Although he said he wanted to acquire Qiao Jiangnan, Zhou Yan himself knew very well that there was no need to acquire Qiao Jiangnan.
In later generations, there are only a few Chinese food brands that have become bigger and stronger, such as Qiaojiangnan, Guodilao, Xibei, etc., and the methods used by these brands to become bigger and stronger are basically the same: the quality of the dishes is not enough, and marketing is the key
Forced.
Qiaojiangnan's decoration, the young master's porcelain strategy, and Guodilao make headlines from time to time. They are all marketing routines: when you have difficulty in making a choice, you will subconsciously choose the brand with the highest exposure.
When it comes to routines, Zhou Yan has also done it, and he has done it more advancedly: Zhou Ji Xiaoguan’s brand-turning and free meals.
With an excellent marketing strategy and the excellent quality of the dishes, it shouldn't be a problem to achieve the small goal of Zhou Ji Restaurant within three to five years if it were not for going to school.
However, Zhou Ji Bistro is not without constraints: whether it is brand-changing, free meals, or daily operations, it requires high-level chefs to support it.
Therefore, Zhouji Restaurant can only be turned into a private restaurant, and there is no way to become bigger and stronger. It can "share wealth" with shareholders by going public.
Of course, although Zhou Yan doesn't like Qiao Jiangnan's strategy, it doesn't mean that Zhou Yan can't come up with a catering brand that can "share wealth" with investors.
If Zhou Yan really wants to build a chain restaurant brand, his first consideration will be Huimin Fast Food, which he established in Yunzhong in cooperation with Cheng Lidong.
Huimin Fast Food has most of the ingredients needed for a successful Chinese restaurant.
Standardized and adjustable recipes, a mature dish processing system, and relatively low requirements for chefs, only need sufficient funds to ensure the rapid expansion of catering brands.
In terms of marketing, Huimin Fast Food can also be unique: the green and organic ingredients from the Anxin Mall logistics system are enough to attract many customers.
Moreover, Huimin Fast Food has an advantage that other catering brands do not have, the affordable price brought by logistics and supply chain. In an era when real estate is booming and every household is frugal, such discounts are enough to make Huimin Fast Food a "hot item"...
…
Qin Ruoshu, who was sitting opposite Zhou Yan in Zhou Ji's small restaurant, seemed to realize the problem and asked with a smile: "Husband, how about we move Huimin Fast Food to the capital?"
"That's a problem..." Zhou Yan thought for a while, then raised his head and looked at Qin Ruoshu, "Our family already has so much business, so we don't need that little money..."
"Then leave it to Deng Zhuo and the others?"
"Huh?" Zhou Yan, who was still a bit lazy at first, gradually gained brilliance in his eyes, "This is a good idea..."
Zhou Yan doesn't want to end up in the fast food business himself, but that doesn't mean Zhou Yan will just watch the opportunity to make money slip away: he can join forces with executives from Xinghan Holdings and Qingyan Group to set up an investment company to invest in fast food brands.
.
The more he thought about it, the more Zhou Yan felt that the solution was feasible: People like Deng Zhuo had always felt that they couldn't spend their annual salary, and they asked him to help them. Now this fast food business is a good opportunity.
After thinking about it, Zhou Yan picked up his cell phone and called Deng Zhuo.
"Mr. Zhou, aren't you taking wedding photos? What kind of problem have you encountered? Do you need my help?"
"No..." Zhou Yan smiled and shook his head, "Old Deng, a while ago, didn't you keep complaining that I didn't want you to make money? Now the opportunity has come..."
Deng Zhuo's curiosity was aroused: "What opportunity?"
"You should have been to Huimin Fast Food in Yunzhong. What do you think about setting up a company and moving Huimin Fast Food to the capital?"
"Well, something should be done..." Deng Zhuo kept nodding, "According to the predictions of our company's strategic investment department, in the next few years, real estate will be booming and urban residents' consumption will be downgraded. Catering brands like Huimin will
, the market potential is huge..."
"Another point is that although real estate may be booming, the transaction speed of shops cannot keep up with commercial housing. If we set up a fast food company, we can acquire a batch of shops and wait until residents' consumption heats up before taking action to stabilize the market.
Make money without losing money.
I'll ask you to do a market survey later..."
After solving the problem of "common prosperity", Zhou Yan secretly breathed a sigh of relief.
In fact, the best way to solve the problem of "common prosperity" is to open up their own financial investment teams to employees of Xinghan and Qingyan Group. However, the current financial team headed by Frank is mainly on the battlefield of a crooked country, and many of the gains cannot be made.
It was open to the public, so Zhou Yan just held back and wanted to wait until the financial capital was transferred back to the country.
Qin Ruoshu, who was on the side, saw that Zhou Yan was deep in thought and did not want to disturb him, so he immediately looked out the window...
"Huh?"
Looking at the familiar body of the Xinghai on the dock of Shifan Base in the distance, Qin Ruoshu's eyes widened and he didn't care whether it would disturb Zhou Yan. He pushed Zhou Yan gently: "Hubby, the Xinghai doesn't stop all the time.
Over there in Dongyang?"
"The fishing moratorium is coming soon. Many large fishing boats are returning to the port. The berths in Dongyang are not enough," Zhou Yan explained with a smile. "The channel on the other side of the blue sea and blue sky is being dredged. Xinghai and Feiyu
, I can only put it here first..."
"Yes, it should be useful for taking wedding photos..."
"Oh, and..." Zhou Yan straightened up, "Junior high school will have its final teacher soon. My aunt is studying with her in Xinhai for a while. Let's buy some things and visit..."
"No problem!" Qin Ruoshu thought for a while, "But you have to go to school with me in the afternoon to visit the teacher..."
"No problem at all……"
Zhou Yan's cousin Zhou Xiaohui went to a boarding school with luxurious decoration and affordable tuition.
Although the school only admits children from wealthy families, the admissions requirements are strict, there are many outstanding students in the school, and civil unrest on campus is also serious.
The ancestral learning genes of the old Zhou family were not bad, but facing a group of powerful academics, Zhou Xiaohui still felt a lot of pressure. As time went by, the eldest young master became thinner and thinner.
As a last resort, Aunt Zhou Yan could only find ways to supplement her nutrition.
It happened to be the weekend, and when Zhou Yan and Qin Ruoshu rushed to their uncle's house carrying large and small bags, their aunt was chopping ribs at home, and the entire corridor was filled with terrifying sounds.
"Ding dong..."
"coming!"
The door opened, and the young aunt took out the head with a greasy bone-cutting knife. When she saw Zhou Yan, a strange smile appeared on her face.
"Here we go, come in and sit down!"
"You're here, don't bring anything else!"
After waiting for Zhou Yan and Qin Ruoshu to sit down, the aunt looked at the two of them with a smile: "I have received the certificates, come back here this time..."
"To take wedding photos, let's take a look at how the hotel in Dongyang is being built!"
"Oh," the aunt smiled and nodded, "Congratulations. Over at the hotel, I heard from Xiaohui's father that the limit will be reached in a few days..."
"Oh, by the way..." The aunt smiled and glanced in the direction of the kitchen, "Zhou Yan, you are the chef, please show me how to make ribs nutritious..."
As soon as the aunt finished speaking, the door to the bedroom opposite opened, and her cousin Zhou Xiaohui poked his head out with a smile: "Brother, are you here?"
Zhou Yan glanced at Zhou Xiaohui, who was already a bit thin and out of shape, and shook his head helplessly: "Brother, no matter how hard you study, you still have to make sure you have three meals a day. People are like iron rice and steel!"