Chapter 409: The panicked National Day film producers(1/2)
Although Xu Ji felt that he had dug a hole for himself.
But Pang Er finally has no doubts about "Detective" being released on National Day.
Obviously, although there is still nearly half a month left, it is already quite late to set the schedule during the National Day.
Some other movies of the same period had begun large-scale promotions as early as a month ago.
Even the post-production work of many movies has not been completely completed before they are announced.
This situation is quite common.
After all, competition in the National Day movie market is indeed quite fierce.
If you don’t do a good job of publicity and distribution in advance, you may not be able to attract the audience by then.
Not every movie is confident enough to rely on word of mouth to achieve a counterattack at the box office.
The positioning of some films has been very clear since the project was established, and they are commercial films made to make money.
As long as the publicity and various gimmicks are done well, and the content of the movie is interesting, that is enough.
As for word of mouth, I don’t care at all.
Of course, it is also for this reason that many movies are occasionally temporarily withdrawn and then postponed.
After all, we started to finalize the release date before, but later found that there was a problem with the review.
Or you may find that you are too late or something, which is quite a common problem.
Of course, this is for some other movies.
More than half a month is not enough time for announcements, but for Tongji Entertainment, it is more than enough.
Because the relevant scheduled posters were released, many netizens began to pay attention to it spontaneously.
......
"Damn it, Tongji's new movie is going to be released on National Day?"
"Before, I was still hesitating about what to go see during my vacation, but now I no longer have to hesitate!"
"Okay, it's still a suspense film. Just looking at the name of the movie and the production company, I started to look forward to it."
"It's still Xu Ji's script, and it's a suspense film, so you don't have to worry about the quality!"
......
Less than an hour after the news of "Detective" was confirmed, it shot to the top of the hot search list on Weibo.
This kind of situation is actually quite rare in other movies.
But if it’s Tongji Entertainment, everything seems to be reasonable and harmonious again.
After all, Tongji Entertainment’s reputation is so good that when you watch Tongji Entertainment’s movies or TV series, there are basically no mistakes.
Relying on the accumulation of word-of-mouth from so many previous works, we can gain the trust of the audience.
I almost didn’t think much about it and just decided to buy a ticket and go to the theater to watch it.
In addition, in fact, suspense themes have gradually ceased to be a niche in China during this period.
The number of viewers who like suspense may have increased nearly a hundred times compared to the beginning.
Of course, the biggest project among them is Tongji Entertainment’s suspense theater.
Basically, audiences who like suspense fell into the trap because of suspense theater.
This also attracts suspense audiences. Once the name of Tongji Entertainment is announced, it is almost the strongest box office appeal.
With the blessing of various reasons, even if "Detective" was announced relatively late this time, it was still able to catch up.
Obtained quite high traffic and popularity.
Of course, Youman has actually arranged some relevant publicity and promotion methods.
But compared to some other movies, at least the cost is not at the same level.
Because Tongji Entertainment basically does not need to spend too much money to achieve quite good results.
In fact, Tongji Entertainment doesn’t even have to spend money on trolls and hot searches.
It only requires relevant advertisers to invest money and publicize it openly.
These little tricks are not necessary.
Tap water from the audience is the most advanced way of publicity.
......
"What's going on?"
“Why is Tongji Entertainment’s new movie also released on National Day?”
At the same time, the official director Ruan Zhong was shocked after seeing the news.
In fact, his movie has been filmed long ago, but in order to avoid the impact of the previous "Operation Red Sea" on this gift film project, it was directly postponed to the National Day release.
It was released at the same time as Zang Sheng's gift film.
Thinking of this, at least the other party can help you share some of the pressure.
Even if he is scolded by then, he will not be the only one.
But what he didn't expect was that Tongji Entertainment would actually have a new movie released during the National Day holiday this time.
Although Xu Ji is not a director this time, he is just a screenwriter.
But I have to say that Ruan Zhong is still very nervous.
The previous "Operation Red Sea" had too much impact.
"I don't know either."
"But it is certainly impossible for the officials to let all other films make way for our gift film."
“It’s not too strange for Tongji Entertainment to have a new movie released during the National Day holiday.”
"After all, in addition to Tongji, don't Tianwu and Your Smallpox, among the three major movies, also have movies released this time?"
Zang Sheng on the phone seemed much more calm.
Although I was a little surprised that Tongji Entertainment’s new movie was released on the National Day schedule, I was able to maintain a fairly normal mind.
Ever since Zang Sheng accepted that Xu Ji's talent was higher than his, and the works he produced were indeed better than his.
Now the whole person has completely opened his eyes.
Anyway, he really tried his best to make this gift film. As for how much box office he can get in the end.
Then you have to leave it to fate and see the market's feedback, which is beyond your control.
"But..."
"Forget it, if I tell you, you probably won't consider this."
"Hang up first."
Ruan Zhong hesitated to speak, and then hung up the phone with the other party angrily.
He always feels that his gift film this time is likely to be at the bottom of the box office during the National Day holiday.,
Not to mention compared with Xu Ji and Zang Sheng, even compared with some other commercial films, there will definitely be a big gap in the box office.
At present, it seems that the best way is to accept the scolding honestly.
Anyway, I am still the official director, so I will not lose my job because of this movie, and I will not be able to film anything in the future.
Furthermore, what I filmed is a normal gift film.
Gift films don't have much of an advantage in box office competition, and reputation varies from person to person. Generally speaking, it's understandable that online websites don't give high ratings.
It's all Xu Ji's fault, after this guy joined.
Suddenly the gift piece task became too complicated.
When I first heard about the billion dollar box office, I thought it was quite incredible.
As a result, this guy immediately made a box office of 3 billion as soon as he came on.
Doesn’t this mean that people are not going to live?
......
The promotion of "Detective" is in full swing.
Everything went relatively smoothly.
For many people, this National Day holiday is really equivalent to a fight between gods.
Let’s not talk about the new movies of Tongji Entertainment.
There are two official tribute films, one of which is directed by Zang Sheng, who ranks third among top-tier directors.
In addition, companies such as Tianwu and Tianhua also have their own commercial blockbusters about to be released.
To be continued...