The number of clicks on "This Man Comes from Earth" surged again.
At the same time, because of Youku’s genuine brand promotion, Youku has become the last conscience website in China.
With the bonus of foreign introduction, in Youku’s brand plan, obtaining authoritative certification can be regarded as a supplement.
Therefore, in just 5 days, the number of effective clicks on the movie soared by 20 million, and temporarily stopped at 56 million 4 days later. The potential of netizens was temporarily exhausted.
Since then, Tangze’s website advertising share has also been paid.
For this movie alone, which took 30 days, Youku achieved a prohibitive result of 56 million effective clicks.
And this click is not a meaningless number of views.
According to Youku statistics, 43 million people watched more than 10 minutes, and 36 million people downloaded the entire movie.
Obviously, these are all people who have actually watched this movie.
In contrast, the spoof movie on Tudou.com broke the 12 million record of "China Team Wins the World Cup", reaching 13 million.
However, less than 2 million people have downloaded the entire movie, so the potential has been exhausted.
At the final advertising settlement, Youku.com's advertising revenue for this movie with an investment of only 50,000 yuan was 8 million, and the return on investment was as high as 160 times.
Tangze shares 30% and gets 2.4 million.
It may not seem like much, but a movie brings more than just advertising fees to the website.
Because of this movie, Gu Yong is expected to raise more than 40 million US dollars when financing in November.
There will even be no need for a third round of financing to dilute shares in the future.
Full of profits!
At that time, Gu Yongjiang originally wanted to invite Tang Ze to attend the celebration, but Tang Ze's second movie had already entered the early stage of preparations, and he returned within less than a day.
When other websites saw Youku’s profits, their eyes became red.
You’ve made so much money just from advertising, what if you charge a fee?
In turn, there were some small websites, and Yu Dong from Bona, one of the film and television giants, also visited him after Guangxian and Huayi.
Except for reaching a deal with Bo Na to buy out the sequel of the movie, everyone else was rejected by Tang Ze.
Then, I don’t know who started it, but the video websites seemed to be willing to go all out. They immediately established a project to invest in low-cost dialogue streaming movies and reported it on their official website.
Even in order to prevent the audience from not buying it, they all use "this", "this man", or some variant prefixes.
Like "This man seems weird", "This man is from the underworld", "This woman is not a star", etc.
And because of the establishment of a series of online movie projects, the media smelled the hot spots again and began to denigrate theater movies.
The editor of Exaggerated Style wrote: "The appearance of "This Man Comes from Earth" marks that theater movies are about to enter the dusk, and online movies are beginning to become mainstream."
The sad report said: "This is the blessing of the times, but it is the misfortune of the traditional industry. Cinemas should reform quickly!"
There is also the calm type: "One movie cannot represent everything, but at least it proves that the dominance of theater movies is declining."
"..."
Due to the large number of media following the trend of badmouthing movie theaters, it did cause some investors to worry for a while.
Even some theater movies that were originally under development chose to withdraw their investment and switch to online movies.
"Tangze Private News Agency" Gaoxin News Agency also sent reporter Tang Yirong because it was determined to enjoy Tangze's popularity for a lifetime.
Based on this phenomenon, we "accidentally" interviewed Tang Ze, who returned to Wuhan, Hubei Province from a small villa in the capital.
"What a surprise. I didn't expect to meet Director Tang here."
"So, I would like to ask Director Tang, what do you think about the phenomenon of a large number of online movie projects? Does this represent the prosperity of online movies?"
Tang Ze was speechless. The High-tech Society actually pursued him here. This place is already a province away from the High-tech Society.
Although he no longer needs publicity, he still worked hard during his time at the High-tech Society and still answered the other party:
"I think it is not the time for online movies to appear in a big way. The current network environment does not have the soil for online movies. When the cost is high, video websites will lose money. "This Man Comes from Earth" is just an example after all."
"Then what do you think of the issue of following the trend? According to our agency's inquiry, there were 13 online movies named with titles such as 'This, This Man' this year, of which 11 were dialogue streams."
"At the same time, it seems that there are also several theater movie projects."
What do I think...just wait for them to lose money.
It's impossible to follow the trend without thinking. If you realize that the success of "This Man Comes from Earth" lies in publicity, I'm afraid everyone will calm down.
However, he did not say it, but said:
"The name they named is not good. The success of "This Man Comes from Earth" lies in creativity, not the name."
"Even if it is a proposition composition, the mode can be very different. The important thing is to be creative, and creativity does not need to be limited to form."
"Can you tell me?"
Tang Ze thought: "For example, "This man is obviously super strong, but he is too cautious" and "A Little Thing About This Strongest Man". What do you think of these two names?"
Tang Yirong's eyes were bright and full of admiration: "Director Tang, you are so talented! As soon as I heard it, it was more interesting than those movies that follow the trend. If the movie comes out, I will watch it just by looking at the title."
"But I also know what you want to express. Do you want to say that even if you are following the trend, you should have your own creativity?"
"You can understand it this way. The most important thing is that it can be refreshing!"
Tangze also took great pains to tell some of the creative experiences of later generations of netizens and Niqing in advance.
Tang Yirong asked some more irrelevant questions, and Tang Ze answered them one by one. However, when asked if he had a girlfriend, Tang Ze turned around and left.
"Hey, Director Tang, don't leave if you don't want to answer. I'll ask the last one again. It's really the last one."
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"Ask quickly!"
"Can you tell us what type your next movie will be?"
This is possible, and it’s not a bad idea to publicize it in advance.
After thinking about it, Tang Zedao said: "The next movie will be a new type that has never been seen in China before."
"No more?" Tang Yirong was in a daze.
"No more."
"..."
……
Early October.
Since Karasawa needs to form his own team and select a film company location, the early preparations will take longer.
In contrast, there is no rush in selecting movie locations and casting.
It is expected that it will take four days to complete the team before formal casting begins.
"Well, Lao Wu, let's settle the recent income and expenditure first."
Lao Wu nodded: "Through copyright sales and advertising sharing, we have earned a total of 600,000 US dollars, 400,000 yuan, 3 million yuan, and 2.4 million yuan, 1.2 million yuan."
"Total about 12 million yuan!"
Tang Ze nodded, 3 million yuan of which was paid by Bo Na who bought out the sequel to "This Man Came From Earth".
Although a sequel will probably ruin the movie's reputation, he is short of money now.
As long as he is no longer asked to produce sequels, others can make them as they like.
Lao Wu continued: "Through personnel recruitment, office space purchase, equipment placement and other consumption, our expenditure reached 4 million, with a balance of 8 million."
Alas... money is really wasted.
In fact, the equipment and personnel did not cost much, only 800,000 yuan, but the purchase of three small villas cost 3.2 million yuan.
Although he can actually rent it in the early stage.
But first, it’s not a loss to buy it while the house prices are cheap now.
Second, I thought about the other two companies I was about to set up, both of which require a stable environment and will only see benefits over a long period of time.
He simply bought the house directly.
"Well, leave 400,000 yuan for me to use for movie shooting, and the remaining 7.6 million..."
Tang Ze thought for a while:
"One million yuan will be temporarily used for labor costs. As the chairman of Tianze Animation Company, you will retain 2 million yuan to officially start the project."
"The remaining 4.6 million will be invested in Tianze Network Technology, the research and development of Weibo and the early incubation of Douyin."
"Okay!" Lao Wu had no doubts, "Then what is our first animation project? An animated movie?"
"It's still early, let's make a long-form children's animation first. This is the character concept map and plot design outline I designed. Do you think it will be difficult? How long will it take to complete the first season?"
Old Wu took it, looked at it and then raised his head:
"Children's animation? It shouldn't be too difficult, but it's our first time to draw using the electronic equipment we used to have when we were little. It will take time to learn, probably at least three months."
Tang Ze nodded: "Well, there's no rush. As long as you're willing to learn advanced experience, it's okay to slow down."