Although Director Shibata valued "The Roman Baths" which was released one day earlier than "The Model Student", he despised the film "Our Presence (Part 2)".
However, the performance of the film "Our Existence (Part 2)" was not bad when it was released: the film opened on 297 screens, mobilized 242,920 people in two days over the weekend, and achieved a box office result of 315 million yen.
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Also released on the same day is the animated film "Letter to Momoko" produced and distributed by Kadokawa Films. Because it has won many awards, this animated film also has high hopes from the producers.
However, despite the confident opening of the 276 movie theater, only 61,908 people were mobilized, and the movie's box office revenue was only 77,510,600 yen. The result was a sudden death.
I don’t know where the confidence of Kadokawa Pictures comes from? It actually arranged the opening treatment of "Letter to Momoko" in Hall 276.
You know, the movie "Model Student" directed by Nakamura Masahiro has attracted much attention, but it just won the opening treatment of Hall 83.
Of course, we only discuss the number of theaters here, not the number of screens: Although the number of theaters for the movie "Model Student" is not many, because they are all large theaters, the number of screens is far exceeded.
The movie with the best opening box office performance is the latest theatrical version of "Kamen Rider" from Toei Company, "Kamen Rider x Super Sentai: Super Hero Wars".
Due to the influence of years of tokusatsu dramas, the Japanese people have developed an inherent tokusatsu complex, which makes this type of culture have a broad fan base in Japan.
As the latest theatrical version of the popular tokusatsu drama "Kamen Rider" series, "Kamen Rider x Super Sentai: Super Hero Wars" opened in Hall 292, mobilizing 355,985 people in two days over the weekend and achieving 410.3 million
With an outstanding result of 8,450 yen, it took the top spot at the box office that week.
Although "Our Existence (Part 2)" performed well, it was directly pushed to the third position in the rankings when it encountered the strong "Kamen Rider" series.
In addition to the local Japanese paintings, there are also two foreign paintings from Hollywood that were released on the same day, namely Warner Bros.'s "Wrath of the Gods" and 20th Century Fox's "The Rivals."
Compared with their predecessors in Hollywood who were raking in money, although these two films were well paid at the time of opening, their box office performance was relatively poor.
"Wrath of the Gods" opened in Hall 541, mobilizing 86,619 people over the two weekends and grossing approximately 129.15 million yen at the box office.
"Rivals" opened in Hall 428, mobilizing 77,230 people over the two weekends and earning a box office of 13,854,900 yen.
Excluding these movies that have just been released, "Detective Conan: The 11th Striker" and "Crayon Shin-chan: The Wind and Rain! The Space Princess and I" that are only on the list are also box office harvesters that cannot be underestimated.
However, after all, they are animated films belonging to different fields, so there is no need to think so much: by the time "Model Student" is released, the strength of these two animated films will have almost passed.
On April 25, there were four days left until the movie "Model Student" was released, which was the morning of Water Sunday.
Nakamura Masahiro, Toho's Genki Kawamura, Warner's Yoshinori Kanemaru, and TBS's Genichiro Miyagi gathered in the office's conference room to discuss the marketing strategy for "Model Student".
As the release date of the movie gets closer, the marketing and publicity of "Model Student" has become even more intensive. Although it still shows a crushing trend, after competitors have increased investment in publicity, they are now unable to completely cover their opponents.
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For example, "The Roman Baths" was released a day earlier. Since the original work is a popular comic, it already has a wide fan base. In addition, the publisher is also Toho, so the momentum it created is not small at all.
"Space Brothers", released a week later, is also an adaptation of a popular comic, and is still distributed by Toho. Although the marketing and publicity is not that strong, it still arouses a lot of enthusiasm based on its already strong fan base.
As for the two films "The Story of Mother" released by Shochiku Pictures and "Ai no Zashiki Warashi" released by Toei, the investment in promotion and distribution is very small, so there is no need to consider it at all.
On the other hand, two films from Hollywood, "Men in Black 3" and "Dark Shadows", are hugely popular. They will not be released until late May, but the advance publicity campaign has already shown that they are coming with ferocity.
"Men in Black 3" is directed by Barry Sonnenfeld, produced by the well-known Steven Spielberg, and stars Hollywood superstars Will Smith, Tommy Lee Jones and Josh
Brolin.
The luxurious lineup of this movie has definitely scared off a lot of competitors. Fortunately, the release date is in late May, otherwise it will definitely have an impact on the box office of "Model Student".
Don't worry about "Dark Shadows". It seems to have a lot of buzz, but in Nakamura Masahiro's eyes, this movie, a collaboration between well-known director Tim Burton and superstar Johnny Depp, is not a threat at all.
In Masahiro Nakamura's Memory Fragments, except for the "Pirates of the Caribbean" series, which can hold up the box office, Johnny Depp's other works are not very good.
I vaguely remember that this well-known superstar got worse and worse later on, so much so that he fell from the altar. The impression left to the public was that he was domestically abused by his ex-wife and then dragged into bed.
"As for Dongbao, I have worked hard to coordinate..."
Kawamura Genki looked at Warner's Yoshinori Kanemaru and TBS's Genichiro Miyagi, and finally returned his gaze to Nakamura Masahiro.
"The Roman Baths and Space Brothers will prioritize their promotions on comic book adaptations and try to avoid any impact on the box office of "The Model Life."
"Roman Baths" is a film invested by Fuji TV. Although Toho is responsible for distribution, it will definitely lag behind "Model Student" in terms of priority rights.
After all, Toho Corporation was involved in the investment in "Model Student". No matter how close the relationship between Fuji TV and Toho Corporation was, the benefits obtained would not be attractive.
"Space Brothers" will be released a week later. The staggered time and the difference in subject matter are enough to avoid most of the impact on "Model Student".
"Starting from tomorrow, Warner will activate its relationships in the entertainment industry and let artists begin to guide public opinion and traffic..."
Kanemaru Yoshi took over the conversation and said in a calm tone: "We will also conduct research on film criticism."
Although Warner is an outsider, it is still a powerful player in Japan's entertainment industry. It drives some artists to promote movies and has a hand in it.
For many artists, helping to promote a movie is a trivial matter. If they can make good friends with Warner, it will definitely be a good deal.
"TBS TV station is also well prepared, and the corresponding news about cheating in examination rooms will be reported one after another..."
Miyagi Genichiro's solemn expression was meticulous. After thinking for a while, he continued: "From before the release of "Model Student" to the drawing stage, news reports will be uninterrupted..."
"In addition, we have also collected some cheating on the SAT exam and will release it at the appropriate time."
In terms of publicity, TBS TV station is definitely a professional level. Now that we have collected news related to cheating in the exam room, it is normal to prepare a little and stir up a wave of enthusiasm.
Although the authority and credibility of the media are important, in order to gain profits, it is also necessary to appropriately compile and exaggerate some news reports.
The British BBC and the American CNN are experts in this. They do everything possible to spread rumors and smear the other side, and are often slapped in the face by the other side.
As for the ordinary people who receive the information, it doesn't matter at all. The people who enjoy happy education don't have much independent knowledge, and they are not allowed to be led by the media.
Anyway, information channels are monopolized by the media. As long as TV stations and newspapers use their efforts to hype, they can always create a lot of waves and enthusiasm.
Well, there are also various short video platforms that have become mainstream information channels in the future, and are also firmly controlled by the media.
It was only because the companies on the other side were too powerful that the major media could not suppress them, so they tore a hole in the shadow of the monopoly.
Masahiro Nakamura nodded slightly and was quite satisfied with the arrangements made by his partners: There is definitely no problem with the film quality of "Model Student", and with many auxiliary means, there will be no surprises in the box office results.
After thinking for a moment, Nakamura Masahiro suddenly thought of the pre-sale results of the movie, so he set his sights on Toho Company's Kawamura Genki.
"Kawamura-san, does Toho have the latest pre-sale data for the movie?"
On the day "Model Student" opened movie ticket pre-sales, the number of ticket buyers successfully exceeded 100,000, showing considerable box office potential.
Now that a few days have passed, there must be a huge increase in the number of ticket buyers. I don’t know how many people there are exactly?
"For Toho, the figure is about 270,000... For other theater chains, there is no accurate data. Preliminary estimates should be around 100,000."
As expected by Masahiro Nakamura, the number of movie pre-sale ticket buyers has indeed increased significantly, with the total number reaching more than 300,000.
"In the future, there won't be many pre-sales..."
Nakamura Masahiro frowned and thought for a while, then raised his right hand and placed it on his chin, rubbing it while asking about Kawamura's energy.
Like moviegoers in most countries, Japanese people often pre-purchase movie tickets in advance if they have a movie they particularly want to see.
Usually the craze for pre-purchasing movie tickets will be concentrated within a few days of the pre-sale opening. Even if there are still people buying tickets later, the number will not be too many.
Because compared to factors such as the movie's artist lineup and marketing promotions, the audience who subsequently buys tickets is more sensible, and they value the movie's reputation more.
If the quality of the film is indeed good, of course they will support it. But if it is a bad film, don't blame them for being insensitive.
"There should be a little more pre-sale later, but not too much..."
Kawamura Genki has quite a lot of experience in this area. He thought for a moment and then immediately gave a relatively positive answer.
"If it's a movie adaptation, and there are fans of the original comics or novels with support, it might be a little higher."
Speaking of this, Genki Kawamura couldn't help but shook his head, and added with a slightly regretful tone: "But "Model Student" is an original film, and without this foundation, it is a disadvantage..."
Yoshinori Kanemaru and Genichiro Miyagi also nodded slightly in agreement. Compared with those adapted movies that have a fan base of the original works, original movies like "Model Student" do suffer a bit.
If it were directed by an unknown director, they would not participate in an original film like "Model Student" because the risk of making a profit is relatively high.
That is to say, Masahiro Nakamura proved his ability with the Silver Bear Award at the Berlin Film Festival, and achieved good box office results with literary films such as "A Long Day". Only then did he win the trust of partners such as Toho and Warner.
and sought after.
Of course, Masahiro Nakamura's Dentsu background also played a role: as long as it is related to the Japanese entertainment industry, it cannot escape the influence of Dentsu.