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Chapter 17 Genuine Brand Plan

 Late August.

The little girl Wu Qian returned to Wuhan to prepare for school.

Veteran actors, even if they were once close friends with Tang Ze, still have their own lives. If this movie fails, they may not be able to contact each other again in the future.

Xu Zheng, for the time being, has no filming plans, so he can only take the initiative to find it through connections, whether it is participating in production or acting.

Tangze, through Han Sanping, extended the temporary stay in the villa to start post-production. After all, the old house cannot accommodate more than ten people.

We were also lucky enough to recruit these 12 more "free" workers. The illustration production team led by Lao Wu made impressive progress, and could fully catch up with the final cut of the movie.

Of course, it's a lie, and theoretically he still has to pay everyone's wages, even if it's a quarterly settlement.

So he is actually in a state of negative equity now.

If the movie fails, he may face a huge blow.

In order to make money quickly, he may even take the road of selling songs cheaply, but that is the last and last resort.

It's a pity that he doesn't have the contact channel of China Mobile, otherwise he can sell ring tones and earn a share, which is also a very profitable business.

At its peak, a single ringtone could earn hundreds of millions. For example, "Two Butterflies" earned an exaggerated 230 million yuan.

There is also a song "Ten Thousand Reasons", which did not disclose how much money it earned, but it has been downloaded 120 million times, which is enough to be out of reach.

During that period, new pop kings such as Zhou Jielun and Wang Lihong who had already emerged could only look at these ring-tone songs with dismay in terms of their ability to make money, and could only watch from afar.

The reason for this is not only that songs such as "Two Butterflies" and "Ten Thousand Reasons" are hits, but also because of the national promotion channel of mobile phone.

Therefore, let’s not talk about the Divine Comedy or the Divine Comedy, but it does take a lot of hard work to promote it on mobile.

During that period, due to the harassment of various text messages, there were definitely many people who regarded China Mobile as a rogue service provider.

Even now that we have entered the late ring tones era and various music websites have emerged, it is no longer possible for a song to earn hundreds of millions, but there are still people who can earn tens of millions.

It's a pity that Tang Ze can only think about such a coveted business, he has nothing to do with it!

Online.

The popularity of the hype incident has faded away, and it has fallen off the hot search list.

However, the popularity of "This Man Comes from Earth" remains high, and it has been occupying the top 20 since it was completed.

Today, the High-tech News Agency announced a big news that the movie will be presented to everyone for free, which immediately aroused heated discussion among those who pay attention to the movie.

Although the movie genre has not been released for a long time, people who are familiar with the operation of Gaoxinshe know that they are going to whet their appetites again, but it does not prevent everyone from starting to praise Tangze's conscience.

[It’s free. The Internet was so bad before, and they said that Tang Ze would only do one thing and leave, but now the news comes out and it’s a slap in the face, right?]

[Free? Real or fake? So what does Tang Fairy earn? If you can’t just take a picture for us to see? Then this is too heartwarming! As expected of a fairy, it’s a pity that she has no breasts.]

[Free? I’m suddenly very worried now. Isn’t this shoddy, that’s why it’s free?]

[A real bad movie!]

[No matter what, I will definitely watch and use my actions to support my brother!]

【……】

Amid the doubts among netizens, Gaoxin News Agency later provided an explanation in an article.

The content of the article is all Tang Ze's speeches in interviews, analyzing the current forms of rampant piracy, and elaborating on the harm of piracy to the film industry.

At the same time, the future development direction of video websites is clearly stated, which should shape brand awareness and form a genuine concept.

And it indirectly shows that a video website has threatened him and will not hesitate to pirate the video as soon as it goes online.

As for which website is the threat, you can just guess, no one has confirmed it anyway.

Because of piracy, the film producer Wu Jianming originally thought that the fee should be 6 yuan, but he refused without hesitation.

He also said forcefully: I would rather not make money to give back to the audience, but leave no room for pirates to exploit.

And called for: Resist piracy, start with me!

As soon as the report came out, the Internet immediately became lively. Tang Ze, who had already had experience in hot searches, was undoubtedly on the hot search list again.

Netizens continued to speak enthusiastically, supporting Tang Ze, and at the same time, they continued to make bad remarks on pirated video websites.

I suffered for a while from the managers of major video websites.

From this point of view, regardless of whether it is a bad reputation or a good reputation, it proves that Tang Ze has indeed temporarily gained some fame on the Internet, which is what people's hearts can use.

Even if Tang Ze is willing to make a scene, the popularity can be maintained forever.

Because of Tang Ze's report, editors of major marketing tabloids and bloggers immediately took advantage of the heat and launched various issues criticizing current abuses, such as:

How do you view the destruction of Chinese-language films by pirates?

Online movies can only be free. Does this mean that the Internet is the grave of the film industry?

Wait.

But no matter what the problem is, the article points the finger at the video website intentionally or unintentionally.

Because Karasawa didn't identify who was ruthlessly piracy of his movies, everyone became a target of suspicion.

Seeing that the influence was a bit widened, the public intellectuals also gave up and picked up their pens one after another to join in.

Suddenly, there were various suggestions on the Internet for the country to rectify the Internet environment, and major video websites were asked to issue statements that they would no longer pirate works with clear copyrights. Remonstrances were rampant.

Netizens, public intellectuals, and the media seemed to stand on a united front, criticizing the video website to the level of a black-hearted capitalist.

Although they are actually the beneficiaries of piracy, it’s none of their business, it’s just a matter of time!

After all, the free stuff is there, don’t give it up.

Just like people who truly love games, they will spontaneously make their own contributions knowing that piracy is impacting the game industry. Now it is their turn for those who love movies to stand up.

The other side.

The founders of major video websites have been watching Tangze's developments. They knew about the report before it triggered hot searches. At that time, some people couldn't help but curse.

Not only are he scolding the idiot who may have really threatened Tang Ze, but he is also gnashing his teeth at Tang Ze.

This is simply digging a hole for video websites, and it’s a huge hole.

Although the probability is theoretically very small, if it really triggers a nationwide uproar, it is not impossible for the above to symbolically select a few typical websites to attack.

More importantly, Tangze's speech is like planting a thorn in the hearts of netizens. If they piracy blatantly in the future, they will inevitably be disgusted by some users.

Li Shanyou of Kuliu.com even cursed Tang Ze on the spot, believing that he was destroying the survival foundation of the entire video website industry, and issued an invitation to all major peers to boycott Tang Ze.

In the end, only Feng Xin, who was exposed to the scenery, responded to him.

The leaders of really confident big websites, such as LeTV and Tudou, have long known that piracy is only temporary and now only exists as a trend. Sooner or later, they will develop in the direction of giants like Netflix.

Moreover, this kind of statement against piracy is performed on a small scale almost every year, not only for the film industry, but also for novels, music, games, etc.

Most of them are thinking about the real reason behind Karaze’s report.

Just to resist piracy?

It doesn’t seem that simple?

As for the free movie, they knew it from the beginning of their discussions with Tang Ze, but because they signed a confidentiality agreement, no one said anything about it.

Just thinking about it, I can't think of any deep meaning in Tang Ze.

No matter what, just take it step by step, and the founders will know what they are doing.

Everything has to go according to plan. No matter which website Tangze chooses to monopolize in the end, what should be stolen will still be stolen.

Some websites are even prepared not to look at the popularity, but to pirate movies once they are released online to make a fortune.

……

Looking at the ancient swimmer opposite, Tang Zecai looked more like the dominant player this time, with a leisurely attitude.

"Mr. Gu, how are you thinking?"

Gu Yongjiang looked a little excited, because just now Tang Ze explained a brand strategic plan to him, the theme was:

To see the genuine version, go to Youku.

This sentence is very clever. It does not explicitly say that you should watch genuine videos and go to Youku, but directly regards Youku as genuine.

But that's not the point.

The point is that the series of publicity plans that Karasawa proposed to realize this plan made him brilliant.

First, beat all video websites to death with one blow, and then extract the sadness and sadness in them, using all kinds of real or fake hype to make them the last conscience of China's video websites.

Once this operation is implemented, whenever high-quality content appears in the future, netizens will subconsciously go to Youku.com to watch it first.

And if this content still comes from Youku.com and influences each other, more and more people will think that Youku is the only genuine website in China.

Of course, it is difficult to achieve this method of changing the subconscious mind of netizens. It must either rely on high-quality content or authoritative certification.

But isn’t the former what Youku has been pursuing?

He originally took the initiative to approach Tang Ze with the intention of making a profit, but he didn't expect to receive an additional surprise.

There is no doubt that the first step of the series of publicity operations mentioned by Karasawa has been basically achieved - making movie lovers or passers-by hesitate or even hate the current video websites.

In the future, he only needs to continue to output content. He can even imagine that Youku will become the video website with the fastest number of users to exceed 10 million and the fastest to exceed 100 million in less than five years.

And Tangze's promise to him also made him very excited - within three years, at least three movies with the quality of "This Man Comes from Earth" will expand Youku's user base.

If we calculate based on the fact that a movie has at least 20 million effective clicks, it will have more than 60 million users in three years, which is simply astonishing.

Moreover, Gu Yongjiang read the rough cut version of the movie according to the script. After watching it, he was shocked and could not imagine that the movie could be made like this.

He even dares to assert now that this movie must have tens of millions of hits.

Thinking of this, Gu Yongjiang's body, which was originally sitting upright, was slightly bent, looking a little humble: "Then Director Tang has said so much, what are the conditions?"

Tang Ze stretched out two fingers: "I want 20% of Youku's shares!"


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