Chapter 317: 'Parents' Love' premiere data is dismal
Song Lili actually doesn’t want to do this. After all, he is also a top-tier director, so it’s really shameless to tell such things.
But if I don’t personally watch Xu Ji help write the script and urge him in person, I don’t know when I will get the script for my new drama.
Facts have proved that Song Lili’s decision was correct.
After staying in Chengdu for a week, following Xu Ji intensively and even staying at home online, Xu Ji agreed to write the script.
In fact, writing the script itself did not take Xu Ji a lot of time.
On the contrary, it was the storyboards, notes, etc. that took Xu Ji the longest time to pay attention to.
The first time he heard about Xu Ji's script, Song Lili could not wait for it.
After the script was printed out, I took it and read it immediately.
""Bright Sword"?"
Looking at the title of the play, Song Lili was actually a little confused.
After all, what Xu Ji promised him was a military-themed drama.
But the name sounds more like a martial arts drama.
However, he didn't have time to think too much at this time, but read the content of the script carefully.
......
Xu Ji didn't have time to wait for Song Lili to finish reading the script. After letting people from the company take care of the reception, he went directly to work in the post-editing room of "Infernal Affairs".
During the week that Xu Ji was writing the script, "Parental Love" was finally about to be broadcast on the official channel and g station.
During this period, g station and the official eight channels are working very hard to promote.
On the contrary, Tongji Entertainment is more cooperative and does not spend a lot of energy.
Especially for the eight official channels, perhaps because of the above-mentioned and lower-level targets, station director Liu Qifeng naturally spent all his energy and publicity resources on this drama.
The situation is similar at station G, because quite a while has passed since the broadcast of "White Night" ended.
Now it’s finally time to wait for Tongji Entertainment’s next drama, and Chi Jiang has high expectations.
It's just that "Parental Love" is the kind of ending that makes announcements with big thunder but little rain.
Although it is a drama produced by Tongji Entertainment, having Xu Ji as a screenwriter is indeed a big publicity point.
But in fact, other than that, this seems to be the only publicity point.
First of all, there are no prominent artists from Tongji Entertainment in this drama, such as Ji Yiyang and Ran Bai.
The only one, An Cailing, is just a supporting character with a small role in it.
The cast is destined to not have a lot of traffic.
Although the starring Chen Kang has become famous through dramas such as "Soldier Assault", "My Commander My Regiment", and "Mountains and Seas".
But the impression left on the audience is still just a relatively outstanding supporting role.
In addition, some of the official veteran actors in this drama, although their acting skills are well-matched by many popular stars, they themselves do not have many fans and no one pays attention to them.
In addition, after the release of the trailer of "Parental Love", most of them were plots about parents' irritability, which directly dissuaded most of the young viewers.
The final result is that although Xuanfa seems to be a big battle, no one really pays attention to it.
The number of people who had made reservations for this drama on the g station was still less than 100,000 as of the time before it was aired.
And it is estimated that many people came here for the script written by Xu Ji, and those who really know how to follow the drama will get a big discount.
......
"At present, it seems that it is indeed not optimistic."
At Station G, there are less than three days until "Parental Love" is broadcast. Chi Jiang, who had been comforting himself before, can only face reality helplessly now.
He has already watched the entire drama "Parental Love". Although he knows that the quality of this drama is very good, he felt that the audience is not the young people on the G site.
I just didn’t expect that all the hard publicity would be of little use.
This drama is still the least popular among Xu Ji’s previous dramas.
Of course, the investment in this drama was not large, and they did not spend much in copyright fees.
So it’s easy to get back the money, but with my previous peak moments in dramas such as “White Night”, it’s still a little difficult to accept such a gap.
The official channel is okay, after all, most of the TV viewers are elderly now.
In Chi Jiang's opinion, the audience of the drama "Parents' Love" is indeed those people, so it is really appropriate to broadcast it on the official channel.
Of course, Chi Jiang still held a glimmer of hope in his heart. After all, Xu Ji had never filmed such a drama before.
Regardless of whether it is "Mountains and Seas" and "My Captain, My Group", they are actually still liked by many young audiences.
In addition, dramas such as "Soldier Assault" have directly become phenomenal hit dramas, suitable for all ages.
Therefore, Chi Jiang still hopes to achieve better results in "Parental Love" this time.
......
The day before the broadcast of "Parental Love", under the operation of Chi Jiang, in addition to the relevant promotional page on the homepage of the G station, related topics also appeared on the hot search list on Weibo.
Unfortunately, judging from the few hundred comments under the promotional Weibo, not many people are paying attention.
Sang Shaolong actually knew about this drama produced by Tongji Entertainment a long time ago.
But like everyone else, he is not very interested in such subjects.
Even film and television self-media like him have little interest, let alone ordinary viewers.
Judging from the name of this drama, it should be regarded as a romance film, but it happens to not be a common love story between handsome men and beautiful women.
Instead, it is the love story of the fathers and even the older generation.
The actors in it are not the kind of idol stars with high traffic. It seems that no matter how you look at it, the audience of this drama is not young viewers.
But in this Internet era, the younger generation holds most of the say online.
Even with Xu Ji as the screenwriter this time, Chi Jiang still has no desire to pursue this "Parental Love".
Even on the day of the broadcast, Sang Shaolong forgot about it because he was making a video.
......
Except for Sang Shaolong, most people who have followed this show before are in the same state.
In this way, "Parental Love" did not cause much response after it was aired, and there were not even many people discussing it on Weibo.
At the same time, it naturally brings ugly premiere data.
"The number of views on the day of the premiere was only over two million?"
When Chi Jiang heard such data, he couldn't help but be shocked.
In fact, if it were some other low-cost online drama, such results would be considered a relatively normal start.
But although "Parents' Love" has a small investment, it is definitely far more than those low-cost online dramas.
What's more, this is a drama produced by Tongji Entertainment, so the results are really too bad.
Even "My Team Leader, My Team", which had a very niche subject matter and a depressing and boring plot, had some people to quit, its premiere data was not that bad.
This may be the worst drama written by Xu Ji.
"Mr. Chi, why do you think Xu Ji wants to make such a serious drama?"
"With his ability, if he writes about other subjects with a larger audience, it is very likely to become a hit."
"How can it be like this "Parents' Love", it will be like this..."
In the film and television department of Station G, a certain vice president said.
Obviously he is not very satisfied with the drama Xu Ji gave him this time.
However, Chi Jiang behaved relatively calmly.
"What do you think is the first thing that Xu Ji Company invests in in a drama?"
Chi Jiang's question actually caused the vice president who just spoke to fall silent.
In his opinion, shouldn’t the first thing that film and television companies in the entertainment industry look at when making dramas is the return on investment?
To put it bluntly, the first thing to consider is whether the drama will be popular.
But if it is Xu Ji, it is indeed a special existence.
Although the dramas produced by the other party are basically very popular, it seems a bit awkward to apply such a conclusion to the other party.
"For Xu Ji, the popularity of the drama is actually not the most important thing."
"Even if a drama is not popular enough, or it directly causes them to lose money, Tongji Entertainment can bear it."
"The most important thing for Tongji Entertainment now is not whether the drama can be popular, but the reputation of Xu Ji and the drama."
Chi Jiang’s words are actually not difficult to understand.
After all, when it comes to dramas produced by Xu Ji and Tongji Entertainment, the most common sentence is "Tongji's production must be a high-quality product."
As long as there is such a reputation among the audience, as long as it is a drama produced by Tongji Entertainment, the audience will subconsciously not consider the quality of the drama.
The most important thing is whether the type of drama is of interest to you.
And if there is a contract with G station, Tongji Entertainment really doesn’t have to think about cost recovery.
Because of the cooperation agreement signed by Chi Jiang before, Xu Ji's company basically assumed all the risks.
As long as the drama is broadcast normally, the copyright fee offered by Station G must be higher than the investment.
Of course, Chi Jiang had the right to refuse the show to be broadcast on Station G before this.
In this case, Tongji Entertainment will have no choice but to find a new platform to discuss copyright issues.
It's just that Chi Jiang has not used this right so far.
Since signing the contract, Chi Jiang has chosen to accept all comers in every drama produced by Tongji Entertainment.
The same is true for this "Parental Love".
......
"Xu Ji really overturned this time!"
"It's really unexpected."
"I just said that he is too willful. How can he take pictures of whatever he wants every time!"
"How can an ordinary film and television company dare to invest in a drama?"
"Do you really think you can make a "Soldier Assault" every time?"
Penguin Video, in the office of President Xu Sheng, Bi Feihong, who has been demoted from the position of vice president to department manager, said.
Although netizens are not very interested in this drama, there are relatively few people paying attention to it.
But this time "Parental Love" is broadcast online on G station. This new drama from Tongji Entertainment still makes the three major video platforms wary.
Everyone still remembers the endings of Tongji Entertainment’s dramas from the same period.
When facing Xu Ji and Tongji Entertainment, it is impossible to be careless.
"It's not clear yet, so don't take it lightly."
"For those dramas that Xu Ji has worked on before, are there still few cases where they used their strength in the later stages?"
"In December, we will intensify the promotion of our two main dramas. In the last month of this year, we must maintain our number one position."
Xu Sheng said with a serious expression.
In fact, he himself is similar to Bi Feihong in his heart. He feels that Tongji Entertainment’s drama this time will not be able to make any waves.
After all, the playback data of more than two million on the first day is really too bad.
Moreover, the lead actor in this drama does not have much of a fan base, and Xu Sheng really can’t think of any situation in which he could turn around.
Even the previous "My Captain, My Group" still had the same qualities as the original cast of "Soldier Assault" that attracted the audience.
"Parental Love" really has no other attractive features except for the screenwriter Xu Ji.
In terms of subject matter, it is still a serious drama that does not arouse much interest.
But even if he thought this way, when facing Bi Feihong, Xu Sheng still reminded him to be vigilant.
After hearing Xu Sheng's words, Bi Feihong naturally did not dare to refute and quickly agreed.
In fact, although he was demoted, he is still one of Xu Sheng's most trusted confidants.
Except for changes in positions, other aspects of salary and rights are not much different from before.
In the final analysis, even among the entire Penguin Group and so many factions, Xu Sheng still has considerable influence and prestige.
Xu Sheng still has the final say in Penguin Video. It is not easy for some people from the company headquarters to intervene.
Bi Feihong knew who Xu Sheng’s backer was, one of the founders of Penguin Group.
That's why he followed Xu Sheng so firmly, even though he actually felt that Xu Sheng's ability was just that, and he was not considered the best manager of Penguin Video.
......
"Cong Zong, it's great that the new drama over at Station G has been released. Why do you look unhappy?"
At Kiwi Film and Television, Congzhu’s assistant asked a little strangely.
After all, G station is a competitor. There is no reason for Congzhu to watch the opposite new drama. Forget about being unhappy, he looks worried instead.
"Xu Ji, as a screenwriter, cannot treat the drama with common sense."
"Have you forgotten the previous "My Captain, My Group"?"
Congzhu answered casually.
In fact, the true thoughts in my heart are not like this.
She is considering whether to continue discussing cooperation with Song Lili.
Xu Ji's new drama is overturned this time, and if Song Lili's side is another serious drama, the possibility of overturning is real.
Taking such a big risk and offering such high conditions is obviously not a good deal.
But while the risks are high, the rewards are also high.
Just like the previous group leader, I initially thought I was at a loss, but later I made a comeback and even won this year's Yunyu Award.
This was definitely something no one would have thought of when several previous platforms were competing for copyright.
Let’s just wait and see what happens, anyway, Song Lili’s new drama won’t be filmed for a while.
Just in time to see if Xu Ji really overturned in this "Parental Love".