Chapter 220: Return to work, 'Soldier Assault' starts broadcasting
"Are you going back now?"
When Sha Yetong and Xu Ji returned to Chengdu, Chen Ya's rare face showed obvious reluctance.
Since the two confessed their relationship, they both found that Chen Ya's attitude has changed a lot.
In the past, I had strict requirements on Sha Yetong, but now I rarely talk about them.
"What did you say happened to my mother?"
In the car, Sha Yetong asked worriedly.
Xu Ji can understand Chen Ya's change.
After all, his daughter is about to get married, even though her in-laws are her neighbors.
But this also means that Sha Yetong is no longer the child she was before.
Moreover, the number of times Sha Yetong goes home and the time she stays there are decreasing throughout the year.
That is to say, the traditional meeting is less than one.
......
On the fifth day of the Lunar New Year, Tongji Entertainment officially resumed operations.
The company's artists and employees have also returned to Chengdu one after another.
As bosses, Xu Ji and Sha Yetong are no exception.
Sha Yetong will officially start preparations for his new album and upcoming concerts.
Xu Ji took the script he had written before and started looking for actors and assembling the script.
On the other hand, the Chinese New Year is not a good time for both the Kiwi and Penguin platforms.
The movie market during the Spring Festival is very hot, and movies from major companies are fiercely promoting to seize the market.
In comparison, the revenue that a blockbuster movie can bring is obviously not comparable to that of film and television dramas.
And it is precisely because of this that the two self-produced dramas of Penguin and Kiwi have not been as popular as expected during this period.
Although it was expected, the decline in relevant data is indeed difficult for both parties to accept.
Especially Xu Sheng, the president of Penguin.
"The Legend of Immortal Killer" is a self-produced drama that the company has high expectations for, but its journey has not been smooth.
In addition to being the most popular when it first aired, the follow-up has always been tepid due to various things.
It was robbed of traffic by variety shows, and then Xu Ji's "The Silent Truth" suddenly became a big hit after the finale aired.
In addition, during the Chinese New Year, the number of people watching dramas begins to decrease.
Seeing that more than a month has passed now, more than half of the entire drama has been broadcast, but it still does not meet Xu Sheng's expectations.
"The popularity of Spring Festival movies is slowly declining."
"At present, we don't have much time left."
"We must let "The Legend of Immortal Killer" have a perfect ending!"
......
Xu Sheng said with a serious expression at the meeting.
There are still many people working overtime during the Chinese New Year here at Penguin.
There is no such thing as the Spring Festival holiday.
"Mr. Xu, "Soldier Assault" will be broadcast this week."
"Are you sure we won't do any publicity here?"
"I see that G station's promotional activities are quite frequent."
One of Penguin's top executives reminded him.
It was only at this time that Xu Sheng remembered that the military-themed drama Xu Ji had collaborated with the government was about to be broadcast.
But several websites, including theirs, have copyrights to this drama.
Xu Sheng still had the same attitude as before.
"Just go through the normal B-level publicity process."…
"After all, it's a syndicated drama, so there's no need to put too much energy into it."
"As for Station G...haha, don't bother with it."
"Besides this drama, there are no other dramas to promote."
......
When the finale of "The Silent Truth" was aired, station G really ushered in a wave of highlight moments.
But after all, after a drama has been broadcast, its lasting impact is still there
is limited.
Now, many people, including Xu Sheng, have actually realized that the film and television resources of G station are still the biggest shortcomings as before.
The cooperation with Tongji Entertainment has indeed allowed G Station to compete with the three major websites.
But when Xu Ji can't come up with new dramas, the window period for station G is also very obvious.
This is inevitable. After all, no matter how powerful Xu Ji is, his company is only of that size.
Compared with the three major websites, which have been operating film and television copyrights for so many years, no matter how fast they film, they are still not enough for G station.
......
It’s pretty much what Xu Sheng guessed.
After the broadcast of "The Silent Truth" ended, Chi Jiang realized that something was wrong because of the new drama.
Because there is still no news about Xu Ji’s new drama project.
This also means that there will be no new dramas from Xuji Company for a long time in the G station.
Then Chi Jiang began to reflect.
Am I a little too dependent on Xu Ji?
From the beginning to now, each of Xu Ji's dramas has been able to bring huge traffic and paid members to G station.
It also made many people, including Chi Jiang, subconsciously start to think that it is very simple to want a popular drama.
Because of the huge success brought by Sword and Sword II, the film and television department is not short of funds now.
But during this period, Chi Jiang came into contact with a lot of new drama copyrights.
But I can never find a work that I am satisfied with.
It is indeed a bit difficult to live without traces of drama.
Fortunately, G station also obtained the relevant copyright for "Soldier Assault", a drama directed by Xu Ji.
Although it is a simulcast right, relying on past experience, Chi Jiang feels that if it is properly operated and promoted, it may bring unexpected surprises.
......
Although "Soldier Assault" is about to premiere, its popularity is not satisfactory.
Although Xu Ji is the director of the play, it did attract some people.
But because of cooperation with the official, the whole drama is only promoted by G Station.
And even if it is a G site, it does not invest a huge amount of money in publicity, it is just promotion within the site.
After all, this drama is a simulcast, and it is not cost-effective to invest too much in publicity expenses.
In addition, the protagonist of the play is actually a new actor whose name I have never heard of before.
Although the supporting actors are all official actors, they are not famous at all.
The most important thing is that this is a military-themed drama.
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Even fewer people are interested.
With all these factors combined, industry insiders such as Xu Sheng concluded that this drama would have no chance of becoming a hit without even carefully watching the finished film.
It’s an official drama, even if the director is Xu Ji.
But it’s nothing more than that.
The previous "Mountains and Seas" directed by Xu Ji did break some records....
But in fact, the influence cannot be said to be huge.
Official dramas are no longer as good as those in the past when each drama could attract a large number of viewers.
Today's audiences have wider choices in new dramas.
The stimulation threshold for film and television dramas is also getting higher and higher.
In the fiercely competitive market, it doesn’t matter whether you are an official drama or not.
Everyone is treated equally.
If it doesn’t catch fire, it means it can’t catch fire.
......
The launch of "Soldier Assault" was very sudden.
Similarly, due to various reasons, there are not many people watching this drama.
However, the drama was broadcast on the official channel, and the producer was the official Radio and Television Bureau and the Military Region, which proves how big the background of this drama is.
It's a pity that the audience doesn't care who the producer is.
If you are not interested
Not interested.
Still not many people buy it.
On the day "Soldier Assault" was launched, the vast majority of the audience were middle-aged and elderly viewers who still like to watch TV dramas.
After watching the news broadcast that night, I suddenly realized that a new drama was on.
For them, watching the drama is actually random.
I accidentally found a drama that I thought was pretty good, so I continued watching it.
On the contrary, they don’t care about who the actors are or anything else.
Not to mention hot searches, even the launch data of several websites are not particularly ideal.
"Soldier Assault" cannot be described as being ignored after it was aired, but it does seem to be very miserable.
But similarly, the middle-aged and elderly viewers who occasionally follow the show have become addicted.
Originally I was just looking around to kill time.
I didn’t expect that I couldn’t stop watching it.
......
"Soldier Assault" has been on the air for three days, and six episodes have been updated. Two episodes are updated every day from Monday to Friday, one episode is updated on Saturday, and there is no update on weekends.
A total of eleven episodes are updated every week.
This is the update speed of traditional TV series.
It is actually different from some current web dramas.
After all, in order to retain paying members, many current dramas do not update so many episodes a week.
Many of them are only updated two to three days a week, and some of them are VIP content that requires membership to watch.
I don’t know whether it’s because there are too few people who have rated it, or because it’s an official drama, but there’s still no rating on Huaban.
Sang Shaolong has actually reached this stage before. Director Xu Ji’s new drama.
But I didn’t watch it immediately after it started airing.
Mainly because of the show's subject matter, actors and other aspects, he is actually not particularly interested.
In addition, it has been three days since this drama started airing, but it has not even been searched once.
Sang Shaolong just kept putting it off, and now he no longer even has the interest to go see it.
"Hello, Dad?"
"What?"
On this day, Sang Shaolong received a call from his father.
In the past, due to work reasons, the relationship between Sang Shaolong and his family was not actually harmonious.
But as he made money from his self-media work, the relationship with his family slowly eased.
It was at this time that Sang Shaolong realized that although his parents opposed him doing this.
But I still read every one he posted....
I also asked my neighbor’s son, who is in elementary school, to teach me how to use G site.
This time Sang Shaolong's father called, and the content was something he didn't expect at all.
His father actually recommended a drama to him - "Soldier Assault".
This military-themed drama is not very popular right now.
Thinking of his father's past experience as a soldier, Sang Shaolong can understand.
After hesitating for a while, he closed a foreign movie he planned to watch today and opened G station.
......
After watching the first episode, Sang Shaolong finally understood why the show was not popular.
The entire first episode is basically a so-called military exercise.
Then at the end, Sang Shaolong realized that Xu Ji used flashback this time.
But the patience of today's audiences is obviously limited, and such a slow-paced approach is really a bit thankless.
We continued to open the second episode, which also verified Sang Shaolong’s conjecture.
The protagonist of this drama, Xu Ji, actually chose this little-known actor.
Not surprisingly, he is definitely a newcomer.
Moreover, this actor looks mediocre, so I don’t know what Xu Ji thinks.
Not only that, the character of the protagonist is not interesting at all
Likeable.
Xu Sanduo has been timid and cowardly since he was a child. He was often bullied by people in the village, and was even chased and beaten by his own father, who called him a bastard.
Xu Sanduo's family is poor, but joining the army saves money, and he might be able to get a good job when he is demobilized.
This is the reason why Xu Sanduo became a soldier.
It really feels like it doesn’t fit the template of the protagonist.
If Shi Jin hadn't thought of his former self and drank alcohol, he would have agreed impulsively.
Xu Sanduo is simply not qualified to be this soldier.
Next, Xu Sanduo, who had just entered the military camp, made a lot of jokes.
Facing the tanks, he was the only one who raised his hands in surrender.
During training, he is also the one holding back.
.....
Watched the previous three episodes.
Sang Shaolong is actually a little disappointed.
Although Xu Sanduo made a fool of himself after watching the three episodes, it was not that boring.
But it is really unimaginable that such a silly-looking person with no military look at all would be the protagonist of this drama.
There is no main character.
Of course, Sang Shaolong could already guess at this time that Xu Sanduo would definitely change later.
But if this transformation process is not handled well and the characters change too much before and after, it will be the biggest problem of the show.
And judging from the previous three episodes, Sang Shaolong feels that the character Xu Sanduo created by Xu Ji may overturn this time.
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Having already watched half of it, Sang Shaolong simply endured and continued watching the next three updated episodes.
But slowly as Sang Shaolong continued to watch, his evaluation of this drama and the protagonist Xu Sanduo changed dramatically.
"What is meaningful? What is meaningful is living well."
"Then what is a good life?"
"Doing meaningful things means living well."
Sang Shaolong recalled what Xu Sanduo said, which looked like a line spoken by a chariot, but he was a little stunned for a moment.
Xu Sanduo, who was assigned to Class 5 on the grassland, was not as confused as the others.
Despite all kinds of obstructions, I still persisted in cleaning up housework, doing exercises, and building roads every day.
"Don't tell me, the protagonist's character is somewhat interesting."
When he saw other people in Class 5 also joining in the road construction, Sang Shaolong couldn't help but speak.
......
After watching the six updated episodes, Sang Shaolong has a different understanding of Xu Ji's new drama.
This drama seems a little different from the military-themed drama I imagined?
No, it’s too different.
Protagonists like Xu Sanduo are really rare in current film and television dramas.
Moreover, this drama has been aired for six episodes, and there are no exciting plots and scenes as she imagined.
Especially the plot of Prairie Class 5 gives people a different kind of sadness.
This group of soldiers abandoned on the grassland.
From the beginning with no sense of identity, to the slowly introduced protagonist Xu Sanduo later.
Sang Shaolong is already looking forward to what will happen next.
Is it really possible for this drama to become popular under such a devastating start?