The power of new media is terrifying. New media is different from traditional television, radio, newspapers, and magazines, but is upgraded on the Internet. According to surveys by relevant institutions, more than 90% of young people in their twenties are
I don’t have the habit of using a TV, but focus more on the computer. For example, if I like to watch a TV series, I can watch it directly on a video website, and there is no need to wait every day. The video website can provide all the TV series.
set.
Under such a general background, the form of public opinion communication has begun to change. If you want to promote the development of an event, it is often more convenient to use new media on the Internet. Because the Internet transcends geographical boundaries, traditional media has strict geographical boundaries, which means that it can only
Communication in a certain field, and the Internet has opened up barriers to information exchange and flattened the world. At the same time, individual subjectivity has also been strengthened, and everyone is fair in the efficiency of receiving and disseminating information.
Everyone has the right to speak freely and spread freely. So much so that there are now many self-media platforms. They set up personal sites on some of the more famous public Internet platforms to publish certain types of news, attract traffic, and gradually become
As the gatekeeper of public opinion, this change has greatly subverted the original communication theory.
Hongda Group's Internet layout is beginning to take shape. It uses investment to actually control a number of Internet platforms. These Internet platforms can be used to deliver traffic to the aerial supermarket network in normal times. In special periods, they can also guide public opinion and conduct branding.
Image maintenance and public relations.
Therefore, Hongda Group has demonstrated the attributes of a comprehensive group. It is integrated with society and can be seen in every field you can imagine. This diversified investment method provides the basis for long-term development.
Provide a steady stream of power. Even if a certain industry gradually enters a trough due to the development of the times, diversified investment methods can ensure that opportunities can be found in the trend.
As commercial real estate and real estate are controlled by national policies, Hongda Group's main business has been more or less affected, but as for the overall situation, it is still under control.
In guiding this incident, Fang Zhicheng used several platforms of Hongda Group on the Internet and used top news methods to enhance the spread speed and influence of the incident, so that within two or three days after it occurred, it caused a stir
National attention has also forced the Football Association to deal with the matter head-on.
In a sense, the impact of this incident on Chinese football is no less than that of the black whistle and match-fixing incidents many years ago.
Originally, the Ganzhou Amateur Team thought this was just a simple football accident, but unexpectedly it had escalated into a political issue, as many netizens spontaneously dug up the club's history.
Fang Zhicheng hung up Sumo's phone, and then checked the current comments on the matter on the Internet. He found that public opinion had become one-sided. CCTV's sports channel interpreted the matter in the form of a special topic, and the news channel also commented on it.
paid attention to it, and even the party newspaper characterized it and judged it as football violence.
Under such pressure from public opinion, Xu Jin had no choice but to take the matter seriously and started running around, even asking his second uncle to convince him.
Fang Zhicheng sighed softly. Although he didn't have much favorable impressions of Chinese football, because he now has the ability to change, he decided to use force to prevent Chinese football from deviating too much from the track and return to rationality.
Fang Zhicheng took out his mobile phone and called a colleague from the National Development and Reform Commission. This person's name was Li Hao. He was the person in charge of sports culture reform and a deputy director-level cadre. He had a good network of contacts within the system. Fang Zhicheng was working with
The relationship is going well.
Li Hao heard about this and said with a smile: "This matter has attracted the attention of the chief, and arrangements have been made for the Central Commission for Discipline Inspection to intervene, so the matter is definitely not a small matter."
Fang Zhicheng said: "What I am concerned about is how the National Development and Reform Commission will carry out restructuring for football in the next step. This is a good opportunity."
Li Hao nodded and said, "I know it well."
…
A silver-gray car drove into a villa area located in the eastern suburbs of Ganzhou Province. This villa area is different from the popular commercial villa areas. The style is unified into the Chinese style, with octagonal cornices, green tiles and red bricks, while ensuring that every ten steps
The security force of the post.
A middle-aged man in his fifties stepped out of the car. He was wearing a white shirt, navy blue trousers, and shiny black leather shoes. After he got out of the car, he wiped his forehead with a solemn look on his face.
Step into it.
In the living room of the villa, the aroma of tea lingered. Wang Lei sat in front of the coffee table. He raised his head and looked at him and said: "Xiao Xu, please sit down!"
Xu Jin forced a smile and said, "Hello, Secretary Wang!"
Wang Lei handed Xu Jin a cup of tea and said, "Although September has passed, the weather is still very hot. Let's quench our thirst with a cup of tea."
Xu Jin took the tea flattered, but did not drink it. He put it aside and said, "Thank you."
Wang Lei waved his hands loudly, frowning deeply, and said: "How to solve the football team's problem?"
Xu Jin was notified that Wang Leisheng wanted to see him in person, which made him extremely uneasy. For Wang Leisheng, Xu Jin was just an insignificant person. On this pyramid, Wang Leisheng was at the top of the tower, while Xu Jin could only have five or six floors, separated by
Several levels of relationships.
Xu Jin said with a wry smile: "We already held an emergency plan yesterday and held a press conference for the public."
Wang Lei shook his head and said displeased: "It would have been better if your press conference had not been held, but now it is getting darker and darker. The person in charge said that because of the provocation from Hongda players and fans, he was killed
, such a vicious incident would occur. This kind of public relations and public relations that shift the responsibility to the other party is not the correct way to appease the people's anger."
Xu Jin wiped the sweat from his forehead and whispered: "We have also begun to contact the propaganda department and let them help guide public opinion." Although Xu Jin said this, he was extremely guilty, because there were only all the publicity departments in Ganzhou Province.
The media remained silent.
Wang Leisheng closed his eyes, took a deep breath, and said calmly: "Xiao Xu, this is too reckless. Hongda Group is the number one private enterprise in Huainan, and it is also among the top five private enterprises in the country.
Such a business tycoon's influence in publicity and public opinion is far greater than yours."
Xu Jindao: "Our preliminary opinion is that all players will be expelled. At the same time, no matter how many fines are issued by the Football Association, they can bear it. In addition, we are also willing to provide a subsidy of 100,000 yuan for each injured Hongda player."
Wang Leisheng thought to himself that Xu Jin had not yet seen the seriousness of the matter. For Hongda, what does one hundred thousand yuan mean?
Wang Lei said calmly: "The chairman of Hongda Group is named Zhao Qingya. Her brother was originally the executive vice governor of Huainan Province and now serves as the deputy minister of the Ministry of Commerce. This is no longer a problem that can be solved by money alone."
Xu Jin had a look of shock on his face when he heard Zhao Qingya's background. He didn't expect Hongda Group to have such a deep background. He felt his palms trembling constantly and said with a wry smile: "We established this club in the first place. , mainly because many young people in the village love to play football, giving them something to do in their free time, so we funded the construction. I didn’t expect that it would cause such a big trouble.”
Wang Leisheng saw that Xu Jin had regrets, and said calmly: "Xiao Xu, your company has contributed a lot to the smooth development of Chaoxing City over the years. It can be said that it has undertaken a lot of hard work, tiring work, and dirty work. The people have great respect for it. You are also quite infamous, and you have taken full responsibility for it. Now I have received news that the Central Commission for Discipline Inspection may intervene in this matter and investigate the relationship between your company and the Chaoxing Municipal Government."
Xu Jin's eyes showed shock and he whispered: "Secretary Wang, you have to save me!"
Xu Jin was a village committee secretary, a village-level cadre. He started working in demolition work and later built a group with assets exceeding billions. He enjoyed a successful and famous life, but in the final analysis, he was just a village committee secretary. Basic quality and intelligence are average.
Wang Lei stood up, walked slowly a little further away, turned his back and said: "The development of things is far beyond your imagination. The Municipal Commission for Discipline Inspection will take action tomorrow, so you must be mentally prepared."
Xu Jinjin staggered out of the living room, and Wang Leisheng saw him in person. This was an indirect death order. He had sent his children abroad a few years ago because he had long thought that such a day would come. After all, after all these years, he had sent his children abroad. By using methods like demolition, you can make some unconscionable money.
That amateur football club was created by Xu Jin in order to allow the demolition workers to use football training to adjust their lives when they had nothing to do. Later, because of the gradual investment, it actually achieved good results in the city league. At the same time, Xu Jin became obsessed with betting on football and took advantage of the team's games to gamble with his friends in amateur leagues.
As time went by, the city league was no longer famous enough to satisfy Xu Jin's football betting habit, so he began to use the famous Football Association Cup to gamble on football.
In order to allow his team to enter the Football Association Cup, Xu Jin reached a private agreement with a local A-League football team to reserve a spot for his team during the selection process of the city league. At the same time, in related competitions, Rent the other team's second and third line players.
Because China's football system is not perfect and the Football Association's control is also very weak, in the past few years, this method has allowed his team to continue to become the dark horse of the Football Association Cup, and even created an amateur team to defeat the Super League club. Miracle.
Before this game, Xu Jin also gave a high bonus, because if the amateur team only needs to tie the game within ninety minutes, he will be able to earn more than ten times the income by betting on the ball.
"Boss, where are we going now?" the driver asked in a low voice. He could see that Xu Jin was in a bad mood. He had never seen Xu Jin so depressed in all these years. Xu Jin can be said to be the local emperor of Chaoxing City.
, it is rumored that even the municipal party committee secretary has to give him three points of thin noodles.
Xu Jin said: "Just go anywhere and let me be quiet for a while, that's fine!"