The news that "The Legend of Demons of the Song Dynasty" has been confirmed is very popular, and it almost quickly became the most watched movie in the entire summer.
Of course, "Wushuang" stars Wei Yifa after all, and after the previous incident in Wanrongli, it actually received a wave of unexpected promotion.
At present, there are still many people paying attention to it.
Also, Xu Ji, as a director, has attracted many netizens.
After all, Xu Ji gained a lot of fans as a director through the two original Swordsman and Soldier Assault dramas.
Although I say this, no one thinks that this summer release of "Wushuang" can have the same potential as "The Record of Demons of the Song Dynasty".
......
"Smallpox said they would not participate, but they actually took action and showed no mercy at all!"
Phoenix Entertainment, Li Borui sighed.
Others may not know, but the two brothers have channels to know that this time "The Record of Demons of the Song Dynasty" is actually planned to be released during the Spring Festival next year.
After all, with such a large investment, a good schedule is naturally very important.
Although the summer schedule looks good, it is still not cost-effective for a movie with an investment of more than 300 million.
Everyone can see that the sudden release of this blockbuster is aimed at Xu Ji's big screen debut "Wu Shuang".
"It's a good thing for us."
"This way Xu Ji will focus all his attention on the smallpox."
Li Bokai said.
Obviously this unexpected incident was an unexpected surprise for them.
At the same time, in the company of Tongji Entertainment in Chengdu, Youman happened to be talking about this matter.
"In my opinion, it was probably caused by the incident in Wanrongli."
"Wanrongli exposed the hidden rules of smallpox and the existence of such things as grabbing resources. Now that Wanrongli is a member of our company, we have naturally become the targets."
"And it can also divert the public's attention through the release of "The Record of Demons of the Song Dynasty"."
After hearing Youman's analysis, Xu Ji was actually a little confused.
He always felt that every time there would be some trolls with unknown origins online, deliberately setting the pace.
And every time the target is Tongji Entertainment.
Various phenomena indicate that Tongji Entertainment is being targeted.
Wanrongli is probably just a trigger.
"Sister Man, please pay more attention."
"I always feel like someone is secretly targeting us."
Xu Ji said.
Youman nodded. Now that Tongji Entertainment is getting bigger and bigger, it is obviously unrealistic to keep a low profile as before.
......
After the official announcement was made, the overwhelming publicity for "The Record of Demons of the Song Dynasty" began.
It will be on the hot search on Weibo almost every three days.
From actor gossip to all kinds of eye-catching gossip, it’s all about grabbing attention in various ways.
Time has entered July, and there is less than a week left before the two movies are released.
At the same time, pre-sale of movies on various platforms has officially started.
On the very day when pre-sales started, the box office pre-sales of "The Legend of the Demons of the Song Dynasty" easily exceeded 80 million, and it was heading towards breaking 100 million.
And this is only the first day, pre-sales exceeding 100 million are basically stable.
As for Xu Ji's "Wushuang", it can reach the 10 million mark.
The most critical thing is that there are too few shows of "Wushuang". Some people who wanted to buy advance tickets in advance found that there was only one show a day, and some were still full.
In addition, the promotion of "The Record of Demons of the Song Dynasty" is indeed very good, and the number of films scheduled is close to the terrifying 30%.
There is a big gap in the pre-sale box office.
Moreover, in addition to "The Record of Demons of the Song Dynasty", there are several other movies scheduled for the same period this summer.
Although it is not released on the same day, the time difference is only a few days.
From the current point of view, "The Record of Demons of the Song Dynasty" does have the potential to dominate the next summer season.
......
As the host of the film and television area, this year's summer season is so lively, and Sang Shaolong himself will naturally not miss it.
Sang Shaolong probably watches at least twenty or thirty movies every year from beginning to end.
There are many good works among them, and there is certainly no shortage of bad movies.
Of course, for Sang Shaolong of Essence Studio Self-Media, watching movies is actually part of his job.
For him, especially those movies that are very popular and discussed by many people, even if he is not interested, he must watch them in order to make videos.
There are also some films that not many people pay attention to, and even when they are released, there is no news, but he will go to the theater if he is interested.
In fact, Sang Shaolong himself has made a lot of interpretation videos of literary and artistic films, but they are not very popular.
Unlike some popular dramas or movies with high box office, just a random video data of complaining is enough.
In fact, what Sang Shaolong is most looking forward to this summer is not "The Legend of Demons of the Song Dynasty", but "Wushuang", the first feature-length film directed by Xu Ji.
But what makes Sang Shaolong feel speechless is that the number of filming scenes for "Wushuang" is really too few.
On the day of the release, the theater near where he lived only had four shows.
Although it is not full yet, the remaining seats are not particularly good.
So out of desperation, Sang Shaolong planned to read "The Record of Demons of the Song Dynasty" first, which was what he planned to read anyway, but in reverse order.
In fact, Sang Shaolong is not very optimistic about this big production.
The main reason is because of the genre of monster and fantasy movies, and in the ancient context, the requirements for the script are indeed very high.
Including the world view setting, character characteristics, and the most important story plot, it will overturn if you are not careful.
Install the latest version.】
However, judging from the trailers released so far, there should be no money spent on special effects, and the possibility of stretching the crotch in this aspect is not high.
Time passes day by day, and Sang Shaolong has not updated during this period. He has been waiting for the premiere of the two movies.
And until July 6th, the two movies were released in major movie theaters across the country.
However, there is a big difference. The two films are not of the same order of magnitude.
Obviously, regardless of whether someone from the theater chain is saying hello, they themselves are actually more optimistic about "The Record of Demons of the Song Dynasty".
The pre-sale lasted for five days, and the pre-sale box office of Da Song Fu Yao Lu alone exceeded 160 million.
As for Xu Ji's "Wushuang", its box office revenue has remained at around 60 million.
Part of the reason is that the lack of film schedule has affected the related pre-sale box office.
......
"There seem to be quite a lot of people."
Sang Shaolong entered the theater and looked around.
For the premiere of "Song of the Song Dynasty", for a second-tier city like him, it is obviously very good to have an attendance rate of about 40 to 50%.
And it’s still in the summer season.
Not long after Sang Shaolong sat down, the lights in the cinema dimmed.
In fact, Sang Shaolong and the audience were very familiar with the title sequence of Smallpox Entertainment as the producer.
Soon, the plot of the movie officially got on track.
All kinds of fantasy monsters and spells look dazzling on the big screen.
Sang Shaolong gave this movie a very high score for its special effects.
It seems that Smallpox specially invited two of the top ten special effects studios in China to cooperate and help, which indeed brought about a good chemical reaction.
But that's all.
As for the plot, characters, and even monsters that he had been looking forward to before, they all seemed a bit cliché.
He even guessed the direction of the plot after only seeing one-third of it.
To sum up, this time "The Record of Demons of the Song Dynasty" needs special effects, the plot needs special effects, and the characters need special effects.
And even the special effects, although they can be said to be among the best in recent years, are definitely not without rivals.
So all in all, Sang Shaolong is obviously dissatisfied.
Before he finished the movie, he had already taken out his tablet and started writing the script for the complaint video.
After watching the movie and walking out of the theater, some viewers were still satisfied and thought the experience was good.
But some people were clearly disappointed.
Obviously everyone wants to see more things besides special effects.
But "The Record of Conquering Demons of the Song Dynasty" failed to do it.
It's a pity that I didn't buy the movie tickets for "Wushuang", otherwise Sang Shaolong would have planned to watch two movies in a row.
Now, we can only go back temporarily and wait for the next day's performance to watch Xu Ji's "Wushuang".
......
On the day "Song of the Song Dynasty" was released, I even directly bought the software to promote the screen on Weibo.
There are also many movie-related terms on the hot searches.
If you click on it, you will find that most people are praising it.
Especially in terms of special effects, some marketing accounts even boasted about it.
But this situation didn't last long. On the night of the premiere, Smallpox Entertainment's use of trolls to control reviews still failed to prevent negative reviews from appearing one after another.
"Hahaha, fans are starting to brag about the special effects again? This plot is like shit, no matter how useful the special effects are?"
"I just finished watching it. The special effects are really good, but the plot is a bit too cliche, right? There are no surprises."
"Monsters are rampant. The protagonist goes up the mountain to learn magic from a master, and then acts as a knight. This is the plot of a martial arts movie more than ten years ago, right? It just replaces the villain with a so-called monster."
"The actors don't have much to say, but the two best actors and actresses don't have any outstanding performances. In this case, fans shouldn't brag about their acting skills, right?"
"Old-fashioned, so old-fashioned that my great-grandmother would shake her head when she saw it."
"The promotion is great, but can we polish the script? Such good actors and special effects are all in vain."
......
Obviously, although controlling reviews and buying hot searches do have certain uses, the audience is not completely idiots.
If it were ever the case, such level of special effects would indeed make people ignore the plot.
But now the level of special effects on Blue Star is developing very fast. Although the special effects can surprise the audience, it is no longer enough to make them ignore other shortcomings.
Some self-media, including Sang Shaolong, began to complain about "The Record of Demons of the Song Dynasty".
Although Huaban's online ratings have not yet been released, you can see that they are basically two or three stars.
Of course, it doesn't seem to have a good reputation in terms of reputation, but "The Record of Demons of the Song Dynasty" is quite successful at the box office.
It happened to catch up with the summer vacation when a large number of students were on vacation. In addition, the promotion was very hard. On the day of the premiere, within 18 hours, plus the pre-sale box office, it directly took over 170 million in box office.<
/p>
Leading all summer movies.
As for Xu Ji's "Wushuang", it only has a pitiful price of more than 20 million.
It is estimated that when the first day's box office is calculated, it will only be just over 30 million.
Many netizens have also been paying attention to the box office and reviews of "Wushuang".
Let’s not talk about the poor box office, but why are there so few people discussing it online?
"Has anyone gone to see "Wushuang"? I didn't have any money, so I regretted choosing to go see "The Record of the Demons of the Song Dynasty"."
"I also want to ask how about "Wushuang"? Is it good?"
"Same question, I haven't bought the ticket yet. I want to see the audience's reviews before going. Now I have passed "The Record of Demons of the Song Dynasty"."
......
When many people asked questions, many people also started to complain.
In fact, they also want to watch "Wushuang". After all, Wei Yifa and Xu Ji are still very attractive.
But the schedule for "Wushuang" is so small that many people can't buy tickets.
"It's amazing. In my small, fifth-tier county, there are only two or three movie theaters. As a result, there are only four shows of "Wushuang" in one day, and two of them were in the early morning."
"The schedule of "Wushuang" is really too small, right? I can't even buy tickets, but it's sold out. Can you believe it?"
"I can't understand, what is this theater chain doing? I can't even buy tickets!"
......
Looking at the complaints from netizens online, Sang Shaolong was not surprised at all.
Even in a second-tier city like this, it is impossible to buy tickets for the premiere day of "Wushuang".
As for other more remote small cities, there will probably be fewer shows.
Even just one game a day is not a special situation.
Sang Shaolong actually wanted to read the reviews of "Wushuang" on Huaban.com, but he still held back.
Because it was mentioned on the previous promotional poster of "Wushuang" that it is best to avoid being spoiled before watching, otherwise the fun of watching the movie will be greatly reduced.
What Sang Shaolong hates most is being spoiled.
What's more, the movie type of "Wushuang" is a striking suspense film.
......
In Beijing, Fengwei Film Alliance is one of the eight major movie theater chains in the country, and the door of a luxurious-looking office was pushed open.
"Mr. Qi, look at this data."
The middle-aged man with mostly gray hair took the folder handed to him.
"The attendance rate is 82%?"
"Is this data true or false?"
A hint of surprise appeared on the man's originally calm face.
"It's true. After a simple investigation, the possibility of fraud is basically ruled out."
The subordinate answered.
Mr. Qi asked in confusion: "Something's wrong."
"Then why is the number of films scheduled so low?"
The subordinate hesitated for a while before continuing:
"It's from Vice President Liu."
"It seems that someone has approached our company before and asked for help in arranging Xu Ji's film "Wushuang"."