Seeing this signing model, Sisi also understood. This time, Cifang really thought about it carefully for herself.
Lao Zhang's company definitely has certain advantages in the production of film and television dramas. Even if it doesn't have an advantage in quantity, it certainly has a guaranteed quality.
The most important thing is that Lao Zhang is a living brand, and the movies he makes are the guarantee of quality and reputation.
As long as I can get a movie from Lao Zhang in a year or two, it would be even better if he is the starring role, and the style of Cifang can be maintained.
Among Xiaohua's class, Yiqi Juechen is far ahead of the young actresses of her generation.
However, Lao Zhang's company is not very strong in advertising endorsements, magazine shoots, and artist image building, which are almost purely marketing aspects.
Don't think that Cifang was ignorant before agreeing to meet. She had given serious consideration. Only in this way is it best to split the contract attached to a person into two, and the career belongs to Lao Zhang, and the business belongs to herself.
Good solution.
Generally speaking, it is impossible to sign a contract with two companies, but the semi-contract method is quite common.
For example, some actors will outsource their agency contracts separately, while film and television drama contracts will be settled by themselves.
Just like Wu Di, you can do it this way.
In the film and television industry, he is now considered a mixed bag. There are many directors he is familiar with, all of whom are at their peak of creation. Every year, there are always one or two directors who have plans to start filming.
Wu Di can get a few roles.
And these roles are very precious. Even if a suitable company is found to undertake film and television drama contracts, the strength of these companies does not guarantee that Wu Di can receive this type of film contract.
But, similarly, those companies that are good at creating artist images and securing advertising contracts are things that Lao Zhang cannot worry about.
What's more, before Cifang, there was no artist under Lao Zhang's company. Regarding this aspect, Cifang is absolutely sure that Lao Zhang has no experience at all.
So, after thinking about it, he finally decided to set up a personal studio, and the business scope did not need to be too large.
After all, the film and television drama contracts still have to be in Lao Zhang’s name, but advertising and the artist’s personal promotion work should be done by himself!
All in all, Cifang has been in the industry for several years. In the past few years, her image management has been pretty good. Although there are some small problems like this, she has never made any mistakes in the general direction.
She is now so popular not only because of her personal strength and luck, but also because of the image the company created for her.
Creating an artist's image is not an easy task, and it definitely cannot be accomplished overnight. It requires time and accumulation.
At the same time, everyone still has his or her own personality. Being the same can not only fail to attract the attention of the audience, but may even lead to overturning the situation.
You must know that acting is also a long-term career. It is not just a matter of one moment, but also a long-term project.
As a team of artists, creating the artist's image is the top priority. At the same time, what they need to pay most attention to is to make the image they create consistent with the artist's own temperament.
To put it in the simplest terms, a male artist is obviously a well-known sea king in life, and there is hardly a day when he is not on the road of hooking up with others.
However, the team gave him the persona of an innocent boy and promoted it vigorously, and his fans were also confused by this kind of publicity.
They like him because they like this kind of personality.
Because the fundamental nature of a country is easy to change and hard to change, since it is something created to deceive people, it will not last long.
It's only a matter of time before an artist's true nature is exposed.
So, what will happen to him?
Those fans who wholeheartedly believe that he is an innocent boy will definitely feel that everything they admire has collapsed in an instant.
In this case, the rapid loss of fans is inevitable, and public opinion will naturally not be good.
After all, not only fans may be gullible in past publicity, but the media are also victims, and they may not necessarily understand the true colors of artists so clearly.
What's more, some media are just waiting to see artists' jokes. If you do good things, they won't report more, but once you do bad things, you will be great.
Long and endless articles are their specialty.
The image that I had worked so hard on before was gone.
When creating an image for an artist, the team must pay attention to a certain degree of compatibility with the person's image. Don't just blindly think that something is good and just pile up the persona, and the result is that it has no resemblance to the person at all.
In addition, the team should also understand the strengths and weaknesses of the artist in advance. Everyone has problems that cannot be avoided.
So, how to cover up these shortcomings, or market them as some kind of cuteness, so that even if they know that the artist has such shortcomings, it will become indifferent because they have been accepted by the public.
This is the point of artist marketing.
Who knows him better than the artist himself?
The same goes for the second power.
Anyway, her so-called studio is not responsible for receiving film and television drama contracts. Its main task is to accept advertising and marketing.
The size of the team does not need to be too large, it is enough to find the right person and operate her personal image well.
There are naturally some disadvantages to doing this.
For example, the level of the ad will most likely be lowered.
For many popular celebrities, the level of advertising is also a major criterion for demonstrating their popularity.
Those big luxury brands, those big international brands, the more they grab, the more popular and powerful they prove to be.
The so-called advertising resources are often obtained through the power of the company behind the artist.
In rare cases, it is because of the artist's personal ability rather than because of his incompetence.
As a result, some artists are afraid to go it alone because they have to take on commercials to make money, and they are unable to get more endorsements based on their abilities.
This chapter is not over yet, please click on the next page to continue reading! But at this stage, the power has no worries in this regard.
Although it is temporary, it is also the actual situation. Currently, the popularity of the young flowers in the circle, Ci Fang and Sisi is unparalleled.
Although some movie stars of the same generation are also quite popular, there is still a certain gap between them and the two of them.
With such high popularity, there is basically no need to worry about advertising contracts for the next one or two years.
She has reached that level, and advertisers are flocking to her. Even if she doesn't work hard for her, many good manufacturers will come to her door.
In order to transform, Cifang has also been ruthless and can reduce the number of advertising contracts, which is completely different from the route the company has set for her in the past.
At that time, in order not to let her popularity go to waste, she had more than thirty endorsements at the same time!
When there are too many endorsements, there will inevitably be mixed results.
Some advertisements that are not that high-grade can easily lower the artist's personal image, and the effect is very obvious.
Having experienced enough of this kind of suffering, I am ready to change my image. A few endorsements are enough, what matters is quality.
As long as you can receive high-quality advertisements, a few are enough. Her popularity has reached this point. To put it bluntly, if there are no good film and television works by her side, no matter how many advertisements she shoots, no matter how good her marketing is.
, after reaching the top, all you will face is downhill.
No matter how hard you struggle, you can't escape this ending.
It is precisely because of this consideration that Cifang focused his main energy on Lao Zhang, and still wanted to produce good works. As for advertising, the original ones were assistants and agents. As long as these two people did not change, many
Relationships can also be maintained well.
What's more, because I left a big company and started a personal studio, my remuneration will be lower.
Although the studio needs to support its own staff, because of its small scale, the number of people is not too large. However, it saves part of the remuneration to the company.
You can definitely make money by lowering it a little bit.
It is even more convenient to connect, as there is no need to go through the company's formalities.
In fact, if possible, Sisi also hopes to open a personal studio, so that there will be much less personal constraints.
However, her character is not good enough.
She is too weak, and there are many things that she simply cannot do on her own.
She relies more on the team than on the power.
The simplest thing is that even for an interview or a simple speech, she still needs to prepare in advance, and the team even has to screen the information for her.
Sisi herself is really not good at expressing herself, and her relationship with good friends is slightly better. Even so, among sisters, Sisi is also taciturn.
She simply couldn't bear it if she was asked to face the interrogation and clichés from various media independently.
On the contrary, this kind of thing is not difficult to do.
Although Ci Fang's performance is sometimes good or bad, at least she has the courage to face these difficulties alone.
As for her performance, whether it is good or bad actually depends on her mood.
She has the ability to show her good side in front of the media, but if she is in a bad mood or has a sudden whim, she will do some shocking things.
"As long as you think about it and have a plan, I believe in your ability. You have a way to take care of all these things."
"However, I might be even busier in the future."
"Are there fewer opportunities for us to meet?" Sisi looked disappointed. In the past, Cifang was always a busy person, but many trivial matters were still controlled by the company's team.
However, now the team consists of people who are familiar with each other, and the size of the team has to be reduced accordingly. In the past, although Cifang was busy, at least many things could be delegated to the staff.
At that time, there were enough people around her, and everyone took a part, so it was not like they concentrated on one person trying to boss everyone around.
But now, once the size of the team is reduced, many things will have to be arranged by ourselves.
Is she... okay?
Cifang chuckled: "Wrong, it's not less, but more."
"In the future, with Jingjing, the three of us can meet often."
"What's happening here?"
"You put off all your work?"
"Are you going to make a new movie?"
Otherwise, Sisi really couldn't imagine where she could squeeze out time to meet her best friends despite being as busy as a little bee.
"What's so difficult about this?"
"This time, I have made a lot of determination to change the development path. Aren't you the same?"
"If you still stay in Mr. K's company, you will have endless TV series to shoot, and all of them will be the absolute protagonists. No one can take your place."
"K always treats you so well. It can be said that you will never find a boss who takes better care of you than her."
"You still left as usual and caused such a big disturbance."
When she said this, Sisi stopped right there.
Forehead……
That's true.
"However, you and I are still different after all. You have more endorsements and commercial activities, the company is larger, and it takes good care of you in all aspects."
"I'm really worried that you won't be able to bear all these things now."
As a pair of good sisters, their caring for each other was really touching. Even though they treated Miss Han Jingjing as a decoration and did not take care of her for a long time, it did not seem to be a polite behavior.
Fortunately, Miss Han Jingjing is not the kind of person who cares about people, nor is she so petty, so she doesn't bear any grudge against them.
Instead, the two of them were busy chatting, and all the delicious food was their own, which was quite wonderful.
Eat this, eat that, feel happy.
"Don't worry about me, just pay more attention to yourself!"
"Over the years, I have not only relied on the company to get where I am today. In the past few years, I still made my own way."
"I can deal with many things, so there is no need to worry about this."
"It's you. In the past, Mr. K was too protective of you. You have been following her since graduation, and you don't know enough about the outside world. How are you doing recently? Are you still adapting to the new company?"
"You don't have to ask her about this, you might as well ask me."
Before Sisi could speak, Jingjing took over the conversation, and then Cifang remembered that the two of them were now in the same company.
Speaking of the situation, Jingjing might actually know a little bit about it.
"The staff in our company are all young, and everyone is almost of the same age. Sisi is here, and everyone gets along very harmoniously."
"very good!"
"Besides, even if you don't trust others, you can't worry about our boss either."
"Our boss Wu has always been good-tempered. As a boss, he has no airs at all. What can his subordinates do?"
"The atmosphere in our company is very good."
"yes!"
"The boss of your company is Wu Di!"
Thinking of Wu Di, Cifang's smart eyes blinked again, as if he suddenly remembered something.
"How is he doing?"
"Now he wants box office and awards, and he should be so happy that his buttocks are raised to the sky!"
What Cifang said was obviously a joke. If Wu Di was really such a temperamental person, would Jingjing still say that just now?
"It's true that he doesn't have his tail raised, but it's true that everything goes as he wishes. To say that he does have a lot of luck."
"We have been around for so long, and we haven't even scratched the surface of an award yet. He has only been around for a few days, and he has already achieved both fame and fortune!"