"Isn't this "Miracles over the Rainbow" over-marketed? You can see it everywhere."

"I also think that there is almost no publicity for "Ghost Blowing the Lamp", and the official side only released some posters and trailers."

"Why hasn't "Ghost Blowing the Lamp" been aired yet? The last few days of this month are passing too slowly."

......

The upcoming November seems to have entered a cold period in the film and television industry, and everyone is mainly discussing two dramas.

One is the second season of "Gui Chuu Deng" "Longling Labyrinth". Because the first part of "Gui Chuu Deng" was a big hit, the second part also has a strong fan base. From the day it was officially released, people who discussed it

The quantity has remained high.

The other one is, of course, the 300 million investment "Rainbow Miracle" that Penguin Video heavily promoted.

This drama is actually slightly related to the style of ghost blowing out the lamp.

That means it’s all filled with fantasy.

The only difference is that one background is modern, while the other is decades ago, and most of the scenes are not in cities.

The announcement of "Rainbow Miracle" is so terrifying, it can be said that the relevant news can be seen on almost all kinds of websites.

Netizens have seen it more or less.

Of course, it is unknown how many people are paying attention.

Because the two leading actors are both very popular young actors, fans are quite supportive of them anyway.

"Ghost Blowing the Lamp" is different. Although Ran Bai and Zhu Zinan also have a lot of fans, because they don't promote too frequently, the number of fans of the drama "Ghost Blowing the Lamp" is larger.

.

Some people like a drama because of the actors, while some people really like a drama just because of the drama itself.

The difference between the two is quite big. I can't say who is better or worse, but I have to admit that Gui Chuu Deng's Xuanfa is completely overpowered by the other.

......

"There is nothing special about Tongji Entertainment."

"We have been on hot searches every day during this period, and the opposite film "Ghost Blowing the Lamp" has been on more than ten hot searches in total."

"The difference in heat is so big, I don't know what you were afraid of before."

Hearing Wang Xinyuan's words, the senior executives of Penguin Video silently complained in their hearts.

"We spent so much on publicity, but it still got so many hot searches. There is indeed a big gap."

Of course, during the period after Wang Xinyuan took office, everyone roughly figured out each other's character.

The other party is a dictator who cannot listen to other people's different opinions.

Xu Sheng was okay back then. Although he was nepotistic, he would not insist on having his own way.

Therefore, the senior executives are not fools. Anyway, all decisions are made by the president Wang Xinyuan.

If something goes wrong then, it has nothing to do with them.

Under such circumstances, who would be willing to oppose him?

I didn’t even bother to remind me when I should have. If I could have persuaded him, I would have done so long ago.

"Our drama will be broadcast the day after tomorrow. The promotion efforts in these two days will continue to be the same as before. Don't stop."

Wang Xinyuan is full of confidence, and his whole person gives people the feeling of scolding Fang Qiu.

......

November is here as promised, and for many people it is just an ordinary weekend.

But for the film and television market, this is a very important day.

Especially the two most critical figures on Penguin Video and G Station.

Many people in the industry are watching silently.

Of course, everyone is generally not optimistic about Penguin Video’s new drama.

Even if Penguin spends money to promote it, it is still not optimistic.

Because what they have to face is a new drama from Tongji Entertainment, or a sequel to the hit IP Ghost Blowing Lantern.

The so-called hot searches, publicity and so on are just superficial brilliance.

In the final analysis, what can really determine the outcome is the number of views and other data.

"Ghost Blowing the Lantern" and "Rainbow Miracle" are both broadcast on the 1st at 8pm.

Wang Xinyuan, the president of Penguin Video, voluntarily worked overtime today because he wanted to see first-hand data after the broadcast started.

Less than an hour after it started airing, the number of views of "Rainbow Miracle" exceeded 30 million.

This made Wang Xinyuan feel very happy, and felt that his first fire after taking office should be successful.

But in the next hour, the number of views increased for a long time, but there was still not much movement, and it only increased by more than two million.

This made him feel very strange.

Suddenly I thought of "Longling Mystery" which was broadcast at the same time, so I went to the official website to watch it.

"One hundred and thirty million?"

"Is this data false?"

Wang Xinyuan was stunned.

On the official website, there are actually only three dramas aired at the same time.

Because the drama "Kiwi" didn't have much publicity, the number of views has just exceeded 10 million.

But "Ghost Blowing the Lantern: Longling Labyrinth" firmly occupies the first position.

And their Penguin drama doesn’t even have a fraction of the other’s?

I have invested so much money in the promotion before, and the drama is also very popular, how could there be such a big gap?

Impossible, absolutely impossible!

......

At Station G, Chi Jiang was still a little nervous, fearing that the car would overturn this time.

After all, Penguin Video's "Rainbow Miracle" marketing campaign is really big.

But what people didn't expect was that the game ended unexpectedly quickly.

There is even a sense of boredom that it is over before it even begins.

The gap is too big. The data from station G completely overwhelms the other side.

According to the data, 30 million views per hour is actually not very low.

Although it is not a hit, for a new drama that has just been aired, the popularity is not bad.

But if you consider the high production costs of this drama and the huge cost of publicity and distribution, it is definitely a bit unreasonable.

Obviously, it is a very irrational behavior to choose to broadcast it at the same time as "Gui Chuu Deng". Most viewers chose to watch the second season of "Gui Chuu Deng".

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More importantly, the number of views in the first hour was 30 million, and there was basically no increase in the subsequent hours.

This means that many viewers probably abandoned the show immediately after watching the first episode.

I guess I was attracted by the publicity at the beginning, but got bored later, so I went to see Ghost Blowing Lantern instead.

Speaking of which, Chi Jiang even contributed to the other party's views, and he also watched the first two episodes.

It's just that Chi Jiang's evaluation is not high, although some of the settings in it are quite novel.

But the plot is really a bit too cliche and has nothing new.

Overall, the appeal is so poor that if you are not a fan of the actors, it will be difficult for you to have the urge to continue watching.

Apart from the special effects, this drama actually doesn’t have many highlights.

It is a relatively mediocre drama. Fortunately, it has no rivals at the same time, but it can make Penguin Video a small profit.

But now, there is a high probability that we will lose money.

And the most wrong decision is that such a drama should not continue to invest so much money in promotion and distribution, increasing the cost of the entire drama.

As a result, the difficulty of getting back the capital has almost reached an impossible level.

......

"Sure enough, it turned over."

Kiwi, Congzhu is not surprised at all when he sees that Huahui’s new drama has been ranked at the bottom in terms of views.

Although the drama on her website ranked last, she didn't feel too sad.

After all, this drama is a share-sharing contract. In fact, even if it is eventually dropped, the impact on their website will not be huge.
To be continued...