Chapter 398: Bright Sword airs, another phenomenal hit drama
Although Wu Jialing of Smallpox Entertainment is not optimistic about the core screenwriter system.
And I don’t plan to make such an attempt with Phoenix Entertainment.
But at present, it is really not certain whether this thing will work in China.
We have to wait until Phoenix Entertainment's first screenwriter-core TV series or movie is released before we can see the final results.
Of course, in fact, not only Wu Jialing is not optimistic, but even Li Borui, the chairman of the company, is not optimistic either.
I just didn’t tell my eldest brother directly.
After all, Li Bokai organized some kind of training camp for new screenwriters, and the treatment was quite good.
But in fact, it not only teaches some screenwriting knowledge, but also allows many well-known directors from the company to take classes.
So are these trained screenwriters really pure screenwriters?
There is not much difference between him and the director.
At most, he can only be called a director who can write scripts.
The screenwriters in the United States are all very pure screenwriters.
Although I don’t know anything about filming, it is still difficult to direct directly as a director.
Therefore, there will still be a so-called director on the crew, but the attributes of the tool man are greater.
In normal times, the screenwriter's opinion is usually the main one.
The director needs to try his best to produce the picture effect that the screenwriter wants.
......
At the same time, "Bright Sword" was finally broadcast on the Kiwi platform as scheduled.
The previous publicity has been prepared for such a long time, and the attention has already been fully attracted.
Therefore, on the day it was launched online, the popularity immediately rushed to the first position.
Of course, this situation was expected early on.
After all, he has a lot of fame and blessings, and Song Lili and his crew are all the original cast members of the previous "My Leader, My Team".
These are the keys to attracting the attention of a large audience.
"The character Li Yunlong is really charming. After watching the three updated episodes in one go, I felt like I couldn't stop."
"I originally thought it would be the style of the leader, but I didn't expect that although this time it is also a war and anti-Japanese theme, it is completely different."
"When we meet on a narrow road, the brave prevails. It's beautiful. Not only is the plot interesting, but the characters are also perfectly created."
......
Most of the word-of-mouth comments from the audience are mainly compliments.
Obviously I am very satisfied with the first few episodes of this drama.
Of course, there are also different voices, and that is the die-hard fans of "My Leader, My Team".
They really love this show to the extreme.
Even now, I still read it three or four times, and then I am completely moved by the various plots in it.
Obviously, for these die-hard fans, expectations are actually very high.
Many people even hope to see another movie about Tuan Zhang, or a sequel or something.
But the style changes between the two movies are so drastic that it must be unacceptable.
Of course, this only accounts for a small part. The vast majority of normal viewers will be attracted by the plot immediately after watching the previous episodes.
Then I started to urge for updates.
As a film critic, Sang Shaolong actually went to watch this drama on the day it aired.
Although the style is somewhat different from what he thought, I am still quite satisfied in my heart.
He also discovered that the popularity of this "Bright Sword" is indeed much higher than that of the previous leader.
At the beginning of the group leader's career, the slow pace really dissuaded many people.
Moreover, most of the characters are actually slowly shaped in the subsequent plot, and the audience can empathize with the characters step by step in the process.
"Bright Sword" is much simpler. As soon as Li Yunlong appears, his whole character is very special
The point is already very clear.
This will undoubtedly allow the audience to get involved in the characters more quickly.
And the plot is also very different from The Head. Although The Head is said to be a war drama, in fact, most of the time, there are no big war scenes.
What I am more concerned about is what is deep in the hearts of the defeated soldiers inside.
"Bright Sword" begins with a thrilling war scene.
The follow-up episodes basically revolve around various battles.
In addition, Li Yunlong has created such a charming character right from the beginning.
Adding these factors together, it is basically expected that the drama will become a hit.
There is really no need to question the quality of Xu Ji’s script.
It may be difficult for other screenwriters to create a well-received and well-received script, but for Xu Ji, it is just a common thing.
Of course, this is the same view as many die-hard fans of the former group leader.
Comparing the two dramas, he definitely has a higher opinion of the leader.
However, looking at the current situation, "Bright Sword" is more likely to become more famous in the future.
......
"From a total point of view, the number of views on the first day of "Bright Sword" exceeded 100 million!"
"No. 1 in the same period!"
At this time, the assistant of Kiwi said excitedly.
But what surprised her was that Congzhu did not answer her words.
Instead, he fell into silent thinking.
"What's the matter, Mr. Cong?"
The assistant asked carefully.
She actually has some doubts. It's impossible for Congzhu to be dissatisfied with this situation, right?
You must know the current popularity of "Bright Sword", which has completely achieved the best results of a Kiwi solo drama this year.
And it has just started airing now. The entire show is thirty episodes long, and it is basically certain that it will dominate the next summer season.
It’s not surprising that he doesn’t have any opponents.
"Pretty good."
Cong Zhu said something calmly.
But he didn't show too much happiness on his expression.
In fact, in the final analysis, although "Bright Sword" is indeed very popular now.
But it fell far short of Congzhu’s expectations.
At best, it can only be regarded as a popular drama.
It’s far from the so-called phenomenon level.
It can't even compare to the level of discussion on the whole network of G station's "The Legend of the Withered Heroes" and "Ghost Blowing the Lamp".
According to her prediction, it shouldn't be difficult for "Bright Sword" to become a huge hit after being aired online and become a phenomenon-level drama.
Especially since she has watched the entire plot, her expectations are even higher.
There are many exciting places behind.
Moreover, in the early stage of publicity, Congzhu had no idea of saving money.
All kinds of publicity are full of people.
In comparison, the previous dramas of Tongji Entertainment did not receive such good treatment at Station G.
But on the contrary, "Bright Sword" still failed to become a phenomenon-level drama.
This is the problem that Congzhu couldn’t figure out for a while.
However, after a little analysis, Congzhu slowly discovered the problem.
The key is that although "Bright Sword" has enough publicity, there are no particularly popular actors.
[In view of the general environment,
In addition, it is a niche drama with a military theme such as Anti-Japanese War, and the actors are all middle-aged uncles. For many younger audiences, it is indeed not that attractive.
Even if you have seen the previous publicity, you know that the script is written by Xu Ji and it is very good.
But still not interested.
This is indeed a big problem.
This is also a point that Cong Zhu ignored before.
Of course, although it can't be said to be a phenomenon, it made a strong presence on the hot searches on the day it premiered, and its playback data is also very high.
Popular dramas should not be able to escape.
For Kiwi, the income from such a drama will not be a loss compared to the previous copyright costs.
......
What Congzhu never expected was that within a week after "Bright Sword" was broadcast.
Not only did the popularity of "Bright Sword" not show any decline, but it began to grow crazily.
According to Congzhu's understanding, such a situation is basically unlikely to happen.
After all, when it first aired, the popularity was so high, coupled with the 9-point rating on Huaban.com, it has already attracted all the viewers who are interested in the show.
But this is not the case. The data in the following days after the launch of "Bright Sword" showed that there was an exaggerated increase.
"What's going on?"
This kind of situation is really impossible for Congzhu to do.
Now "Bright Sword" will be on the hot search basically every night after it is updated.
The number of views in one week has exceeded one billion.
When you open various social networking sites on the Internet, there will be quite a lot of content discussing the plot.
All circumstances show that "Bright Sword" has gradually become a phenomenal blockbuster drama from its initial hit.
"I know this from the boss."
Just when Congzhu felt strange, the assistant spoke.
She was stunned for a moment.
Then he motioned to his assistant to tell her the answer.
"If my guess is correct, it's probably because the TV station's ratings are too high."
"The popularity of "Bright Sword" has gradually increased."
......
The assistant's words made Congzhu feel a little confused.
In fact, she knew that the ratings of "Bright Sword" on the three major local TV stations were combined and exceeded 5% in a row.
The top three in ratings are the three major local TV stations, and it is very rare that all three broadcast the same drama together.
But although Congzhu knew the news, he didn't care.
After all, in her opinion, the influence of TV stations is gradually weakening.
Even the three major local TV stations that were once extremely glorious are still declining under the impact of the Internet.
But now the assistant says that this incident is actually related to "Bright Sword" that is being broadcast simultaneously on the TV station?
This actually made her a little disbelieving for a moment.
Seeing Cong Zhu's puzzled expression, the assistant promptly took out the phone from his pocket and handed it to Cong Zhu.
"See for yourself."
"Recently, many new viewers have just started watching "Bright Sword", and it's actually because of their family members."
......
Cong Zhu took the mobile phone from the assistant.
Then I discovered that it was a related discussion on Weibo.
It is an article posted by a small blogger with hundreds of thousands of fans.
"Really, I was bored staying at home during the holidays. I had no interest in "Bright Sword" at all. But I accidentally watched one episode with my dad, and I watched two episodes without knowing it, and then I stayed up late.
Completed the previous plot."
The content does not make Congzhu feel that there is anything too surprising.
The theme of the drama "Bright Sword" determines that it is also very popular among middle-aged and elderly audiences.
It can be said that it is suitable for all ages. Basically, the vast majority of male viewers will not be able to stop watching it.
The only thing that Congzhu feels cannot be solved is that the subject matter and actors are not attractive enough, and many young viewers are unwilling to try it.
However, Cong Zhu looked at the number of comments below and was immediately shocked.
More than 30,000 comments?
What's going on?
Like this
How come there are so many comments on a seemingly random post?
After opening the comment area from Zhu, I suddenly felt like I had a sudden enlightenment.
Because there are basically netizens who have the same experience as this blogger.
"Yes, yes, I was also favored by my father."
"I didn't want to watch it at first, but I play it every day at home, and I ended up falling into the trap."
"I'm at home during the holidays. I thought I would enjoy playing games every day, but now I don't play games anymore. I follow my dad to watch TV shows."
"Really, "Bright Sword" is now very popular among my grandfather and his gang. I even recommend it to others when doing square dances."
......
Congzhu feels that he still ignores the influence of middle-aged and elderly audiences.
Like the original "Soldiers Assault", "Bright Sword" also relied on these older audiences to push it.
And then we have our current influence.
Although TV stations have gradually declined, even except for many elderly people, basically young people have no habit of watching TV.
But it is obvious that humans are social animals, and everyone has parents and elders at home.
Unknowingly, you will still be affected.
The previous popularity of "Soldier Assault" was actually somewhat incomprehensible to Congzhu.
After all, when it first aired, many netizens didn’t like it very much.
Especially the cowardly character of the protagonist and the less than glamorous scenery in the play.
But it can eventually become a phenomenal hit drama.
......
"Bright Sword" is a phenomenal blockbuster drama that has almost no rivals. The biggest impact is definitely on other platforms besides Kiwi.
When I went to Beijing to discuss the copyright with Song Lili, other platforms actually knew the quality of this drama.
Including G Station and Tudou Video, when this drama was announced, they all actively chose to avoid it.
In particular, Tudou Video directly changed the schedule of a high-cost homemade drama on its platform.
The only thing that hasn't changed may be Penguin Video.
Of course, this cannot be blamed on CEO Xu Sheng.
He has no idea what kind of drama "Bright Sword" is.
I originally thought that at most it would be at the same level as the previous group leader. The popularity might be high, but it wouldn’t be to an exaggerated level.
At that time, Bi Feihong, who was sent there, came back.
Xu Sheng was also very angry when he heard that he had not obtained the copyright.
Bi Feihong said that he had given the highest offer, but Song Lili had objections to Penguin Video because of Tongji Entertainment.
There was not even any follow-up negotiation.
Although Xu Sheng was a little skeptical, he still chose to believe it.
Xu Ji really doesn’t want to see them.
It’s okay to make such a decision based on the other person’s character.
But now, Xu Sheng called Bi Feihong to his office.
He asked directly: "You also watched this "Bright Sword" at the time, and it is now aired. Please tell me the plot."
Bi Feihong never expected that Xu Sheng would ask him such a question, and he was stunned for a moment.
Then he started to hesitate again, unable to speak.
I only know that it is a military-themed drama, and it seems to be about anti-Japanese war.
Seeing Bi Feihong's performance, Xu Sheng suddenly understood.
His expression gradually became worse and worse as Bi Feihong said what he said.
This guy must have fallen asleep again during the preview session!