Jingxue discussed relevant matters with the teams from Xiang Bencao and Baiqueling, and decided to send several technical guidance and supervisors to the corresponding factories to supervise the production status of the facial masks.
If there are any problems along the way, you can provide timely feedback.
At the same time, the three companies also officially announced their cooperation and decided to expand the production of facial masks and facial cleansers, causing a heated discussion in the cosmetics circle.
Suiren Beauty will also use the channels of the other two companies to develop overseas markets.
If it succeeds, Suiren Beauty will rise rapidly and enhance the influence of oriental cosmetics brands in the minds of overseas consumers.
A month later, Bai Qing Ling and Xiang Bencao went to Bologna to participate in the world's international cosmetics exhibition with red facial mask and facial cleanser.
After Xu Li received the news, he set his sights on the continent of Europa.
......
Bologna
A small city located in the southern part of Italy's Lipo River Plain. Although it is small in area, it is one of Italy's important commercial centers and is also the origin of famous cars such as Maserati, Ferrari and Lamborghini.
At the same time, it is also a world-famous exhibition city. The world's earliest and largest cosmetics exhibition - Bologna Exhibition is held here.
The exhibition is held once a year and is equally lively this year.
One week before the exhibition started, many well-known cosmetics company representatives from all over the world had already begun to decorate their booths.
Naturally, international cosmetics giants such as L'Oréal, Estee Lauder and others did not miss this feast.
They regard Cosmoprof Bologna as one of the most important display platforms and organize the industry's top seminars.
In this way, you can also pay attention to competitor information, and giants can also find potential cosmetics companies and consider investment.
In the past, it was rare for Dragon Kingdom representatives to appear at such top global cosmetics exhibitions.
In the past few decades, Longguo's cosmetic products have been labeled as cheap and low-end, and have nothing to do with fashion and luxury.
Therefore, in the past, global cosmetics exhibitions held in the West rarely invited Longguo cosmetics companies to participate in the exhibition.
However, with the growth of the Dragon Kingdom, many domestically produced cosmetics with strong capabilities have also appeared on the exhibition stand, which was so stunning that some Western people's inherent impression of the Dragon Kingdom cosmetics has changed.
But it is not enough, because the technological R&D strength and influence of Western cosmetics giants cannot be overshadowed. Longguo's cosmetics companies still need to continue to work hard if they want to catch up.
However, this time Baiqueling and Xiangbencao participated in the exhibition and did not receive an invitation letter from the exhibition organizer. The booth space in their hands was still obtained by using some money.
It is also a joint booth, and the brands ogo of the three companies are displayed on the poster.
Looking at the exhibition site where people were coming and going, Jing Xue, who had come to participate in the exhibition with her, had firm eyes.
"This time no matter what, we must let our beauty products shine in the European continent!"
Of course, Xiangbencao and Baiqueling also have the same purpose, so the three companies have joint efforts.
On June 5th, the exhibition officially started.
Countless European and American celebrities have promoted the booths of brands they endorse, and the media has focused their cameras on the booths of companies endorsed by these celebrities.
The two booth companies next to Jingxue happened to be owned by Diao and Lankou.
Jing Xue seemed a little surprised, she didn't expect to run into her old club.
Wouldn't it be interesting if it could shine at this exhibition this time?
Thinking of this, the corners of her mouth couldn't help but turn up.
I glanced slightly towards Lan Kou. This year Lan Kou has launched a new lipstick and cleansing cream, and the promotional posters are quite exciting.
She withdrew her gaze and turned to Di Ao's poster.
"Huh?"
When she saw the propaganda content on the poster, she suddenly felt dissatisfied.
Above is an Oriental model, but her eyes are very narrow, and it looks like she has not opened her eyes.
Squint your eyes!
This company is really easy to change, but its nature is hard to change!
This kind of endorsement and public relations crisis caused by discrimination against Orientals has happened before.
It also caused a lot of noise online, and many netizens went to denounce it.
Are you doing this again now?
"Hmph! Di Ao, right? Sooner or later he will trample you under his feet, making you unable to even do public relations!"
Although I feel angry, now is not the time to lose my temper.
Her mission this time is to make the company's products famous, so that she can slap these arrogant international cosmetics giants in the face.
Visitors came and went, looking at the products of various companies.
Among them, the girls are even more excited, especially those from well-off families, who have expensive designer bags, not to mention these cosmetics.
Now they basically form groups to hunt for goods.
Of course, there are also some international students from the Dragon Kingdom who are studying in nearby cities. After hearing the news, they immediately came with their friends.
Part of it is to buy goods for myself, and part of it is to help some people in China, relatives and friends to buy on their behalf.
Whether it’s fairy water priced at 1,000 or 2,000 SK, or a bottle of Chanel perfume costing 5,000 yuan, women all buy it with the words “buy, buy, buy”.
These expensive cosmetics seem to have a magical power that drives them to empty their wallets and gives them a great sense of satisfaction.
This is just like how many people now go crazy for online shopping during the Double Eleven e-commerce festival, and then frantically unpack the items while waiting for the express delivery.
In short, today's exhibition is a feast for women and even some fashionable men.
Here, they can experience the best and most fashionable cosmetics in the world.
It’s simply an ultimate enjoyment!
Many Europeans with blond hair and blue eyes did not know about the three cosmetics brands, but after seeing the logo of Longguo Enterprise displayed on the poster, they immediately frowned and left.
In short, almost no one came to their booth all morning. Jing Xue also spent the whole morning scrolling through her mobile phone in boredom, chatting with the team representatives of Xiang Bencao and Bai Qing Ling.
This chapter is not over yet, please click on the next page to continue reading!
It’s nothing more than talking about the trends in the international cosmetics industry in recent years, as well as some insights from the fashion circle.
2:30 pm
After everyone took a break, they were about to return to the booth to watch, but a few students stopped in front of the booth.
"There is actually a facial mask here! You can even get a free trial set! Grab it now!"
Yao Anna, an international student from Longguo, couldn't help but screamed when she saw the very conspicuous facial mask on the booth.
She quickly stepped forward and asked: "Hello, can I get a facial mask?"
Jingxue: "Of course, but if you register, we will also give you a bottle of beauty facial cleanser. This is an additional benefit only for the first 100 people!"
"So good? Then I'll register quickly!"
Yao Anna's eyes lit up after hearing this, and she hurriedly registered on the registration form, and then received the beauty suit she had longed for.
The classmates around her couldn't help but feel a little strange when they saw her behavior.
Among them, a blonde girl who was close to her asked doubtfully: "Yao, is this brand famous in your country?"
Anna Yao replied: "Of course! This facial mask was developed by a company called Suiren Beauty, and is now jointly produced. You don't know that this facial mask is so effective now that it has almost been snatched away.
Crazy, I want my parents to grab a few sets and come back without them.
Alice, I remember that your skin has deteriorated a lot since you stayed up late studying recently? You can try this, I guarantee you won’t regret it, or even want it!”
After hearing Yao Anna's somewhat exaggerated description, several classmates were a little skeptical.
But Yao Anna's expression told them that it was not acting. After all, they had been together for a while, and her acting skills were not as good as those in Hollywood.
They don't know much about Longguo's cosmetics, and most of the time they learn about them from mainstream media on the Internet.
It’s nothing more than inferior quality, with these words or labels.
But as Europeans, they also know the face of this group of so-called media. Many times they will broadcast fake news, which is even unreliable.
Therefore, many local people will not believe the news, just like the company that is good at making underworld filters.
For domestic people, the news issued by these overseas news media is at most regarded as English listening and reading training, and their trust in the news content has always been very low.
"Yao, is what you said true?"
Alice asked again.
"Oops! Why did I lie to you? There is an old saying in our Dragon Kingdom that practice is the only criterion for testing truth.
Why don't you go register and get a set and go back and try it out? It doesn't cost you a euro anyway!"
Alice was also moved, so she also registered to receive a set.
Other students were also curious and didn't know if this facial mask was as magical as Yao Anna said, so they each registered to receive one.
On the night of their return, these Waiguolen students were so shocked after trying it, that God was also greeted several times by them.
Putting aside the facial cleanser for the moment, this facial mask can already replace the basic skin care products they buy!
"Oh! This mask is so amazing!"
"I just used it once and the problem of enlarged pores on my skin has been solved!"
"Me too, my dear, now that I have used it, the dark circles under my eyes are gone."
The praises are endless.
The news quickly spread among the international student circles in nearby cities, and then it exploded.
In the past, Suimei Company's production was limited, and it could not supply a large amount of beauty two-piece sets. They were basically out of stock in China.
Now I actually told them that they can buy beauty suits nearby, and immediately organized a group to go to the exhibition.
Many of their foreign classmates also learned about the powerful effect of beauty suits through this group of international students.
As a result, multiple student groups arrived at the battlefield to grab goods.
In less than two days, there was a huge queue in front of Jingxue and their joint booth, which surprised many exhibitor representatives and Europeans present.