Just as Southern Africa and the United States are competing with each other, the first batch of cars produced by Nyasaland Automobile in the United States has finally been put on the market.
In order for Americans to truly accept Nyasaland cars, Mike Carlisle and Baekeland registered a brand new brand "Washington" after careful consideration. The origin of this name is not Washington, D.C., but the first president of the United States, George.
Washington.
Unlike the superior Ford, Washington Auto has adopted a brand-new sales model, directly establishing four-in-one auto sales stores in major cities across the United States that integrate vehicle sales, spare parts, after-sales service information feedback, and provide customers with more complete cars.
Serve.
As the largest city in the United States, New York has a total of twelve such professional stores in the city, and the largest one is located on the famous Fifth Avenue.
Since April, information about "Washington" cars has appeared frequently in newspapers, magazines, and on audio radio stations with an increasing number of users.
Washington Auto has joined forces with the New York Times, which has the largest circulation in New York, to launch a promotional campaign. Washington Auto will place advertisements in the New York Times for a month. When Washington Auto starts selling, customers will walk in with copies of the New York Times.
Washington Auto Sales Store, each newspaper can be deducted one dollar from the cost.
And this deduction is stackable, which means that if a customer collects a full 30 newspapers, he or she can get a $30 discount when buying a Washington car.
The cheapest Washington car costs the same $300 as a Ford Model T.
Compared with Ford cars with backward performance, drab colors and old-fashioned styling, Washington cars with more advanced performance, richer colors, smoother appearance and more practical functions are obviously superior.
Washington Motors not only has sedans, but also pickup trucks that can haul cargo, and multi-purpose vehicles that are more suitable for bad roads. Compared with Washington Motors, the Ford Model T is almost a century behind.
"Dad, don't buy a Ford, buy a Washington. Isn't the red Washington Beetle cuter than the old-fashioned black Ford? It also has better performance and cheaper price-" In a house in Brooklyn, young Tom
He is trying to convince his father to buy a Washington instead of a crappy Ford.
There is no doubt that in New York in 1921, Ford Model T cars were everywhere. The automobile industry in the United States was still very developed, and the automobile penetration rate was no less than that in Nyasaland.
Tom's father worked in a company in New York and lived in Brooklyn. He spent a lot of time commuting every day, so Tom's father came up with the idea of buying a car.
Tom and his father were both in love with Ford Model T cars before. Unexpectedly, the emergence of Washington Automobile caused huge differences between father and son.
"Washington cars may not be as good as advertised in newspapers. Millions of Ford Model T cars have been produced, and their reliability has been proven by the market. I will not use my hard-earned money to buy a car without
A car that has been tested by the market." Old Tom's attitude was firm. Don't be surprised, Americans choose names so casually.
"Washington Auto did not emerge out of nowhere. The parent company of this company is the Nyasaland Automobile Group in southern Africa. When the Nyasaland Automobile Group was making cars, the cars made by Ford were still called 'horseless carriages.'
"Tom argued that Ford's history of manufacturing cars was not later than Nyasaland, or even earlier.
But sooner or later, no one cares. Tom only knows that Nyasaland Automobile Group is a British company, and at this time, everything British will be sought after in the United States.
Even the scumbags in the UK can prosper after arriving in the United States.
So when Nyasaland Automobile Group announced that it would enter the United States, many Americans were delighted.
Since April, the demand for The New York Times has outstripped supply, as evidenced by this.
Compared with Ford, which never advertises in newspapers, Washington Auto is simply the darling of the media industry.
God knows why Washington Auto is so good at marketing and generous. The advertisements published in newspapers are not the kind of uncreative sentences, but carefully taken large photos. Next to the cars in the photos, there are also very suitable
American aesthetic blonde beauty.
This is very attractive, even those who don't want to buy a car, or have already bought a car, want to increase their understanding of Washington cars.
Therefore, after entering April, the sales volume of "The New York Times", which originally had the highest sales volume, increased again, and the supply of reprints was still in short supply. The newspaper owner was very happy.
"Nyasaland Automobile Group is a southern African enterprise. We should support Ford instead of supporting our enemies -" Old Tom's patriotic view is still very simple. Some time ago, although the newspaper did not hype the tense situation on the US-Canada border
, Old Tom, as a well-informed New Yorker, must know.
"Dad, I love America as much as you do, but your money is what you have earned with your hard work. Look at the Ford Model T cars all over the street. They cost $300 just like the Washington cars, and we just need to collect them all."
All newspapers in the New York Times in April can buy Washington cars at a 10% discount. Ford will not give us a 10% discount just because we love the United States." Tom starts from reality and is patriotic to his country. He cannot follow suit.
My own wallet is stuck.
"Tom, I think what I said is right. 30 US dollars is enough for our family's living expenses for two months." Tom's mother was obviously more supportive of her son.
"Long live Mom!" Tom immediately gave his mother a warm hug and kissed her hard on the face.
Then I got a doting look.
Old Tom didn't speak, still struggling in his heart.
"Why don't we go to the Washington Auto Store on Fifth Avenue tomorrow to take a look? I bet you will change your mind." Tom spoke eloquently, and no matter how nice he said it, it was not as good as actually taking a look.
Then go check it out, since tomorrow is the weekend.
The next day, Tom and his family appeared in front of the Washington Auto Store on Fifth Avenue.
Unlike the car sales stores in Old Tom’s impression, the Washington car store is very luxuriously decorated and looks like a mansion of a big shot. The huge entrance is ten meters wide, and the sign on the lintel is ten meters high.
More than thirty meters long, the sign shows Florence Lawrence smiling at Old Tom.
Florence Lawrence was the world's first real movie star. After the release of her movie, this cute actress with sweet dimples gained the reputation of "Legendary Girl".
"Look, that's Florence Lawrence, and her car is a red Washington car--" Tom's heart was filled with excitement, and he looked at Florence Lawrence with eyes full of fascination.
Old Tom remained silent, but there was already a slight wavering in his heart. Not only did Tom like Florence Lawrence, but Old Tom also liked her very much.
There are really too few movie stars nowadays. Today’s Florence Lawrence is almost the dream object of all American men, young and old alike!
When you walk into the store, you are immediately greeted by a pretty girl wearing dark blue business attire.
"Sir, madam, handsome guy, welcome to the largest Washington Auto store in the world. We will wholeheartedly provide you with the most considerate service. If you purchase our Washington Auto, you will enjoy all our benefits -"
The girl had a friendly smile on her face, just like the sister next door, and Tom was immediately attracted by it.
There was a noise coming from the side. A short, fat man waved a handful of banknotes and raged at the poor shopping guide: "Why? Isn't this a Washington car? I want to buy it now!"
Washington cars are not officially on sale yet, but there are already Washington cars on display in showrooms.
This is a silver Washington sedan, with a smooth appearance that is completely different from the Ford Model T. It is parked quietly in the center of the showroom, and everyone who walks into the store can see it at first sight.
"Sir, our Washington car has not been officially sold yet. It is a Washington car for viewing only. If you want to buy it, we can provide a test drive so that you can have closer contact with the Washington car. You can -"
The shopping guide tried her best to explain that people in 1921 did not understand what hunger marketing was. This feeling of being able to only see but not buy was really unbearable.
"I've already done a test drive and you can buy it now. You obviously have a car, why don't you sell it? Is the price I offered not enough? Can I pay 300 US dollars? 350 US dollars!" The short fat man couldn't wait. If he drove it at this time,
When a Washington car takes to the street, it is the most handsome car on the street.
"I'll pay 400!" There were people nearby cheering, but looking at the way they were determined to win, it seemed like it wasn't a joke.
"450!"
"500!"
One sound after another sounded, and the price kept rising.
Old Tom was stunned. What was happening in front of him was far beyond Old Tom's imagination.
"Gentlemen, our Washington car will be officially on sale on May 1st. If you book now, you can enjoy a 50% discount on the basis of $300. This way, if you get all the newspapers, you can
Take it away at a price of US$255, and once you purchase a Washington car, you can enjoy a 10% discount at all Adan Company gas stations in New York. There is no more affordable promotion than this. What are you still hesitating about? Come quickly
Order now!" At the stairway on the second floor, a store employee held a tin speaker and announced a bigger discount.
"I want to reserve one and pay the deposit immediately——"
"I can pay for the entire car—"
"I want to reserve five cars, five cars--"
The customers who had just been surrounding the shopping guide immediately swarmed over, and the scene suddenly became chaotic.