"Wow! Yun Shi, you actually endorsed the facial mask!"
"That's great!"
"The effect of this facial mask is really good. I have nothing to say to you, sisters..."
"Is the facial mask so magical?"
"Of course! It took me a long time to grab a box, and then the acne on my face was gone."
"Then I'll go to his house and stay for a while!"
"Since Shi Niang has endorsed Suimei's products, I will definitely support it!"
Soon, the advertising video appeared on the official Weibo.
In the advertisement, Li Yunshi's stunning figure appeared, transforming into an urban beauty. The male animals who saw this scene immediately howled in front of the computer screen. If it hadn't been for the broad daylight, they would have turned into werewolves. p>
Back to the commercial, Li Yunshi walked into the company. A female colleague with a dull face and a lot of acne on her skin complained about the deterioration of her skin caused by working overtime.
Li Yunshi also took advantage of this opportunity to launch a facial mask, which surprised this girl with glasses, and ended it perfectly with an advertising slogan.
Then the poster picture of Li Yunshi wearing ancient clothes and holding beauty products also appeared.
How can fans of Li Yunshi calm down when they see this?
It was directly reprinted on major online platforms like crazy. At the same time, the beauty bloggers mobilized by Suimei Company also went out to promote facial masks and facial cleansers.
This kind of double publicity will naturally have a great effect.
Many girls who have low self-esteem because of their facial skin couldn’t help but place orders.
The second batch of goods prepared by Suimei Company is also ready.
But it was quickly sold out.
The result surprised Jingxue.
"It's only been 15 minutes, right? We prepared 2 million boxes this time, and they're just gone?"
Jingxue was in a daze, and her best friend next to her was also shocked.
Then he became excited: "Dear, if this continues, our beauty products will definitely become a best-selling skin care product, but it may not be able to compete with Diao and Ou Laiya!"
After hearing what her best friend said, she started to look forward to it. Maybe this wish would come true.
"But what should we do now that we're out of stock? Those two million boxes are our inventory for the past two months, and the factory can't rush them out so quickly!"
My best friend randomly started to worry again.
It is a good thing that facial masks and facial cleansers are popular among consumers, but it is also a bad thing if the supply exceeds demand, and it may also affect the company's brand image.
"How about we start pre-sale mode?"
Jing Xue thought of a way.
"Then opening pre-sales can only provide temporary relief, but how can we solve the problem of insufficient production capacity?"
"It's okay. We can find two agents with complete production lines to help us produce. This way we don't have to worry about expanding the factory. Wouldn't it be better to let others help us make money?"
Jingxue’s best friend’s eyes lit up, “Yes! Why didn’t I think of that!”
"I will notify the human resources department to issue an announcement right now. I believe companies that want a piece of this cake will definitely be flocking to it!"
"Then I'll go back and take charge of brand promotion first."
......
At this time, Diao President Tian Bin also received relevant reports on Suimei Company's beauty products.
"Mr. Tian, how should we deal with this matter? At present, these two products of Suimei seem to have caused a decline in our facial mask products. As for facial cleansers, they have not had much impact."
The assistant in front of me asked.
"Then don't worry. Let's wait and see for a while. Anyway, Suiren Beauty's size cannot threaten our Diao's status."
Tian Bin showed a disdainful sneer.
Diao is a cosmetics company under the Louis Vuitton Group of French baguette country, and the capital power behind it must be very powerful.
Moreover, it also has a large market share in other countries. In terms of network resources, the top ten cosmetics companies of Tujia cannot match it, let alone a small Suiren Beauty Cosmetics?
What's more, Suimei Beauty Cosmetics doesn't even have its own offline sales channels!
This company may have made a good product, but it cannot compare with multinational companies like Diao.
Not only Suimei, but also these domestic cosmetics companies are disdainful.
How do they know about real cosmetics and aesthetics? High-end cosmetics are basically monopolized by Western multinational groups.
Tian Bin didn't care about this matter anymore. What he needs to pay attention to now is the recent public opinion about an advertising model caused by the company in China. For this, public relations need to increase their efforts to eliminate the impact.
The top management of Jingxue's old club Lankou also learned about Suimei's situation, but they were unmoved.
He believed that Suimei was not enough to pose a threat to them, but was just mantis trying to use his arm as a vehicle. He was so arrogant that he even ignored the notice attached to Suimei seeking agents.
But some companies still noticed the news.
Baiqueling Headquarters
Marketing Director Qu Lun is paying attention to last quarter's sales report in his office, but he is not very satisfied.
Because recently many competitors have released new products, coupled with various fancy marketing strategies, which has indeed affected the sales of some of the company's products.
Although the company also has high-end series of products, such as water energy launched a few years ago, the sales volume of international giants must still be lacking.
But there is no way, cosmetics are no longer what they used to be.
Competition has become increasingly fierce. Many domestic cosmetics companies have been acquired by foreign capital, and some have gone bankrupt, leaving only "domestic" shells. It is not an exaggeration to say that they can survive in the cracks.
But Baiqueling also has a history of hundreds of years, and it has a good foundation. It was once glorious, and the female consumer group of the mother generation is still using Baiqueling's skin care products.
This is also part of the charm of a century-old brand.
However, after entering the information age and fierce competition from peers, old-brand companies like it are somewhat unable to do what they want.
However, we are still constantly adjusting relevant strategies and constantly researching and developing hair technology. We have gained a foothold in the new era and will not be eliminated by the times.
Qu Lun is also paying attention to the beauty series of Suimei Company.
After all, as the director of the marketing department, at least the first thing you have to pay attention to is the trends in the domestic cosmetics industry.
By mastering key information from the market, we can formulate relevant product plans and develop products that meet the needs of the consumer market, so that the company can develop smoothly.
Of course, he, as the marketing director, will often pay attention to relevant international developments and adjust his own strategies according to the marketing and strategies of international cosmetics giants.
For example, international cosmetics giants like L'Oréal and Estee Lauder invite international stars to endorse their advertising banners. Pechoin invites popular domestic celebrities to endorse them, and strengthens technical cooperation with domestic universities to jointly develop new products.
Only in this way can we accumulate our own strength without being abandoned by the times, and achieve success through accumulation.
At the same time, it also takes the people-friendly route contrary to the international giants to retain more users.
After all, cosmetics are a fast-moving consumer goods industry, and if they are too expensive, consumers will gradually switch to other brands of products.
To this end, cosmetics companies at home and abroad have tried their best.