Chapter 155 'Red Cliff' Team Moral Kidnapping Incident
The online ticketing platform, if operated well, can become a powerful profit-making tool for capital.
All kinds of box office fraud in later generations are basically inseparable from the ticketing platform.
Therefore, when the pre-sales of Karasawa's "Good Will Hunting" on Meow Eye exceeded 16 million, major capitals immediately paid attention to it.
According to Lao Wu, there are hundreds of newly registered ticketing platform companies in the past few days.
Tengxun, which had long noticed Tianze because of games, also established OO Ticketing, three years earlier than its original history.
Immediately afterwards, the other two Internet giants BAT also closed down one after another, registering for Doutiao Piao and Baidu Movies.
Although these giants first grab a position with a keen eye on the market, they are still waiting and watching, and have not yet implemented it in practice.
But Tangze also realized that it was just like the revolutionary significance of barrage videos to video websites.
The "early" birth of the movie ticketing platform may be the biggest change in history since his time travel.
The so-called "advance" refers to the ticketing platform's earlier awareness of high-potential emerging industries in people's minds.
In his previous life, Guevara did not have a box-office director like him stationed at the station, so his work was always tepid and niche.
By the time Capital confirmed that the ticketing platform was a good money maker, it was already 2010.
Now, capital has raised its head in advance, and more people are vying for this piece of cake.
I don’t know where the ticketing industry will go in the future.
This is indeed the case. Even film and television companies like Huayi were deeply moved when they heard the pre-sale data of "Good Will Hunting".
"16 million, which is higher than the first day of "The Proposal of Investment", and it is still rising? It's really outrageous, why is it that Tangze's movies are making money just like it's a joke."
Wang Zhonglei was quite depressed.
It's not that he's jealous.
It's just that he doesn't know whether to admire or be in awe of Tang Ze.
He is good at making movies, good at marketing, and good at making money.
This Tianze is exactly the enhanced version of Huayi and Feng Xiaogang.
Or the kind where the command is unified and never divided.
If Huayi goes public a few years later, he even thinks that Tianze will catch up in terms of size.
"Yes, 16 million pre-sales. As expected, this will be another 200 million box office movie." Wang Zhongjun said with emotion:
"It's a pity that Tang Ze doesn't want to join Huayi, otherwise Huayi's throne as the first private film and television company would be secure"
"Yeah, brother, what do you think about us setting up a ticketing website?" Wang Zhonglei made a suggestion.
Wang Zhongjun shook his head. He was more rational and was not attracted by immediate interests:
"It's not that good. Tianze has imported advanced ticket machines from abroad and the business process is relatively complete. It's too late for us to join now."
"Moreover, as the crowds get bigger and bigger later on, the ticket collection process may not be more convenient than going to the movie window to buy one."
"It's not a movie with first-class appeal, but it's good if it can pre-sell hundreds of thousands."
"There are various idle manpower and material resources, and the cost pressure is too great. At present, I can't see the direction in which this website can recover its costs."
"Are you just going to contribute to the movie box office?"
Wang Zhonglei nodded, that's what he said, he took it for granted.
"Of course!" Wang Zhongjun waved his hand: "This does not prevent us from pre-selling our company's movies through the Miaoyan platform."
"Call Mr. Wang Guangxian, let's go ask Tang Zefang if it's not convenient for us to do this."
"Let's find out how he got his money back."
They only mentioned Wang Changhata, but when they arrived at Tianze, it turned into a gathering of dozens of CEOs.
12 million is still attractive to many people.
High box office means high valuation of the company.
If there is easy access, no fool would be willing to do it.
Tangze has a headache about this.
The profit methods of ticketing platforms are nothing more than advertising fees, box office share collected through intermediaries, business cooperation, etc.
The box office share is generally a percentage per thousand, and a high rate of 1% or 2% would be good.
Even in later generations, China's overall box office peaked at 50 to 60 billion, excluding various costs and expenses.
Only if you monopolize 100% of the market can you get tens of millions.
There are various projects for business cooperation, so the main thing is to look at advertisements.
But in today's China, it is impossible to make a profit.
Only after the user base has increased to a certain level can we see some signs of it.
This kind of users is not only the number of registered users, but also the annual movie production.
Even if the number of ticket buyers exceeds 100 million, the customer stickiness of the ticketing website is still very low, and the advertising fees are not much higher.
It will be clear if you understand it as a small-scale treasure hunt with a single product model.
When people buy things, they can use Dibao as an online supermarket and spend a lot of time shopping, which gives them high exposure.
But watching movies is just for relaxation, so who would go out of their way to choose one?
Generally, people listen to a certain movie first, then buy tickets, staying for less than a minute.
This is why, in later generations, in 2014, capital will launch a ticket subsidy business.
Apart from necessary competition, it is really difficult for ticketing platforms to make money.
If you don’t look at OO ticketing, have Baidu Nuomi been closed down one after another?
Therefore, Tangze actually asked the ticketing platform to serve Tianze Movies in the early stage, and did not intend to make a profit.
Now that so many people are asking him to help pre-sell their company's movies, some of which are just plans and haven't even started filming yet, should he help or not?
The attitude of the CEOs of these companies is still very sincere.
It’s not an exaggeration to say that they came specifically to give money to Tangze.
They and Tang Ze proposed a tiered pre-sale share proposal.
If pre-sales can reach tens of millions, Tianze can get up to 5% of the net box office share.
However, no matter how generous the share is.
Nearly a hundred movies have put too much pressure on meow eyes nowadays.
What's more, in the early stage of primitive accumulation, brand effect is more important.
If all Miaoyan sells are movie tickets for bad movies, Miaoyan will be eliminated forever before long.
Eventually, Karasawa established cooperation with a relatively well-known film project company.
Such as "Painted Skin", "Ip Man", "If You Are the One", etc.
It's just that the pre-sales of "If You Are the One" reached 20 million, and Tianze could only get 1% of the net box office. In fact, he didn't make much money.
What’s more interesting is that Meow Eye is the first movie ticketing platform.
In a short period of time, it will be impossible to launch a second ticketing platform, and the outside world regards it as Miaoyan’s responsibility to expand the film industry.
The film and television companies that Tang Ze rejected secretly expressed Tian Ze's solitary nature.
Later, the "Red Cliff" team also contacted Miaoyan through others, indirectly wanting to try a wave of movie pre-sales.
After all, the competition has already begun, and they lost the first step of publicity.
At this time, it is wise to show weakness appropriately and retaliate in the other person’s way.
After being rejected, he blatantly resorted to moral kidnapping, saying that Tangze was a monopoly and that one family was the only one.
We also contacted relevant people in the movie theater to let them speak out and asked Miaoyan to allow all movies to be pre-sold on the platform, otherwise we will not cooperate with Tianze.
Tang Ze wanted to laugh, why.
Just because the director of "Red Cliff" is from Hollywood and has a big face?
Joke!
The meow eye belongs to Tianze, and Tianze belongs to him.