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Chapter 32 Story Marketing

 President Ying was very excited when he received a call saying that the county government was very concerned about his donation to build the ancestral hall and wanted to write this matter into the special issue of Shi Chuang. Returning to one's hometown in glory is a deep-rooted dream of the Chinese people. Although Xianju is not his hometown, it is.

His relatives, and the government's attention is far higher than that of his hometown.

"I checked the genealogy. It was during the Changmao Rebellion in the late Qing Dynasty. The brothers were divided into three branches due to the war. One went to Nanyang and the other moved to Zhejiang. I will make a copy of the genealogy and fax it to you later." On the other end of the phone,

President Ying said with some excitement: "Xianju is really a place I want to visit again in my dreams, not only because I have people from the same clan."

"President, what dreams have you had?"

"No, what's wrong?"

"Nothing. Just now, you mentioned dreaming about a fairyland. I think there is a story in it."

"Dream, dream, let me think about it in my dream." President Ying seemed to understand that legendary stories are needed for publicity, and said: "I did have a strange dream, and I can't remember it for a while. I will tell you when I remember it.

You."

A copy of the genealogy was faxed, as well as old photos of their clan's ancestral hall. It can be seen at a glance that the architectural style is highly similar to the Ying's ancestral hall in Gaoqian.

On the phone, President Ying described his dream vividly: "One night about two months ago, after drinking, I was groggy. I didn't know what happened, so I walked to the ancestral hall and saw only my ancestors.

He walked out of the painting in the ancestral hall, pointed to the north with his crutch and said: "My brother lives in Xianju, Zhejiang Province. If you have a chance, you'd better go and take a look. Your destiny is also there. You will have adventures after you go."

"It will help you get rich." When I woke up, I saw that it was a dream. When I heard the name Xianju, the place where immortals live, I felt incredible. Therefore, at the Canton Fair, I paid special attention to see if there were any customers coming from Xianju. Sure enough, I was attracted by it.

I met the noble person who was destined to help me find the branches left by my ancestors' brothers. Just now, just now, I went to the ancestral hall to pay my vows and after lighting three incense sticks, many of our tribesmen saw our ancestors coming down from the painting and saying

My wish was fulfilled, and after the incense was gone, I returned to the painting."

The items from Xianju have fairy spirit and will bless the safety of the family. This in itself is beneficial to the sales of handicrafts inlaid with colored stones. Malaysia is isolated overseas and relies on the sea for its livelihood. It is traditionally more superstitious and legendary stories are conducive to its sales.

Therefore, President Ying was even more happy to see corresponding stories. At the end of the phone call, he told me: "After your special issue comes out, please leave me three hundred copies. I invite the overseas Chinese to witness the culture of the motherland."

The copy of Xianju Shichuang has been edited and revised, and it has become a legendary story with the Ying family's ancestral hall as the starting point: During the Taiping Rebellion, due to the Taiping Army's extermination of Confucianism, the Ying family of Fujian's scholarly family fled to Xianju, and saw

Gaoqian was blessed by dragon veins, so he chose to live here. Because of his scholarly background, the architectural patterns of the stone windows in the ancestral hall mostly express the wishes of the people, such as "good luck and well-being", "the number one scholar in the imperial examination", and "the title of lord from generation to generation", etc., which reflects the wishes of the people.

There are three characteristics of folk culture: first, the festive and auspicious expression style, such as "auspicious wishful window", "xi character window" and "swaying freely window"; second, the spell-like expression-based on what the sign can bring about,

Cultural concepts, such as "Shou Zi Window", "Zhuangyuan Jidi Window", "Songhe Changchun Window"; thirdly, borrowing objects to express meanings and harmonious meanings, such as "Copper Coin Window", "Bat (Fu) Inverted Window", "Eternal Marquis"

Patterns such as "(Monkey) Window" cover these characteristics of folk culture in terms of subject matter and expression. Their desires and ideals are realistic and passionate, regardless of geometry, flowers, plants, birds, animals, characters, etc.

At the same time, folk art was created, enriched and developed. Graphics such as geometric patterns, flower and grass patterns, and vine patterns first appeared in stone sculptures. These highly decorative and abstract patterns have rich connotations and are infused with strong folk concepts.

and sincere emotions, while creating, enriching and perfecting these patterns, they also maintained their simple folk customs. The same goes for window decorations with dragons, phoenixes, birds and animals, and figures. For more than a hundred years, the ancestral hall has experienced the baptism of war and historical changes.

, it became dilapidated day by day, and his descendants from the same clan were entrusted by their ancestors overseas to spend money to rebuild the tower, and it became what it is today.

The important value of Xianju stone windows lies in their artistic value. The shape or geometry of the window grilles is highly summarized and exaggerated to pursue the formal beauty of objects, achieve the harmonious unity of image and abstraction, and create a visually solemn, vivid, or gorgeous

, or elegant beauty. Folklore value, it is rich in themes and extensively embodies the humanistic style of the folk people of the immortals. It is an extremely valuable intangible cultural heritage for the study of the folk culture of the immortals. Academic value, it is a living part of the traditional Chinese stone window culture.

The specimen has important cultural and historical value, and has important academic value for the study of Wuyue culture and Jiangnan art history. Aesthetic value, it integrates painting, sculpture, architecture and other arts into one furnace, and has high aesthetic appreciation value.

Webmaster Yang looked at it and said: "The key to telling the story of Xianju well and boosting the economy of Xianju lies in the story. This draft of the story is good. It can be used as a commentary for the Yingshi Ancestral Hall in Gaoqian. It is just that the scene of the story takes place in

Overseas, it would be great if there were local legends echoing the story."

The main residents of Gaoqian's ancient residences are the Wu family, which started with Yin Qing, the Guanglu official of the Five Dynasties (Liang Dynasty). In history, there have been outstanding scholars such as Wu Fu, a direct scholar of Longtuge in the Northern Song Dynasty, and Wu Shilai, the imperial censor of Zuodu in the Ming Dynasty.

Talent. There are quite a few legends about Wu Shilai circulating in Xianju.

In the 33rd year of Jiajing reign, Japanese pirates invaded Songjiang. People fled into the city one after another and were chased by the Japanese pirates. Shi Lai ordered the city to be opened to allow tens of thousands of refugees to enter the city and resettle them properly. He personally led hundreds of crossbowmen out of the city to meet the enemy and kill the invaders.

Thousands, he was promoted to the Ministry of Punishment and given to Shizhong. Wu Shilai entered the court for his meritorious service in fighting against the Japanese. He impeached Xu Lun, Minister of the Ministry of War, and proclaimed Governor Yang Shun, Yu Shi Lu Kai and other Yan Song party members. However, the result was unsuccessful. Later, he was slandered by Yan Song and was banished to Shu Heng.

In the tenth year of Zhouzhou, Wuzhai Academy was built, giving lectures day and night, and cultivating talents.

In the first year of Longqing, he returned to Beijing and served as an engineering officer. He recommended Tan Lun, Yu Dayou, Qi Jiguang and other famous anti-Japanese generals to Emperor Mu Zong. Unfortunately, after serving as the censor of Zuodu, he became old and feeble, and liked to employ nepotism. He was impeached by his colleagues.

Dismissed from office.

Although there are many legends about Wu Shilai, they have nothing to do with Shi Chuang. After careful consideration, Jin Huabin and Zhou Ying decided to publish this special issue first, and look forward to discussing it later when we have the opportunity.

Two thousand copies of the special issue were printed. Jin Huabin and Zhou Ying stuffed two copies into the mailboxes of various government agencies. At the same time, they mailed a few copies to each handicraft factory and each town through the post office. They also mailed them to Malaysia.

President Ying gave three hundred copies. While waiting for the response, Zhou Ying suggested on a whim: "We can put a copy in every big hotel room in Xianju so that all guests who come to Xianju can see it.

In order to achieve the purpose of letting more people understand Xianju."

This chapter has been completed!
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