After returning to the signing room, Wei Chen asked the scribe to move a lot of old documents from the cabinet where the files were stored, so that he could learn more about the land, taxation and other detailed data in Yuzhou.
Of course, the focus is still on Jun Kiln, whom Wei Chen cares about most.
After looking through the archives for a long time and calling in several scribes who were familiar with the situation to inquire carefully, Wei Chen had a general understanding of the current situation of Jun Kiln in Yuzhou.
Nowadays, the technology of firing Jun porcelain has been perfected. Whether it is the color or the expression of various textures, it is unique among famous porcelains from all over the Zhou Dynasty, and no one can imitate it.
However, although Junci's technology has reached a peak, its actual reputation is quite different from Wei Chen's previous impression.
In Wei Chen's impression, Jun porcelain is the king of porcelain that is well-known at home and abroad. "Even if you have a huge family fortune, it is not as good as even one piece of porcelain." It can be said that it is extremely precious.
However, in the sixth year of Tianyou's reign in the Great Zhou Dynasty, Junci was still only somewhat famous in the Central Plains and did not receive the attention it deserved.
In fact, in Wei Chen's previous life, Jun porcelain developed quietly like this for a long time. The reason why it suddenly became famous and even became the first of the five famous porcelains was because it was favored by the emperor at that time and was listed as one of the top five famous porcelains. Royal porcelain.
After that, Junci received more and more attention from the world, until it finally "came to the world".
In this life, Jun Kiln under the rule of Wei Chen has not experienced this stage.
There are only sixteen kilns for firing Jun porcelain in Yuzhou, which is far from the seventy-seven in its heyday, and these sixteen kilns are all private kilns.
Although it can attract some vendors from the surrounding areas with its superb craftsmanship and excellent reputation, it only has a certain influence in the Central Plains area at most. When it comes to the entire Great Zhou Dynasty, it is somewhat unranked.
"It seems that the product quality is in place, but the brand marketing has not kept up!"
Wei Chen held the file in the signing room and studied it for a long time, and finally came to a conclusion, which made him feel sad.
Such a national treasure does not receive enough attention from the world. It is simply a waste of natural resources!
Whether it was to prevent the pearl from being covered in dust or to earn some money for the state government, Wei Chen felt that he should take action and push Junci.
】
Isn’t it just hype?
Not to mention the various methods used by Wei Chen in his previous life, even the ancients from the Spring and Autumn Period and the Warring States Period had already used their own practices to demonstrate to Wei Chen.
Such a story is recorded in "Warring States Policy? Yan Ce", which Su Qin's younger brother Su Dai told the people of Qi when he was lobbying Qi.
Once upon a time, there was a horse dealer who had a horse that he wanted to sell, but no one came to the market for three days.
The horse dealer was very anxious, so he thought of a way and found Bole who could recognize a thousand-mile horse.
The horse dealer said to Bole: I have a horse that I want to sell, but no one has asked for it for three days. Please do me a favor. You don’t need to say anything. I just need you to walk around and look at my horse when you pass by the market.
Just look at it once, and then look back at it when you leave. After the horse is sold, I will give you 10% of the endorsement fee.
Bole did as he was told.
Sure enough, the horse dealer's horses were sold quickly, and the price soared tenfold.
This is the celebrity effect!
For Wei Chen, if he wants to promote Junci, the most direct and simple way is to use his own celebrity effect.
You know, Wei Chen's reputation in the circle of scholars in the Great Zhou Dynasty is no lower than Bole's in the horse racing industry.
As long as Wei Chen puts some thought into writing a few colorful poems and essays on Jun Ci, will he still worry about making Jun Ci popular?
Upon thinking of this, Wei Chen immediately asked Yuan An to invite the general judges Huang Shouzheng and Gu Tingye to accompany him out of the city to the ancient Juntai ruins outside Yuzhou City.
Most of the kilns that fire Jun porcelain in Yuzhou are concentrated in this area. Wei Chen plans to go there in person to take a look and draw some creative inspiration.
……
The next day, evening.
Jiying Restaurant.
This is the most high-end and most famous restaurant in Yuzhou. It is located at the foot of Shenhe Mountain. Although it is not as magnificent as the Bianjing Restaurant, it still has a different artistic conception.
As soon as Wei Chen stepped into the restaurant, he thought he had entered a garden. There were nine winding corridors in the large courtyard, birds were singing and the flowers were fragrant. Several small buildings in the courtyard were unique and exquisite, and from time to time the elegant sound of the piano could be heard.
After passing the three-story courtyard, you can see a two-story building standing among green bamboos. It is quiet and elegant, and it is refreshing to look at it.
At the entrance of the building, Yuzhou regiment commander Zhao Zongquan and his eldest son Zhao Ceying have been waiting here for a long time.
Seeing Wei Chen coming with Gu Tingye from a distance, Zhao Zongquan quickly bowed and saluted: "I am the official commander of the Yuzhou regiment, Zhao Zongquan, and I have met Lord Zhizhou."
When they met for the first time, Wei Chen couldn't help but take a second look. He saw that Zhao Zong was about forty years old, tall, and indeed well-groomed.
However, his shoulders and back are always slightly arched habitually, which makes people feel that he is a bit reserved, even timid.
Zhao Ceying, standing behind Zhao Zong, looks much stronger than him.
Not only does he have a resolute face and a tall figure, but he also has shoulders and back straight and is full of energy. Standing with Gu Tingye, one on the left and one on the right, they are like two upright spears, full of determination and awe-inspiring.
Zhao Zongquan flattered Wei Chen, and then said apologetically: "A few days ago, when Master Zhizhou came to take office, I happened to be out on business, and I didn't have time to clean up the dust for you. Afterwards, every time I thought about this matter, I felt that
I feel so guilty that I have been trying to find a chance to make up for it, but I heard that your Excellency has been busy with official duties these days and has no time to do anything else. The subordinates dare not disturb me, so I have postponed it until today. I hope you will not blame me for my disrespect."
Zhao Zongquan treated Wei Chen with great respect, and Wei Chen did not dare to give him too much credit. He hurriedly raised his hands and said, "Zhao Tuanlian is serious. I have been ordered to shepherd and guard Yuzhou. There is someone like Zhao Tuanlian who works tirelessly and devotes himself to the people in the state."
Good officer, it’s too late for me to be happy, so how can I blame you?”
Zhao Zongquan saw that Wei Chen's expression was sincere and didn't look like he was faking it. He couldn't help but let out a sigh of relief. He finally felt relieved and winked at Zhao Ceying who was standing aside.
Zhao Ceying understood, bowed slightly and said: "The banquet has been set up upstairs. Lord Zhizhou, please invite me."
"Okay!"
Wei Chen smiled heartily and said: "I heard that Zhao Tuan has been in the army for a long time, so he must have a good drinker. Today you and I will not return unless we are drunk!"
After saying that, Wei Chen took Zhao Zongquan's arm, and without waiting for Zhao Zongquan's reaction, he strode through the door with him.
Zhao Zongquan looked confused, and Zhao Ceying behind him was also stunned when he saw this. After a while, he turned to look at Gu Tingye and asked in a low voice: "Is Master Zhizhou always so warm to others?"
"Who knows, maybe I fell in love with your father at first sight. His behavior has always been different from ordinary people, just get used to it."
Gu Tingye shrugged, pulled Zhao Ceying in and followed in the footsteps of Wei Chen and the others.