Chapter 515: New film projects in overseas markets
After "I'm Not the God of Medicine" was finalized, Tongji's promotion was quite restrained.
However, this can be regarded as Tongji’s style all along.
It didn't arouse much suspicion.
Netizens who know the news will naturally help with free publicity.
The popularity of the movie still remains at the top of the list of movies released in the same period, and even the most anticipated movie on Huaban.com is "I'm Not the God of Medicine".
But what makes people feel a little puzzling is that except for the promotional video that was released at the beginning, there is no other content in the entire movie.
Although some movies are afraid of plot spoilers, the confidentiality work in the early stage is very good.
But even so, it doesn't mean that there is no official accurate definition of what type the entire movie is.
This fails to attract the relevant target audience, which is obviously a major mistake in publicity.
Although Tongji is special, it is not one of those new companies. It is even a large company with rich experience in the film and television industry and its cumulative box office figures are quite terrifying.
Logically speaking, such a low-level mistake should not be made.
The only explanation is that Tongji did it deliberately.
...
All colleagues in the industry have noticed this, including the three major entertainment companies.
Phoenix Entertainment and Li Bokai have actually been paying attention to "I'm Not the God of Medicine" since it was scheduled to be released.
In the past, he didn't take the small company Tongji seriously.
The most that can be done is to pay a little more attention to Xu Ji.
But now, Tongji's actions have affected every aspect of the industry.
It is impossible for Li Bokai not to pay attention to it.
Of course, Phoenix Entertainment has no new movies to release in the summer this time, so they are just paying attention. In fact, strictly speaking, Li Bokai does not have much pressure on this summer box office battle.
"What do you think it's because of?"
He thought about it for a long time, but still couldn't figure it out clearly, so he could only ask the subordinates in the company.
At this time, the manager of the Phoenix Entertainment Publicity Department said:
"Tongji's publicity methods actually seem to be the simplest in the entire industry, or in other words, they basically don't invest much in publicity. They all rely on their company's reputation."
"But this is often the case. On the contrary, it is the best publicity method. It will not cause public dissatisfaction and can still achieve the best results quietly."
"Currently, there are almost no other companies in the industry that can learn from this."
"But it is indeed relatively rare that the specific genre positioning of a movie is not clearly stated."
"Vice President, to be honest, I don't know either."
Li Bokai was speechless.
This guy put it aside and analyzed it for a long time, but in the end, he didn't say anything.
"Forget it, we'll know what Tongji's plan is when the movie comes out."
"Anyway, we don't have any new movies to be released in the summer, so it has little to do with us."
"It's time to worry, but it's smallpox."
"Their first overseas investment and co-production film encountered Xu Ji's film. It was indeed bad luck."
Li Bokai felt a sense of gloating at this moment.
In the past, it was Phoenix Entertainment who collided with Tongji, and then they lost miserably in both movies and TV series.
This time it's smallpox's turn. It's definitely better to see other companies suffer than to suffer it yourself.
In the past two years, almost most of Xiaopo's energy has been devoted to the development of overseas markets.
Although the results are not obvious, some things can be seen from the fact that this time the export of new movies has been switched to domestic sales, even if the domestic market is not the main market.
It was really bad luck that Xu Ji's movie was released at the same time.
But if the attack is really too bad, the strategic problems of the smallpox will also be exposed.
Although Li Bokai never said it, he was still not very optimistic about the decision to expand overseas markets for smallpox.
The domestic film market has not yet been fully explored. Going to the United States to play with foreigners is because I am afraid that the money will not be lost fast enough.
If nothing unexpected happens, Li Bokai knows that there is a high probability that smallpox will be dragged down by his overseas film and television business.
...
Tianhua Entertainment, as one of the three major entertainment companies in China, has been constructing its headquarters building for nearly ten years.
But even after all this time, the smallpox company building still looks very luxurious and grand.
For many newcomers in the entertainment industry who want to enter the entertainment industry, Smallpox is definitely a company they are desperate to sign.
Of course, no one in the outside world may be able to notice it, but Liu Sanlang, the general manager of Smallpox, knows in his heart that the influence of his company is gradually declining.
Although it is still one of the three major companies, it is not something that ordinary small companies can achieve.
But judging from the sharp decline in financial reports for two consecutive quarters, the current smallpox situation is indeed not that good.
The biggest problem is that they focus their strategy on investment in foreign markets.
Even talking about the layout time of this plan alone, it is likely to be earlier than that of Tongji.
But this benefit seems a bit hard to describe.
The American film and television companies that they cooperated with gave Liu Sanlang the feeling that they were cheating money.
Forget it just perfunctory, the profits from several consecutive dramas and movies are pitifully small.
If this continues, Smallpox will really be dragged to death by this overseas business.
"Chairman, will our investment in publicity and distribution of our new movie in China be too small this time?"
After Liu Sanlang hesitated, he expressed his worries.
"Cough cough cough..."
Wu Jialing's face looked a little pale.
Liu Sanlang asked the other party before, but Wu Jialing only said that she had a cold and that she would be fine if she took some medicine.
He didn't continue to ask any more questions.
"Since our target is the foreign market, we don't need to invest so much domestically."
"and......"
"Xu Ji's new movie will also be released in the summer. This time our actors are basically newcomers from the United States, so we don't have much advantage."
Wu Jialing had obviously considered this situation a long time ago.
When I said this at this time, there was basically not much hesitation.
In this situation, Liu Sanlang didn't know what to say.
In fact, in his view, it is indeed important to develop overseas markets, but it is not to the extent that it can abandon the domestic basic market.
For more than a year, Wu Jialing always felt that she was making decisions too hastily.
Even if overseas markets are really so important, they should be explored slowly and should not be so impatient.
There was nothing Liu Sanlang could do to stop him from doing his job at the expense of others. He could only try his best to do his job well.
...
Although the announcement of "I'm Not the God of Medicine" was very restrained, it can even be said that apart from the release of a trailer, there was almost no other information.
That is to say, for Tong Ji's film, even if it is published by another publisher and the director is not Xu Ji, this kind of promotion method will probably cause problems.
But at this time, although many people have complained that the movie is unclear, it is still unclear what genre it is.
But there are many people who analyze it, and Sang Shaolong is one of them.
He has watched the movie trailer of "I'm Not the God of Medicine" nearly a dozen times.
It is almost certain that this movie is most likely to be based on reality and its theme is medical.
Even Sang Shaolong could guess that the reason why this announcement was so low-key, apart from Tongji's previous style, was probably because the subject matter was relatively sensitive.
But this also greatly aroused his interest.
In it, Chen Kang plays the protagonist, as well as Wan Rongli and other acting actors' outstanding performances, which is obviously worth looking forward to.
In addition, there is a plot direction that he has not guessed so far.
He thought about many possibilities, but he rejected them all later.
The script written by Xu Ji is unlikely to be that tacky.
Movies with realistic themes are generally aimed at awards.
Commercial films that really use realistic themes are not only rare in China, but it is also not a wise decision to put them in the global film market.
So Sang Shaolong can guess that although it is a realistic theme, the narrative mode and rhythm are probably still that of a commercial film.
This is okay, Sang Shaolong himself is not a person who will evaluate commercial films and literary films on the same standard.
What's more, this time it's Xu Ji's film, and he is considered the best Chinese director who can balance business and film concepts.
So Sang Shaolong didn't have much worries at all.
The only thing I'm a little irritated about now is that there's still about a week before "I'm Not the God of Medicine" will be officially released.
...
While Xu Ji's new movie is about to be released, news has also come from the United States that "Pirates of the Caribbean 2" has officially been completed.
Next, we will enter the post-production stage.
If all goes well, it will most likely be released this year.
The investment in the entire movie has increased a lot compared to the first one.
Even the investment amount in the movie itself has almost reached 200 million US dollars.
Of course, both Youman and Martin have more confidence this time than when they were filming the first part.
After all, the first part was a great success, and now "Pirates of the Caribbean" can be regarded as a sequel to a big IP, with its own popularity and traffic.
As long as the production quality of the film itself declines seriously and the film is released simultaneously in the global film market, it is not too difficult to recover the cost.
What's more, after reading the script, the producer Martin and the film team in the United States had already discovered it.
Xu Ji had been deliberately laying the groundwork since he was filming the first film.
If the first part just told a simple story, most of the time it was setting up the world view of Pirates of the Caribbean.
Then in the second part, the overall narrative will be more grand, and the plot will be more exciting by several levels.
Martin is so confident that he has even begun to study whether the second film can break the global box office record.
...
"The design plan for our company building has been finalized, and construction is expected to begin at the end of the month."
In Chengdu, although it is said that Xu Ji's new movie will be released, Xu Ji said that he needs to keep a low profile in terms of publicity.
On the contrary, there isn't much to do.
Naturally, Youman's main focus is on the Tongji Company Building to be built.
If we say that when Tongji was first established, especially during the period of rapid development, Youman was so busy that he had no time to rest.
That can now be described as being at ease.
The main reason is that Youman has also figured it out. Xu Ji and Sha Yetong are both real hands-off shopkeepers.
Almost most of the time no reporting is required.
It's really too busy for her to be responsible for all kinds of things by herself.
But now Tongji's personnel management structure has become more reasonable, and she doesn't have to do everything herself.
Even if it is the construction of the company building, Youman does not need to watch the whole process by himself.
"We should be able to move in next year."
Xu Ji calculated the time and was quite satisfied with the current progress.
At least it would still allow him to use a new office before retiring.
In fact, although the investment in building a company building is relatively large, it will definitely be beneficial to Tongji in the long run.
At present, Tongji has offices everywhere in Chengdu, and the number has reached as many as seven.
Coupled with various recording studios, singing studios, etc., the annual rental cost is quite huge.
Moreover, the officials in Chengdu showed great support for Tongji's construction of the company building.
Not only was the land for the construction of the company building purchased at the lowest cost, but all the various reviews were given the green light.
After all, Tongji is now considered a star company for Rongcheng.
This is also the kind of support that should be given.
"By the way, Martin's side said that the budget may not be fully spent this time."
"He suggested that the extra money could actually be used to shoot a new movie."
Youman said.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Xu Ji was stunned for a moment, but he did not expect such a situation to happen.
Most of them are due to insufficient investment in movies, and there is something special about having a surplus.
"No, just tell him that there is no need to save money on investment."
"Especially when it comes to special effects, don't worry about where you should spend it."
"As for new film projects..."
“When the time comes, we will just set up another investment project.”
Xu Ji could actually roughly guess what Martin was thinking.
The other party's ambitions are not small, but he feels that the development speed of a "Pirates of the Caribbean" movie is still too slow.
Of course, it was not only Martin who thought this way, but also Youman.
"Actually, I think we can really increase investment in the branch in the United States."
When the investment in the first "Pirates of the Caribbean" was so huge, Youman was a little worried.
But the decision Xu Ji made, she could only give money according to the arrangement.
However, after the box office hit of the first movie, Youman also saw the prospects of overseas markets.
It only earns box office in the domestic market. Compared with the global box office, it is indeed far behind.
The upper limit of the domestic film market is there. Even if the box office breaks the record, the revenue still cannot be compared with the global box office.
"Sister Man, didn't you say you had no money before?"
Xu Ji asked with a smile.
Youman was a little embarrassed after hearing this. She did often cry with Xu Ji.
Especially every time Xu Ji spends money lavishly, he feels very worried about the company's cash outflow.
But now, Tongji really doesn't have to worry too much about this.
After all, G station’s revenue sharing has been continuous, and “I’m Not the God of Medicine” is about to be released. If the box office performance is normal, the box office sharing will also be a good amount of income.