Ma Xingsheng stood in front of an old tree at the head of the village, looking at a three-wheeled motorcycle that was driving away on the dirt road. His son was driving the motorcycle. There were five or six corrugated cardboard boxes on the motorcycle, and inside the box were their family's belongings.
Freshly harvested jujubes.
The village where Lao Ma is located was the headquarters of the Construction Corps, and the land in the village was reclaimed by the Corps in the early days. However, society has developed too fast in recent years, and young people have seen a completely different new world through mobile phones and TV. They yearn for cities.
Unwilling to continue farming, the fields were abandoned, and gradually the village was also abandoned.
The fields are abandoned, and the village cannot retain people. Without people, the economic situation of the village will decline. Everything is degrading, but no one can explain why this is happening.
In this world, some people are simple and some are greedy. The greedy one feels that the whole world owes him, while the simple one will be grateful whenever he receives some favor. Lao Ma is considered simple, but simple people often suffer from poverty. His hometown is a national-level
In a poverty-stricken village, his family had only four walls and was extremely poor.
A reporter from abroad once secretly came to interview him. He probably felt that Lao Ma's family was the poorest and was full of complaints. So the reporter asked him what he thought of the government.
But what was surprising was that Lao Ma said that the government helped build new houses a few years ago, and then gave his family subsistence allowance subsidies. Who dares to say that the government is not good, his whole family will kill such people with swords.
This is a bit surprising, right?
It's just that the little money from the subsistence allowance households can't help Lao Ma's family to survive. They are still poor. The family's annual income is only more than 3,000 yuan, and they are basically struggling, with no hope or future at all.
Until one day, a cadre from Tianxiang's targeted poverty alleviation came over and said that he could find a job for Lao Ma's son - a courier who would collect various agricultural products throughout the township.
"Have you seen this APP on your mobile phone? Foodies across the country can use this APP to buy products from your fields. You may not be used to it at first. But it doesn't matter, I'm here to help.
I have registered an online store for you and all the procedures have been completed. I will take orders for you, deliver goods for you, and handle everything for you. You just have to follow my instructions to deliver the goods to the countryside, and then wait to collect the money.
Bar."
Poverty alleviation cadres come from coastal areas. They are not short of money, but they are short of political performance. In order to lift Lao Ma's family out of poverty, the cadres took the initiative to take care of all major and small matters. Even three-wheeled motorcycles were bought and given to them.
Lao Ma's family is very new to online shopping, but they have heard of it. In the past, some people wanted to keep up with the times and set up an online store or something, but it cost a lot to send the agricultural products produced at home from the village to the countryside and then send them out. The family
The goods are worthless, but the gas money will cost you dearly.
Lao Ma never thought that his own jujubes were anything special. Every family was like this. Who cares about those things? In the past, people who came to buy them would be thankful if they could pay one yuan per kilogram. Sometimes they cost only two or three cents.
No one wants it.
But this time, the cadres who came to poverty alleviation sold the products on e-commerce for ten yuan per kilogram, and the villagers sold the products under the same brand to reduce marketing costs and share the costs of shipping and packaging.
Lao Ma has seen other people selling things in online stores in the past. From the northwest to the southeast, it can arrive in a week, which is good. But this time I heard that the village uses air transportation and can arrive in three days.
Jujube costs ten yuan per kilogram, which is absolutely the lowest price online. Anyone else would have worried about the quality, but this time someone took the initiative to advertise and promote it, and it is still the top quality!
‘Lin Sen’ himself is a super famous person. He made a public service advertisement to talk about the plight of the northwest region, and also told the process of an ordinary commodity starting from a farmer’s home, passing through Singapore Airlines’ freight, and arriving in the hands of a foodie.
Lin Sen in front of the camera finally concluded: "The power of each of us ordinary people is indeed too small. We cannot immediately change the poverty and backwardness in the central and western regions. We have many misunderstandings about the northwest of our motherland, and we are even afraid to go there.
I am willing to contact people from the northwest.
But it is impossible for us to abandon the northwest.
So what to do?
I don’t force everyone to go to the northwest to provide any assistance, nor do I ask you to make donations, nor do I ask you to make sacrifices. I just introduce to you the high-quality products in the northwest, and use low prices to please everyone.
Finally, I hope everyone can buy it.
Developing the economy can solve many problems, and consumption can do this. This should be a task that every Chinese citizen can complete. Patriotism is so simple, let us start with eating!"
The one-minute advertisement is very touching. It uses the simplest words and the most clever shots to invite people across the country to taste the delicacies of the northwest region. It also introduces products from the southeast region to the people in the northwest, and enhances the understanding of different people across the land thousands of kilometers apart.
connect.
This ad, are you shouting or not?!
CCAV, how dare you not give me any advertising time?
CCAV, how dare you ask me for advertising fees?
CCAV, why don’t you do a special report quickly to build momentum?
CCAV, open your eyes wide, what I am talking about is someone with a great elder as a backstage person!
Who dares to dissent? Stand up!
Guoan, release your dogs and kill him!
Move people's hearts with feelings, impress appetites with low prices, and clear obstacles with violence. 'Linsen''s advertising has been a great success. It's no wonder this kind of business is not popular!
After Lao Ma discovered that his jujubes were online, he received a text message from the village asking for goods on the first day. He carefully selected the jujubes at home, then put them into corrugated boxes for his son to send out. Before sending them away, he paid thousands
He warned Wan not to damage things, as this is his family's face.
With just one transaction, Lao Ma's jujubes were wiped out, and the money he made was several times more than before. Waiting for the bank to send the payment to Lao Ma's account, the notification text message from China Telecom made his whole family happy.
Open your mouth from ear to ear.
Lao Ma's family sold jujubes and melons from the field; sold melons from the field, as well as cattle and sheep; sold cattle and sheep... and will continue to plant and raise them next year!
The key is that Lin Sen's appeal is too strong, especially since the media have reported that the Singapore Airlines controlled by him has opened up the logistics channel between the northwest and southeast regions at an absolutely low price. He impressed many people when he met a Hollywood goddess, and now he has
He was even given a holy coat.
This good thing that benefits the country and the people has received unanimous response from foodies across the country. A large number of people on the Internet have forwarded this advertising video and expressed overwhelming support.
"Come on, come on, the cantaloupe in Turpan is so sweet that you will doubt your life. I feel like I can live with the cantaloupe for the rest of my life."
"My family has never had fruit. In the past, I sold imported fruits. Now I must give my boyfriend face. From now on, I will only buy freshly shipped fruits."
"Over the past few years, venture capital funds across the country have been looking for good projects, but it is too rare to choose a project. Now I can give you an inside message. Several investment companies are now optimistic about the agriculture and animal husbandry industry in the northwest, and they have all rushed over."
"Lin Sen is really awesome. The advertising industry now admires him to death. He has leveraged an industry worth tens of billions by himself. Now business consulting companies have begun to predict the development prospects of the Northwest, and they are generally optimistic about it, without exception."