Chapter 518 Official report: Movies really affect reality
After watching "I'm Not the God of Medicine" and walking out of the theater, both Sang Shaolong and his girlfriend seemed a little uninterested.
Even the original plan of going shopping for a late-night snack was canceled immediately.
Obviously, before walking into the theater to watch this movie, neither of them expected that the sequelae caused by this movie would be so serious.
Even when he arrived at home, Sang Shaolong still had the contents of the movie flashing through his mind.
Including Lu Yiyi's forced smile on the hospital bed, Huang Mao's look back before the car accident, and the protagonist Cheng Yong's hysterical roar in the hospital.
There is so much worth saying about this movie.
The highlights of the plot, the discussion about generic drugs, the extraordinary acting skills of all the actors, etc.
Sang Shaolong felt that there was a high probability that he would not be able to sleep tonight, so he planned to stay up late to write the film review of "I'm Not the God of Medicine".
This movie deserves him.
Of course, although Sang Shaolong has already classified "I'm Not the God of Medicine" as the best movie of the year in his heart.
But he is not sure how the box office performance of such a movie with a realistic theme and a rather heavy plot will be.
Because most of the reality-themed films in the past were shot in the style of art films, they had a relatively small audience, and it was difficult to get good box office results.
Even a box office of over 100 million is a luxury.
Although "I'm Not the God of Medicine" is also a realistic theme, even the theme and plot of the film are a bit heavy.
But judging from the rhythm of the plot and the way of shooting, it still adopts the model of a commercial film.
It's obvious that Xu Ji's ambition is not just to make an award-winning movie.
"I'm Not the God of Medicine" was designed to be both popular and popular.
There should be no problems with reputation. Sang Shaolong estimates that the score will be at least 9 points.
But at the box office, it really may not be able to achieve exaggerated results.
But even so, Xu Ji has once again demonstrated his ability as the youngest first-line director.
...
On the day of its premiere, "I'm Not the God of Medicine" relied on the terrifying film schedules of many theaters, as well as the box office appeal of Tong Ji and Xu Ji themselves, to successfully get a box office of 170 million.
This kind of premiere box office is actually not particularly high.
At least in the current domestic film market, it is above average.
But something different is that you need to know that this time "I'm Not the God of Medicine" has not opened for pre-sale.
Moreover, there has been no announcement in the middle of the announcement.
Still managed to get a good start in the summer market.
It indeed exceeded many people's expectations.
At this time, the movie itself is not particularly discussed, and even the plot of the movie has not yet fully begun to ferment.
The audience that walked into the theater on the day of the premiere was almost a minority because of the movie's reputation.
Most of it is out of trust in Xu Ji.
At this time, on Weibo, the discussion about the movie "I'm Not the God of Medicine" itself has just begun.
...
"Old thief Xu Ji is no longer a human again. When I saw the ending, I couldn't stop crying."
"The movie is a good one, but I really don't dare to watch it a second time. This guy Xu Ji really wants to offend the audience. He really doesn't show mercy at all!"
"'Can you guarantee that you won't get sick?', 'As long as he wants to live, what crime does he have!' Xu Ji's writing and directing skills have reached a new level. After watching the whole movie, it really made me feel very happy in a short time. It’s hard to get out.”
"You must go see it. I even think we can announce in advance that this will be the best movie in theaters this year."
There are almost no negative reviews.
In fact, most viewers are not too worried about the reputation of Xu Ji's movies.
It even felt like everything was expected.
After all, Xu Ji's previous movies were all of this level.
The only difference with "I'm Not the God of Medicine" is that most viewers who have watched the movie discussed the most about it not the director Xu Ji, but the plot in the movie.
In particular, the discussion about generic drugs became a hot topic on Weibo that day.
"The most powerless thing about the movie is that when I look back carefully, there are almost no bad guys in it. Regular pharmaceutical companies, police, patients, including the protagonist Cheng Yong, all seem to be doing the right thing, but the whole story is still a fascinating story. A breathless tragedy.”
"Although Xu Ji has written about it many times, I have to say that this movie really has the heaviness of the original "The Silent Truth". Xu Ji is indeed getting better and better at writing scripts with such realistic themes. alright."
"I was actually mentally prepared before watching it, but I still cried while watching it, and I felt a deep sense of powerlessness."
...
"The box office on the first day was 150 million, and it is obvious now that the movie's reputation has begun to ferment."
"On the other hand, on the smallpox side, the box office of two foreign-language blockbusters that were exported to domestic sales obviously did not meet expectations."
At this time, Phoenix Entertainment and Li Bokai were also seriously analyzing the current domestic summer movie market.
Although Phoenix Entertainment has no new movies released this time, he will still pay special attention to the news about Tongji Entertainment.
"The ratings of "I'm Not the God of Medicine" on Huaban.com are out."
"9.2!"
Li Bokai nodded after hearing his assistant's words.
This was completely within his expectation.
He went to see the premiere of the movie, so he naturally knew the quality of the movie.
Of course, there are still restrictions on realistic themes, but now that word-of-mouth is rising, it’s really hard to say what the final box office results will be.
Maybe Xu Ji can really make reality-themed movies create an incredible box office miracle.
"What we need to be thankful for is that we don't have any new movies to be released in the summer this time."
"Otherwise, I will probably become cannon fodder again."
Previously, Li Bokai couldn't understand why those companies were so afraid of Xu Ji.
Now, he has become one of them without knowing it.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! It is not an exaggeration to say that the traces of today’s Li Bokai can be regarded as his psychological shadow.
...
On the second day after the release of "I'm Not the God of Medicine", with the opening of Huaban.com, related discussions on the Internet became more and more intense.
The box office did not fall but rose, reaching a single-day box office of 210 million.
This broke the previous box office record for summer movies. Obviously, even Xu Ji shocked many people based on the realistic themes of the movie itself.
The most panicked one is naturally the smallpox side where there is also a movie being released.
Liu Sanlang had actually expected this situation to happen.
But he still took the risk and promoted his film in the domestic market.
Although it cannot be said that the loss is very serious, judging from the box office total of just over 100 million in two days, there is definitely something wrong.
Chairman Wu Jialing had reminded him before that there was no need to focus too much on the domestic market.
After all, the main battlefield of this movie is still in Western countries such as the United States.
It's just that Liu Sanlang thinks that blocking everything out is too risky.
With their smallpox influence in the country, it should be enough to recover the corresponding costs.
The investment cost alone for this commercial blockbuster invested by Smallpox has reached US$100 million.
There is also a lot of investment in other types of publicity.
After all, we are entering foreign markets, and the investment from actors and directors is too great.
The only ones that can support it domestically are the three major entertainment companies and the rising Tongji.
Smallpox was the pioneer company, but this attempt seems to have failed again.
Counting the investment of more than 200 million US dollars in various film and television projects in the previous period, half of the cost was not recovered in the end. This time, they did it with great hope.
Now, the box office on the first day in the United States is only over 10 million US dollars.
The total global box office is currently only over 30 million.
Domestic still contributed the majority of the box office.
If you want to make a profit, you probably have to wait.
Liu Sanlang was a little confused. Obviously, these foreign projects were done according to the rules there.
From the director, screenwriter, and even the actors, they were all invited from the United States.
Why can't I still play it?
Compared to Tongji Entertainment’s success in several consecutive overseas markets, their smallpox looks like a clown.
Liu Sanlang didn't know much about the market in the United States.
But in China, it is obvious that the impact of "I'm Not the God of Medicine" on them is fatal.
As many people have said, it is indeed a nightmare to be released at the same time as Tongji's movie.
It would have been even more fatal if the director had chosen Xu Ji.
It is best to change the schedule as soon as possible to avoid the most direct collision.
Because no matter what you say, you will suffer a loss.
...
"Director Wu, this is the only way we can do it now."
"Although "I'm Not the God of Medicine" performed well at the box office, the subject matter of the movie is so sensitive after all."
"If we find a way to increase the rhythm, it will be absolutely fatal to them!"
Liu Sanlang tried to persuade Wu Jialing.
This time he went to see "I'm Not the God of Medicine" and knew that the subject of generic drugs in the movie was indeed too sensitive.
No wonder Tongji simply gave up on Xuanfa.
Obviously still scared.
If public opinion can be used better, "I'm Not the God of Medicine" will not be as simple as the plot of the movie itself.
"You want to die without taking me with you?"
Wu Jialing didn't hesitate at all and started yelling.
"Cough cough cough cough..."
Because she spoke too loudly, Wu Jialing coughed violently again.
Although Liu Sanlang never asked, he could feel that Wu Jialing's mental state was indeed getting worse.
"I'm fine..."
Wu Jialing waved her hand.
Then he looked at Liu Sanlang very seriously.
"I don't care what other companies or film studios do."
"But we must not get involved in this."
Liu Sanlang still wanted to open his mouth to fight for it, but was interrupted again.
“Don’t treat the official as a fool!!!”
"Do you really think that "I'm Not the God of Medicine" was able to pass the review because of luck?"
"Since it can pass the review, the official attitude is already very clear."
"If we are found out then, let alone you and me, our entire company will probably be implicated."
Liu Sanlang was stunned for a moment.
Although I think Wu Jialing is a bit alarmist.
But he could only nod his head.
After all, it is really difficult for him to do this without the other party's permission.
Of course, Liu Sanlang was actually quite worried.
The current Tianhua, since it started its overseas business, is indeed getting worse day by day.
It is completely dragged down by these overseas film and television projects with huge investment.
If the company collapses one day, it will probably be dragged down by these overseas film and television projects that have been losing money.
...
In Beijing, in the Radio and Television Bureau at this time, the computer font in front of Duan Shengyu was enlarged to the maximum size.
He was wearing his reading glasses and looking at some netizens’ comments on Weibo.
I have to say that as an old man who has retired, Duan Shengyu is still quite fashionable.
I actually have the habit of going to Weibo every day to read some news and news.
The main reason is that the era of print media has passed. The newspapers and news published by big newspapers in the past seemed to Duan Shengyu to be more and more boring.
And it doesn’t have the real-time quality of the past.
Being eliminated seems natural.
"It's almost time, right?"
"Why is there no news over there?"
"I see online discussions about "I'm Not the God of Medicine" and it's already overwhelming."
After hearing Duan Shengyu's words, his assistant spoke:
"It's probably just a matter of these two days."
"But I guess they didn't expect that a movie by Xu Ji could have such a big influence."
Duan Shengyu smiled.
"This is normal."
This chapter is not over yet, please click on the next page to continue reading! "In terms of propaganda methods, theirs are just childish."
"How can there be a film that is close to two hours long, has a wonderful plot, and brings good results?"
.....
On the fifth day of the release of "I'm Not the God of Medicine", the box office has accumulated to 1.21 billion.
The discussion about chronic myelogenous leukemia and related generic drugs in the movie has also reached its peak.
At this time, all the major official media on Weibo suddenly posted relevant news at the same time, as if they had made an appointment.
That is, in reality, specific drugs for chronic myelogenous leukemia, as well as drugs for other serious diseases, have been included in the medical insurance list.
That is to say, in the movie, patients with chronic myelogenous leukemia can't afford high-priced medicines, and they have almost no need to worry about it in the future.
Although this matter has been promoted and has even been planned to be announced for a long time.
But I have to say that the appearance of "I'm Not the God of Medicine" has raised the attention on this matter by more than one level.
It shot directly to the top of the hot search list on Weibo.
"Damn it, it's real or fake, it always feels like a movie changes reality."
"Although I know that the official side has been promoting this matter, I have to say that I only realized the importance of this matter after watching "I'm Not the God of Medicine"."
"The announcement of this news can be regarded as raising the entire movie "I'm Not the God of Medicine" to a higher level again!"
...
The official fate is final.
The report even specifically mentioned the movie "I'm Not the God of Medicine".
The actors and directors were all thanked accordingly.
The whole thing has indeed been promoted, but on the other hand, it is also because the relevant departments have finished watching "I am not the God of Medicine".
Only then did the relevant policies be passed ahead of schedule.
All in all, "I'm Not the God of Medicine" has truly become a movie that has affected reality.