While Xu Ji was attending the National Film Festival, the news that "Fireworks in the Day" won the award was also spread directly back to China.
When Chinese films did not win awards, not many people paid attention to them at the three major European film festivals.
But when Chinese films win these international awards, they can become hot searches in a short period of time.
Netizens all have a feeling of pride.
Of course, what makes everyone most curious is what kind of movie "Fireworks in the Day" is this award-winning movie.
Unlike some other literary and artistic films, the star of this film is actually much more famous than some of the regular actors in literary and artistic films.
Needless to say, She Yue's popularity has grown a lot since she played the role of Huang Rong in "Wither" some time ago.
At the same time, there is Wan Rongli. Since he reappeared in the public eye in "Wushuang", although he can't say that he has many fans, his reputation is still quite high.
Coupled with the award-winning blessing from the National Film Festival, Wan Rongli is now the Best Actor of the National Film Festival.
Although the movie hasn't been released yet, there's not even any news about a scheduled release date.
But the attention is already very high.
Generally speaking, although it is a literary and artistic film, as long as it wins awards, it is basically rare that the box office cannot recover the cost.
After all, the production costs of most literary and artistic films are relatively low.
Returning money is simpler than many commercial films.
Of course, there is really no need to think too much about expecting literary films to make money.
Even if the box office is high, it won't be much higher.
......
Even people from Tongji Entertainment, including Youman, never thought about how high the box office of "Fireworks in the Day" would be.
It's just because he happened to win the National Film Award, and Wan Rongli became the new National Best Actor among domestic actors after more than ten years.
This is indeed a good time for the movie to be released.
In addition, the Film and Television Bureau happened to pass the review, so we immediately arranged for the release of the new movie.
Even apart from the popularity brought by the National Film Festival, it was directly released in major theaters without going through the normal publicity and distribution process.
The number of films scheduled is also pitifully low, and more theater chains have only received a dozen or so films.
But when the box office came out on the first day, everyone was shocked.
It actually directly earned more than 10 million yuan at the box office.
The attendance rate is as high as over 50, and in many places it is even difficult to get a ticket.
This directly shocked some other film producers in the same period.
Even Youman, who arranged the screening, didn’t expect it.
After all, the total investment for "Fireworks in the Day" was less than 20 million.
Now, within one day of its premiere, the box office has already reached almost the same as the investment cost.
Although it is said that it will be divided into theaters, it is scary enough.
Generally speaking, it is because the film and television works produced by Tongji Entertainment are indeed well-known.
Coupled with the endorsement of the National Film Festival, this achievement does not seem to be difficult to understand.
Although among the movies of the same period, it still only ranked third or fourth.
But those are all commercial films that have been announced for a long time.
It's completely different from "Fireworks in the Day".
......
"This Tongji Entertainment is really outrageous!"
A certain film and television company, their scale is actually not small.
Although it is definitely not as good as the three major ones, it can be said that it has been in the entertainment industry for many years.
They have their own way and way of survival.
Annual revenue can remain above 100 million yuan.
It can be regarded as a relatively backbone force in the film and television industry.
"I don't quite understand it either."
"You said that commercial films are forgettable, but why are these literary and artistic films not only not losing money, but also making a lot of money?"
The two bosses of this company are almost doubting life at this time.
Mainly because of the size of their company, most of them are films with low investment.
As a result, there are two movies this year, one for the Spring Festival and one for the end of April.
All of them, without exception, came across Tongji Entertainment’s movies.
Moreover, its own box office has been greatly affected.
"I really want to ask Xu Ji to be the royal screenwriter for our company."
"With his scripts, basically every movie can make a big difference out of small things."
"This is true of "Famous". Even literary films such as "Hello! Mr. Tree" and this time's "Fireworks in the Day" will not lose money."
Hearing this, another boss couldn't help but roll his eyes.
"Can you have some potential!"
"Since we already have a script for Xu Yi, why should we make a low-budget movie?"
"Just invest all our funds."
After hearing this, the other person also reacted.
It’s really not necessary.
Small-budget movies do have a high return rate, but the money they make is limited after all.
But if there is a movie like "Infernal Affairs", then it will really make money.
"But I can only think about it."
"It is said that some of Xu Ji's scripts now cost tens of millions to buy."
"But no one sells it."
Although both of them have had fantasies, they still know clearly that these are impossible.
"It's me and I won't sell it either."
"If you are sure you can make money, why sell it?"
"I also have money to invest in my own company, and Xu Ji is still the boss."
"Of course I will shoot for the director of my company."
......
Of course, except for the director of Tongji Entertainment, that doesn’t mean that no one can really get Xu Ji’s script.
For example, Song Ideal.
At this time, Song Lili was filming the last scene of "Bright Sword".
He was very optimistic about this drama from the beginning.
So I took the photos very seriously.
Although the progress of the shooting was not very fast, the entire process was basically shot without any breaks, and it did not take too much time.
Of course, finishing is just the first step.
Post-production is also very critical.
And Song Lili actually has a lot of thoughts about this anti-Japanese drama.
During post-editing, he didn’t dare to do it himself easily.
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I have to ask Xu Ji what he thinks.
"Okay, I've passed the last one."
"I announce that the entire drama "Bright Sword" has been completed!
”
As Song Lili finished speaking, bursts of cheers erupted from the studio.
During this filming period, they were really busy without any rest.
Now that the filming is completed, many people can finally breathe a sigh of relief.
In fact, Song Lili was the most tired, but he was very excited throughout the whole process and did not look tired at all.
The wedding banquet and other matters were put on hold for the time being, and Song Lili gave everyone a day off first.
Just have a good rest and wait until the next day to hold the wedding banquet.
Even Song Lili did the same. After returning to the hotel, he lay on the bed and fell asleep directly.
.......
Until his cell phone rang, Song Lili was woken up this time.
I glanced at the time. I returned to the hotel at nine o'clock in the morning, and it was already past four in the afternoon.
It was indeed the first time since the filming of "Bright Sword" that I slept so comfortably.
"Hello?"
Song Lili answered the phone.
Then I heard the voice of Kiwi Vice President Cong Zhu.
"Director Song, congratulations on the completion of your new drama."
Song Lili was stunned for a moment, and then realized that the other party had obviously arranged an informant on his crew?
Otherwise, I must have called right after the filming was completed.
At this time, Congzhu, who was in his office, although his tone was very relaxed, his attitude was very serious.
Obviously she attaches great importance to this phone call to Song Lili.
Tongji Entertainment's dramas are all cooperating with G station, so there is basically no chance.
So after learning that Song Lili had cooperated with Tongji Entertainment, she paid extra attention to Song Lili's new drama.
If nothing else, it should be the script given by Xu Ji.
So it deserves her taking it so seriously.
"Director Song, we have agreed before about cooperation..."
"You promised well at the beginning, wouldn't it be a bit unethical to regret it now?"
Congzhu is not surprised at all about Song Ideal's change of heart.
What Congzhu promised at the beginning was that as long as the other party got the script from Xu Ji, he would cooperate with them on a limited basis.
Then Song Ideal's company will be provided with a copyright budget of 50 million for three new dramas.
It's equivalent to buying the copyright directly before the drama is filmed.
Although the copyright of 50 million yuan is not high, as long as Song Lili Company produces these three dramas, it is estimated that they can earn at least half of the money.
And more importantly, for Song Lili, there is no risk of losing money in the new drama.
When Song Lili heard this, he really agreed.
Unexpectedly, after getting Xu Ji's script, I immediately regretted it.
Every time Cong Zhu mentioned this matter, he just laughed and tried to get over it.
There was no contract signed at the beginning, so Congzhu had nothing to do with the other party.
Sure enough, after hearing Congzhu mention the copyright of the new drama, Song Lili began to talk in circles again.
Anyway, it’s impossible to book new dramas directly with Kiwi.
Song Lili obviously understands the principle of waiting for the price to sell.
It's also because now that the entire drama has been filmed, he knows the quality of the drama.
It is very likely that the copyright fee will definitely be higher than that of the original "My Leader, My Team".
After all, many plots in "Bright Sword" will actually make ordinary audiences like it more.
Generally speaking, the early plot is not that serious.
Of course, it will be Xu Ji’s problem if the knife is used later.
At that time, the audience will probably look for the screenwriter Xu Ji if they are looking for trouble.
It has nothing to do with him as a director.
After talking for a long time, Congzhu hung up the phone helplessly.
Still no progress at all.
The only advantage of Kiwi right now is that it knows all the news about Song Lili’s new drama earlier than other platforms.
But it’s probably not that simple to win the copyright.
Especially when facing a wealthy owner like Penguin Video.
If it really depends on who pays the highest royalties, it may not necessarily be comparable.
If Congzhu was only slightly interested in Song Lili’s new drama before.
Now it has been raised to the level of great importance.
Mainly the previous one, "The Legend of the Heroes of Shooting and Blighting", is enough to prove Xu Ji's horror.
Even martial arts, a subject that is so unpopular that almost no one shoots it, can make it a hot topic now.
Let a bunch of companies in the film and television industry follow suit and make martial arts dramas.
However, this was not over yet. When they relaxed their vigilance a little, another movie "Ghost Blowing the Lamp" suddenly appeared.
It caught them completely off guard and directly announced that the new drama was a success.
With the help of Zhu Zhuangshi, Kiwi barely managed to recoup its costs, while Penguin and Tudou both lost a lot of money on their publicity expenses.
Although the current episode of "Ghost Blowing the Lantern" has not finished airing yet, it is only about halfway through, but its popularity is already overwhelming.
Not to mention the new dramas on their three major platforms, even many popular variety shows have been greatly affected.
Everywhere you look, people are discussing the plot of "Ghost Blowing the Lamp".
It has even triggered many people to study the tomb robbing industry.
The most outrageous thing is that a police officer was investigating a case of tomb robbers and was inspired after watching a ghost blowing out a lantern.
It actually happened in a very short period of time and the gang of tomb robbers were captured and brought back.
This has once again raised the popularity of this drama to a new level.
Congzhu has no choice but to believe in evil, Xu Ji is indeed a very special existence.
Especially the scripts he writes, even if they are not dramas invested by Tongji Entertainment.
But it is still very likely to become a hit drama.
Coupled with Song Lili's inconsistent attitude when receiving the script, Congzhu confirmed this.
"The news that Song Lili's new drama has been finalized has not been spread yet, right?"
Congzhu asked.
After hearing this, the assistant also replied: "Probably not."
"I guess the other companies don't know that Song Lili's new drama was written by Xu Ji."
Congzhu actually didn't dare to take a gamble, especially since he felt that if Chi Jiang at Station G knew about it, he would probably rush there as soon as possible.
The current g station is different from the original one.
With the likes of Tongji Entertainment and Xu Ji, the current G station is indeed quite wealthy.
I don’t know how much I’ve made just from the membership fees of Sheke and Gui Chuu Deng.
This is not counting the advertisements inside.
"No, let's confirm the time for Song Lili to return to the capital. I will make a trip myself then."
Congzhu finally spoke to his assistant.
......
The completion of "Bright Sword" soon spread to Tongji Entertainment.
After all, this drama was jointly invested and filmed by two companies.
Although Tongji Entertainment spent no money, Xu Ji's scripts can be considered as a proportion of the investment.
Moreover, Song Lili didn’t want this to be his last cooperation with Xu Ji, so he naturally needed to establish a good relationship with Tongji Entertainment.
Maybe Xu Ji and Tongji Entertainment didn't care very much, but Song Lili still insisted on reporting the progress in a timely manner.
This can be considered an attitude of his.
Of course, Song Lili actually won the Yunyu Award for Best TV Series after the last "My Leader, My Group", so he doesn't care much about awards and honors.
】
On the contrary, Song Lili attaches more importance to the various achievements of the drama now.
After all, "My Leader, My Group" had a good reputation at the time, but it could not be said to be a hit drama.
Song Lili is still eager to make a hit drama.
And this time "Bright Sword" does have such potential.
Let Song Lili also see some hope.
Of course, as for whether it would become a big hit, he actually had no idea.