Chapter 427: Why does Tongji Entertainment seem to be cheating?
"Isn't this "Miracles over the Rainbow" over-marketed? You can see it everywhere."
"I also think that there is almost no publicity for "Ghost Blowing the Lamp", and the official side only released some posters and trailers."
"Why hasn't "Ghost Blowing the Lamp" been aired yet? The last few days of this month are passing too slowly."
......
The upcoming November seems to have entered a cold period in the film and television industry, and everyone is mainly discussing two dramas.
One is the second season of "Gui Chuu Deng" "Longling Labyrinth". Because the first part of "Gui Chuu Deng" was a big hit, the second part also has a strong fan base. From the day it was officially released, people who discussed it
The quantity has remained high.
The other one is, of course, the 300 million investment "Rainbow Miracle" that Penguin Video heavily promoted.
This drama is actually slightly related to the style of ghost blowing out the lamp.
That means it’s all filled with fantasy.
The only difference is that one background is modern, while the other is decades ago, and most of the scenes are not in cities.
The announcement of "Rainbow Miracle" is so terrifying, it can be said that the relevant news can be seen on almost all kinds of websites.
Netizens have seen it more or less.
Of course, it is unknown how many people are paying attention.
Because the two leading actors are both very popular young actors, fans are quite supportive of them anyway.
"Ghost Blowing the Lamp" is different. Although Ran Bai and Zhu Zinan also have a lot of fans, because they don't promote too frequently, the number of fans of the drama "Ghost Blowing the Lamp" is larger.
.
Some people like a drama because of the actors, while some people really like a drama just because of the drama itself.
The difference between the two is quite big. I can't say who is better or worse, but I have to admit that Gui Chuu Deng's Xuanfa is completely overpowered by the other.
......
"There is nothing special about Tongji Entertainment."
"We have been on hot searches every day during this period, and the opposite film "Ghost Blowing the Lamp" has been on more than ten hot searches in total."
"The difference in heat is so big, I don't know what you were afraid of before."
Hearing Wang Xinyuan's words, the senior executives of Penguin Video silently complained in their hearts.
"We spent so much on publicity, but it still got so many hot searches. There is indeed a big gap."
Of course, during the period after Wang Xinyuan took office, everyone roughly figured out each other's character.
The other party is a dictator who cannot listen to other people's different opinions.
Xu Sheng was okay back then. Although he was nepotistic, he would not insist on having his own way.
Therefore, the senior executives are not fools. Anyway, all decisions are made by the president Wang Xinyuan.
If something goes wrong then, it has nothing to do with them.
Under such circumstances, who would be willing to oppose him?
I didn’t even bother to remind me when I should have. If I could have persuaded him, I would have done so long ago.
"Our drama will be broadcast the day after tomorrow. The promotion efforts in these two days will continue to be the same as before. Don't stop."
Wang Xinyuan is full of confidence, and his whole person gives people the feeling of scolding Fang Qiu.
......
November is here as promised, and for many people it is just an ordinary weekend.
But for the film and television market, this is a very important day.
Especially the two most critical figures on Penguin Video and G Station.
Many people in the industry are watching silently.
Of course, everyone is generally not optimistic about Penguin Video’s new drama.
Even if Penguin spends money to promote it, it is still not optimistic.
Because what they have to face is a new drama from Tongji Entertainment, or a sequel to the hit IP Ghost Blowing Lantern.
The so-called hot searches, publicity and so on are just superficial brilliance.
In the final analysis, what can really determine the outcome is the number of views and other data.
"Ghost Blowing the Lantern" and "Rainbow Miracle" are both broadcast on the 1st at 8pm.
Wang Xinyuan, the president of Penguin Video, voluntarily worked overtime today because he wanted to see first-hand data after the broadcast started.
Less than an hour after it started airing, the number of views of "Rainbow Miracle" exceeded 30 million.
This made Wang Xinyuan feel very happy, and felt that his first fire after taking office should be successful.
But in the next hour, the number of views increased for a long time, but there was still not much movement, and it only increased by more than two million.
This made him feel very strange.
Suddenly I thought of "Longling Mystery" which was broadcast at the same time, so I went to the official website to watch it.
"One hundred and thirty million?"
"Is this data false?"
Wang Xinyuan was stunned.
On the official website, there are actually only three dramas aired at the same time.
Because the drama "Kiwi" didn't have much publicity, the number of views has just exceeded 10 million.
But "Ghost Blowing the Lantern: Longling Labyrinth" firmly occupies the first position.
And their Penguin drama doesn’t even have a fraction of the other’s?
I have invested so much money in the promotion before, and the drama is also very popular, how could there be such a big gap?
Impossible, absolutely impossible!
......
At Station G, Chi Jiang was still a little nervous, fearing that the car would overturn this time.
After all, Penguin Video's "Rainbow Miracle" marketing campaign is really big.
But what people didn't expect was that the game ended unexpectedly quickly.
There is even a sense of boredom that it is over before it even begins.
The gap is too big. The data from station G completely overwhelms the other side.
According to the data, 30 million views per hour is actually not very low.
Although it is not a hit, for a new drama that has just been aired, the popularity is not bad.
But if you consider the high production costs of this drama and the huge cost of publicity and distribution, it is definitely a bit unreasonable.
Obviously, it is a very irrational behavior to choose to broadcast it at the same time as "Gui Chuu Deng". Most viewers chose to watch the second season of "Gui Chuu Deng".
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More importantly, the number of views in the first hour was 30 million, and there was basically no increase in the subsequent hours.
This means that many viewers probably abandoned the show immediately after watching the first episode.
I guess I was attracted by the publicity at the beginning, but got bored later, so I went to see Ghost Blowing Lantern instead.
Speaking of which, Chi Jiang even contributed to the other party's views, and he also watched the first two episodes.
It's just that Chi Jiang's evaluation is not high, although some of the settings in it are quite novel.
But the plot is really a bit too cliche and has nothing new.
Overall, the appeal is so poor that if you are not a fan of the actors, it will be difficult for you to have the urge to continue watching.
Apart from the special effects, this drama actually doesn’t have many highlights.
It is a relatively mediocre drama. Fortunately, it has no rivals at the same time, but it can make Penguin Video a small profit.
But now, there is a high probability that we will lose money.
And the most wrong decision is that such a drama should not continue to invest so much money in promotion and distribution, increasing the cost of the entire drama.
As a result, the difficulty of getting back the capital has almost reached an impossible level.
......
"Sure enough, it turned over."
Kiwi, Congzhu is not surprised at all when he sees that Huahui’s new drama has been ranked at the bottom in terms of views.
Although the drama on her website ranked last, she didn't feel too sad.
After all, this drama is a share-sharing contract. In fact, even if it is eventually dropped, the impact on their website will not be huge.
This is just a waste of promotional resources.
More importantly, Kiwi's old enemy Penguin Video really suffered a big setback this time.
This makes Congzhu happy more than anything else.
Although G station has the help of Tongji Entertainment, the potential threat is getting bigger and bigger.
But no matter what, for Congzhu now, the biggest opponent has always been Penguin Video.
Anyway, let’s get rid of Penguin Video first and let Kiwi become the leader in the industry.
As for how to solve the problem between Station G and Tongji Entertainment, that can be considered later.
"Someone from Huahui called, from the boss, and I told them that you are off work."
The assistant walked in and said.
Congzhu nodded, actually not surprised.
If Hua Hui's new drama is aired at this time, it is destined to become cannon fodder for Penguin and Station G.
The scale of publicity and distribution of two movies and one movie is huge, which cannot be compared to a company like Huahui.
Another one, this is the sequel to the absolutely dominant Ghost Blowing Lantern.
With Kiwi's current size and scale, you don't need to look at the face of a company like Huahui.
Maybe even if Hua Hui's drama fails this time, the next new drama will still have to come to Kiwi to talk about cooperation.
This is actually a very real problem, and the market is very cruel.
There are many film and television companies, but only a few platforms.
Unless you are qualified to sign an exclusive cooperation agreement with a certain company, the film and television company is the kind of party that no one can offend.
More importantly, the reason why Congzhu didn't consider Huahui Film and Television's ideas at all.
Or it's because she doesn't think much of this company.
Although the scale is not small, it can even be ranked high in the entire film and television industry.
But Congzhu doesn’t think the other party has the level to continue.
This company made its fortune by filming idol dramas, and the things it produces have always had this style.
In the past, this kind of idol drama based on faces had a large audience, but since the emergence of Tongji Entertainment, the market has slowly changed.
In particular, classic ancient puppet works such as "Legend of Sword and Fairy" have already cultivated the audience's tastes.
Not everyone is willing to pay for such a drama now.
In terms of plot, the old formula is really not working anymore.
But Huahui still shows no signs of wanting to change, so he is doomed to be eliminated in the future.
......
"This is from Congzhu!"
Hua Hui, Mr. Qin was extremely angry at this time.
If their new drama fails this time, it will be a huge loss.
Moreover, this loss was directly caused by him, and there was no way to explain it to the chairman of the company.
If the follow-up data of "Peach Blossoms" is still the same as the first broadcast, then his position as vice president will probably be over.
He has caused the company to lose so much money and it is impossible to keep him here.
The key is that I didn't have the heart to talk about postponing the broadcast, and I was reluctant to compensate Kiwi for its outrageous publicity expenses.
There is no turning back now.
Mr. Qin smashed things angrily for a while, and then finally realized his current situation.
I simply didn’t bother to struggle anymore and turned on my computer to start making my resume.
He is already planning to be fired and find another job.
......
On November 2, the day after "Ghost Blows Out the Lantern" premiered, the hot searches on Weibo were directly dominated by topics related to "Ghost Blowing the Lantern".
As for the previously hugely popular "Rainbow Miracle", there is no trace of it anymore because it has not continued to be a hot search.
"The taste is so right! Xu Ji will not disappoint."
"I'm so excited. After waiting for so many days, I finally see the golden trio again."
"When I first watched the first part of Ghost Blowing the Lantern, I actually thought the pace was a bit slow, but now I feel relished just watching the interaction between the three protagonists. I wish there were more of these plots. More than 20 episodes are too much.
If it’s less, it’s not enough to watch!”
......
Because there is a foundation for the first part, basically the audience watching the second part this time have watched the first part.
You no longer need to slowly accept the world view and characters in it as before.
On the contrary, the audience has feelings for Hu Bayi, Fatty, Jin Daya, Shirley Yang and other characters.
When you see these characters appear, you will feel like you are seeing an old friend.
Of course, the most important thing is the adventure story inside.
Although the first two episodes did not include the plot of going to the tomb, they left a lot of foreshadowing, which whetted the audience's appetite.
Therefore, almost all the Internet has received positive reviews, and the number of fans of the drama has skyrocketed.
The big hit of the first part was to lay the foundation. After the release of the second part, the big IP of Gui Chuu Deng was truly established.
As for the other side, "Rainbow Miracle" by Penguin Video has another completely different style of painting.
"This drama is so boring. I feel like I can guess where the plot will go next."
"The picture is indeed beautiful, and the special effects are also good, but it's just not very good-looking."
"Xuanfa was so awesome, but I couldn't stand it after watching one episode. I decided to go to Station G to watch the ghost blowing out the lantern. This was the right choice."
"I went crazy and wasted more than half an hour watching an episode, but it turned out to be really boring."
Because of the excessive publicity in the early stage, the current level of the drama has made many viewers feel very disappointed.
Sometimes publicity should not be overdone, otherwise it will have the opposite effect.
Of course, it’s actually okay, at least there are still people discussing this drama.
As for Hua Hui's new drama, which is broadcast on Kiwi, almost no one can even discuss it online. This is the real tragedy.
......
"It's impossible, it's impossible."
"What exactly went wrong?"
Penguin Video, Wang Xinyuan's eyes were red. He didn't go back all night. He stayed in the company and looked at the relevant data.
As a result, by noon today, the playback volume of their "Rainbow Miracle" still failed to exceed 100 million, and it stopped at around 50 million.
As for Gui Chuu Deng, it has already received 200 million cumulative views, making it a phenomenal hit drama.
But Wang Xinyuan still can't figure out why this is the result.