Chapter 400: The Full Promotion of 'Operation Red Sea'
The news that the post-production of "Operation Red Sea" was completed and was ready to be released in August spread quickly.
Especially for the directors of this gift film, they are very concerned about this.
At this time, several directors except Xu Ji were busy filming their own tribute films in their own crews.
The most important thing is that because Xu Ji put down his bold words before, the box office of "Operation Red Sea" was able to exceed 3 billion.
Originally, the box office task of this gift film was one billion per director on average, but Xu Ji directly took over three-fifths of it. As a result, for the other directors, the remaining box office tasks were not that difficult at all.
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However, box office is one thing, in fact, what is more important is if Xu Ji can really do it.
Their pressure became enormous.
At that time, Xu Ji’s box office was 3 billion, but he would only get a few hundred million at the box office, and even the cost had just been recovered.
We are all top-notch directors, and the same gift film project is equivalent to being slapped in the face by Xu Ji alone.
But many people don’t really believe in the achievement of three billion.
Even Zang Sheng, one of the top three A-list directors, released his film during the National Day holiday.
I only dare to promise a box office of 2 billion.
This is still a pretty good result.
After sharing the burden, other directors were willing to give up the National Day schedule to the other party.
Because they don’t have much confidence that their movie will really get a box office of 2 billion if it is released during a popular period like the National Day holiday.
After all, this time we took on the project of a gift drama, and the subject matter of the movie was limited from the beginning.
As for Xu Ji's plan to release the film on August 1st and earn a box office of RMB 3 billion, it's simply fanciful.
......
"Director Zang, Xu Ji's movie will be released soon. Do you know the news?"
Zang Sheng was still on the set at this time.
Because it is a military-themed movie with many actions and big scenes, it was actually more difficult to shoot than Zang Sheng imagined.
Since being on the set, I have been so busy that my whole body aches every day.
Hearing what Deng Shengxing said on the other end of the phone, Zang Sheng also replied slowly:
"We are all in the same group, and I also saw the message sent by Minister Hu."
Deng Shengxing was also on the crew at this time, but when Hu Lan sent out the news that Xu Ji's "Operation Red Sea" was about to be released, he directly asked the crew to take a break, and then called Zang Sheng immediately.
"Director Zang, do you think Xu Ji's movie will really get a box office of 3 billion?"
If it had been before, Zang Sheng would have smiled disdainfully.
I think Xu Ji is too young.
But in just a few months, the changes have been huge.
Basically every TV series produced by Tongji Entertainment and written by Xu Ji as a screenwriter is a hit.
What's more important is that Xu Ji's Tongji Entertainment even went to the American market specifically.
With an animated film and a niche horror film, it has achieved amazing results.
"If it were anyone else, I wouldn't believe it."
"But he is Xu Ji..."
After hearing Zang Sheng's words, Deng Shengxing also fell into silence.
He still watched it but Xu Ji was unhappy, especially when Hu Lan called Xu Ji.
That disdainful tone seems to be saying, do you need to fight over it?
With a box office of three billion, doesn’t it just have to be done with hands?
Therefore, in his heart, Deng Shengxing very much hopes that Xu Ji’s movie will eventually be a box office hit.
But his reason told him that considering the many miracles Xu Ji had created before, it was really possible for that guy to do it.
Seeing Deng Shengxing suddenly fall into silence, Zang Sheng also spoke.
"Actually, I've also looked away."
"There is no need to compare with Xu Ji. The more you compare, the more depressed you will be."
"And he is still so young. Most of us are already buried with half of our necks cut off."
"No matter how reluctant you are to admit it, the future is indeed promising."
......
Hearing Zang Sheng's words, Deng Shengxing was a little surprised.
He originally thought that Zang Sheng, as one of the top three directors in China, must be very high-spirited.
And judging from the attitude shown by the other party before, this is indeed the case.
I still have some disdain for Xu Ji.
I feel that the other party is still too young.
I don’t know what made Zang Sheng change his mind.
"Director Zang, you are too humble."
"And the job of directing doesn't mean that you can't make good films as you get older."
"You are the box office champion during this year's Spring Festival."
Deng Shengxing said.
In fact, according to his status as a top-tier director, there is no need to deliberately please Zang Sheng.
Most of what he said came from his heart.
Zang Sheng is more than ten years older than him. Before Deng Shengxing officially became a director, he really liked many of Zang Sheng's movies.
"Actually, I only realized this recently."
"I was bored on the set, so I watched most of Xu Ji's previous works during the break between filming."
"Including those TV series for which he was a screenwriter."
"This kid is indeed a genius that I have rarely seen in my career."
Such an evaluation had to make Deng Shengxing subconsciously stunned.
If other young directors could receive such evaluations as Zang Sheng, they would probably be quite shocked.
I will definitely be happy for a long time.
But Xu Ji is different. Although it has only been four years since his debut, he has so far.
Xu Ji is already qualified to be on an equal footing with these super first-line directors.
Deng Shengxing actually thought he could find some sense of identity with Zang Sheng.
After all, neither of them should hope that Xu Ji's movie box office will exceed 3 billion this time.
But after listening to Zang Sheng's words, Deng Shengxing felt that he suddenly lost interest.
No matter what he thinks, he will compare all aspects of himself and Xu Ji.
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But when Xu Ji said, "I am not yet thirty this year," how should he respond?
I remember that when I was Xu Ji's age, I was still doing odd jobs on some film crews.
There is no comparability at all.
"I know."
"Then Director Zang, please do your work first."
Deng Shengxing hung up the phone and simply stopped paying attention to Xu Ji Films.
Instead, he stood up and shouted "Start work" before preparing to continue filming his own gift film.
......
The publicity and distribution of "Operation Red Sea" has begun.
It was announced that it will be released ten days later on August 1st.
Xu Ji's name is still very attractive, although everyone has strong opinions on Xu Ji because of the plot of "Bright Sword".
But when I saw the work directed by Xu Ji, and both Ji Yiyang and Chen Kang starred in it, it still attracted a lot of attention immediately.
Successfully became a hot search topic on Weibo.
Of course, it is different from the official announcements of some other movies.
Other movies need to buy hot searches, but Xu Ji’s movie just posted a tweet and successfully relied on netizens’ discussions to become a hot search.
"Military movie? Xu Ji's new movie is actually about this kind of subject?"
"Isn't this a Hong Kong-style film? I thought there would be a second part of "Infernal Affairs"."
"The news of the gift film has actually come out a while ago. They are all top-tier directors. I just didn't expect that Xu Ji's film would be the first to be released."
......
Xu Ji originally received a lot of funding from Hu Lan for publicity.
After all, this gift film has a box office mission, so of course it cannot be released quietly like this.
In that case, the box office target of one billion is indeed quite difficult.
In addition to the normal money-spending publicity, the promotional space for "Operation Red Sea" is quite full this time.
Dozens of official tweets on Weibo have all forwarded the scheduled tweet.
Many of them are considered the main publicity accounts of the official side, with tens of millions of followers.
Of course, if your boss’s movie is released, of course you, as an employee, have to promote it.
Artists under Tongji Entertainment also actively forwarded it to help promote it.
Although the number of artists in Tongji Entertainment is not large, basically everyone has a lot of fans.
Especially among the actors, Ji Yiyang, She Yue, An Cailing, Ran Bai and others have tens of millions of fans.
For a moment, it seemed to be really powerful.
It feels like the entire Weibo screen has been flooded with Xu Jixin’s movie.
This kind of publicity scale is basically at the top level.
However, Xu Ji also knows that excessive marketing is actually not a good thing.
And for the movie "Operation Red Sea", it has the quality to attract audiences based on its plot and word-of-mouth.
There is no need to overdo it in publicity.
Therefore, except for the day when the release was finalized, both the official and Tongji Entertainment chose to treat it coldly.
There is no deliberate attempt to increase the scale of publicity.
But even so, many viewers still discussed this movie in advance.
Especially the trailers released later, the various war scenes really make people excited to watch.
......
Sang Shaolong has been looking forward to this movie since the news came that Xu Ji went abroad for filming.
Of course, he only found out about the gift film after it was released.
No wonder the related confidentiality measures were done very well before and no news came out.
Sang Shaolong did not expect that Xu Ji would choose such a military film.
Or perhaps Xu Ji had no choice but to receive an official mission.
But no matter what, what Sang Shaolong is looking forward to most is what it will be like for Xu Ji to shoot those war scenes.
Although Xu Ji is obviously not unfamiliar with military films.
But the other party's previous film "Soldier Assault" actually didn't have many big scenes of war scenes.
Later, "Bright Sword" did have a lot of war scenes, and they were shot quite well.
It's just that Xu Ji only played the role of screenwriter and producer, and the director of the TV series is still Song Lili.
There are many big scenes in military films, as well as action scenes, etc., which actually test the director's on-site scheduling ability.
Xu Ji has made so many movies in the past, but none of them have shown a plot that shows a very light scheduling ability.
Although action movies are in decline now, not just any director can make them.
If Xu Ji can shoot well, it will add a lot of color to his status as a director. It is not an exaggeration to say that he is omnipotent.
When the trailer for "Wushuang" came out, what Sang Shaolong was most looking forward to was the action scenes.
It is a pity that action scenes are not the main content of the movie "Wushuang".
It was only one or two scenes, and it was obviously not very difficult to shoot.
Judging from the trailer of "Operation Red Sea" this time, the entire movie should be a very pure military film.
There should be a lot of big scenes and action scenes.
......
The release of Xu Ji's new movie is also something that the three major companies have to pay attention to.
Of course, although he did not engage in small tricks, even Li Bokai did not dare to buy the trolls this time and deliberately ruined the reputation of the movie.
After all, it is an official gift film project. Unless you are tired of living, there is absolutely no need to commit suicide.
And except for Xu Ji, in fact, each of the three major entertainment companies has directors who have participated in gift film projects.
Everyone knows the importance of this project.
Of course, the best news is that the movie will be released on August 1st.
Not a very good schedule.
At this time, we can at most catch up with the tail end of the summer season.
At the same time, the three major entertainment companies, and even some larger film and television companies, basically do not have films with large investments that will be released during this time period.
So everyone is not afraid that their company will lose money this time because of Xu Ji's new movie.
......
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"Three billion?"
"Did that guy Xu Ji really say that in front of Hu Lan and Duan Shengyu?"
At this time, Ji Yeming of Tianwu Entertainment looked incredulous when he heard what his assistant said.
The assistant nodded and answered affirmatively:
"Director Wang Huilan said it himself."
"Several other top-tier directors present at the time all heard it."
Ji Yeming naturally pays more attention to this "Operation Red Sea" than other colleagues.
In addition to his own son participating in it, it was also because several young actors under Tianwu were also lent by Xu Ji.
So although this movie is a gift film, it actually has a lot to do with Tianwu.
"This is a gift film, and it is released on such a schedule."
"Xu Ji is still a little impulsive."
Ji Yeming couldn't help but sigh.
In fact, although Ji Yeming has never met Xu Ji once, he has heard a lot about him from various channels.
Especially Ji Yiyang, every time he comes back, when he mentions Xu Ji, he acts like a little fanboy.
This was the first time for Ji Yemingdu to see his son worship someone so much.
"But it seems that Xu Ji took the initiative at that time."
"Both military ministers Hu Lan and Duan Shengyu agreed."
"It's not really that Xu Ji was directly assigned a target of 3 billion."
The assistant explained at this time.
But Ji Yeming is not surprised either.
Only if you can agree will you be lucky.
No matter how confident Xu Ji is, he has a higher chance of achieving such box office results.
But unless those two people deliberately wanted to harm him, it would be impossible for them to agree to such a thing.