Chapter 327: 'Infernal Affairs' First Day Box Office
The first day of the new year, New Year's Day.
At this time, apart from some hot searches about making wishes in the new year, the most popular ones are naturally the movies released on New Year's Day.
There are various hot search terms on Weibo at this time.
The most popular one among them is not "Infernal Affairs", but the smallpox movie called "The Merchant of Wanbao.
Fans of Smallpox and the little fresh meat idol starring in the movie are obviously the best at marketing among several movies of the same period.
Therefore, the popularity and discussion remain high.
Of course, in fact, there were not as many people watching the premiere as everyone imagined. There were still many sober passers-by who could tell which ones were real Amway and which ones were just publicity and propaganda helped by fans.
"Has anyone seen the New Year's Day movie? I'm going to watch a movie tonight, but I don't know which one to watch."
"I haven't seen it, so I don't know. Come downstairs and answer."
"I haven't read it yet, come downstairs."
"I watched "The Wanbao Merchant", it was really exciting, the plot was intertwined, and Yan Xixiang's acting skills were explosive!"
"Don't let your acting skills explode. I feel like vomiting when I look at this word now. All kinds of fans like to put this label on their brother's head, and the audience is not blind!"
"I have watched Wanbao Merchant. To be honest, it is at the level of an ordinary commercial film. The plot is quite cliché, but the special effects are okay. Yan Xixiang has no faults. Although his acting skills are average, he is not holding back, and he has a good performance."<
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"Really, I actually think the movie is pretty good, but it's the fans who are always bragging about it, which makes people disgusted."
"Is Wanbao Merchant the most popular? Why are they all discussing this? Where is Xu Ji's "Infernal Affairs"? I want to watch this one the most."
"As a movie lover, I watched a total of three movies on the first day, two domestic and one foreign. The first was Yan Xixiang's "The Wanbao Merchant. My opinion is similar to the ones above, and there was also an American movie.
It’s a popcorn blockbuster. There’s not much to say about it. It’s similar to some previous movies. I’m still familiar with the routine, but it’s really fun. Finally, Xu Ji’s “Infernal Affairs”, I predict it will be released on New Year’s Day.
Champion, the plot design is simply amazing! And it’s all a familiar group of Hong Kong actors acting on the same stage, which is quite enjoyable. To sum up, Xujinb!
”
Many netizens, especially students, will probably only go to the theater once during the New Year's Day holiday.
This is partly because of the fare and also because of the time.
So on New Year's Day, for all movies, promotion is the most important.
Of course, for many passers-by, before going to the cinema, they will more or less read relevant movie reviews and netizen recommendations.
There are also some people who actually have a choice in mind, but they just check online to see if their choice will be cheated.
At this time, Xuanfa's best film was naturally the movie "The Wanbao Merchant".
Yan Xixiang, an actor who debuted as an idol, is obviously well prepared for his training.
Otherwise, the movie queen would not be asked to help with the scene, and the main focus of the publicity would be on him.
However, although Yan Xixiang has many fans, they are also working very hard to help promote their brother.
But it's a pity that there is also "Infernal Affairs" on the New Year's Day release this time.
If Yan Xixiang is a group of die-hard fans, then Xu Ji and two veteran movie stars from Hong Kong have a terrifying passerby.
So at this time, the five movies were released at the same time for nearly 17 hours.
It seems that the most discussed topic on Weibo is "Wanbao Merchant.
But at the real-time box office, "Infernal Affairs" showed a crushing attitude.
Including the pre-sale box office, the total box office revenue was 160 million.
By night, there is basically no problem if the total box office on the first day exceeds 200 million.
Although it is unlikely to break the single-day box office record, it is still an exaggerated figure.
After all, it is not the Spring Festival period that is the most popular and has the largest number of moviegoers every year.
In addition, the second place is "Wanbao Merchant" who spends the most and works hardest on publicity.
So far, the total box office has exceeded 100 million. There shouldn’t be much hope of breaking 200 million on the first day.
The third is the American science fiction blockbuster "Special Space", which has a box office of more than 80 million, and various parties predict that the first-day ticket sales are estimated to be around 120 million.
Ranking fourth and fifth are Tianwu's "Fengshan in White" and another American blockbuster.
The cumulative box office is more than 70 million and more than 60 million respectively.
In fact, it can be seen from the box office that, except for "Infernal Affairs," the gap between the other movies is not particularly large.
It is mainly reflected in the promotion of each movie and the box office appeal of directors and actors.
Although "Fengshan in White" also stars Shu Jiong, a top-tier idol, it is also the debut of movie queen Mak Ying-nan on the big screen.
But first, Shu Jiong, who is a bit of a top-notch actor, acted in some popular idol dramas before, but then he participated in a big bad movie, and his reputation is indeed not very good.
In addition, Mak Ying-nan still lacks corresponding box office appeal on the big screen, so he finally became one of the bottom.
As for the American blockbuster that received the worst votes, it was simply acclimatized.
After all, the current Chinese film market is actually very competitive.
This is no longer the time when any American blockbuster could get high box office results.
This is because the sequel has a fan base, otherwise it would probably be an even more ugly death on such a New Year's Day release.
Of course, the two foreign blockbusters released on New Year's Day this time are all released simultaneously on Blue Star. In fact, the main battlefield is not here, and the film studios probably will not put all their energy into the Chinese market.
At twelve o'clock in the evening on New Year's Day, the first-day box office numbers of several movies were finally released.
"Infernal Affairs, 230 million.
"Wanbao Merchant, 150 million.
"Special Space, 120 million.
"White Fengshan, 110 million.
"Jill's Jungle Journey 280 Million.
The box office of "Infernal Affairs" indeed exceeded many people's expectations.
Originally, everyone thought that the New Year's Day show would be a very fierce melee between all parties.
But I didn't expect that on the first day, Xu Ji's "Infernal Affairs" directly killed the competition.
This is not just a conclusion based on the first-day box office, but there are also various factors, which also reveal that the subsequent box office is likely to focus on Xu Ji's "Infernal Affairs".<
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The most critical thing is that the reputation of "Infernal Affairs" on the Internet after New Year's Day is indeed a bit exaggerated.
Earlier, "The Wanbao Merchant" indeed became the most popular movie through publicity and various publicity methods.
But slowly, as more and more people read "Infernal Affairs", the direction of the trend has changed.
Especially at this time, when the first-day box office came out, the rating website Huaban.com, which attracted the most attention in China and had the highest credibility, also opened the ratings of several movies.
And "Infernal Affairs" is the only movie that starts with 9, or even starts with 8 or more.
Everyone knows what an opening score of 92 means.
Domestic movies with a score of 8 or above are already worthy of the audience entering the theater.
And when it reaches 9 points or above, it basically announces the birth of a phenomenal masterpiece.
When you open the petal website, you can clearly see that all the short reviews of "Infernal Affairs" are full of five stars.
"I can only say it's awesome! Whether it's the script or the performance of the actors!"
"When Chen Yongren died in the end, you could see the shock on the faces of the two protagonists."
"Sigh, Chen Yongren is indeed miserable, but at least he has always known that he is a policeman and a good person, but Liu Jianming's inner entanglement and inability to control himself are indeed sad. The best actor is indeed the best actor."
"When I saw that it was an undercover theme, I actually thought that Xu Ji might have stabbed someone again, and sure enough"
"Actually, I don't think there is anything wrong with Xu Ji's story writing. If it ends with Chen Yongren not discovering Liu Jianming's identity, I would think it would be meaningless. But Chen Yongren's death was definitely something I didn't expect.
Arrived."
Except for "Infernal Affairs", among the remaining films, the one with the highest rating is the foreign blockbuster "Special Space.
As a spy film with a slight sci-fi atmosphere, it does have a lot of innovations.
But the plot still has the same old core, so it’s not surprising that it received a score of 76.
On the other hand, "Wanbao Merchant", which has been highly praised by fans before, actually only scored 68 points this time.
Obviously, it's just a passable level that can be watched, and it's not as amazing as those fans boasted.
The special scoring mechanism of Huaban.com, as well as the fairness that the official has always maintained, basically eliminates the possibility of the trolls deliberately setting the pace.
Although it is impossible to completely eliminate it, overall there will not be too much error in the scoring.
Therefore, for many idol idols, Huaban.com is indeed a hateful mirror.
In addition, the remaining two movies also scored between 67 points, and none of them were big hits in terms of reputation.
"How is it possible that it's only 68 points?"
In a hotel in the capital, Yan Xixiang looked at the ratings of his movie "Wanbao Merchant's Petal Network" in disbelief.
He originally thought he would definitely be able to score 8 points, but in the end he couldn't even score 7 points.
At this time, the agent beside him said:
"It should be partly influenced by Xu Ji's "Infernal Affairs."
"The majority of movie lovers are those who habitually rate on Huaban.com, and many of them probably came to watch our movie after watching Xu Ji's "Infernal Affairs."
After hearing what his agent said, Yan Xixiang felt a little relieved.
Mainly because he still found time to watch Xu Ji's "Infernal Affairs" after his road show, staring at the dark circles under his eyes without rest.
After reading it, I was completely shocked. I went from being a fan to a die-hard fan.
Yan Xixiang did not tell anyone, but in fact his biggest wish was to star in a movie directed by Xu Ji.
"It's okay, don't be affected. Although we can't beat Xu Ji, we still have no problem keeping our second place in the New Year's Day schedule."
"Go to bed early, there will be a road show tomorrow morning."
The agent spoke to comfort him.
Yan Xixiang is indeed special in Smallpox.
He is the newcomer whom the chairman personally decided to praise.
He directly signed a first-level contract and helped set up a studio.
Resources in all aspects are also fully available.
This kind of treatment is basically unmatched by other newcomers, and even Shu Jiong, the first-line star of Tianwu's "White Fengshan", can't compare at all.
Yan Xixiang himself works very hard. He doesn't want to be a so-called traffic idol, but he has a heart that wants to be a movie king.
Although it is true that the gap is still quite large at present.
But compared to many idol idols who can't act at all, his acting skills are indeed comparable.
This time, I acted with various veteran actors, and my performance was indeed quite eye-catching.
Of course, this is just because of various excessive marketing and publicity of smallpox.
As a result, his current reviews from passers-by on the Internet are indeed not very good.
Compared with Yan Xixiang, who only focuses on the ratings of his own movies, the top management at Smallpox is more concerned about the box office revenue of the movie.
"The investment made by Wanbao Merchant is actually not small, although it is not comparable to two foreign blockbusters.
But it is definitely at the same level as Xu Ji's "Infernal Affairs", or even surpasses it.
If we just look at the production costs of the movie, in fact, based on the current box office performance, it is not a problem to recover the costs or even make money.
But "Wanbao Merchant's publicity costs are too high.
It has even exceeded 100 million, which is the sum of the other New Year’s Day movies put together.
But not every movie can be like Xu Ji, relying on its box office appeal and word-of-mouth to achieve high popularity without spending any money.
Publicity is still very important for a movie’s box office performance.
Even Xu Ji understands this.
In the early stage of promotion, nearly 10 million yuan was invested to compete with other films of the same period.
It's just that compared to several other movies, the investment in publicity and distribution is indeed much lower.
Yu Tenglong, one of the oldest and most capable agents in Tianhua.
This is also the candidate personally assigned by the chairman of the board to be Yan Xixiang’s manager.
After putting Yan Xixiang to sleep, he dialed a certain number.
"Hello, Mr. Wang."
"Okay, I understand."
Yu Tenglong's face didn't look very good at this time.
This time, the company gave him great authority and provided him with great support in terms of various resources.
It can even be said that this movie "Wanbao Merchant" was specially customized for Yan Xixiang from the beginning.
As a result, the current effect is not satisfactory.
You may even lose money.
This is indeed a black history of failure for him.
The most important thing is that due to this overturn, he is likely to be re-examined by the senior management, and it may not even be possible to change Yan Xixiang's agent.
He does regret it now, as he shouldn't have chosen to release it on New Year's Day.
Xu Ji's "Infernal Affairs" is really scary.
However, he did not expect that Xu Ji would launch a surprise attack.
In the last ten days, it was suddenly announced that it would be released on New Year's Day, catching everyone off guard.