On the day "My Leader, My Team" was aired, Kiwi directly promoted the top app.
In addition to the relevant separate pages, there are actually related homepage promotions and member discounts.
The effect of such a scale of publicity is also very significant, directly causing the drama to have more than 20 million views per hour.
Of course, although it seems that the popularity of this drama is not low, the data at the time of its launch is actually of little reference value.
Whether a drama can become a hit depends on its subsequent performance.
In fact, Congzhu personally feels that there is no need to invest so many resources into this drama, because she is even worried that the drama will not be able to recover the cost.
Therefore, most of the announcements are made using internal resources of Kiwi.
Although it is very popular outside, it is more due to the attention brought by screenwriter Xu Ji and the original crew of "Soldier Assault".
The publicity and distribution expenses of "Kiwi" are at most the level of an ordinary A-level drama.
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Before Sang Shaolong watched the drama "My Commander, My Regiment", he originally thought that the drama would be similar in style to "Soldier Assault".
But what he didn't expect was that the feeling this drama gave him was completely different from when he first watched "Soldier Assault".
If "Soldier Assault" has always given people a sense of hope and depression, then this "My Captain, My Regiment" is completely breathless and depressing.
And compared to the characters in "Soldier Assault", the makeup and styling are much more embarrassing.
This group of defeated soldiers, who are the main characters, are in tatters, and their faces have never been clean.
More importantly, in the first three episodes of this premiere, the plot progressed very slowly, and it can be seen that more time was spent on shaping the characters.
Moreover, this drama is actually a more thorough group portrait compared to "Soldier Assault".
In comparison, although some of the other supporting characters were lifelike, the core of the story still revolved around Xu Sanduo.
In fact, the biggest shortcoming of group scenes is the lack of a sense of involvement.
Taking the original "Soldier Assault" as an example, those who followed the drama at that time could find a sense of immersion in following the drama from Xu Sanduo's growth.
If you only look at the content of the first three episodes, if you don’t watch it with concentration, you will find that you can’t understand it as soon as your mind wanders.
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It’s normal to feel uninterested while watching it.
This time, "My Captain, My Group" really doesn't look like a story written by Xu Ji.
The previous Xu Ji, no matter which drama it is, can easily capture the audience's emotions and use various methods to make people interested in the drama and continue to follow it.
Xu Ji has obviously completely changed his style this time.
But what I have to say is that for a film and television area up owner like Sang Shaolong who can concentrate on watching the drama and then analyze the plot, the first three episodes of this drama are quite good.
Although the progress of the plot is relatively slow, the plot is still relatively compact.
The most important thing is that many of the characters in it are really good.
This group of defeated soldiers who gathered together seemed to be in bad shape, but when faced with the opportunity to fight the Japanese, they did not hesitate at all.
Sang Shaolong has basically determined at this time that the story written by Xu Ji this time is obviously the heaviest.
For a drama about war and feelings about family and country, this style is indeed understandable.
Sang Shaolong originally thought that this time he could write a movie review simultaneously after watching it.
But after reading it, I found that I had no idea where to start.
The style of this drama is really special, and it is different from most previous war-themed dramas or anti-Japanese dramas.
But judging from the three episodes I have watched so far, Sang Shaolong still likes them.
At least the group portraits of the cannon fodder group were taken very well, and all aspects of the character's image and personality are considered solid.
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Of course, with the exception of Sang Shaolong, after the premiere of "My Captain, My Group", online netizens' comments were somewhat unfriendly.
"The pace feels a bit slow, and the subject matter also feels a bit dull."
"I fell asleep halfway through watching it. It's not as good as "Soldier Assault"."
"Xu Ji has written quite a lot of serious dramas, but this one is obviously a little too serious, which makes people not like it."
"I thought it was Xu Sanduo's actor starring, but it turned out that the actor Shi Banzhang was the leading actor? Or someone else? I became distracted while watching it, and I couldn't get into it."
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Just as Congzhu and others expected, "My Leader, My Group" was very popular when it first aired, and viewers rushed to watch the first three episodes.
But most people just choose to abandon the show without finishing it.
There is nothing we can do about it. After all, more and more people now watch dramas just to relax. Under such circumstances, they naturally lose interest in some serious dramas.
On the contrary, some seemingly nutritious electronic pickles are more capable of capturing people's hearts.
And because the premiere was only three episodes long, the plot and tasks have not been fully developed.
The ratings of this drama on Huaban.com did not meet Congzhu’s expectations. Twenty-four hours after it was aired, the score was only 8.2.
Although a score of 8 or above is already a dream for many dramas.
But as an audience member who has watched the entire drama, Congzhu actually feels that this drama is at least a nine-pointer.
The next day, "I Gotta Captain My Group" continued to update for three more episodes, but this time the popularity was even lower.
The number of views on the first day was close to 60 million, and after the update on the second day, it only increased by 20 million.
Obviously, the majority of people abandon the drama.
This time there is no need to pessimize anymore. Judging from various data, "My Leader, My Group" seems to be about to overturn.
Of course, some people actually don’t think so.
That’s the audience who still insist on following this drama.
Among them is Sang Shaolong.
Starting from the appearance of Long Wenwen in the fourth episode, Sang Shaolong began to completely calm down and follow the drama.
He could see the seriousness of the creator.
Including Xu Ji as the screenwriter, he definitely spent a lot of energy writing this script.
Director Song Lili also obviously tried his best to make this drama a success.
Of course, there is no need to say much about the actors. This group of actors began to enter the public eye because of "Soldier Assault".
The defeated soldiers of the Cannon Fodder Regiment are vividly interpreted.
How could a drama that everyone takes so seriously turn out to be a bad drama?
It's just that the subject matter of this drama is too serious, and it really requires people to calm down before they can slowly watch it.
Filming such a drama is obviously thankless in today's era.
But such a drama cannot be filmed without anyone else.
Sang Shaolong has made up his mind to prepare the next video and advertise "My Captain, My Group" for free.
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Penguin Video, Xu Sheng felt very comfortable at this time.
Because Xu Ji finally overturned.
After learning about the news that "My Leader, My Team" will be broadcast online in October, he was actually very worried.
Mainly because I was scared of being beaten by Xu Ji.
The dramas written by Xu Ji seem to have suddenly lost their previous advantages every time they encounter the big productions of Penguin Video.
He also blamed Bi Feihong for this.
I think that the other party, with such a high budget, failed to win the copyright of this drama.
But now it seems like this is just right.
If they really spent a lot of royalties to buy this show, based on their current performance, their penguins are obviously the ones who took advantage of them.
Now that the scapegoat is being taken advantage of by Kiwi, Xu Sheng feels happy just thinking about it.
Penguin Video couldn't be happier, but Congzhu from Kiwi Fruit felt a lot of pressure.
Because of the poor performance of "My Leader, My Team" after its launch, she has been interviewed by some people on the board of directors.
Although there were no unpleasant words in his words, there was a strong sense of blame.
Congzhu has always been a supporter of Xu Ji. Starting from the original Fairy Sword, he has been determined to get the copyright of Xu Ji's dramas every time.
This time I finally got my wish, but the result was a direct overturn.
It can only be said to be bad luck.
As the president, Hu Lei has always wanted to completely take over the rights from Congzhu.
However, some of the directors above do not have full trust in Hu Lei's abilities, so after Cong Zhu was dumped by Hu Lei in the third quarter, if it weren't for the strong support from the board of directors, Cong Zhu would have been demoted by now.
This time, "My Leader, My Group" overturned after it was aired, which indeed became a good opportunity. Congzhu has already got the news from some people.
Hu Lei is planning to directly question Congzhu's decision-making in the follow-up meeting.
Use this method to force the board of directors and completely put the control of Kiwi in your own hands.
After all, Hu Lei's abilities are not outstanding. The reason why he has been able to stay in the position of president for so long is because some of Kiwi's current directors secretly support him.
There was another candidate for president before, but eventually he left the company as Hu Lei took over.
Even the few percent of the small shares in hand were sold directly.
Subsequently, Hu Lei relied on his status as president to completely help some directors on the board of directors gain control of the company.
And Cong Zhu is currently the only person who can threaten Hu Lei.
If Congzhu is strong enough and performs well enough, he actually has a good chance of beating Hu Lei.
It is a pity that the overturn of "My Leader, My Team" forced the board of directors to consider changing the target of support.
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At G station, Chi Jiang saw that the popularity of the drama "My Leader, My Group" is declining day by day.
Moreover, many people on the Internet have given boring and uninteresting comments.
Although it was in line with his previous prediction, I still felt a little uncomfortable.
Because aside from his career and identity, Chi Jiang really likes this drama.
Even though he only watched it once, some of the plots in it still make him unforgettable to this day.
In his opinion, this drama is definitely the best war drama and anti-Japanese drama in China.
For such a drama, it is estimated that not many viewers will be able to follow it to the end, which is indeed a pity.
Xu Ji would probably feel sad if he found out.
Chi Jiang thought.
Although Tongji Entertainment did not lose money, the copyright matter was sold this time.
And the income is quite high.
The only one who will lose money is the Kiwi company that bought the copyright.
But Chi Jiang could guess that Xu Ji obviously spent a lot of energy when writing this play.
Such a story, as a screenwriter myself, is definitely one of the most resonant.
He is also the person who has the deepest feelings for the characters in it.
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But what Chi Jiang probably didn't expect was that Xu Ji really didn't have the time to pay attention to these things at this time.
The filming of "Infernal Affairs" is currently going smoothly, but the progress has not met Xu Ji's expectations.
It's not because of efficiency issues. Whether it's his own crew or the actors in Hong Kong City, everyone is professional and has sufficient experience.
Basically, there will be nothing that cannot be solved during shooting.
The biggest problem is Xu Ji’s production requirements for each scene.
The requirements for Xu Ji in many plays are very high, and the number of NG's is basically more than three times.
In fact, many times an actor's performance is considered perfect by the assistant director and some photographers, but Xu Ji still doesn't let it go.
Then he began to talk about the drama in person, and from time to time he would have long-lasting exchanges with the two movie stars on the scene.
In the end, the scene didn’t seem to be difficult, but it took a whole morning to shoot.
Xu Ji himself was actually a little helpless. Although he had the original film in his mind, the actors this time were all veteran actors after all, and there were two movie stars with decades of acting experience.
Regarding the understanding of the character, it is impossible to convince the other party in every scene.
Xu Ji has watched the original film and has his own understanding, but the actors are not fools. After reading the script so many times and adding the complete "Infernal Affairs" given by Xu Ji, they also feel that their interpretation method is better.
Some.
In the end, one party must compromise, otherwise the filming will really be impossible.
And even after watching the original film, Xu Ji has to admit that sometimes the actors in this world handle things better.
This is the main reason that slows down the shooting progress.
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"Hello, Sister Man?"
After filming another scene, during the lunch break, Xu Ji received a call from Youman.
The content is naturally related to the recently aired "My Leader, My Group".
This drama seems to be the first time Xu Ji has "overturned" so far.
The overturn does not refer to the drama’s reputation.
"My Leader, My Team" scores over eight points, which is definitely considered to be of high quality.
But what is a little unacceptable is that the popularity of this drama is decreasing every day, and the number of people who have rated it on Huaban.com has only been over 10,000 people so far.
This is the first time such a situation has occurred since Xu Ji’s debut.
This drama is likely to become Xu Ji’s first drama that does not make the platform profitable.
Regardless of any previous drama, even if it is not very popular, the copyright fees will still make people feel that it is well worth the money.
This time "My Leader, My Group" is the only exception.
However, Xu Ji was not surprised when he heard Youman's words.
In his memory, the same situation did exist when this drama was first aired in the previous life.
But the viewers who have watched it all regard it as a masterpiece in their hearts.
Even if you lose money when filming a drama like this, it is actually worth it.
And more importantly, with the rapid development of the Internet, this drama has gradually gained voluntary interest from many people.
The follow-up video explanation was also used to allow more people to see it again.
In this world, the period when this drama was broadcast is actually different from the previous life.
Nowadays, the Internet is so developed that it is more convenient to rely on word of mouth to counterattack.
Xu Ji didn't believe that a drama of this caliber would really be completely buried.