Chapter 446: Why did another animation studio pop up in Tongji?
The time is approaching the end of the year.
For many student parties, at this time they are thinking about where to go for New Year’s Eve, or trying to figure out how to date someone they like.
But for many office workers, they have little interest in the so-called new year.
The only good news is that New Year's Day is next, so I can have a few days off.
Of course, in addition to this, the Chinese film and television industry also attaches great importance to this New Year's Day release.
Although many blockbusters will be released during the Spring Festival one month later, the New Year's Day schedule is still packed with many movies.
Among them is Phoenix Entertainment’s only film produced by a core screenwriter.
...
Of course, Phoenix Entertainment's investment in this movie is actually not high, not even over 100 million.
Compared with some other movies of the same period, it is obviously not a very expensive one.
Of course, Li Bokai's requirements for Phoenix Entertainment are not very high.
This New Year's Day release, it will be enough to get a box office of around 500 million.
For a movie with an investment of just over RMB 80 million, such box office results can be considered quite profitable.
Moreover, Li Bokai’s intention to launch such a movie was not to make money.
Like the previous "Secret History of the Queen", what he needs is to establish the reputation of the screenwriter core system and prove its feasibility to the Chinese film and television industry.
But perhaps because of the shadow cast before, Li Bokai was also a little afraid this time.
Will I encounter a movie from Tongji Entertainment again?
"Probably not. Xu Ji's movie just started filming recently."
"As for director Pang Er, the movie hasn't been completed yet."
Hearing what the head of Phoenix Entertainment's film and television department said, Li Bokai breathed a sigh of relief.
Without Tongji Entertainment, he felt that his goal would not be that difficult to achieve.
In fact, even if Xu Ji's movie is released, it probably won't have much impact.
It’s not like he wants to win the New Year’s Day box office championship, he just wants a box office of 500 million. Isn’t that too much?
...
Unlike Phoenix Entertainment, this New Year's Day show is extremely intense.
Because there are no three major players participating, even Tongji Entertainment will not get involved.
This has led to a large number of small film and television companies to choose to release their films on New Year's Day.
Although there are many movies, most of them don't seem to have much signs of becoming hits.
You must know that "Infernal Affairs" was released at this time last year and has some traces of it.
In the end, it received more than 3 billion in box office. Such results are quite impressive even during the Spring Festival period.
Many people even think that if "Infernal Affairs" can be released during the Spring Festival, it might be able to compete with Zang Sheng's movie with a box office of more than 5 billion.
If Xu Ji's new movie continues to be released during this time period, there may not be so many producers planning to compete for New Year's Day slots.
Of course, looking at it now, it feels like a death schedule.
The number of officially announced movies alone has reached a terrifying nine.
And except for this one by Phoenix Entertainment, the investment scale of several other films is basically over 100 million.
Although several movies have just exceeded 100 million, they are still over 100 million.
Among them is the previous Hua Hui.
...
Huahui was cheated by Kiwi before. The new drama was chosen to be released at the same time as "Ghost Blowing the Lamp", and it was signed on a share-sharing model.
The company is losing money.
However, as the vice president, Mr. Qin was not fired or dismissed.
Even the president of Huahui still let Mr. Qin continue to be responsible for the promotion and distribution of the movie because of his trust in him.
"Without Tongji Entertainment, among the three major entertainment companies, only Phoenix Entertainment has one film with a small investment."
“I feel like we have a great chance of winning this time!”
Mr. Qin's confident look made the director of Huahui's New Year's Day movie feel a little depressed.
He is not a novice, so he naturally knows how big the competition is for this year's New Year's Day sales.
Moreover, he is only a second-tier director, and even when filming, he does not have as much say in the crew as the first-tier male and female actors.
But that doesn't mean he doesn't care about his movie.
It's not that I want to express anything.
He has stayed at Huahui for more than five years, and in his opinion, there is no future at all.
If possible, he hopes that the box office of his movie will be higher this time.
If you want to change jobs in the future, or do something on your own, it will be much smoother.
"Sing a song tonight and book the largest private room. Think of it as an early celebration for Director Li."
Director Li heard this and quickly stopped him.
"Mr. Qin, we have a roadshow tomorrow."
Mr. Qin didn't care, and said impatiently:
"Isn't the road show in the afternoon?"
"And you're a second-tier director, so the audience will most likely ask questions about the leading actors and actresses."
Hearing this, the director felt quite unhappy.
But seeing that the other party was getting angry, he had no choice but to reluctantly agree.
As soon as he entered the KTV, Mr. Qin directly called the waiter and opened a bottle of high-end champagne.
Everyone present was from Huahui, and the one with the highest position was Mr. Qin.
Everyone could only laugh along.
At this moment, Director Li felt like he wanted to complain.
The movie hasn't even been released yet, so popping champagne to celebrate is a bit outrageous.
The key is that such behavior is tantamount to putting him, the director, on the fire.
If the box office performance is not satisfactory by then, it will really become a joke.
...
As New Year's Day is approaching, major film and television companies have begun to promote their own movies.
However, the scale of these film and television companies is relatively small, and the promotion battle is still the most prosperous here at Phoenix Entertainment.
Those who didn’t know better thought that what Phoenix Entertainment was going to release this time was a big-budget commercial film.
After a second look, it turned out that it was just a campus youth film with a modest investment.
Such a scale of publicity is equivalent to Phoenix Entertainment showing off its skills.
Of course, this time there was no film that could compete in terms of promotion.
After all, two of the three major companies have no movie releases, and the same goes for Tongji Entertainment.
This chapter is not over yet, please click on the next page to continue reading! Phoenix Entertainment definitely has no rivals.
However, this situation did not last for two days. Suddenly, a newly created official certified account announced that his movie would be scheduled for New Year's Day.
Most of them didn't pay much attention at first.
After all, it's just a movie that was released simultaneously on the island country.
Generally speaking, it actually doesn't pose much of a threat to other movies of the same period.
It's even an animated movie, so no one cares.
But what no one expected was that the official Weibo of this animated film was retweeted by an account worth tens of millions on the same day.
That account is not a personal account, but a company account.
As for the entire WeChat account, the only company account with tens of millions of fans is Tongji Entertainment.
...
"Damn it, Tongji Entertainment retweeted it? What's going on?"
"I'm also confused. What's going on with this animated movie from an island country?"
"Go and take a closer look at the posters and promotional copy. What are the names of the producer and production company..."
"Damn it, I don't understand Japanese, but this Cherry Animation, isn't it the one under Tongji Entertainment?"
"I didn't run away. I just saw rumors at first. Didn't I expect that Xu Ji really invested in two animation studios abroad?"
...
Once someone discovers the news, it will soon be impossible to hide it anymore.
Relevant news directly topped the list of hot searches.
This animated film called "Your Name" is actually produced by Cherry Animation.
Xu Ji's name is also clearly written on the screenwriter's name.
Many people actually thought this movie was an ordinary imported movie before.
It was released simultaneously with the island country.
Of course, no one pays much attention to such an animated movie with no IP bonus.
Until I found out that it was produced by Cherry Animation, a subsidiary of Tongji Entertainment.
Immediately many people became interested.
Only then did everyone discover that Tongji Entertainment had not only expanded its business to the United States, but even to island countries.
"The island country released it a week earlier than us."
"Can you guess how much the box office is?"
"Converted to 80 million Chinese coins on the first day! Second place in the same period."
"And the reputation is very good. On the rating website of the island country, it is now maintained at 9 points!"
"That's outrageous."
...
Netizens are all shocked, feeling that Tongji Entertainment is doing big things quietly.
"Your Name" has just been released in the island country and has become very popular.
Now netizens over there are discussing this animated movie.
It may even become the next box office champion.
After Xu Ji really went to make money from Americans, he went to the island country to make money again.
And this news was not discovered by the media before.
Instead, everyone didn't find out until it was already scheduled to be released in China.
Of course, what is different from netizens at this time is that these domestic film and television companies are showing off their New Year's Day releases.
At this point, I couldn't help but curse my mother.
Why do Tongji Entertainment and Xu Ji feel like they are always haunted!
Even though the news has been clearly received, Tongji Entertainment has no new movies to be released at this time.
In the end, no one could guess that the other party had such a skill.
What the hell is the cherry animation on the island country?
Is Tongji Entertainment’s business so extensive now?
...
"Another trace of Xu, another trace of Xu!"
At this time in Phoenix Entertainment, Li Bokai was losing his temper angrily.
Of course, he didn't completely lose control at this time, at least he didn't break anything.
In fact, just as he had thought before, Phoenix Entertainment's film this time actually didn't have high requirements at all.
Judging from the current scale of publicity and distribution, it is not that difficult to achieve.
Even if an animated movie suddenly appeared from Tongji Entertainment this time, it would be the same.
Most likely it won't have much impact on them.
After all, the investment in publicity fees is already quite high.
Li Bokai didn't want to make money from this movie.
I just hope to achieve good results and leave a good reputation.
But when he heard the news about Tongji Entertainment, he was still subconsciously afraid and worried.
It is indeed almost a psychological shadow.
...
In the next few days, I learned that this animation from Tongji Entertainment would be released on New Year’s Day.
But no company directly announced the withdrawal.
After all, Xuanfa has already invested in it, and these film and television companies are not as wealthy as the big three.
The cost of publicity and distribution is not something you can just throw away.
Mainly because many people do not believe in evil.
No matter how outrageous Tongji Entertainment is, this time it is just an animated film produced by a studio on the island country.
Is it really possible to grab all the New Year’s Day sales?
Unlike the crazy publicity of these movies, the animated film "Your Name" basically didn't have much publicity.
It was just a few artists from Tongji Entertainment who helped forward it.
That's not even all, because some actors were on the set at the time and didn't pay attention to this.
But even so, "Your Name" is still a hot search on Weibo every day.
And judging from the discussion, the popularity is quite high.
This is without buying a naval force.
Although the promotional tweets of some other movies and official accounts are also very lively, how many of these so-called replies with flattery are just trolls.
...
It seems that "Your Name" has not been announced yet, but its popularity can still remain so high.
In fact, there is a reason.
The first is, of course, that the island country released it ahead of schedule, and a lot of news came back.
For example, although it was only second at the box office on the first day, it continued to dominate the list in the following days.
The box office has grown rapidly, and some media in the island country have even predicted that "Your Name" will become the box office champion in the island country this year.
It has to be said that animated movies still have a lot of audiences in the island country who are willing to buy them.
But such box office results are not something that just any animated movie can achieve.
In addition, it is the trailer released for "Your Name".
It successfully attracted the attention of many viewers.
Compared with the previous "The Return of the Great Sage" and "Coco", this "animated movie" is completely different in style.
In other words, the three animated films currently owned by Tongji Entertainment all have completely different styles.
It seems that Tongji Entertainment has made different changes for different markets.
No wonder Xu Ji wants to open two animation studios abroad in succession. It turns out that the animation style of each studio is different.
...
"How can this "Your Name" be so popular?"
"On this ticket purchasing software, what the audience is most looking forward to is this animated movie."
"Didn't they just set the schedule for a few days?"
At this time, Hua Hui and Mr. Qin took the director and others of the crew to have fun for a few days, but suddenly realized that something was wrong.
Although he also knew that Tongji Entertainment was behind this animated film.
But when I think about it, it is still an animated film after all, and it is not the Cherry Animation in China. It was produced by another studio on the island country, so it is not a worry at all.
Who knew that now, after the popularity of the movie began to grow crazily, I realized that all this seemed to be uncontrollable.
"Didn't our drama also start to be announced?"
"Why didn't I see it on the hot searches?"
Hearing Mr. Qin's slightly scolding tone, the director cursed in his heart.
Then he pointed to an entry at the bottom of the hot search and said: "Mr. Qin, here it is."