Chapter 409: The panicked National Day film producers
Although Xu Ji felt that he had dug a hole for himself.
But Pang Er finally has no doubts about "Detective" being released on National Day.
Obviously, although there is still nearly half a month left, it is already quite late to set the schedule during the National Day.
Some other movies of the same period had begun large-scale promotions as early as a month ago.
Even the post-production work of many movies has not been completely completed before they are announced.
This situation is quite common.
After all, competition in the National Day movie market is indeed quite fierce.
If you don’t do a good job of publicity and distribution in advance, you may not be able to attract the audience by then.
Not every movie is confident enough to rely on word of mouth to achieve a counterattack at the box office.
The positioning of some films has been very clear since the project was established, and they are commercial films made to make money.
As long as the publicity and various gimmicks are done well, and the content of the movie is interesting, that is enough.
As for word of mouth, I don’t care at all.
Of course, it is also for this reason that many movies are occasionally temporarily withdrawn and then postponed.
After all, we started to finalize the release date before, but later found that there was a problem with the review.
Or you may find that you are too late or something, which is quite a common problem.
Of course, this is for some other movies.
More than half a month is not enough time for announcements, but for Tongji Entertainment, it is more than enough.
Because the relevant scheduled posters were released, many netizens began to pay attention to it spontaneously.
......
"Damn it, Tongji's new movie is going to be released on National Day?"
"Before, I was still hesitating about what to go see during my vacation, but now I no longer have to hesitate!"
"Okay, it's still a suspense film. Just looking at the name of the movie and the production company, I started to look forward to it."
"It's still Xu Ji's script, and it's a suspense film, so you don't have to worry about the quality!"
......
Less than an hour after the news of "Detective" was confirmed, it shot to the top of the hot search list on Weibo.
This kind of situation is actually quite rare in other movies.
But if it’s Tongji Entertainment, everything seems to be reasonable and harmonious again.
After all, Tongji Entertainment’s reputation is so good that when you watch Tongji Entertainment’s movies or TV series, there are basically no mistakes.
Relying on the accumulation of word-of-mouth from so many previous works, we can gain the trust of the audience.
I almost didn’t think much about it and just decided to buy a ticket and go to the theater to watch it.
In addition, in fact, suspense themes have gradually ceased to be a niche in China during this period.
The number of viewers who like suspense may have increased nearly a hundred times compared to the beginning.
Of course, the biggest project among them is Tongji Entertainment’s suspense theater.
Basically, audiences who like suspense fell into the trap because of suspense theater.
This also attracts suspense audiences. Once the name of Tongji Entertainment is announced, it is almost the strongest box office appeal.
With the blessing of various reasons, even if "Detective" was announced relatively late this time, it was still able to catch up.
Obtained quite high traffic and popularity.
Of course, Youman has actually arranged some relevant publicity and promotion methods.
But compared to some other movies, at least the cost is not at the same level.
Because Tongji Entertainment basically does not need to spend too much money to achieve quite good results.
In fact, Tongji Entertainment doesn’t even have to spend money on trolls and hot searches.
It only requires relevant advertisers to invest money and publicize it openly.
These little tricks are not necessary.
Tap water from the audience is the most advanced way of publicity.
......
"What's going on?"
“Why is Tongji Entertainment’s new movie also released on National Day?”
At the same time, the official director Ruan Zhong was shocked after seeing the news.
In fact, his movie has been filmed long ago, but in order to avoid the impact of the previous "Operation Red Sea" on this gift film project, it was directly postponed to the National Day release.
It was released at the same time as Zang Sheng's gift film.
Thinking of this, at least the other party can help you share some of the pressure.
Even if he is scolded by then, he will not be the only one.
But what he didn't expect was that Tongji Entertainment would actually have a new movie released during the National Day holiday this time.
Although Xu Ji is not a director this time, he is just a screenwriter.
But I have to say that Ruan Zhong is still very nervous.
The previous "Operation Red Sea" had too much impact.
"I don't know either."
"But it is certainly impossible for the officials to let all other films make way for our gift film."
“It’s not too strange for Tongji Entertainment to have a new movie released during the National Day holiday.”
"After all, in addition to Tongji, don't Tianwu and Your Smallpox, among the three major movies, also have movies released this time?"
Zang Sheng on the phone seemed much more calm.
Although I was a little surprised that Tongji Entertainment’s new movie was released on the National Day schedule, I was able to maintain a fairly normal mind.
Ever since Zang Sheng accepted that Xu Ji's talent was higher than his, and the works he produced were indeed better than his.
Now the whole person has completely opened his eyes.
Anyway, he really tried his best to make this gift film. As for how much box office he can get in the end.
Then you have to leave it to fate and see the market's feedback, which is beyond your control.
"But..."
"Forget it, if I tell you, you probably won't consider this."
"Hang up first."
Ruan Zhong hesitated to speak, and then hung up the phone with the other party angrily.
He always feels that his gift film this time is likely to be at the bottom of the box office during the National Day holiday.,
Not to mention compared with Xu Ji and Zang Sheng, even compared with some other commercial films, there will definitely be a big gap in the box office.
At present, it seems that the best way is to accept the scolding honestly.
Anyway, I am still the official director, so I will not lose my job because of this movie, and I will not be able to film anything in the future.
Furthermore, what I filmed is a normal gift film.
Gift films don't have much of an advantage in box office competition, and reputation varies from person to person. Generally speaking, it's understandable that online websites don't give high ratings.
It's all Xu Ji's fault, after this guy joined.
Suddenly the gift piece task became too complicated.
When I first heard about the billion dollar box office, I thought it was quite incredible.
As a result, this guy immediately made a box office of 3 billion as soon as he came on.
Doesn’t this mean that people are not going to live?
......
The promotion of "Detective" is in full swing.
Everything went relatively smoothly.
For many people, this National Day holiday is really equivalent to a fight between gods.
Let’s not talk about the new movies of Tongji Entertainment.
There are two official tribute films, one of which is directed by Zang Sheng, who ranks third among top-tier directors.
In addition, companies such as Tianwu and Tianhua also have their own commercial blockbusters about to be released.
The investment is more than 300 million. The appeal of such a blockbuster is actually not very weak.
Of course, some other smaller film and television companies also have their own new works.
Obviously, although they are aware of the fierce competition, they are still unwilling to give up a popular schedule like the National Day schedule.
If you can successfully get high box office with a small-budget movie.
That is really equivalent to getting rich overnight.
It is not uncommon for dark horses to make counterattacks in small-budget films.
Of course, although "Detective" is also a low-budget movie.
But because of the addition of the name Tongji Entertainment and this huge publicity campaign.
In fact, many people do not regard it as a low-budget movie.
Even Tianwu and Tianhua are very vigilant, and "Detective" is likely to become a very big opponent.
Even though the subject matter is suspense, it doesn't actually have much of an advantage in comparison.
However, Tongji Entertainment has created many miracles before, and there are still quite a few people who are optimistic about it.
In addition, what is more interesting is that an animated movie will be released during the National Day holiday this time.
And it’s not a common animated movie with children’s themes.
It is obviously influenced by the previous "The Return of the Great Sage".
The investment in this animated film is not large, just over 60 million.
But the company's reputation is not small, and it is recognized as one of the top three animation companies.
Of course, in the eyes of many netizens, the top animation company at this time must be Cherry Animation under Tongji Entertainment.
But this is not entirely correct. For example, many animation companies are not well-known.
If you look through some previous works, you can find that many popular animations for children were produced by them.
It can only be said that it is not on the same track as Cherry Animation.
But in terms of hard power, it must be stronger.
The great success of "The Return of the Great Sage" has caused these companies that originally produced animations for children to slowly try to transform.
Of course, whether it can be successful in the end depends on the box office of the final animated film after it is released.
......
Of course, not everyone is paying attention to this National Day movie market.
For example, Mo Jianwen and Wang Jiangyu are actually very actively planning the second knockout phase of "The Masked Singer".
Xu Ji obviously has free time now.
After all, "Operation Red Sea" has just been released recently, so Xu Ji will take some time off anyway.
This can be regarded as the experience that Mo Jianwen has summarized before.
After working together for such a long time, Mo Jianwen paid more attention to Xu Ji's own free time than anyone else.
At the beginning, Wang Jiangyu was still somewhat conflicted about cooperating with Mo Jianwen.
It's just that after such a long period of cooperation on "The Masked Singer", a lot has changed.
Although I still hate each other very much, maybe it’s because I’ve seen it too much and it’s not so annoying anymore.
Compared with some other variety show directors, although Mo Jianwen also has many problems, he is already considered a good character.
At least they won’t do anything shady on the show.
And sometimes, proper promotion of the program will indeed bring some good results.
Wang Jiangyu also found that he seemed to be affected, and his previous thoughts also changed slightly.
......
"Are you sure Xu Ji can spare the time this time?"
Wang Jiangyu asked.
In fact, they have almost discussed some process details for the next episode.
Of course, Wang Jiangyu also knows very well that in fact, the backbone of the entire program is Xu Ji from beginning to end.
If it weren't for Xu Ji's Faceless Man, in fact, this show would never reach its current popularity.
Wang Jiangyu also figured out what the other party was thinking.
That is, as long as it is a variety show, Xu Ji must be invited no matter what.
This is completely unreasonable.
The kind that makes other programs unplayable.
"There is a high probability that there will be no problem during this period."
"Of course, we still have to set a specific recording time as soon as possible."
"Otherwise something might happen easily."
Mo Jianwen said.
In fact, he knew very well that Xu Ji was more than just a director.
In the entire Tongji Entertainment, Xu Ji is not just the boss, but the biggest pillar of the entire company.
Therefore, even if he is not on set for filming, Xu Ji will still be unable to spare time.
Wang Jiangyu also nodded.
Then he asked: "Among the next four contestants, only the Faceless and the Redeemer should have their identities not revealed."
"Should we design it a little bit and let them stay in the finals for the reveal? In this case, it will actually be of great help to the popularity of the last episode of the show."
After hearing Wang Jiangyu's words, Mo Jianwen gave him a strange look.
He didn't expect that this would be an idea that the other party could come up with.
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Wang Jiangyu looked a little uncomfortable. After coughing twice, he explained:
"I'm not talking about deliberately designing the script, but about the rules of the game."
"Let the number of two people in the original finals be increased to three. In this case, the unveiling of the Redeemer should be able to be saved in the finals."
However, this idea was rejected by Mo Jianwen.
"Actually, it's not necessary."
"Our program now has no shortage of popularity."
"The unveiling of a redeemer may be very popular, but compared to the unveiling of a faceless man in the finals, not many people will pay attention."
Wang Jiangyu was stunned for a moment, apparently unable to react.
So he continued to explain:
"So it's best to let the redeemer reveal himself before the finals."
"In this case, the popularity of the semi-finals program can be maintained."
"Although the unveiling session is actually relatively popular, the most important thing is the performance on the show."
Wang Jiangyu obviously understood what Mo Jianwen meant.
Obviously, Mo Jianwen thinks that the unveiling of the faceless man in the final is the biggest highlight and the popularity is enough.
On the contrary, if the number of people in the finals is increased to three, the reveal of the Redeemer can indeed be successfully postponed to the finals.
But in this case, it would be a waste of the traffic of the Redeemer Revealed.
"Also, I'm actually looking forward to it. When the final stage comes, Xu Ji's song will match the Redeemer's song."
"While the audience was arguing endlessly, they suddenly discovered that the faceless man was Xu Ji. What kind of expression would he have?"
As he talked, Mo Jianwen couldn't help but laugh because he found it funny.