If you want to sell products these days, the best way is to find celebrities to endorse you, spend a lot of advertising money, and just hype a product. Don't say it's all a routine, the real skill is to play the routine well.
The most typical example is Coca-Cola. A bottle of Coke is just a bottle of carbonated soda, and its cost is not much more expensive than boiled water. But if a bottle of boiled water costs two or three yuan, believe it or not, customers will look at you with caring eyes?
But Coca-Cola uses the concept of sports, youth, and vitality to package its products. People can sell boiled water for the price of the "Fountain of Youth" and make money that makes people envious and jealous. The value of a brand is equivalent to hundreds of dollars.
One hundred million U.S. dollars.
Zhou Qingfeng, an idiot, just didn't know this. When he was selling Lanchen cold medicine, he and Xu Guoqiang, the same idiot, only knew how to distribute the goods, fight price wars, and then wait for the market to accept their products.
This is a bit like the classical economics concept of "the aroma of wine is not afraid of the depth of the alley", but even if the alley is deep, the aroma of wine must be wafted out. No one knows about the product, and it is useless to sell it!
Fortunately, the situation turned around quickly. Zhou Qingfeng, who was stubborn in his work, just refused to admit defeat. It was not that no one persuaded him to slow down or stop the beverage filling production line. But he was stunned and refused!
Give me production!
full speed!
I can’t sell it in the warehouse. I am now a man with a net worth of more than one billion US dollars. I can sustain it with this small amount of money and can afford the compensation. Isn’t it just a problem of poor sales? I am the best at solving problems!
Simple and crude, Uncle Zhou's way of solving problems is always to find the most effective one - doesn't it mean that there is no advertising? If we want to advertise, we will use the biggest advertising, and if we want to find it, we will find the most popular stars.
With Zhou Qingfeng's nature, he knows only a handful of people in the entertainment industry, but he can't resist their high status! As the saying goes, "There are great scholars in talking and laughing, but there are no white people in dealings." Naturally, the only people he knows are super stars, and he
Just at the Magic City Film Festival, all the people I met were big names.
But Zhou Qingfeng didn't pay attention to ordinary big names. He returned to Shanghai from Japan and immediately found Xu Yun, the eldest diva who was holding a concert in Shanghai. The two hooked up on the "Ocean Princess" last year.
I've always been in contact.
Isn’t it best to do some things with your own woman?!
Uncle Zhou has always spent a lot of money to pick up girls. The more than 50 oil paintings from the wasteland were all treasures. The auction price on the black market was as high as 200 million US dollars, and the real market value was more than 1 billion - it is a pity that there is no way to realize it.
, can only be collected as stolen goods by oneself.
Not everyone can own such a valuable oil painting collection, but Zhou Qingfeng asked Guoan to help him give it to Xu Yun. This is an authentic work by many famous oil paintings over the past hundreds of years. This is culture and art.
, this is a strong character, how can a girl not love him to the point of going crazy?
Others regard it as a treasure, a painting is enough to be regarded as a family heirloom, and buying a ticket is enough to eat and drink without worries. But in Zhou Qingfeng's hands, this thing is only used as a prop to please the girl. 'Pan Donkey Deng Xiaoxian', he has nothing but
Not enough leisure, everything else is beyond the standard!
When they are ready to have sex without shame or shame, the women will take the initiative to ask Zhou Qingfeng what he wants to do. When they find out, they just tell him, that’s not easy!
Xu Yun didn't ask for a dime to shoot an advertisement for the man she liked. Instead, she spent money to find the best advertising planner, the best shooting team, the best post-production, and the best promotion and marketing.
When the queen comes forward, these things will naturally be handled properly, and there is no need for a layman like Zhou Qingfeng to put any thought into it. The effect of the advertisement is excellent, and just looking at it makes people feel overflowing with joy and full of desire for consumption.
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At most, Zhou Qingfeng 'wrote' more than ten classic songs as gifts of love - they cost nothing and are particularly sentimental. These songs have been tested by time and audiences in the next ten years or so. Happy Women
I even gratefully unlocked many postures just to make him smile.
"Hahaha... I just like the song you wrote for me. I really want to open your brain and see if there are any good things hidden in it?" The woman only wore tight underwear and lay on the bed topless.
Zhou Qingfeng, who was hugging the quilt, kept acting coquettishly to please him.
Miss Tianhou gets up on time at six o'clock every morning to exercise and practice piano. Then she saw twelve new songs that Zhou Qingfeng had dumped out wholesale on the piano table. She played and sang at the same time, and she became happy after singing a few songs.
Hahaha, he rushed over.
"Like it?"
"like!"
The extremely coquettish young lady gave Zhou Qingfeng the most positive response with her strongest enthusiasm, and did all the most embarrassing things with her most precious body. The diva who can dance ballet and do gymnastics can pose in the most comfortable way
The posture, the wonderful taste in it is so good that people can't control it.
After finishing the advertisement, Zhou Qingfeng yelled - contact CCAV for me and ask them to reserve the best advertising time for me.
Hahaha... CCAV didn't care about the complacent Uncle Zhou, and it made him feel miserable - there was no way, Zhou Qingfeng didn't have the ability to do whatever he wanted, so he had to follow the rules after being hit. To follow the rules was to throw money and beat him.
Isn’t advertising just about who has the most money?
Having just received 1.2 billion U.S. dollars from the Rabbit Government, Zhou Qingfeng had so much money that he didn't regard it as money at all when he spent it. An overwhelming advertising campaign began to bombard the country. In order to establish the brand with one shot, he waved his head.
One advertising fee is one billion.
There are advertisements on satellite TV, newspapers, online media, outdoor advertisements, various activities and competitions, all of which have advertisements for "Supreme Ice Cream".
Xu Yun's image has always been extremely positive. She not only sings pop songs, but has an extremely wide audience. However, she rarely advertises, especially after becoming the undisputed queen of the world. She has never filmed a single advertisement. Even if she is the most miserable
When I was young, I never thought about making money by shooting commercials.
Compared with other celebrities who are constantly consuming their own image to make money, this diva who rarely shoots advertisements puts out an advertisement, and the effect is a crushing instant sale. Just the fact that "Xu Yun shoots an advertisement" is a hot topic in the media, and consumers are more interested in it.
It is easy to remember and accept the products she promotes.
The effect of the diva's personal endorsement of the product is as sharp as the "Eternal Sword". Except for Zhou Qingfeng himself as the "Dragon Sword", no one can compete with her in terms of brand appeal.
As soon as this advertisement came out, the unsalable situation was completely eliminated. Originally, a lot of people went to the Wasteland Trade to return goods and refund the distribution rights and product deposits. Everyone was waiting to see the mountains of drinks filling the warehouse, but now it is like a tide again.
People came to ask for goods.
Trucks of all sizes can haul hundreds or even thousands of items, and people come to the warehouse to pull goods 24 hours a day. The inventory that was originally worrisome disappeared at a speed visible to the naked eye, and the booming sales momentum was simply unstoppable.
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I was dumbfounded again when I returned the goods before and returned the dealership. Seeing that the diva Xu Yun actually advertised this water-breaking product, Chairman Ma, who was still thinking about seeing the bankruptcy of 'Wasteland Trading', didn't want to believe that it was true. It's easy to make money.
The good opportunity fell from his hands and never came back.