Chapter 69 Initial copy number and five additional songs
Han Sanping is very satisfied with the filming schedule of "Don't Stop the Camera!". These are the results of Tang Ze's own efforts.
In fact, he has been worried that without Zhongjing participating in the promotion, Tianze would be crushed by Bona's promotion.
However, although the coverage rate of Tianze's publicity is not as good as that of Bo Na, its efficiency is far higher than that of Bo Na.
Nowadays, the people who know "Don't Stop the Camera!" are probably not much different from the people who know "Jiangshan Beauty" and "This Man Comes From Earth 2".
Moreover, even Souhu.com has given this movie a space, and the publicity campaign cannot be underestimated.
It is not an exaggeration to give a first-class rating to a movie that is well-known in advance.
After thinking about it, Han Sanping told Tang Ze his plan: "Without screening, it will be launched directly across the country, and there will be an initial 700 copies. What do you think?"
"If there is a big trend in the future, you can take advantage of the trend and increase the number of copies without setting an upper limit."
Tang Ze was shocked: "So many? Is this just a small-budget movie?"
This is really a lot. He initially thought that three to four hundred copies would be enough.
In 2007, China had 34 theater lines, 1,427 cinemas, and 3,527 fast screens.
One copy is equivalent to a theater, and 700 copies directly account for nearly half of the number of theaters. This is a treatment only given to first-tier directors.
For example, last year, the initial number of copies of Zhang Yimou's most popular movie "The City of Gold" was only 660, but later increased to 1,100.
Feng Xiaogang's "Night Banquet" ranked second, with a total of only 800 pieces.
This year, perhaps because last year's "Night Banquet" had a mediocre record, the hit "Assembly Number" only had 637 copies.
On the other hand, "The Signature" directly broke the record with 1,027 initial copies, but the box office was not satisfactory.
Having said this, it does not mean that whoever arranges more copies will become more famous.
The number of copies cannot represent the box office.
But the loss of 600 initial copies at least represents the distributor's emphasis on the film.
After all, today’s movies are still film movies, and a copy costs more than 10,000 yuan.
700 copies is more than 7 million, the cost is too high.
Not to mention, "Don't Stop the Camera!" is just a low-budget movie.
Isn’t this unprecedented for a mid-range person who always likes big investments and big productions?
Seeing Tang Ze's hesitation, Han Sanping smiled and said: "So what if the cost is small? Don't belittle yourself."
"Although "This Man Comes from Earth" has not been released, its achievements are obvious to all."
"And I watched the finished film of "Don't Stop the Camera!" and I'm looking forward to seeing you achieve phenomenal results with another low-budget film."
Then he sighed: "It has been almost 10 years from 1998 to 2008, and China's movies have still been outnumbered by the 360 million yuan of "Titanic"."
"Last year Zhang Yimou's "A City of Golden Armor" was released. Many people expected it to break the record of "Titanic", but in the end it only took in 291 million."
"This year, everyone is vying for the Chinese film championship. In fact, they have a 281 million "Transformers" on their heads."
"It can be seen from this that although the scale of Chinese movies has been expanding, the box office of a single movie has not actually improved much."
"If no one comes to break the record of "Titanic", I suspect that in the future, after foreign blockbusters surpass "Titanic", they will alternately stay at the top of the box office list, damaging the confidence of Chinese people in movies."
"So, it's rare for a capable director to appear in China, so I will naturally try my best to support him."
Han Sanping patted Tang Ze on the shoulder: "Zhang Yimou and Chen Kai are famous directors. They have accumulated time and awards. It is difficult for you to reach their height."
"But as long as your movie box office is good enough, no one will say you are inferior to them. In fact, this is how Feng Xiaogang got started."
After that, Han Sanping didn't say anything more, but decided to spend 700 yuan on the initial copy.
……
In order to live up to Han Sanping's respect, Tang Ze began to work hard to promote the movie.
Over time, more than 7 million yuan has been invested in promoting the film.
The Wang Zha album, which was reserved to boost the movie's box office, is also ready to go, and the corresponding MV has been filmed long ago.
The theme of the album should be in line with ideas such as inspiration, improvement, and hard work.
Naturally, the album title should also be able to briefly summarize and reference the content.
At first, he actually wanted to use his own name as the album title, which is what most new singers do.
But later I felt it was inappropriate. He already had a certain reputation, so it seemed like it was superfluous.
It’s better to clarify the theme.
After much deliberation, I finally decided to name the album "Positive Energy".
This word is not difficult to understand literally, and people living in later generations have already seen it frequently, but it did not become popular until 2012.
In 2013, it was officially elected as the word of the year, and it has become the No. 1 hot word in the main theme of publicity in the future.
Choosing it will not only bring the album to a higher level, but may also gain official favor.
In addition to the five hits that have been selected, the other five songs are all hits, and none of them are mediocre.
The first song, "Your Answer".
An inspirational song that is rare in the fast song era and one of the top ten hits of the year.
When it first went online, it was selected by official media such as "Renzi Daily" and became a phenomenon-level song.
Later, it was adapted many times in the fight against epidemics, anti-drugs, etc., inspiring many people.
Tang Ze is relatively attentive to the MV for this song.
The video of just a few minutes can be said to be a microcosm of Tang Ze's non-existent first half of his life.
If you lack friends at school, work hard.
Being rejected by others, work hard.
The teacher doesn’t understand, so try your best.
No matter how hard you work, you still have to work hard, and what you lift is just one breath, and finally you become the Tang Ze you are now.
The second song, "My Sky".
The representative work of the South March North Station group has been on the major music charts for 24 months as soon as it was released, and its staying power is terrifying.
Unfortunately, this song is clearly plagiarized from Manuscript's "Hall Of Fame".
Regarding this, Nanzhengbei Station has always denied that it did not plagiarize, but was just inspired by the shirt.
Tangze didn't believe it, after all, the songs were too similar.
Therefore, in order to prevent accidents, Karasawa simply released two versions, the English version and the Mandarin version together.
Since this song is very popular among college entrance examination students, the MV mainly talks about the sprint for the college entrance examination.
The third song, "Proud Boy".
This is another representative work of Nanzhengbei Station. Tang Ze copied both of their songs that were out of the industry. It is estimated that this group will not be able to get up.
This song was originally the ending theme of "That Rabbit That Year".
Tang Ze couldn't think of anything new, so he simply used an inspirational animated short film as the MV.
The short film was shot by Yang Yu, and the creativity was the kind that would have won awards in previous lives, but the protagonist was drawn into an animated version of Tang Ze.
The fourth song, "The Brightest Star in the Night Sky".
Escape Plan's masterpiece is also their only song outside the music industry, and it won the Rock Song of the Year Award.
Later, this song was sung by Zhang Jie and became popular again. Many people probably heard Zhang Jie’s version and regarded it as Zhang Jie’s original song.
This is a bit miserable!
All I can say is that the band is really not easy to get along with if they can’t continue to produce works.
After all, there are only one or two songs. Should all the credit go to the lead singer, or should the credit be shared appropriately?
The content of the MV is a scene of Karasawa singing on a starry night.
It’s as if he has become the brightest star.
The fifth song, "Song Written for No One".
As a contestant who remained strong in the later period, Lin Junjie proved with this song that he is a singer who is always improving.
In comparison, Zhou Jielun was already unable to sing at that time.
This song is relatively weak in terms of inspiration, more like a person's monologue to himself and encouragement.
It can be said to be self-motivating.
Tangze chose this song to dilute the sense of repetition brought about by Yimo’s inspiration.
The MV was shot as an inner monologue, which can be said to be dedicated to everyone who has worked hard.
The focus will also be on ordinary people.
Plus the previous 5 songs and two English songs.
There are 12 songs in an album, and any one of them can be in the top ten hits and be rated as a golden song of the year.
Many of them are classics that have been sung and can leave a name in the history of Chinese music.
And when 12 songs are put together into one album, can he become a god and become a king-level singer?
Tang Ze will wait and see!
At least, Karasawa believes that this album will be enough to help the movie box office reach higher heights.
Let "Don't Stop the Camera!" reach a peak.
Soon after, Karasawa sent out invitations to the film premiere.
He invited many celebrities and big names in the film and television industry, everyone he could think of.
As for his friends, most of them agreed to be there unless they were filming or had something urgent to do.
For example, Xu Zheng, Wang Baozhen, Jiang Wen, Xu Qing, and... Liu Yifei?
The reason why there was some doubt was because when inviting the other party, she actually asked, "Do you think I will go?"
It’s getting weirder and weirder!
Two months ago, Liu Yifei suddenly wanted to see him, but then she said she had something to do and wanted to meet him at another time, leaving Tang Ze confused.
Just because of this kind of seeing but not seeing, Tang Ze was also inexplicably looking forward to it.
On the evening of January 9, the premiere of "Don't Stop the Camera!" was held.