What should I do if I have a childhood sweetheart who wants to be a singer? Chapter 441: High-profile publicity, palace drama under the editorial core system
Chapter 441: High-profile publicity, palace drama under the editorial core system
"Director Song, I have a call for you, Mr. Cong from Kiwi."
In Beijing, after hearing what his assistant said, Song Lili motioned to the other person to put the phone through to his office.
Then I heard Congzhu's voice.
"Director Song, no contact for a long time."
Song Lili actually knew Congzhu's purpose of actively looking for him at this time.
"Bright Sword" achieved such good results, both he and Qi Guo were the big beneficiaries.
Of course, although the interests of Song Lili and Congzhu or Qiu Guo seem to be quite consistent, their ideas are different.
"Cong Zong, I know why you contacted me."
"But I have no plans to ask Xu Ji for a script just yet."
"I plan to film the next drama myself."
Song Lili said straight to the point.
This made Congzhu suddenly silent.
"Why?"
There are some things from Congzhu that I don’t quite understand.
Xu Ji's script is definitely more than just a bonus for Song Lili.
Song's ideal company's survival and even the surge in revenue are inseparable from Xu Ji's script.
What's more, thanks to Xu Ji's script, Song Lili won the best director again.
It can be said that he gained both fame and fortune.
Why has your attitude suddenly changed now?
This is something Congzhu cannot understand.
The solution she originally mentioned before was to continue cooperating with Song Lili.
In this case, although we cannot directly cooperate with Tongji Entertainment, we can still get the copyright of the drama written by Xu Ji.
...
"Don't get me wrong, Mr. Cong, Director Xu and I have no conflicts."
"On the contrary, he is a director I admire very much."
Song Lili opened his mouth to explain.
The word he used was admiration. At this time, he no longer regarded Xu Ji as a junior.
The two of them were of the same level and level, and even Song Lili felt that he was definitely not as good as the other.
"Just because I can feel that our company and I rely too much on Tongji Entertainment and Xuji."
"This is not good for our company's development."
Song Lili actually struggled for a long time before making such a decision.
Xu Ji's script is indeed good, and he hardly needs to consider the quality of the script.
Moreover, every drama was well-received and well-received. He also liked the script and was very passionate about filming.
But on the contrary, Xu Ji's fame is getting bigger and bigger, which is not a good thing for Song Lili.
He was originally a top-tier director, but when his drama was aired, the first thing most viewers noticed was his work as a screenwriter, not him as a director.
This feeling is actually quite unacceptable.
Although Xu Ji's script is terrifyingly thoughtful and almost provides the optimal solution for most of the plot and storyboards.
We will even give you some relevant references and suggestions.
It doesn't look like an ordinary screenwriter at all.
Song Lili has filmed several dramas. Although Xu Ji was only a screenwriter and did not even appear on the set during the filming, in the end he always felt that this drama was filmed by him and Xu Ji.
And the other person is the one in charge.
If it were some other directors, they would probably be very satisfied with this process.
But he is not. As a super first-line director, he can even be regarded as a senior director like Xu Ji.
In fact, I also have my own pride.
So he also wanted to see if he really wouldn't be able to make a profitable and well-received drama without Xu Ji's script.
Also, his own company now feels a little too dependent on Tongji Entertainment.
Including his right-hand man, the assistant director of the crew, they would ask him from time to time when he would go to Chengdu to ask Xu Ji for the script.
This is obviously not a good thing.
Later on, I felt that if Tongji Entertainment was gone, their entire film and television company would be brought back to its original shape.
Rather than doing this, it would be better to break away from Tongji Entertainment and Xu Ji's script as early as possible.
In this way, these talents in the company can grow.
...
Although Congzhu didn't say anything at this time, he couldn't help but want to curse in his heart.
Song Lili is really worthy of his name!
Too idealistic.
Congzhu didn't just meet Song Lili now, or rather she knew him a long time ago.
After all, he is a veteran and top-tier director, and his fame and popularity also have its moments of success.
But on the other hand, Song Lili, who started his own company, has gradually become a so-called cancer in the ratings.
At that time, most TV dramas were mainly produced on TV stations.
At that time, Song Lili had caused the TV station to lose money several times in a row.
Out of trust in him, the final ratings of the drama bought at a large price were not satisfactory.
Then, Song Lili's company fell into financial crisis, and Song Lili became the god of plague that most platforms avoided.
At that time, Song Lili also came to Kiwi, and his attitude was quite low. He hoped that the company could buy the rights to his new drama, which did not require a large investment.
But in the end Kiwi refused.
Although Congzhu was not a senior executive at that time, he had watched the beginning of the drama.
It's really not worth buying.
Director Guan Jian is not Song Lili, but another small director under his company.
For such a drama, Qi Guo didn't reject it directly, but watched it carefully, which is already a great honor.
But now it has only been a while, and it feels like Song Lili's scars have healed and the pain has forgotten.
He actually planned to give up the cooperation with Tongji Entertainment directly.
Based on previous collaborations, Song Lili was probably one of the few people, other than directors under Tongji Entertainment, who could get Xu Ji's script.
Congzhu feels extremely heartbroken just thinking about it.
If possible, she would rather Tongji Entertainment directly cooperate with their Kiwi Fruit.
It's not a bad idea to just spend a lot of money on the script.
After all, Kiwi also has the conditions to film its own movies. Although it is not a film and television company and needs to hire directors and crews, it still produces a lot of self-produced dramas.
"Director Song, I think you should think about it carefully."
"After all, the opportunity to cooperate with Tongji Entertainment is quite rare. There is no need to give up."
"Your company can film two dramas at the same time..."
Before Congzhu finished speaking, he was directly interrupted by Song Lili.
"Our company's current scale has been streamlined, and the current staffing is only enough for one drama."
"I'm sorry, Mr. Boss, I may not be able to help you much this time."
...
The conversation between the two is destined to be fruitless.
Because their perspectives and ideas on things are completely different.
In the final analysis, Congzhu still has the same business mentality as before, feeling that there is no need to lose his own interests and do something thankless.
So he couldn't understand why Song Lili would give up the opportunity that was basically a sure win.
Song Lili also couldn't understand Cong Zhu. It seemed that as long as the drama was popular, that would be enough.
If you only wanted to make money, then life would be a bit too boring.
His sense of achievement comes from the recognition of the audience. Cooperating with Tongji Entertainment and using Xu Ji's script will greatly reduce his achievements, so he cannot accept it.
Congzhu’s sense of achievement comes from making Qiguo far superior to other video platforms, whether it is popular dramas or crushing all aspects of film and television resources.
So she doesn't care how the show itself was filmed or who filmed it.
...
On Kiwi's side, he originally planned to try to overtake in a corner, but it was obviously impossible.
On the other hand, Phoenix Entertainment's first drama produced by a core of writers has been announced on Penguin Video.
The scale of the announcement is not huge, but it is not small either.
After all, a large platform like Penguin Video, coupled with Phoenix Entertainment, one of the three major entertainment companies in China, can mobilize resources that are far beyond what ordinary dramas can compare with.
Although the show itself does not have many well-known actors, even the male and female protagonists are only second-tier actors.
The scale of investment is not large, with an investment of 40 to 50 million, even some average-sized film and television companies can probably afford it.
But the announcement of the battle was unexpectedly huge.
Obviously, both Penguin Video and Phoenix Entertainment are planning to get off to a good start this time.
This situation is somewhat incomprehensible to many people. After all, it invisibly increases investment.
A drama like this should be promoted on a small scale, with hot searches and the like.
Phoenix Entertainment directly promoted it in a high-profile way, claiming that it was the first drama to be broadcast and filmed by a core scriptwriter.
As the screenwriter of this drama, it was also promoted in a high-profile manner on Weibo.
It seems that he is very determined to win the title of the most popular drama in December this time.
...
As for the attitude of netizens online at this time, they are not too annoying.
On the contrary, it attracted many people to come and watch.
"The screenwriter core system? I think this is a good idea. Will the plot be more exciting this way?"
"To be honest, I actually don't care about the writer-core shooting method, as long as the show is good-looking."
"Is it a drama about palace fighting? I feel like the subject matter is a bit old, but the trailer looks pretty good. I hope it can be filmed well."
"I don't even know the leading actors, so why is it so popular?"
...
It happens to many dramas that they become popular before they are aired.
Most of the time, this is a good thing for the drama to be broadcast. After all, it is the publicity and distribution.
But on the contrary, if the plot is not satisfactory after it is broadcast, there will be more people complaining about the drama.
So far, the one who has basically never had a crash is Tongji Entertainment.
Every Tongji Entertainment drama becomes very popular when it is announced that it will be released, and the popularity becomes even higher after it is aired.
There was no time when the reputation collapsed.
This has also allowed Tongji Entertainment to accumulate a high reputation, which is currently considered the only one in the entire Chinese entertainment industry.
As for some other companies, quite a few have overturned due to marketing.
Anyway, the publicity that was not broadcast before was very attractive, but when the audience went to see it in person, they realized that they had been deceived.
Naturally you will be very angry.
In fact, Xu Sheng had worries about this before.
After reaching a cooperation with Phoenix Entertainment this time, the first drama to be broadcast was a palace drama called "The Secret History of the Queen".
The positioning of this drama is actually very clear, it is aimed at some female audiences.
Most of the viewers interested in this kind of palace fight drama are female viewers.
In fact, sometimes, female viewers are much easier to serve than male viewers.
Many people are able to accept the problems in the plot because of the looks of the actors in the drama or CP or something.
Unlike some male viewers who often talk about logic and rationality.
Therefore, as the first drama to be aired, this drama is actually a relatively safe choice.
Palace fighting dramas are actually not a very new theme in China.
There have been many hit dramas that were very popular before.
However, with the increase of various idol dramas, the audience of Gongdou drama has been seriously lost, and gradually it is no longer as popular as it was at the beginning.
But even so, there is still a very fixed audience group.
Strictly speaking, it is not considered a niche.
In fact, there aren’t many problems with the script of Phoenix Entertainment’s palace-fighting drama this time.
Although some of the plots are a bit cliched, they still have all the necessary elements.
According to Xu Sheng's experience, whether this drama will be a big hit depends on luck.
But it certainly won’t be a loss.
Of course, there should have been a small profit, but because of the investment in publicity and distribution that Phoenix Entertainment insisted on.
Now I can only guarantee not to lose money.
The popularity will definitely be higher, and the possibility of becoming a hit item will also increase.
But Xu Sheng felt that it was highly unlikely.
In his opinion, the upper limit of this drama is the level of a hit drama.
Becoming a hit really depends on being lucky enough.
In other words, Phoenix Entertainment’s dramas this time are basically like this.
Making money is not a big problem, but if it is really popular and brings high profits, it depends on whether you are lucky enough.
...
On the other side, Kiwi actually discovered the actions of the penguin video.
Congzhu didn't have much reaction. He still followed the original plan and the next few dramas to be aired were relatively ordinary dramas.
After all, it is the end of the year, and this time period is considered a transitional stage for all major platforms.
A truly high-investment drama will definitely be aired at the beginning of next month.
Perhaps Penguin Video and Phoenix Entertainment also took this into consideration and chose to broadcast it in December.
Congzhu’s attitude towards so many Phoenix Entertainment dramas this time is actually very clear, that is, to simply ignore them.
Normally, the new dramas will be aired according to the schedule set by Kiwi.
There is no need to get into trouble because of the other party.
Moreover, she also judged that there were no major flaws in these Phoenix Entertainment dramas, but it might not be that easy to become a real hit.
After all, Phoenix Entertainment seems to know this.
Although it seems like a big move, he has completely devoted all his energy and resources in film and television to the core system of screenwriters.
But in the end, the investment cost of each drama was not large, and it was obviously a decision made to share risks.
There is really no need to treat such a low-cost online drama specially.
Of course, there are many low-cost online dramas that have become hits, and some of Phoenix Entertainment's dramas this time seem to have themes that are small and broad.
I really can’t say what the outcome will be in the future.
But among Kiwi's self-produced drama projects, there are also many dramas like this.
Although the cost may be lower, it seems that you can also compete with the opponent in a ring or something.