Johannesburg is very close to Kimberley, and the price of diamonds is actually not high. In fact, if Henry works hard to look for it, he may not be able to find a big diamond like the "Dream".
The "Star of South Africa" diamond discovered in Kimberley in 1866 weighed 83.50 carats. The "Star of South Africa" directly gave birth to the city of Kimberley. Countless people with diamond dreams came to Orange and the Orange River.
There are more people looking for diamonds on both sides of the river than there are fish in the Orange River.
Although "Dream" is valuable, it is not the only one. Stoudemire once said that De Beers Unified Mining Company currently has a collection of more than 50 large diamonds of more than 20 carats, and each one will cause a sensation when taken out.
Of course, Stoudemire also understands the principle of hoarding, so he releases one every once in a while to stimulate the market. If it weren't for the relationship between Rock and Stoudemire, De Beers Unified Mining Company would never sell "Dream" to
Itno, in fact, if Itno makes "Dream" into jewelry and sells it, part of the profit will still be given to De Beers Unified Mining Company.
Of course there is no need now. "Dream" was taken away by Rock and given to Phyllis. Xiaosi won't ask for a penny, and maybe he will make up for it with a generous gift.
"Quick, take out all your jewelry. I want to choose a set for Lacey." Henry no longer forced Rock, and simply went to Isabella Cotton to make a request.
Isabella Cotton looks at Rock.
Rock nodded helplessly. Based on Rock's understanding of Henry, Henry would not give up today if he didn't take something away.
So Isabella Cotton continued to take out some emerald rings, ruby brooches, and sapphire hairpins. Although each piece was expensive, they were all single pieces of jewelry, not a complete set. p>
"There's no complete set?" Henry was going crazy.
"No!" Isabella Cotton replied coldly.
Henry looked at Roark, who was silent and picking through the pile of jewelry.
Well, the sapphire hairpin is good. When Phyllis first met Ada, she used a silver hairpin set with diamonds. Phyllis must like this hairpin very much.
Emerald rings are also good. Emerald is called the "King of Emeralds" and symbolizes kindness, confidence, kindness, eternity, luck and happiness. Wearing it will bring peace to people throughout their lives. Rock hopes that Phyllis
She will be safe and happy in this life, so Phyllis will definitely like this ring.
Forget the ruby brooch, Phyllis doesn’t like red very much, but Ada likes it very much——
Roque and Ada have known each other for such a long time, but he has never given Ada anything. Roque wanted to deeply reflect on himself, so he kept the ruby brooch for Ada.
"Stop, you just take away these few things that you haven't seen before, what do I want?" Henry was going crazy. Even Itno belongs to Phyllis, what else is there to choose from?
"Don't worry, don't worry, Bella, do you have any cut diamonds? Find a few." Rock helped Henry think of a way.
"Yes!" Isabella Cotton said simply, turning around and going to the next room to bring out a whole plate.
One plate!
Henry's eyes widened.
It is indeed a plate, with a dozen cut diamonds, each of which looks to be over ten or twenty carats. Although it is not as pure and "dream-like" as the best, it can still be called one.
They are rare, especially one of the blue diamonds, which even makes Rock happy.
"You can choose whatever you want. Bella, go find Lacey later. After Lacey decides on the style, she will process it and send it to Lacey." Rock was generous and guarded Kimberly. There were many top-quality diamonds. Kimberley was exposed in history.
There is only one "South African Star" among the best diamonds in the world, but no one knows how many there actually are.
"That's great, how much does it cost?" Henry was very happy. Although this diamond is not as good as Dream, it can still be done, and Lacey is not unreasonable.
Isabella Cotton looked at Rock, who shook his head and smiled bitterly: "Forget it, just think of it as a gift from me to my child——"
This was so open, Henry gave Rock a tight hug.
When leaving the gold mine, Rock took away the "Dream" set and the emerald ring. That was enough. Diamonds are actually just a symbol. To say how valuable they are, it is all hype by the boss of the diamond mine.
The concept of getting up.
Diamond mine boss!
In fact, it can be directly said that it was hyped by companies like De Beers Unified Mining Company. For example, the current diamond craze was hyped by the people in Kimberley. Before diamonds became popular, various gemstones were popular in Europe, and diamonds were not popular at all.
After asking about it, later diamond mines were discovered in Kimberley, and then some people began to consciously speculate on diamonds.
The simplest fact is that when the "Star of South Africa" was first discovered, the original discoverer only got a caravan, 10 cows and 500 fat sheep, and then changed hands several times. A year later, Lilipei Company bought it.
The diamond cost £.
At this time, hiring a university professor only costs 400 pounds per year. Is the "Star of South Africa" more valuable than 30 university professors?
The benevolent sees benevolence and the wise see wisdom.
This kind of transaction between Rock and Stoudemire is actually a hype for diamonds.
A diamond worth one thousand pounds. Roque bought the diamond for processing, and then sold it for ten thousand pounds. This is a tenfold profit. People who don’t know the inside story are sure to hear this.
Be crazy about it.
If Stoudemire goes to Itno to buy diamonds again, creating a situation where supply exceeds demand, the price of diamonds will become even higher.
Otherwise, why didn't Stoudemire sell all those dozens of diamonds at once? There were too many diamonds on the market at once, and the diamonds would be worthless.
On the way back to Johannesburg, Rock and Henry were also discussing this issue.
"Why not? We have gold now, and there are diamonds over there in Kimberley. We can combine gold and diamonds and speculate them together, so that everyone can make money. People who buy diamonds gain vanity, and miners get jobs and
Revenue, the city government has received more tax revenue, no one will expose all this." Rock pretended to be cutting leeks. Anyway, diamonds are luxury goods and ordinary people cannot afford them. Even if they are cutting leeks, they are still cutting leeks.
Those middle-class leeks.
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Don't even think about cutting the leeks of the rich. Rich people like Rock and Stoudemire are the ones who cut the leeks themselves.
As for the poor, they can't afford diamonds at all, and they can't cut them even if they want to.
Therefore, the middle class is the most miserable group in Johannesburg, or in countries such as Britain and France. In Johannesburg, it is probably the management members of gold mines, employees of government agencies, as well as Ziwei Hospital and Ziwei Public School.
The staff there are always facing the harvest from the upper levels and being envied, jealous and hated by the lower levels. They have to work hard to make money, and then spend the money to maintain their so-called "respectability". If they are not careful, they will become...
Become a fake middle class.
Capitalists are very ruthless in this regard.
"I want to create a brand later. Lacey is bored at home every day. Even if it is to find something for Lacey to do." Henry also got the idea. The output of the Matilda gold mine is also very high, and now he has accumulated a lot of money.
There is also a lot of gold, and Henry has to find a way to sell the gold.
"Then let Lacey go find Ada. Ada already has a relatively complete business plan in this regard, which can save Lacey from many detours." Roark offered advice with good intentions, but unexpectedly he was despised by Henry. "Don't mention Ada in front of me!" Ada is the eternal pain in Henry's heart——
"Okay, pretend I didn't say it." Rock knew Henry's feelings for Ada——
Henry is also a fox who cannot enter the vineyard.
After Ada took over the Rock Gold Mine, Rock and Ada described the prospects of the luxury goods industry.
Ada, who was born into a noble family, certainly understands how profitable this industry is. In fact, there are already many ancient families that specifically serve the nobles, and they make a living by relying on their exquisite craftsmanship.
Before this, luxury goods only belonged to the aristocratic class, and ordinary people were not qualified to come into contact with this industry.
It’s different now. After the Industrial Revolution, the middle class has become more and more active and has gradually become the main class of society. As the class rises, the middle class’s demand for luxury goods is also getting higher and higher. However, due to limited production capacity, those ancient crafts
The family does not have the ability to satisfy this market, so large-scale industrialization of "luxury goods" has reached the critical point of birth.
In fact, the large-scale industrialization of "luxury goods" here has nothing to do with real "luxury goods". This is a concept that has been created. Real luxury goods still have nothing to do with ordinary people, but those who yearn for a high-society life.
It has nothing to do with the middle class. Rock is still a hype concept, but once it succeeds, the profits will far exceed those of family businesses.
It is actually very simple to create hype. In Johannesburg, the so-called upper-class women, that is, women with aristocratic backgrounds such as Phyllis, Lacey, and Ada, if even they, real members of the aristocracy, wear Itno jewelry,
, then the brand Itno will soon open up the Johannesburg market.
Therefore, even if Henry doesn't buy it, Rock will take the initiative to give the jewelry to Lacey. As long as Lacey wears Itno's jewelry, it will be a living advertisement, the kind of living advertisement that no amount of money can buy. p>
Don't be surprised. These days, if a businessman really comes to your door and hopes that Lacey, "Mrs. Fawalt," will help him advertise, Lacey will directly ask the servants to drive the blind businessman out.<
/p>
No matter how much money the merchant offered, Lacey would not accept it and could not afford to embarrass this person.
"What do you think this diamond should be made of?" Henry took the diamond given by Rock and looked at the sky to see its purity.
"Be careful if the sun burns your eyes." Rock kindly reminded.
"I know, I'm not that stupid." Henry was annoyed. The magnifying glass has a history of seven hundred years. Henry also burned ants with a magnifying glass when he was a child.
Many children who have access to a magnifying glass have probably done this kind of thing.
"It would be best to make it into a necklace, but if you want, you can make it into a crown." Roque's attitude was casual. Henry's diamond would cause a sensation when put on the market, but here, it is really not rare.
.
After Ada took over the gold mine, the jewelry box probably increased a lot. Roque saw that Ada had worn no less than three diamonds of better quality and larger size. These diamonds must have been paid for, but the prices were definitely not in the market.
Even though he was so high up, Rock turned a blind eye.
Women have no ability to resist in this regard.
What's more, if Ada behaves as if she has no desires or desires, Rock might still be afraid.
"The crown will definitely not work -" Henry was a little embarrassed, the crown is not something that can be worn casually.
"Then the necklace, it's so big, can't be made into a ring." Roque didn't study jewelry either. In his two lifetimes, the only things Roque had that had anything to do with jewelry were pocket watches and lighters.
Men don't need too many decorations, and wearing big chains will only be counterproductive.
After returning to Johannesburg, Rock discovered that he had made a mistake. Both Rock and Henry had gained something, but nothing had been prepared for Owen.
This is not good, not good at all. It is not about scarcity but about inequality. Rock immediately called Aiden and asked Aiden to send some better diamonds over.
As a result, Aiden took over a dozen pills at once.
"Haha, Lord Nyasaland, congratulations, congratulations -" Aiden said this congratulations in Chinese. He probably just learned it temporarily and has a bit of a foreign accent.
"Same joy, same joy--" Rock responded casually, not knowing how Aiden knew the news.
"Mr. Cecil already knows. He is on his way to Johannesburg. If he knows that Lord Nyasaland has chosen the diamonds from De Beers Consolidated Mining Company, Mr. Cecil will be very happy." Aiden smiled with a smile on his face.
Folds, Johannesburg is not big or small, Roque is the police chief and a baron. If there is something, there is no need to publicize it, and caring people in the entire city will know it quickly.
The diamonds Aiden sent are quite good, and some of them are even comparable to the one Henry chose.
Henry has no intention of being jealous. Unless there is someone particularly outstanding, Henry is already content.
Rock chose a similar one at random, and went to the mayor's mansion with Henry.
The mayor's official residence is very close to the police station, just across the road. When Rock and Henry went out, Owen was waiting at the door of the official residence.
"Why does it take so long? I've been waiting for a long time." Irving started to complain when he saw Rock. He could make a party leader wait to open the door, and Rock was also very arrogant.
"This is for Karina, wishing her eternal youth -" Rock knew what he was interested in and immediately sent the gift.
Karina is Owen's wife, and she also comes from a British aristocratic family. Now Karina is also in Johannesburg. She and Owen have two children, and it is said that there will be a third child soon.
"Oh oh oh - really - thank you -" Irving acted even worse than Henry. Henry had a gold mine and already had both fame and fortune. Irving used to be Philip's secretary, but now he has just become the leader of the party, and he has gained fame.
"Profit" is still far away.
At least, there are really no gems of this level in Karina’s jewelry box.