Where to start if you want to make the original painting more cute? Ren He thought about it for a long time but couldn't figure out why.
It was the art girls who suggested it first: first change the loading of original paintings and avatars, as well as the login interface!
The current login interface is dark and looks a bit heavy and needs to be changed.
Some originally ferocious heroes have their fangs shortened and their bloody auras weakened. Just add some small animals as embellishments to the original paintings...
Ren He really admired the imagination of these girls, but it turned out that they were right. When the model was remade, Ren He felt as if the entire Dota was going to change its style...
A month has passed. At this time, the program of Dota is still a little behind, but Kunlun is already ready!
If Dota can be considered a conscientious production, then Kunlun is a bit like a stepchild in Qinghe Games. It has no refined model, no huge game engine, and no fascinating plot.
What it has is a simple mindless task mode, a variety of interactive modes, and a consumption mode that can become awesome by spending money...
It is such a game. When everyone still hopes to produce a work of conscience in the industry, Ren He, an unscrupulous game businessman, has given the gaming industry a bad lead... All web games that are not designed to make money are not good web games.
…
What is the early online game mode at this time? Click card!
Yes, this is the game charging model that everyone can imagine. Charge by the hour. If you want to play, you have to buy online time! At this time, everyone doesn’t have much idea about the way to make money from the game. I feel that everyone is paying for it.
It should cost a lot of money.
But Ren He directly bypassed the point card model. In the point card model, wealthy people spend money and have to go through trouble to exchange money. Ren He's purpose is to create a different sign: direct deposit, if you have money, you are a boss!
Ren He wished he could write the words "Master, come and play" in the slogan.
In this era, being shameless is a kind of courage, but if you have courage, you can make money. When did Ren He become a shameless person again?
So when Kunlun was completed, several game masters hesitated to speak. They all looked at each other, and finally asked: "Can this really work?!"
"Why not," Ren He said confidently: "What are you trying to do by playing online games? How fun is this game? It's not about comparing levels, equipment, who can play more tricks, who is better, I will provide them with
What else wouldn’t they be happy with if it’s the most direct way of comparison?”
The faces of the game masters are all darkened. What you said makes sense and we are so speechless.
But if you think about it carefully, it seems to be true. Isn’t playing online games just for fun?
Ren He continued to comfort them and said: "It's not like you don't know that our original intention of making Kunlun is to attract money. I don't want to rely on this to make Qinghe Games famous. Our highlight is Dota! With Kunlun to attract money, we
Only then can I have my own server!”
The game masters left with shame and continued to make Dota!
Anyway, Kunlun has already been built and nothing can be done now. As for how much influence Kunlun will have, let’s see as we go.
The release of games also requires an approval process, and this approval agency was very familiar on the Internet in previous lives, and was often complained about: the State Administration of Press, Publication, Radio, Film and Television!
Why? Because the official word for the official operation of games has always been: online publishing operation, publishing...
Ren He is really not familiar with this kind of yamen, but fortunately there are people who are familiar with it. In all eras, there are brokers who can act as agents for driving licenses, companies, paying taxes, and all kinds of agents!
Of course, the game approval process can also be delegated.
After being introduced by game experts, he found a company that specializes in handling the procedures for dealing with the State Administration of Radio, Film and Television. The price was 30,000 yuan and was guaranteed to be approved within a week. When he heard the price, Ren He was relieved. People these days are still simple.
Ah, I don’t know how much I would have received in my previous life.
Of course, the first thing to do is that the content of the game does not violate the bottom line of the State Administration of Radio, Film and Television. That yamen cannot pass the review just because of casual connections.
How many big names died at the hands of this yamen in the previous life? Those who deserved to be sealed, those who deserved to be killed were killed.
In terms of content, the game Kunlun is all cartoon characters, and the plot does not imply anything. Ren He is not worried about this aspect at all.
Then there is the publicity part. Ren He does not plan to invest too much money in this. It is just advertising in major game magazines and game websites. If he does more, it will be bundled with other game agreements, but Ren He
I'm really too lazy to bother with that.
Since we were going to advertise, we had to write a copy. Ren He really wanted to write something like "if you have money, you can win" into the advertisement, but he was stopped by several game planners: "Although that's your plan."
, but you can’t be so naked! Let’s attract everyone in first, and then the wealthy people themselves can discover the true meaning!
Ren He was right when he thought about it. In the previous life, Fantasy Westward Journey did not publicize how much money it spent, but the result was that it ranked third in the money-burning list? Then it was not included in the advertising slogan.
The planners broke out in a cold sweat when they saw Ren He give up the idea. Although their boss could always solve one problem after another when making games and seemed to be omnipotent, he had no idea during the promotion stage.
It’s so crazy, the road is so wild!
Their hearts can’t stand it!
In the end, the advertising strategy was decided. The core is not content or winning by spending money, but that you don’t have to spend money!
This is a fact. Newly developed games by others require points to buy game time, but ours is completely free. If you really want to play it without spending any money, you can do tasks, flowers, flowers and so on. We will not refuse anyone.
A customer!
It’s just that you get beaten without spending any money!
In this age where you still need to buy some coupons to play games, what is the most attractive? The most attractive thing is not spending money!
Therefore, the core of Kunlun's advertising from the beginning was not to spend money. It was not until half a year after the operation that players realized what a scam Qinghe Games was.
Well, it’s true that you can play without spending money, but your face is swollen from being beaten by the rich, okay?!
The second core strategy is the genuine game of the novel Kunlun. This thing has always been a fan of all members of Quan Qinghe Games. Kunlun and the others all know that the most popular martial arts novel now has to be made into a TV series and aired on CCTV at 8 o'clock
files.
But why does my boss have the copyright of Kunlun's game? This is so unbelievable. There should be countless people snatching it, right? Why did it fall into Ren He's hands?
Ren He's explanation was that he bought it conveniently.
Everyone was speechless. Just buy it. Do you have to add this convenient word? Everyone felt that their IQ had been insulted...
But no matter what, there is no doubt that the copyright of Kunlun is in Ren He's hands, because Kunlun's operating qualifications have been approved! This means that Kunlun's game is completely legal. If it is not legal, it will not pass the approval.
Nowadays, the whole world attaches great importance to the protection of intellectual copyright, and copyright qualifications are also reviewed directly during the operation review.
Ren He is really becoming more and more mysterious in everyone's eyes.
In the end, we signed advertising contracts with major websites and magazines, and spent a total of only 370,000 yuan, which is just a drop in the bucket compared to the tens of millions in publicity expenses for large games.
But by this time, no one is worried about whether Kunlun can be well-known to the public: it is the first free-to-play online game, and it is the official game of Kunlun novels. It won’t be long before the Kunlun TV series will be released on CCTV at 8 o’clock.
Moreover, the game planners themselves also know how novel the game mode in Kunlun is, how interactive it is, and how playable it is!
With the right weather, right location, and people, there is no reason why Kunlun will not be unpopular.
