Du Xi always thought that he could neither like nor dislike Fang Zhicheng, but with in-depth contact, Du Xi realized that he had become the most important man in Xie Yuxin's life, and Du Xi had to open his mind and agree with him.
Fang Zhicheng also connected to his own life circle.
The evening date was held on the banks of the Xiangjiang River. The Xiangjiang River is the mother river of southern Hunan. Looking across Xingzhou from south to north, Xiangnan built a famous scenic belt around the Xiangjiang River a few years ago, which greatly improved the city's image.
Fang Zhicheng thought that the person he was meeting in the evening was different and formal clothes were not suitable, so he changed into a casual outfit, wearing a dark green polo shirt on the upper body, jeans on the lower body, and a pair of sneakers.
Seeing Du Xi, Lele and other employees of Yuming Artist Company, Lele ran forward happily and threw herself into Fang Zhicheng's arms. Fang Zhicheng held her in his arms and took a circle in the air, feeling a little
It was hard, and I secretly thought that Lele had grown a lot taller during this time.
"Tonight, Feichi Group is hosting a banquet for us. In addition to us, there are also staff from Xiangnan Radio and Television, including the core members of the "Study Well" column group." Du Xi introduced to Fang Zhicheng in a low voice.
The main business of Feichi Group is sports shoes and apparel, with a national market share of more than 30%. Its chairman was once a famous tennis player, so Feichi running shoes have become a well-known sports brand. Feichi
The Group spares no effort in advertising investment every year. It not only regularly places advertisements on CCTV’s five channels, but also sponsors many variety shows across the country.
Feichi Group is recently preparing to launch "Le Running Shoes" for the youth market, and Lele has become its brand spokesperson, which is why Lele and Du Xi participated in the recording of the "Study Well" variety show.
Fang Zhicheng shrugged and said with a smile: "I am responsible for eating and drinking, and will not disturb your communication." After speaking, Lele leaned into Fang Zhicheng's ear and told interesting things about today's recording of the program, which made Fang Zhicheng laugh.
Make a sound.
Du Xi rolled his eyes and whispered: "It turns out you are just a freeloader, that's all. Just pretend you don't exist."
The place to eat is not on the shore, but on a cruise ship. On the river, you can enjoy the night views on both sides of the river while enjoying Hunan cuisine, which is mainly Jiangxi cuisine.
Men, women, old and young are generally fond of spicy food. Whether it is three meals on weekdays, a banquet in a restaurant or a drink with friends, there must be one or two chili dishes.
Fang Zhicheng can also eat spicy food, but after a few bites, he felt a little overwhelmed and kept drinking water. Hunan cuisine is available all over the country, but the authentic Hunan cuisine tastes more exciting.
After three rounds of drinking, the atmosphere of the dinner became a little better. Du Xi did not drink because she had a cold temperament, so it was difficult for others to force her. Fang Zhicheng was just responsible for eating and drinking as he had promised before coming.
At most, whisper a few words to Lele.
The head of the brand department of Feichi Group is named Cao Bo. He is young, in his thirties, and looks gentle and delicate. He smiled lightly and said: "Mr. Du, I just asked the director. Today's recording went very smoothly. However, there are a few things.
The place is a little lacking, I’m afraid we need to cooperate later.”
Du Xi nodded and said: "This is our obligation, but what is the problem?"
Cao Bo smiled and said: "This program is to promote our Lele running shoes, but during the recording process, the embedded advertisements were not obvious enough and there were not enough materials, so Lele will have to do a few more at that time.
This action will enhance the exposure of Le running shoes."
Du Xi glanced at the director and said, "Director Zhang, will this make the program appear too utilitarian?"
Director Zhang shrugged and said with a smile: "We have to try our best to meet the sponsor's requirements."
Du Xi was silent for a moment, a little unhappy, and re-recorded the program. This was originally a matter of course, but letting Lele add more product placements was biased and not conducive to the maintenance of Lele's image.
She was about to speak when Fang Zhicheng put down his chopsticks, coughed and said, "I'm afraid we have to reject this request. There are two reasons. First, you need to consider the content of the program, and we also need to consider Lele herself.
image. Since her debut, Lele has always maintained a good, positive, positive, sunny, and sweet image. This is why Feichi chose Lele as its image spokesperson. However, if advertisements are decisively added to the program,
This will have the opposite effect, making people disgusted with advertisements, brands, and Lele; secondly, all programs now are being commercialized. The reason why "Study Well" is successful is that it mainly captures the audience's psychology and promotes
A kind of positive value guidance. For sponsors, we have an obligation to help them enhance their brand influence, but this cannot be achieved simply by increasing exposure in the program. Instead, it requires ways and methods, skills and
patience."
Cao Bo was a little unhappy. He had just noticed the man who was close to Lele, but he never found a chance to ask. He endured his temper and asked: "Who are you?"
Du Xi took the initiative to answer the conversation and introduced: "He is our art director and the person in charge of art affairs."
In the structure of a performing arts company, the artistic director is at the same level as the general manager, but the artistic director ranks first and has considerable prestige in the performing arts industry. When audiences and outsiders think of the company, they often think of the artistic director.
.
Cao Bo was a little surprised and said: "Weren't you always the art director?"
Du Xi smiled and said: "It was the first two years, and now it has been handed over to the successor."
Cao Bo smiled lightly and said: "The reason why Yuming Artists Company has achieved success in a short period of time is mainly because of your huge influence in the circle. If you were an unknown person, the impact on Yuming Artists Company would be huge.
.”
Cao Bo's words revealed a look of contempt for Fang Zhicheng, but this is understandable. The phenomenon of seniority in the entertainment industry is particularly serious. If you want to enter this circle, you must be recognized by your peers. Fang Zhicheng is a newbie. At first glance,
I just know that he hasn’t been in the industry for long. What right does such a person have to speak?
Cao Bo is mainly worried about the other party's failure to cooperate to increase the exposure of the product. Feichi Group is Party A, and Yuming Artist Company is Party B. Party B must meet Party A's requirements because Party B is the service provider. Cao Bo is
I have come into contact with many celebrities in the past few years, and rarely have I experienced such an unpleasant scene as I did today.
Du Xi said a little unhappy: "Mr. Cao, every employee of our Yuming Artist Company has been carefully selected."
The dinner party, which was originally a good atmosphere, suddenly became awkward.
Cao Bo was tactful and knew that continuing to talk would only make the issue more difficult, so he said: "Let's eat first and discuss it later."
Everyone was part of the scene. Although there was a small conflict, the atmosphere afterwards was not bad. Especially Cao Bo, who was walking among the people, could not feel any change in his mood. He intended to toast with Fang Zhicheng.
, counted as resolving the previous conflicts. Fang Zhicheng was not stingy, he gave Cao Bo enough face and drank a few more drinks.
After the dinner, Cao Bo and Director Zhang suggested finding a place to relax. Du Xi excused himself and left because Lele was sleepy.
"Mr. Cao, I have reminded you before that this woman Du Xi is very difficult to deal with. Although she has a good personality now, she was even more famous as a difficult person before joining the Yuming Artist Company." Director Zhang said with a faint smile, "
Let me figure out a way to add more product placement issues so they don’t have to re-record the material.”
Cao Bo twitched the corner of his mouth and whispered: "If our chairman hadn't been a loyal fan of Du Xi, how could he have given millions of endorsement fees to Lele, who had just debuted? Du Xi also relied on this capital.
, that’s why you don’t take me seriously.”
Director Zhang smiled lightly and said: "Since she is unwilling to supplement the material, we can definitely use the opportunity to promote it. In this way, we can also increase the influence of the column. What do you think?"
Cao Bo's eyes flashed brightly, he patted Director Zhang hard on the shoulder and said with a smile: "This is a wonderful idea!"
The so-called commercial operation must implement the idea of hyping up the topic, and use the reason for refusing to re-record the material to spread it in the public media. In this way, it will cause controversy and make the program more popular.
Director Zhang smiled slyly and said: "I've already thought of the title. "Child Actor Acts as a Big Name at a Young Age - A Lot of Scenes Deleted by "Study Hard""."
Cao Bo gave a thumbs up and said with a smile: "Director Zhang, you are an expert."
Director Zhang changed the topic and said: "I really like this little girl Lele. She is simple and lively. During the process of participating in the show, she made people feel refreshed."
Cao Bo sighed: "It's a pity, this is a very realistic society."
…
Du Xi saw Lele asleep in Fang Zhicheng's arms and smiled: "Lele, why are you so attached to me?"
Fang Zhicheng said: "People's hearts change people's hearts. For example, if I am sincere to you, you will be the same to me, right?"
Du Xi pursed his lips and said disdainfully: "I won't change my mind with you."
Fang Zhicheng smiled, frowned, and said, "If you refuse to re-record the product placement today, will there be any problems?"
Du Xi's slender eyebrows twitched and said: "There will definitely be problems. As Party A, they will feel uncomfortable. But there is no need to worry too much. The Cao Bo we met today is just a worker below.
I am very familiar with the chairman of Feichi Group."
Fang Zhicheng always felt that something was wrong, but he also knew that his understanding of the entertainment industry was far inferior to that of Du Xi. He smiled and said: "I made a guest appearance as the art director, how about I come to work in your company?"
Du Xi quickly waved his hand and said with a smile: "I can't afford this. This store of mine can't afford a Buddha like you."
Fang Zhicheng smiled awkwardly. He knew well that the reason for the stalemate with Cao Bo today was for his own reasons. He was used to giving orders, so he was too arrogant during the conversation with Cao Bo.
, is not the attitude that Party B should have, which is why Cao Bo was unhappy and the situation was difficult to ease.
However, Du Xi saw his mistake in this matter, but still insisted on supporting himself, which made Fang Zhicheng feel warm.
Du Xi, a fake woman, doesn’t like me anymore, right?