This is not just the case for Zhang Feng's movie, almost all movies follow this operating procedure. Of course, no matter how secretive it is, there will always be more news about modern urban-themed movies.
After all, modern urban movies do not need to go to a film and television city, and there is no way to completely isolate yourself from the outside world and stay in a small area for filming.
Therefore, there still needs to be more information available to the outside world.
But our director Zhang Feng is not an ordinary director. This new work of ours has been kept very confidential since the project was established.
Sometimes when it is mentioned in news reports, it is just claimed to be an untitled movie, and others think that our director Zhang is holding back something big.
In fact, our Director Zhang has not thought about how to name it at all.
These past few days, I have been scratching my head on the set!
Many actors were hit by the director's low pressure and did not dare to make mistakes. How could they know that it was not their performance that had a problem, but the director's.
The director is furious because he cannot come up with a stunning movie title.
Boss Wu has been living a comfortable life these days. Just as he expected from the beginning, the box office of Maze has set a record of 52 million!
Although it was only a little more than 2 million more than he expected, if you think about it, 50 million was a radical number from the beginning.
You know, given the cost of Maze and its subject matter, under normal circumstances, a box office of 10 million is considered too much.
Now there are actually 50 million, which is enough to show the box office appeal of our boss Wu!
After all, most of the people who go into the cinema may not pay attention to overseas awards, nor do they understand the abilities of new director Xiao Qi.
But they knew Wu Di's face.
It is no exaggeration to say that the success of the movie Labyrinth in the beginning was largely due to Wu Di and Wu Di's team.
On the one hand, Wu Di used his personal appearance to enhance the watchability of the film and create a signature. On the other hand, he fully implemented all aspects of film arrangement and marketing.
Fans also enthusiastically supported it. The reputation was well established in the first three days, and only then can the box office continue to support it.
Many people may say that it's only 50 million, so what's there to brag about? Looking at the early stages of planning and investment, I thought it could exceed 100 million!
It turns out that this is it...
These people have no understanding of the film market in the 2010s. They predict and criticize based entirely on subsequent trends.
This is simply disregarding reality.
In fact, in this year and month, the box office can exceed 80 million, and it can even leave its name in the box office rankings of that year.
It may not be able to break into the top ten, but as long as it is a small-budget movie, it is already quite good to have a box office result of 80 million.
Many young niche actors have suddenly emerged in this type of low-budget movies.
They may not be able to receive large-cost commercial films, and large-scale productions will not be inclined to them, but as long as they can make small and medium-cost films achieve box office results of 80 to 90 million, it will be enough for people in the film industry to see their strength.
Of course, this type of movie generally has a subject matter limitation.
For example, romantic light comedies, such as low-cost horror and suspense films, in addition to being of decent quality and featuring handsome men and beauties, appropriate gimmicks are also essential.
Only in this way can the attention of viewers who love blockbusters be drawn to low-budget movies. Looking at Labyrinth again, it is obvious that the subject matter is not very pleasing.
In addition, it is a rural theme. Even if there is handsome guy Wu Di, he alone is not enough.
What's more, the handsome boss Wu's image in this movie is not flattering, and he looks gray and gray. This is all to match the atmosphere of the movie.
It is not easy to have a box office of 50 million.
No, Wu Di has received several congratulatory calls in the past few days, and colleagues have given them thumbs up and praised them for their formidable talents.
Although there are many praises, Boss Wu has not lost his way.
Now his path in the film industry has been opened and the situation has been established, but to go far and steadily on this road, this is just the beginning.
Of course, if Boss Wu has nothing to pursue, just these box office results and the blessing of awards are enough for him to live carefree for twenty years.
At least there can always be filming, but there won't be so many passionate fans. But as the income of artists continues to rise, Boss Wu can still make a lot of money.
However, Boss Wu's goal does not end there. He is a person who has opened a film and television company, and he will grow into a capital person in the future!
Seeking better development is naturally the key.
As for his acting career, he naturally has to maintain it. He also has such conditions, so why should he give up?
Besides, in the actor's profession, Wu Di can be said to be like a duck in water nowadays. It's not like he has been filming for several years and is still a little transparent.
It’s not that he suffered any setbacks in this industry. On the contrary, his career as an actor can be said to be quite smooth.
All he needs to do is to steadily output one masterpiece a year.
After all, he is a movie actor and does not need to hang around on the small screen as often as TV drama actors in order for the audience to remember them and often watch the dramas they star in.
But it’s not that troublesome for movie actors to create performance. Alternatively, they can just work hard on their reputation and perform some well-received masterpieces.
Or, just make a fuss about the box office.
As long as he can maintain continuous output, the quality is not bad, and his reputation among the audience is not bad, Wu Di will leave a good impression on the audience.
Therefore, for Wu Di, as long as he gets this movie, this year's KPI will be achieved.
Although there is a certain upper limit for box office for this type of family-friendly movie, the lower limit is generally very high. At least, there is no problem if it exceeds 100 million.
right!
This chapter is not over, please click on the next page to continue reading! Really?
Just when Wu Di was full of ambition and was about to convince Uncle Zhang to co-star, a voice suddenly popped up in his mind. It was the system that was always trying to dissent.
"how?"
"Have you made the same old habit again?"
"It's better that you still can't look down on me?"
Wu Di has full confidence in this movie, and even a small blow from the system cannot shake him.
"I'm just kindly reminding you not to be happy too early, so as to avoid extreme joy leading to sadness. Don't make malicious speculations."
"Don't forget, you and I are standing together, we are in the same boat!"
Haha, there are two boats in one boat. If this guy doesn't frame him, it's already considered a favor.
"Then tell me, what's wrong with this movie?"
"No, there is no problem anywhere."
"The story is good, the emotional expression is sincere, and the acting is spot on."
"Then it's over. I'm making this movie. Do you have any other objections?"
Although the system used a rhetorical tone, based on Wu Di's understanding of him, this clearly meant opposition.
The two parties have been cooperating for some time, not to mention that the system itself is now shouting that it is on the same boat as Wu Di.
If you don’t perform well, it will be inappropriate!
No one here is asking for it to jump out and speak.
"Boss Wu, Boss Wu, you have been making movies for such a long time. I thought you had made progress, but I didn't expect that you are still so useless."
"Does it mean that for a movie that is going to be released in theaters, it only depends on the quality and nothing else needs to be paid attention to?"
It shouldn't be.
You know, Boss Wu is also a little marketing expert. Didn't he have a lot of fun when he was in the maze and when he changed his skin?
At this moment, why did I suddenly become confused?
"Is there anything else that needs attention?"
Wu Di still didn't understand, and the system was out of ideas.
"box office!"
“Of course it’s the box office!”
"Didn't you look at the comprehensive data next to it when you were checking out the movie yesterday? The box office for the year was marked on it!"
"Didn't you notice at all?"
The system was very sure that there was only one reason why Wu Di was so excited, and that was that he didn't pay attention to the box office results of the movie at all.
With his character, if he paid attention, he would definitely not be able to laugh.
box office?
In front of Wu Di's eyes, these words suddenly flashed up, Chinese, English, Japanese...
How much is it?
Wu Di searched again, and when the relevant data about the movie popped up, he was stunned.
What?
20000000!
It’s ten thousand!
The unit of this quantity must be tens of thousands!
That’s right!
Yes.
You are not mistaken, and you are not mistaken.
Such a drama with heartfelt emotions, exquisite performances, and a smooth story, and a film that has gathered many big names and talented actors, has a box office of only 20 million!
How can it be?
Crazy!
crazy!
Where is Uncle Zhang?
I want to see him right away!
Damn it, the leading role needs to be changed immediately!
Wu Di, who was shocked by the 20 million box office, could no longer sit still. No, he had to make changes!
Wouldn't it be outrageous if such a good work suffered a big loss at the box office and even lost money because it didn't do enough homework?
If there is a problem, there must be something wrong in some link.
Wu Di has watched this movie from beginning to end. As a man, he also believes that the emotions of this movie are delicate and sincere, the plot is smooth, and it is not awkward at all when it is tear-jerking.
Such a good movie has received a cold reception at the box office. The problem must lie in other aspects, that’s right!
The first thing that needs to be settled is the issue of the male protagonist!
At the beginning, Wu Di just talked casually, and he only analyzed the current situation based on future experience.
I intuitively think that there is something wrong with director Xiao Lu's casting ideas, and such poor box office results provide Wu Di with an argument.
It seems that there is indeed a problem with the casting.
The problem is that the superstars of the previous generation have gradually lost their box office appeal. The themes they are familiar with are either not popular anymore, or they can't get enough of them because they are getting older.
Therefore, when they try to transform, they almost always encounter an embarrassing period.
It is normal to pounce again and again.
On the contrary, some actors who were famous for their literary and opera performances back then often still have some box office appeal even if they age or their audiences change.
Although not all of them have high box office numbers, they can basically stick to two films and one will be a hit.
For an artist who has already become famous, is of a certain age and is no longer a popular youngster, this is already quite an outstanding achievement.
Such achievements are enough for this artist to continue filming in the industry and gain industry recognition.
But this is the treatment of literary and opera artists. For these kung fu superstars of the previous generation, they focused on action movies, and literary and opera is not their area of expertise.
Therefore, when they get older, how to break through themselves becomes a big problem. Even if they break through and perform well, they may not be able to regain their glory.
Many audiences do not necessarily recognize their transformation, which is a dilemma that many actors of a certain age often face.
I have worked hard enough and performed well enough, but the audience still didn't buy it, and the box office failed.
Wouldn’t all that hard work be in vain?
Obviously, director Xiao Lu's painstaking work only made a small amount of money at the box office and still suffered losses. Among them, the issue of casting played a big role.
If a slightly more well-known actor were to play the role of the father, but also give the audience a certain sense of freshness, the box office mark would not only be better, but at least it would not be worse. This is of course a pity.
You know, the salaries of other actors are not necessarily that high. Besides, if you only invite actors with average box office appeal to be the leading actor, then if the box office results are not good, neither the director nor the crew will be affected by the film.
No matter what, there won’t be any big regrets.
You can even grit your teeth and accept it.
Because, for different movies, people's expectations for it will definitely be different. If you find actors who are famous for their acting skills but not well-known, then the movie may not have such a big battle at the beginning of filming.
All aspects of the budget will be reduced as much as possible to move closer to the goal of recouping costs. Then, the tone of the film may be closer to the general author's film.
In this way, it will be easier to achieve the author's goal.
After all, the investment is small, maybe even 20 million can barely make back the original investment!
But what is the situation now?
Judging from Director Xiao Lu's expectations, it is obvious that she wants to make a commercial film. Since it is a commercial film, especially if such a big-name movie star is invited, she will definitely not worry about the box office.
20000000.
This is too bleak.
Although this movie may be on par with Zhang Feng's new film in terms of investment, it cannot be compared with a large-scale production like Skin Change.
But just because the box office results are not good, we can’t hold our noses and lie, saying that we are a low-budget film and we have already made money.
This is completely self-deception.
With such a huge cost, it is almost impossible not to lose money.
Wu Di felt more and more that he was born to be a good player in the gang. Although no one disclosed the information to him in advance, Wu Di had no idea.
It can be seen at a glance that there is something wrong with the casting of the movie. Isn’t this called talent?
In fact, sometimes, many bad movies can achieve high box office, just because they hired a sufficiently impressive cast.
Let the audience mistakenly think that this may be a good movie. By the time they walk into the cinema and find out that they have been deceived, they have already bought the movie tickets and spent all their money.
The box office of the movie is included in the score, so what can be done about the audience’s complaints?