cannot be placed on you alone. I will always have to pay."
"However, since you only need five million now, with your financial resources, you can solve the problem yourself, so I will not participate."