In Zhou Bingxu’s view, engaging in monopoly is not the right path.
When running a business, you should be honest and honest, rather than relying on these means to make profits.
After all, they are still very young, so there is no need to take shortcuts. Such a style of play is undoubtedly extremely dangerous.
If you rely on your young age and the support of your parents to act recklessly, you may easily fall into the wrong path.
Finally, the right way means that a gentleman has something to say and something not to do.
Profit is not the only pursuit. In many cases, companies should have higher pursuits.
For example, PHS mobile phones, Apple Group, Qihang Publishing House, etc.
After hearing the differences between the two children, Zhou Jimin didn't know what to say.
The child is still young, not so smooth in doing things, and not so meticulous in thinking.
Although these plans are very good, it is obvious that the methods are either naive or too crude.
Zhou Jimin supports Zhou Bingxu's ideas, but this support does not mean that his ideas are good.
But it’s his prudent way of doing business, taking it step by step and not taking shortcuts.
But at the same time, his operation also has great shortcomings and difficulties.
The consumer market on Hong Kong Island is approaching saturation. Even if he develops more new products, it will definitely have a certain impact on the original seafood business on Hong Kong Island.
If this is the case, it is better to open up new markets or go to new markets.
"Xiao Chang, we will discuss your question later."
Zhou Jimin first patted Zhou Bingchang, and then said to Xiao Xu:
"I just heard you talk about your new business direction, so let me ask you, have you done any research on the Qiguo Seafood Market? Do you know the seafood market there? Do you know what the rules are?"
The series of questions made Zhou Bingxu a little confused.
The main reason is that the questions are a bit intensive and he is not ready yet.
After he reacted, he took out a research report.
"Dad, this is a research report I arranged for people to conduct in Qiji Country. It is very detailed. It provides a detailed understanding of Qi Country's seafood market from five aspects..."
After receiving the report document, Zhou Jimin read ten lines at a glance and read quickly.
The investigation report is not complicated, but it is detailed enough.
However, after reading it, he felt that the market over there was simply unprofitable.
In other words, what Zhou Bingxu meant was to catch the seafood and either make it into dried seafood and send it back to Hong Kong Island for sale, or sell live seafood locally at a low price.
The local market is very small, but the locals are also lazy.
Since it is an island country, almost all residents live by the sea. It is actually very easy to go to the sea.
However, most people still go to seafood markets or supermarkets to buy seafood.
Therefore, if you sell it locally, the unit price may not be very high, but with small profits but quick turnover, you can barely make ends meet.
"Xiaoxu, according to your idea, how much money do you need to invest? How many years do you expect to pay back the capital?"
At this time, when they heard Zhou Jimin ask this question, even Guan Ling and Qin Jingru felt a little unsafe.
After all, the marine resources in the strange country are indeed rich and enviable, but they may not be able to recover the money quickly, and there is even a risk of losing money and dragging down the funds.
Mainly because of this business, you can see it at a glance.
There is no other way but to export seafood.
However, there are still some regulations for the seafood boss in Qiguo, because there are still local marine protection organizations, animal protection organizations, etc.
Anyway, it is a very strange regulation. As long as the ship goes out to sea for salvage, it must abide by such regulation.
Finally, there is the local tax issue, which is also a very strange and speechless tax law.
Zhou Bingxu was expounding his point of view, saying that the profit from live seafood may not be much.
But there will definitely be more profit margins in dried seafood.
Therefore, all in all, this business is definitely profitable, and even if it is done well, it will be very profitable.
"Really? Then let's estimate how much market share the dried seafood you transported back from the exotic country can occupy in today's Hong Kong Island market? And how much profit can you get?"
"Dad, I haven't started yet, how will I know?"
Seeing the child's troubled face, Zhou Jimin smiled and said:
"When doing business, you can't just take one step and think about it. You have to think about several steps."
He tapped the child's forehead to signal him to think more.
"Xiao Xu, this plan of yours, at your age, you can think of so much, it is actually very successful, it is very remarkable."
Hearing these words, Zhou Bingxu should have been happy.
But he didn't know why, but he couldn't be happy.
It seems that he already has experience, and his father will definitely say two words after: But!
Qin Jingru and others all listened attentively, including Zhou Bingchang.
After all, Zhou Jimin doesn’t have many opportunities to attend face-to-face classes.
What's more, opportunities like this are really very rare, so everyone listened very carefully.
"However, in my opinion, the flaws are too serious."
Sure enough!
Hearing his father's comments like this, Zhou Bingxu's little face suddenly fell, and he knew something was wrong.
In fact, Zhou Jimin knew very well that if he were a little boy, he would have considered it very carefully and not given such a rough plan.
Although the little one doesn't like to read books on business management, it doesn't mean that his talent in these areas is poor.
He just prepared wholeheartedly and worked hard to become a qualified astronaut.
"Xiao Xu, let me ask you, if the dried seafood market on Hong Kong Island is also saturated, what will you do?"
"Also, what can you do if the dried seafood you shipped from the exotic country is not competitive and unsalable? Are you selling it at a low price? Or, are you opening the market at a low price?"
"Do you have a marketing plan? Do you still use the original sales channels?"
Several more questions bombarded Zhou Bingxu, making Zhou Bingxu burst into tears.
Zhou Bingchang, who was listening in, felt very happy for some reason.
He probably felt a little gloating because he saw his brother in such a mess, right?
But the next moment, Zhou Jimin looked at the little guy and said:
"Xiao Chang, isn't your plan very aggressive? Come on, let's say you are your brother. Now you have brought back 10,000 tons of dried seafood from the exotic country. How are you going to sell them?"
Ga!
Zhou Bingchang was stunned for a moment. Am I not a theatergoer? Why did you suddenly ask me?
After staying for a while, Zhou Bingchang replied:
"Dad, I will put it on the shelves and sell it through our existing channels. If we set the price, we will refer to the price of dry goods here on Hong Kong Island."
"Okay, so now these seafood products have been on the shelves for a month, and they have only sold 1,000 tons, with 9,000 tons left. But now a new batch of dried seafood has arrived at the port, and the goods are 10,000 tons.
Three thousand tons, what are you going to do?"
A good birth should be a good thing, but if what Zhou Jimin said really happened.
Things can get really tricky indeed.
After all, the hypothesis mentioned by Zhou Jimin is very possible.
Seeing that the two brothers Zhou Bingxu were bowing their heads in deep thought, not knowing how to solve the problem, Zhou Jimin suddenly laughed and said:
"Business management is so complicated. As the leader of the company, you must think about these things in advance, because the people below will not help you think about and solve these difficult problems."
"Think more and use your brain more. This is what I often tell you. Do you remember it?"
Zhou Qingyue and the others all nodded and said yes, indicating that they still remembered.
Shaking his head, Zhou Jimin continued:
"It's no use remembering, you really have to learn to think more."
"Just like the problems I just raised, are there really no solutions? I can think of several just thinking about them. Tell me, why can't you think of them?"
After hearing these words, the two brothers Zhou Bingxu immediately looked at Zhou Jimin excitedly, their little faces full of curiosity.
The latter tapped the foreheads of the two brothers and laughed and scolded: "You guys, you said you want to start your own business. If you encounter problems, you will come to me. Is this how you start a business? You have no sense of responsibility at all!"
The two brothers suddenly became silly and happy.
Then, Zhou Jimin analyzed it with them.
It's very simple. The profit from live seafood in Qiguo is indeed very low, and the tax laws and other regulations are very strange. If this is the case, then simply don't use the profit from live seafood.
All of them are made into dried seafood!
Build a distant-water fishing fleet and arrange various seafood processing factories on the fishing boats.
After all the seafood is simply sorted, it is directly frozen and packaged, and then transported back to the dock for sale ashore.
For example, sea shrimps can be made directly on the fishing boat using machines to turn them into shrimps.
After sorting, they are packaged, and then after being packaged, they come to the dock and are directly transferred to the supermarket for sale.
In the land of Bald Eagle, Zhou Jimin owns two brand supermarkets, one is called Tesco and the other is Costco.
Of course, Zhou Bingxu and the others did not know that these two supermarkets belonged to Zhou Jimin.
Because this is affiliated with another advisory group, it is normal for them not to know.
However, Xinghai Trading Group also transports goods to these two supermarkets.
Won’t the two brothers use the channels of Xinghai Trading Group to talk to Tesco and Costco?
After negotiating the business, the goods can be supplied.
The two supermarket chains radiate the entire North American market, and these two supermarkets are also in urgent need of cheaper and more stable supply.
After all, cheap seafood, whether it is dry food or frozen seafood, gives diners one more choice.
"So, if you take over the two supermarket chains Tesco and Costco, does that mean you have opened up the entire North American market?"
Zhou Jimin looked at the two brothers with shining eyes and said with a smile:
"Other supermarkets already have such channels. All you need to do is supply goods. Then you can just sit back and make money. Isn't that great?"
By this time, the atmosphere in the living room had completely relaxed.
It turns out that this kind of business can still be done?
Tesco Supermarket has not entered Hong Kong Island, so people don’t know much about it, but it is indeed normal.
However, it’s not like the family in the living room have never been to Bald Eagle before, and they have also visited Tesco and Costco supermarkets more than once.
However, Zhou Bingxu and the others never thought of exploring the North American market.
"Living on an island has also limited your vision to this small island, tightening your thinking. You will only focus on this three-acre area of Hong Kong Island, drive away your competitors, and then eat alone.
Right?"
Zhou Jimin's words made the two brothers Zhou Bingxu feel ashamed again.
"On weekdays, I have been emphasizing to you that you should go out more and see more of the world. You will really find that there are many differences in this world and many beautiful scenery..."
This time, the family really understood Zhou Jimin’s good intentions.
It turns out that many of what he said before are really very reasonable.
"Jimin, you must take us out more often from now on."
Qin Jingru responded with a smile, Xu Mei and the others also agreed, and Zhou Jimin helplessly spread his hands and said:
"Even if you don't need me to take you with you, you can still take a plane and go out to play."
But they shook their heads one after another, and the children directly said that the plane driven by their father was faster, hee hee.
It’s true, it’s a one-hour flight all over the world. This speed is simply unbeatable.
If you take an airline flight, the speed will be much slower.
They are already used to supersonic speed, how can they still be used to turtle speed?
Zhou Jimin shook his head helplessly and said:
"Okay, let's talk about this topic later. Now let's talk about your problem, Xiao Chang."
As soon as these words came out, Zhou Bingchang suddenly became nervous.
"Although your plan is very domineering and aggressive, it is actually very good at self-protection in the business world."
"However, if you always adhere to such business principles, then your business is destined to not go far."
"Because eating alone will inevitably attract resentment. Being at the top of the company can easily make subordinates in the company feel arrogant and complacent..."
After a pause, Zhou Jimin suddenly asked, "Speaking of which, if you really monopolize the seafood market on Hong Kong Island, what will you do next? How to maintain the vitality and competitiveness of your enterprise?" Zhou Bingchang thought for a while, learned and applied it flexibly, and expressed his intention to expand externally.
Hong Kong Island is so small, after a company grows to a certain scale, it will definitely need to expand externally.
He mentioned Garden City and the entire Southeast Asian market, which can certainly make a big difference.
In addition, there are also markets in Taiwan and Tokyo.
"Okay, you have said so much, but it is too general. Do you have any more specific plans?"
This question instantly stumped Zhou Bingchang.
He also heard the North American market mentioned by his parents just now, and then he thought of it on the spur of the moment.
But as for more specific plans, he really hasn't thought about them carefully, so he definitely can't give an answer.
Zhou Jimin knew what was going on as soon as he saw it, and he didn't feel disappointed immediately.
Dang Ji told the two brothers that he would follow what he just said, sort it out, and write a plan for him to read.