Those romance films in which women go round and round in love with constant setbacks can only be regarded as romantic dramas. No matter how eye-catching the actors and actresses are, they have nothing to do with chick flicks.
This is also true. Many young niches have their names since chick flicks. This is mainly because chick flicks tend to be urban themes, and the spouse chosen for the heroine must have a good personality.
Wu Di's image is already very good. With the blessing of these characters, wouldn't it be easier to leave a good impression among the audience?
It is also a very good choice to maintain Wu Di's commercial value. Now Wu Di not only has the halo of awards and box office, but also has good appearance conditions and the support of a loyal fan base.
He has been widely recognized by the film industry, and his personal commercial value is equal to that of top idols who focus on their fan circles.
There are many endorsements and the quality is also good.
Among them, the contribution of the simple lady is not small. Under her leadership, many fighting fans have emerged from the originally relatively Buddhist fan base.
In fact, Wu Di has never advocated fighting in the fandom.
However, as he has been around for a long time, Wu Di gradually feels that sometimes, he cannot be too disciplined in doing things and has too strong a sense of morality.
Why do you say that?
If you are famous, and you are still famous, you are a roadblock and an obstacle in the eyes of others. In order to overcome this obstacle, your competitors will do anything they can!
Fighting is also necessary!
Therefore, after grasping the overall direction, Wu Di handed over some rights to Simple and let her personally deploy it, especially in the marketing aspect. It must be said that this fledgling girl is really very powerful.
In just a few months, Wu Di's online reputation has stabilized a lot, and the fighting power of his fan base has increased significantly, and it can even be said that he is killing everyone.
The most important thing is that the ability to simply attract business cannot be underestimated.
Thanks to her efforts, Wu Di's number of advertising endorsements has increased significantly, even replacing Yuan Dafei's position.
Became Wu Di's real agent.
The current boss Wu does not have an agent to the outside world and is considered self-employed, but this is normal for him.
Boss Wu now owns a film and television company, so why is it so important whether he has an agent or not?
Besides, when it comes to film and television drama resources, his own personal connections are enough. His agent can’t even receive better resources than his personal connections.
Then what use are they?
In this context, simplicity is a good choice.
Although as a newcomer, there is simply no way to help Wu Di pull better film and television resources, her management ability in the field of advertising endorsements is extremely outstanding.
She can actively negotiate for various endorsement companies. At the same time, she also pays attention to the maintenance of Wu Di's personal image in private.
His personal commercial value has been built very high. Only when advertisers see Wu Di's value will they be more willing to invest in him.
This is the core of marketing.
Many times, the commercial value of celebrities is not so easy to determine accurately. For a product, there is a big difference in sales with or without a spokesperson. The so-called brand owners may not be able to provide true results.
Reliable data.
Most of the time, it just relies on physical sensation.
oh!
This newcomer seems to have a good image and has a fixed fan base with strong purchasing power.
This is the original intention of their advertising.
Therefore, in order to obtain more advertising endorsements, it is also very important for artists to maintain their personal image. Some scandal-ridden artists may not see much in just one or two years, but if you look again later, you are guaranteed to have all their endorsements gone.
There is no other reason than the image.
Ordinary people are still very far away from celebrities. People cannot get in touch with the true heart of this star. What people can see is the glamor displayed in front of people through packaging.
And those celebrities who show their low-quality side in front of the public will naturally be resented by the public. With this kind of resentment, it is equivalent to labeling the products they endorse with an offensive label.
For a celebrity whose personal image is boycotted by the public, how can they buy the products he endorses?
In this way, doesn’t it ruin the image of the endorsed products?
Therefore, in this era, it is unrealistic to rely only on the individual strength of celebrities and fight alone.
If there is no team to protect your image, your words and deeds will be infinitely magnified. Even a very good artist will inevitably have some shortcomings.
Once there is competition, don't you have to wait to be discredited by the other party?
Therefore, the value of such a marketing wizard can be shown. After all, boss Wu now also needs to support the company, and his personal income must be maintained.
Especially now, when his popularity is at its peak and his commercial value is at its highest, how can he not make full use of it?
In the future, if the popularity drops, even if you want to shoot an advertisement, it will be difficult to find a suitable one.
What?
How could an outstanding person like Boss Wu face a decline in popularity?
What are you thinking!
how can that be possible!
How is it impossible?
Jiangshan has a lot of talents, and whether it’s the audience, manufacturers, or consumers, they all need freshness.
No matter how good Wu Di's image is maintained, in five years' time, his commercial value will not be comparable to those of newcomers who have just debuted.
Even if those newcomers are far inferior to Wu Di, they still can't stand the audience who just like to see something fresh.
Therefore, on the premise of ensuring the basic quality of endorsements, we should accept more endorsements if we can.
You will never lose money.
In this sense, Simple has now become Wu Di's agent. Some senior actors who already have connections in the industry need agents of this type.
This chapter is not over yet, please click on the next page to continue reading! Generally speaking, actors with better resources in film and television dramas, especially those who focus on acting, rarely participate in variety shows, and do not pay attention to fan base building, are more traditional and old-school.
They may have access to many film and television drama resources that others cannot access, but they also have no access to advertising endorsements that can increase commercial value and make huge profits.
These are clearly two lines, so you can see that some traditional actors will also seek some fashionable agency companies to anchor their relationships in the company.
Generally speaking, these brokerage companies that focus on the fashion industry have poor resources for film and television dramas. Their strengths are marketing for individual artists, as well as advertising and magazines that are highly related to fashion.
Nowadays, the competition among celebrities for magazine covers is becoming more and more intense.
In fact, it is also a good way for celebrities to take photos for magazine covers, get a wave of beautiful photos, and promote their recent activities.
However, after a period of preparation, the current magazine cover is no longer a simple magazine cover.
It has also become an indicator of comparison within the fan circle.
Several major first-line publications recognized by fans are always willing to invite many popular celebrities to shoot covers, and cover photos are not just cover photos, there are also high and low levels.
Who is the photographer?
A popular magazine must have more than one photographer, and the skills of these photographers are also different. The one who can be photographed by the magazine's popular photographer is of course the best.
In addition, the fact that celebrities appear on the pages of magazines is actually an advertising business. Celebrities cannot wear their own private clothes as they please.
Generally speaking, magazines will not provide artist clothing matching. These clothing, especially those of big luxury brands, are brought by the endorsement of the artists themselves.
Whether it's clothing or accessories, it's all a way for brands to showcase their products.
Therefore, you can see that on many magazine covers, the magazine actually invites not only the artist, but also the high-end endorsement behind the artist.
In fact, many covers are promoted by the endorsed brands.
Because we have new products of the season to advertise, we recommend cover shoots for the artists we endorse. These magazines generally have good relationships with high-end luxury brands.
They are also willing to maintain this relationship. If the brand has needs, they will gladly accept it. Anyway, the spokespersons found by these high-end luxury brands are generally not unknown.
It can also drive magazine sales.
So, you know why, for those agencies that are famous for their resources in the world, their artists can always get good endorsements, and even if they have no works, they can still be featured in many popular magazines!
There is a connection behind all this.
Some seemingly ordinary things are valued particularly by fans. In fact, this is all due to marketing. Young fans should take it for granted that brothers and sisters have these magazine covers, and fashion endorsements are of the highest quality.
, the most popular artist.
Only when they agree with this point of view will they automatically and spontaneously use these things to compare with others.
Wu Di's current model is similar to that of these senior actors. The difference is that before signing with a formal agency, he has already opened his own film and television company.
His brokerage relationship is entirely under the company's name, and Chun Chun and her team are fully responsible for Wu Di's personal promotion work.
This is a good thing.
Anyway, there are not many artists under it now, and the overall business is not much. The simple team is mainly responsible for marketing.
For other businesses, the company also has other specialized teams.
Several teams are divided into sections, each doing their own thing and working together tacitly. The first thing is to maintain Boss Wu's personal image.
Now, with the blessing of a low-budget romance film, Wu Di's popularity can reach a higher level.
It is undeniable that low-budget romance films, especially light comedy chick flicks, are definitely an excellent opportunity for young male stars to gain a large number of dreamy female fans.
However, this persona seems to be somewhat different from Wu Di's own image. If you want to show that kind of ruffian energy, you need to give people a sense of intimacy. You don't need to be too tall, and you need to be sharp-tongued, and it's best to be particularly sarcastic.
Especially eloquent.
Of course, the image and temperament should be fresher and cleaner, and the female audience should not be bored, as it is really greasy.
When shooting this type of movie, the director must remember that your audience is young women, and don't put your self-perception into the movie.
You know, romantic light comedies are meant to create dreams for female audiences, not for you directors to realize their dreams.
There is spring for a poor boy, and for an ugly man to be favored by a beautiful woman. If you put it on the screen, it can only make people laugh.
There is no way the box office results will be good.
Wu Di's personal image is a bit too dazzling for this male protagonist. Wu Di's appearance makes it difficult for people to understand that he will never have a girlfriend.
Is it just because he treats people cheaply and is a bit girly?
It doesn't feel very convincing.
However, whether it can work or not, I still have to give it a try. What if it works?
This is a profit!
Such a good book is rare!
In this case, Wu Di called Yuan Dafei and took the initiative to contact the director. The script was handed to him, which means that the director himself was also very satisfied with his image.
Now that Wu Di has written him a reply, there is no chance that he is not interested.
Sure enough, as soon as the call was connected, the news came quickly that the director agreed to meet, and Boss Wu's next movie was already in the works!
…………
"You actually want to make a romance movie?"
"Is this a chick flick?"
Although Zhang Feng didn't say it explicitly, the expression on her face clearly told Wu Di that she felt somewhat disgusted.
"yes!"
“What happened to romance movies?”
"Don't you girls all like to see this?"
"Do you still look down on yourself?"
"Of course I don't look down on myself. I just think you should take on some movies from a male perspective based on your personal box office appeal."
"This will help your position in the circle become more stable."
Although Zhang Feng is not the kind of girl who is delicate, she does not deny that for girls, this type of chick flick is indeed very relaxing and enjoyable.
"Of course I understand this. If there are big productions, of course we should be biased towards big productions. However, I think actors should still be good at breaking through themselves."
"Try more different genres. To be honest, the overall tone of the previous movies was a bit dark. The new skin is better, but the plot in my part is not particularly lively."
"The few films I had in stock before were all big-budget films. Labyrinth is a suspense film, which I have already made. The tone of the romantic comedy is much more cheerful."
"It also helps me adjust my mood."
"You've rested for so long, are you in a bad mood?"
Wu Di:……
"My dear, you are so disgusted with me filming a romance movie, are you jealous?"
"Don't worry, I am still very determined. In my eyes, those female celebrities are not as good as you!"
"We want a good figure, good looks, and most importantly, we have talent. We are not idiots. I am enough with you. I have no evil intentions!"
Zhang Feng looked at Wu Di's expression. It was quite normal just now, but now it looks like he is constipated, so twisted!