What should I do if I have a childhood sweetheart who wants to be a singer? Chapter 264: Colleagues are shocked, 'Soul of Chess' is scheduled to be released
Chapter 264: Colleagues are shocked, 'Soul of Chess' is scheduled to be released
"Mr. Duan, there is a very special new drama here. Come and watch it."
As the top leader of the Beijing Radio and Television Bureau, Duan Shengyu still maintains a certain intensity in his work.
For an old man like him who is basically certain to retire soon, it is quite difficult.
Of course, Duan Shengyu's ability to sit in his current position was not based on his qualifications.
The TVB has gone through several reorganizations over the years, but Duan Shengyu is still firmly in his position, which is enough to prove everything.
"New drama?"
"What new drama?"
Duan Shengyu frowned. In fact, he still liked to care about interesting new dramas that appeared from time to time.
Therefore, I will inform the review department if there are any findings.
But he no longer has as much energy to focus on this aspect as he did when he was young.
In addition, there are some official tasks from time to time, and he often cannot spare so much time.
It’s the same this time.
Duan Shengyu had a headache when he thought about the publicity tasks given by the official.
How to promote this Go game?
Is it possible to make a drama specifically about Go?
......
""Soul of Chess"?"
"Is it true that someone made a film and television drama about Go?"
After Duan Shengyu heard what his subordinate said, he felt a little incredible.
If it weren't for the fact that he received this publicity assignment not long ago, Duan Shengyu would have suspected that someone had made the drama specifically to please him.
There is even a behavior of coming over to give pillows when you feel sleepy.
In the recent international Go competition, China directly defeated the players from Xiaori and Bangzi. After more than ten years, it once again won the Fengyun Cup, the most influential international Go competition.
Officially, the Radio, Film and Television Bureau is responsible for the publicity and promotion of this matter.
And we also need to see the influence of real Go tournaments increase.
If it's other things, it's fine, but if it's Go, not many people really pay attention to it.
Especially among young people, not many people care about it.
Even if it is active propaganda, it is estimated that there will be no topic on the Internet where young people have most of the right to speak.
So how to promote it has become a headache for Duan Shengyu these days.
I didn’t expect that a drama like this would be submitted for review before I even figured it out.
"It's actually produced by Xuji Company?"
Duan Shengyu was even more surprised when he saw the name of Tongji Entertainment.
Speaking of which, Xu Ji is really his lucky star. In the past few cooperations, he chose to cooperate with Xu Ji and the results were quite good.
Now, it seems that I have to rely on Xu Ji’s help again.
Before Duan Shengyu was about to finish watching this Go-themed drama, he waved his hand and gave the green light to all aspects of "Soul of Go".
......
In Shanghai, at G station headquarters, Chi Jiang was personally preparing for the publicity work before the official launch of "Soul of Chess".
Unexpectedly, another piece of news that surprised him came from the mouth of his assistant.
"Only broadcast on official television?"
"Real or false?"
Originally, because the subject matter was niche, Chi Jiang thought that it would take a lot of effort to promote this drama.
Fortunately, the cast is good, and the quality of the whole drama is not low, so it should be able to successfully become a hit niche drama.
But no one told him that "Soul of Chess" actually had an official background in it.
Although Tongji Entertainment just said casually that this drama needs to be broadcast on the official TV station, the broadcast time needs to be confirmed by that party.
But being able to appear in a drama broadcast exclusively on an official TV station is not easy when you think about it.
At least in terms of publicity, there is official help, and some other platforms dare not use any tricks.
Invisibly, most threats are greatly reduced.
Xu Ji has cooperated with the official side so many times, and it seems that the relationship is better than he thought.
As early as after "The Silent Truth" successfully passed the review, Chi Jiang felt that Xu Ji's relationship with the official side was a bit strong.
After the news came that "Soul of Chess" would be broadcast exclusively on the official TV station, he became more certain of his views.
......
In the office of Tongji Entertainment in Chengdu, as the box office of "Wushuang" exceeded 1.5 billion, Tongji Entertainment obviously relied on one movie to bring in more than 100% huge profits.
Xu Ji had no intention of saving money at all, and directly gave another bonus to everyone on the "Wushuang" crew.
And once again purchased several high-end recording studios and various equipment.
If Youman hadn't felt that there was no need to be too high-profile, and there would be no need for it.
Xu Ji is about to start preparing to build the company building of Tongji Entertainment.
After all, the big three and even slightly larger entertainment companies all have their own corporate building headquarters.
Tongji Entertainment now has a total of three offices in Chengdu, and they are not all in the same place.
In addition to recording studios, singing studios and other rental and self-built professional places, it can be said that the people of Tongji Entertainment are invisible and even spread throughout several urban areas in Chengdu.
Xu Ji always runs back and forth to several places.
Recording songs, post-production of movies, etc. are indeed a bit troublesome.
I feel eager to integrate all these together.
"Why did the official side suddenly cooperate with us?"
Xu Ji asked curiously.
In fact, he only got the news after Chi Jiang.
It was not easy to have some leisure time during this period. Xu Ji didn't read much news and lived a two-person world with Sha Yetong at home.
"Judging from the news I have received so far, it seems that it is because Zhou Yang of China successfully won the Fengyun Cup a few days ago."
"So the official side intends to expand the influence of the sport of Go."
Youman also felt that everything was a bit too coincidental.
All I can say is that I am really lucky.
Although she has also watched the finished film of the drama "Soul of Go", it is still a bit difficult to break out of the Go game.
With the official background and the idea of promoting it, "Soul of Chess" obviously reaped the dividends by coincidence.
Xu Ji didn't feel much about this.
Because he knows very well that even if the drama "Soul of Chess" does not have official bonuses, it will not go anywhere.
Although the previous version of "Chess Soul" did not cause a big sensation after it was broadcast, it still has many loyal fans due to the quality of its own series.
The influence is also surprisingly good.
Being able to rely on a drama with such a niche theme as Go, to have more than 200,000 people give it a rating of eight or more on rating websites, it is definitely considered a small-budget dark horse drama of the year.
Of course, with the official bonus in this life and the greater influence of the actors themselves, this drama obviously has greater prospects.
Xu Ji also discovered that although the plot of the drama itself is similar, many variables will actually affect its specific results.
For example, this time's "Wushuang", although it was the champion of the National Day movie in the previous life, its box office was only over one billion.
But in this life, it is certain that it will earn a box office of 1.5 billion or even 1.6 billion when it is released.
In addition to the fact that the film market in this life is more friendly, part of the reason is also because the performance of "The Record of Demons of the Song Dynasty" during the same period was really bad.
It is easier to achieve results under the support of peers.
......
Soon, "Soul of Chess" was officially released.
It is exclusively broadcast on the official Channel 1 on TV, and exclusively on the G station online.
The official side chose to cooperate with Tongji Entertainment. In fact, Tongji Entertainment took advantage. After all, the publicity channels alone make many dramas feel envious.
But the copyright fee that should be paid is not less.
After all, this time it is not an officially invested drama, and the copyright fee is still negotiated according to normal business negotiations.
Of course, as the main person in charge, Youman did not deliberately raise the price of copyright fees.
Both parties still want to reach this cooperation.
The exclusive first-broadcast copyright of more than 60 million yuan is very easy for Tongji Entertainment and Xuji’s names to sell to the three major local TV stations.
As for G station, the copyright fee is based on the previous contract.
It is more than half the investment in the entire drama.
It is very rare for a drama with a niche theme like Go to sell the copyright so smoothly.
Of course, neither the official website nor G station are fools.
Having watched the finished film, they naturally know the quality of the drama itself.
As for the publicity task that Duan Shengyu has always found troublesome, in fact when he was promoting the cooperation with the drama "Soul of Chess", he already knew that it should be no problem after watching the entire drama.
Although he is very old, his sense of the film and television market is still very top-notch.
Although this drama is about Go, a sport that most viewers don't understand, the youth, passion, friendship and other elements in it are still liked by young viewers.
......
"Mr. Bi, Tongji Entertainment's new drama has been scheduled!"
"Still broadcast exclusively on G station."
Penguin Video, Bi Feihong felt a little bad at this time.
Whatever you want comes to you.
Originally, he hoped not to encounter Xuji Company's new drama when he took over the new drama project for the third quarter.
As a result, Xu Shenggang announced the incident at the meeting, and the next day the drama, written by Xu Ji and starring Ji Yiyang and Ran Bai, two leading actors from Tongji Entertainment, was announced.
After hearing what the assistant said, he quickly opened his phone, found the relevant news and started reading it.
"Go-themed?"
"Tongji Entertainment is not kidding, right?"
Bi Feihong, who was originally a little depressed, suddenly became happy again.
Isn’t this kind of niche-themed drama waiting to be jumped on?
Go?
Will anyone really watch this video now?
Bi Feihong felt that he did not quite understand Xu Ji’s thoughts.
If he were the boss of Tongji Entertainment, he would definitely continue to let Xu Ji film the Fairy Sword series.
Relying on the popularity accumulated in the past, it is basically impossible to pounce.
In the end, Xu Ji didn’t know if it was because he had so much money that he had nowhere to spend it.
He actually invested in a drama about Go.
"But Mr. Bi, this drama seems to be broadcast exclusively on official television."
“Now some official WeChat accounts have begun to actively promote it.”
“Weite also took the initiative to help with publicity and promotion.”
The happy expression on Bi Feihong's face didn't last long before he heard unexpected news from his assistant.
"Next time, say it all at once!"
The assistant was about to argue that the other party didn't let her finish speaking, but then she thought about Bi Feihong's temper and stopped talking.
Bi Feihong glanced at the hot searches on Weibo again, and sure enough he discovered the news that "Soul of Chess" would be broadcast on the official TV station.
And this time, in addition to the news about the broadcast of "Soul of Chess", there is also news that Zhou Yang, a Chinese chess player who is only 18 years old, won the Fengyun Cup championship.
This matter was actually on the hot search a few days ago, but because not many people paid attention to it, it just stayed in the top ten of the hot search for a while and then disappeared.
Unexpectedly, at the same time that "Soul of Chess" was scheduled to be released, the news that Zhou Yang won the Fengyun Cup championship became more popular again.
And it once reached the top of the search rankings.
Although Bi Feihong rose to the position of vice president more through interpersonal relationships, he himself is not a complete idiot.
Still very keenly aware of it, because of Zhou Yang's victory, the officials probably wanted to take the opportunity to publicize it and increase the influence of the sport of Go.
Of course, he couldn't guess how Xu Ji Company's drama reached official cooperation.
......
The news of the release date of "Soul of Chess" has attracted quite a lot of attention on the Internet.
It quickly became the top trending topic on Weibo.
The discussion among netizens is also not low.
Of course, it actually has little to do with the so-called Zhou Yang winning the championship.
What's more, it's because the starring roles of this film are Ji Yiyang and Ran Bai.
The current popularity of the two is also the absolute best among first-line actors.
In addition, this is the second collaboration between the two after Sword and Sword II, so many people will definitely pay attention to it.
Coupled with Xu Ji's screenwriting credit, no matter what the subject matter of this drama is, it is unlikely that it will go unnoticed when it is scheduled to be released.
However, it is obvious that a considerable number of viewers do not understand that this new drama is about Go.
"Go? It's always boring to shoot this thing..."
"Although I am a fan of Xu Ji, and the collaboration between Ji Yiyang and Ran Bai is also exciting, but can Xu Ji really make a drama about Go?"
"It's so confusing. I actually want to watch it, but I really don't know anything about Go. I know a lot about backgammon."
......
In addition to ordinary viewers who don't understand it very well, in fact some fans who know Go are not very happy at this time.
"Go? Does Xu Ji really understand it? Don't make a bad drama that discredits Go!"
"To be honest, I don't want this drama to be popular because I'm afraid that there will be a bunch of knowledgeable guys coming to the Go circle to give advice."
"No, I'm not very interested in Go. Whether it's Xu Ji or other directors, why not get involved?"
......
In fact, these enthusiasts are not very proficient in Go.
But because I know a lot about this, my words at this time will inevitably give other ordinary people a feeling of superiority.
Of course, ordinary Go enthusiasts don't support it very much, but that doesn't mean that professional players and people in professional circles such as the Chinese Go Association don't support it.
Soon, the public opinion that seemed to be somewhat unfavorable to "Soul of Chess" changed instantly.