Xu Li is very satisfied with the performance of Hongyan Skin Care Products at the Bologna Exhibition.
Originally, the West was generally not optimistic about Longguo cosmetics, but Beauty was like a runaway dark horse, shocking many international cosmetics professionals.
Xiangbencao, Suiren Beauty and Baiqueling are also being interviewed by Western media, and well-known news media such as The Sun have come to compete for hot spots.
Jing Xue and others also said that there will be opportunities for Western people to experience the powerful effects of these two products in the future, and promised to start sales through channels in European countries later this year.
This quickly aroused the vigilance of Euro Cosmetics Company. They will never allow Suimei products to enter their base camp.
If three companies are allowed to enter the Europa market, it will definitely be a huge impact.
There are already enough competitors in the same industry, but if a more threatening one comes, the pressure they will bear will be even greater.
Therefore, they must drive this newcomer out of their territory before everything is uncertain.
So they began to use commercial means to bribe some media and began to discredit Suimei Company's two skin care products.
On the one hand, there is no need to say more about Suiren Technology. The presidents of Xiang Bencao and Baiqueling were naturally very happy after receiving the news from the exhibition.
After the two companies quickly convened senior executives to discuss it, they began to use domestic and foreign sales channels to promote it.
For a time, most people in Europe knew about the famous Suiren Beauty Cosmetics Company and its magical facial mask in Longguo.
They didn't believe it at first, but after trying it, they said it smelled really good.
Now women in these countries are basically going crazy, and men, including men who pay more attention to their appearance, have also joined the beauty army. Facial masks and facial cleansers in these countries were quickly sold out.
Domestically, the 618 Shopping Festival just happened to be here, and Suimei Beauty Mask and Facial Cleanser also began to reduce prices to a certain extent, and gave away some coupons to reward customers.
Basically, domestic fairies and beauties can buy two sets of beauties at 600 to 700 yuan.
Then all kinds of gangsters swarmed in, almost overwhelming the servers of the three major e-commerce platforms.
Soon, Suiren Beauty also announced its revenue for the quarter.
18.62 billion knives!
The global cosmetics giants were shocked when they saw this number.
This is more than L'Oreal's recently announced first quarter revenue of 13.58 billion!
What is this concept?
This new company, whose company background is Suiren Technology, seems to have been established for less than a year, and it has already overtaken international cosmetics groups such as L'Oreal in the first quarter.
Simply terrible!
The giants no longer took it lightly and began to be more vigilant, sending people to the Dragon Kingdom to collect relevant intelligence.
No matter what, you must get this kind of facial mask biotechnology that Suiren Beauty has!
Of course, there are also many flexible capital groups who are ready to take action.
It is obvious that they have also seen the huge potential of Suiren Beauty. If they are allowed to continue to develop, it will not be a problem to become a new international cosmetics giant.
So, they began to send people to the Suiren Company headquarters to test Xu Li's bottom line.
Suiren Company, President's Office
"The principal, Sequoia Capital, Gaoling, Ruan Yin...these investment institutions have sent us financing invitations, how do we reply to them?"
After hearing Xiaobai's words, Xu Li smiled coldly.
"These guys move pretty fast. Do countries and sharks that smell blood regard Suiren Beauty as their prey?"
It has to be said that these capitals immediately grasped the blind spot and came directly to him.
The application of oil muscle algae can not only be used in facial masks and facial cleansers, but can also be derived from other products.
The market value contained in this is very large.
“I don’t know when Dalong will come back?”
After all, he is better at dealing with such things.
However, the visit of these investment institutions gave him an idea.
Perhaps we can separate the Hongyan series of products, establish a new sub-brand company, and then carry out a financing plan for a certain share.
Although this new company is financed by foreign capital, these investment institutions will not directly extend their hands to companies directly affiliated to Suiren Technology. At the same time, they can also use these capital channels to expand the market and make more money from Waiguoren.
Money.
Isn’t this beautiful?
After thinking for a while, Xu Li ordered: "Xiao Bai, there is news that the Hongyan series of products under Suiren Beauty will be sold separately. As a sub-brand of Suiren Beauty - Hongyan, the Hongyan company will start Series A financing
, the shares are at 12%, and we are preparing to raise 2 billion yuan!"
Of course, he also informed Wang Dalong and Jing Xue of the news in advance.
The two of them suddenly felt the urge to vomit blood.
Only 12% of the shares need to be raised to 2 billion US dollars?
Will capital really take the bait?
This is equivalent to 13 billion soft sister coins in financing!
This is not an R coin!
"Don't worry about this problem. We have the advantage now. We are negotiating conditions with them, not them with us! Let's not talk about Suimei Company. The future valuation of the beauty brand alone may exceed this price.
”
After hearing this, the two felt that it made sense.
Jingxue also returned to China soon and began to stay up late to sort out the specific financial analysis of the Hongyan series of products, forming a report of more than 20,000 words.
Wang Dalong will also return to China in the near future to take charge of the overall situation.
By then Xu Li will be able to get away from the busy affairs of the company and return to campus to take charge of education and guidance.
Soon, Xiaobai announced the financing plan of Hongyan Cosmetics Company in the name of the parent company of Suiren Cosmetics, and the capital world was alarmed!
The whole plan is well detailed and can be simply told in one sentence!
Anyway, our financing conditions have been put here, it’s your business whether you come or not!
How could you not come?
Originally, they had thought that there was no way to contact Suiren Company. When the extreme ultraviolet light source and Daybreak memory came out, they had tried it before, but they were all rejected.
This chapter is not over yet, please click on the next page to continue reading!
But things are different now, the opportunity has come!
Various capitals have also begun to organize high-level executives to evaluate the benefits and risks of this financing plan for Suimeizi Brand Company Hongyan.
After all, this is 2 billion meters!
Before making a move, you also need to make a certain assessment of market value and risk, so that you can take the initiative in negotiations and maximize returns.
Major media have also reported on this matter one after another. This is considered a major event in the investment market recently!
Cai Lianshe: "Suiren Beauty wants to set up a separate Hongyan sub-brand company, and the financing plan is shocking!"
Peng Pai Finance: "Ten billions of financing! Is Suiren Beauty too confident?"
Not only the media, but also major economic bloggers and economic experts began to express their opinions online.
“I think it will be very difficult for Suiren Beauty’s sub-brand company to raise funds this time, and at least 30% of the shares will need to be sold. At this stage, although Suiren Beauty has achieved good revenue from this product,
But excluding those moisture, it should only have a valuation of 8 billion."
"Is 12% of the shares worth US$2 billion? I think it is still a bit impossible. Suiren Beauty has not been established for a long time, and its own sales channel foundation has not yet been established. Even with the cooperation of Xiangbencao and Baiqueling,
But this valuation is on the high side, and I personally think that major capital institutions will not raise such a large amount of funds."
Some people maintain a pessimistic attitude, while others naturally adopt a positive attitude.
"Don't forget that the parent company behind Suiren Beauty is Suiren Technology! They have made a lot of waves in the recent semiconductor and pharmaceutical fields, and they also have the powerful effect of facial masks. If they are expanded to the global market, and
If you give Suiren time for makeup, you may not be able to compete with those international veteran makeup players."
In short, both the media and ordinary people who focus on capital market trends are paying attention to the trend of this matter.
After all, it’s not their decision to raise $2 billion, we still need to see how the major capitals decide!