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374、The price of endorsement

Ren He and Yang Xi returned to San Francisco the next day, because they still had four songs to record, and the boss of the recording studio was still waiting for him to come back to work. However, although Ren He took a week off, the boss did not

Knowing what Ren He is doing, such a cheap labor boss still has to respect his personal wishes, otherwise if Ren He suddenly stops working, it will be him who will lose, not Ren He.

At the same time in the recording studio, I was very happy to see Ren He back. Ren He is very low-key here and is easy-going. He often invites everyone to dinner at lunch.

This kind of colleague relationship abroad is more of an AA system, which is a habit, so when Ren He generously invited everyone to dinner, everyone felt it was quite novel.

During lunch that day, a lot of people gathered together, and someone suddenly mentioned the Cavaliers: "Have you seen the news? Many people judged that the Cavaliers returned to San Francisco after this challenge!"

Ren He pricked up his ears, and someone asked: "What is the basis for this judgment?"

"Think about it, where did Knight record songs before? It must be San Francisco. He was in San Francisco at the time, right? We all in this industry understand that once a person gets used to a production team, he will not change it easily. It must be San Francisco.

They all formed a tacit understanding, so everyone judged that the remaining four songs that Knight wrote for his girlfriend will definitely come back to San Francisco to record," the person opposite Ren He said confidently while eating a sandwich.

"That seems to be the case, but I have asked many colleagues in other recording studios about this, and the Cavaliers did not go to them to record songs."

The person opposite Ren He shrugged his shoulders: "Who knows, there are so many recording studios in San Francisco... I hope he can come to our recording studio. After all, we are the best. When the time comes, the Cavaliers will be there."

We record music here, it must be awesome! My friends and I will be able to brag again!"

"After the Cavaliers completed the challenge in the United States this time, his fans became even more enthusiastic. I don't know if there will be other challenges in the future."

Ren He listened happily to their discussion. How could they have imagined that the Cavaliers had indeed returned to San Francisco and were sitting in front of them...

The matter of knights challenging the two cliffs of Yosemite did not end here, but continued to ferment. You must know that in previous lives, successfully challenging the Wall of Dawn would result in a congratulatory message from the President of the United States. The first person in the past received it.

Been there.

But can a Chinese person receive a congratulatory message if he succeeds in the challenge? But this time the US president wanted to send a congratulatory message but couldn't find anyone...

Many people were laughing and waiting for the outcome of this matter. In the end, in fact, the White House had no intention of making any statement on this matter.

Send a dog egg, who should I send it to?! You have to know where the person is before you can send it, okay?!

Just because of this incident, some people went to the official website of the White House to protest, saying that the current conquest of the United States is racial discrimination. It only gives haircuts to white people and not to yellow people. The spokesperson of the White House is confused. As for whether it has risen to this level, we are

I really can’t find it, okay?!

You can definitely find it if you look for it, just go through tk, but the question is to get information for this matter? As for that! We are very busy!

Ren He didn't expect them to send him any congratulatory messages. Now he just wanted to finish Yang Xi's entire album with peace of mind.

He was so happy that his colleagues in the recording studio could not guess that he was the knight. After all, there was really not much connection between the two parties except nationality. The knight was so dazzling, but Ren He was so low-key.

A week later, the tk official website finally released the video of the knight's challenge. This time it was a 24-minute documentary. It was also the first time since the knight's challenge that his challenge process was recorded in the form of a documentary.

In this video, everyone can see the detailed records, which route the knights took in Yosemite, and how the knights personally dealt with the gravel on the cliff.

It was the process of clearing the gravel on the cliff that made everyone understand that extreme sports themselves are not as simple as they saw. It not only has the glory after success, but also the hardships in the preparation period.

Then there was the clip of the Half Dome challenge. Some people saw the moment in the video when the knight turned his back to everyone and put on the red scarf and raised his arm and extended his thumb. Everyone was excited. This figure was mentioned by countless people after Mount Everest.

But it was the first time that he appeared in everyone's field of vision, and that iconic victory move!

The professional field of free climbing pays more attention to the process of the knight ascending to the Half Dome and why it is so fast!

After reading this, many people were silent. They were also sensitive to the knight's ability to memorize routes. What does it feel like to be a free rock climber who can remember every relay point he is about to face?

Before, some people thought that the knight might not have much experience in rock climbing. Being able to climb up was entirely due to his strong physical fitness. After all, everyone understands that human energy is limited. I have never heard of a knight doing this before.

Free climbing training experience.

But in fact, after watching the video, they understood that during the rock climbing process, every movement performed by the knight was precise and professional, even more professional than masters like them.

Especially when crossing the crack in the rock wall using pull-ups with bare hands, many people honestly admitted that they couldn't do it and had to use equipment.

Now how many extreme sports have knights become the firsts in? Downhill downhill, climbing Mount Everest without oxygen, downhill skiing, parkour, freehand rock climbing...

Where is his limit? No one knows...

Now it is the turn of other areas to worry. The Cavalier is only 16 years old now. He can still play extreme sports for too long. The most annoying thing is actually his age, which is too young!

The first people who have been replaced are happy when they think of this. Don't rush, everyone, take your time one by one, we are just taking a step first...

At this time, tk executives with a keen sense of business began to come up with the idea of ​​knight figures. The last sale of the red scarf was a bit beyond their expectations. They and the knights had a 50-50 split, and the sales of the red scarf alone were enough.

There is US$3.3 million, which has been transferred to Ren He again.

Even Ren He himself didn't expect that a red scarf could be so popular. This sales amount may be less for tk's overall sales performance, but the problem is that it has only developed one item. The commercial value of the knight is far more than

These.

When the Cavaliers first appeared on the scene, he couldn't even compare with some big-name sports stars, but now his commercial value has long been on par with those super sports stars. There is no doubt about it.

In the previous life, the top ten endorsement fees for sports stars started at US$49 million, of which major sports brands alone accounted for half.

Therefore, the US$7.2 million that tk now pays Ren He every year is a bit low. tk has to offer new conditions: abandon most of the terms of the existing contract, and still maintain some parts of the original contract of 28 million US dollars.

As a guarantee, for each additional challenge, tk will pay the Cavaliers an additional US$3 million in annual fees, and everyone will share 50-50 of the Cavaliers' peripheral commercial value development.

In other words, from now on, the Cavaliers' annual endorsement fees have exceeded 100 million. This is just a sponsor. What if other things are added?

There is no doubt that the Cavaliers are now one of the most commercially valuable sports stars!


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