Chapter 165: Fighting against plagiarists, the bad moves of bastards!
Following the trend is actually quite common in later generations.
You have opened a successful milk tea shop in a certain city. Once the business is booming, there will be several similar ones in a few days.
Not to mention those big brands.
Take KFC, the famous Western-style fast food brand, for example. Various copycat stores are popping up all over the country in different cities, springing up like mushrooms after a rain.
As for the English version, it’s even more outrageous.
According to the statistics of enthusiastic netizens, the copycats that imitate the English name of KFC form an alphabet, AFC, BFC, CFC, DFC... all the way to ZFC, but KFC is missing.
Ah, sorry, Yinwei KFC is genuine, I forgot to count.
They also mainly sell fried chicken, French fries and burgers, and the store name, decoration style, food taste, and even the employee uniforms are all copied exactly.
Among them, the most successful one is Hualais, which has opened tens of thousands of stores across the country by relying on the Sharingan technique, becoming a direct competitor of KFC.
Speaking of which, the boss is from Zhejiang Province, two brothers from Wenzhou, surnamed Hua.
After seeing KFC's ability to attract money, the brothers had a sudden idea and started their own business with 80,000 yuan. The brand was established in 2001.
They also started a business with college students, because KFC was still a new thing here, and college students are more receptive to new things, so they opened a KFC imitation fast food restaurant in front of a university in Fuzhou, copying the entire decoration and facilities. The price is much cheaper, and it has successfully attracted many college students.
In this era, because information is not so developed, following the trend is relatively rare, but it is still unavoidable.
Su Zelin had been mentally prepared for a long time, but he didn't expect it to come so soon.
"Baohong, don't be so excited!"
He smiled slightly and said calmly: "They can just copy. If someone copies us, it just means one thing - we have done a good job!"
"Failed companies will not have followers. Only when our model is successful can it attract the attention of others and copy it."
"It's not terrible to be followed. You are walking behind others, following their footsteps, falling behind others everywhere, and it is almost very difficult to surpass them!"
Wallace is strong enough, but can it surpass KFC?
No!
And among thousands of copycat stores, it is the only one that has succeeded.
It is true that there are imitations that surpass the original version, but in most cases it is because the original version is inferior, or the imitator has unique resources, and it only happens under very special circumstances.
"The success of an enterprise depends on many factors, including the right time, place, and people. It does not mean that you can succeed by just copying a name, decoration, and strategy!"
"From the core backbone to the staff team, even some small things can have a big impact. This is the so-called details that determine success or failure!"
"If that store wants to surpass us, unless the boss can be better than Mr. Yang and I, create a very good team, and also have the courage to take the initiative to innovate and make breakthroughs, if they keep following us, they will always be the only ones."
I can eat soup!"
Kang Baohong cheered up.
After Su Zelin's analysis, he found that the copycat really didn't have any advantages to pose a big threat to the new century.
As the founder alone, he felt that it shouldn’t be on the same level.
Kang Baohong is now a big fan of gangsters, and he admires Su Zelin's vision and methods so much that he is in awe.
That plagiarist can’t be more awesome than the boss!
What's more, New Century also has a very powerful Mr. Yang, which is even more powerful.
Our team building is also very successful. We are positive, united and harmonious, and have strong execution ability. It is difficult for others to say the same.
"Boss, Mr. Yang, I am indeed a little bit calm-down!"
Kang Baohong took a deep breath and quickly adjusted his mentality.
I am still not calm enough. I am always startled when faced with challenges. Compared with my boss, I am far behind me. I need to learn from others how to be calm in every situation so that I can accurately analyze the problems encountered in the development of the company.
"That's about it!"
Su Zelin said he was very pleased.
"There is no need for us to get angry and fussy over such trivial matters, or even dislike each other."
"When it becomes bigger and stronger in the new century and its reputation becomes more and more famous, even if this company doesn't imitate it, others will follow suit."
"In the face of this situation, what we have to do in the new century is to be ourselves. Remember, we are the pioneers and pioneers in the digital industry in colleges and universities. We take the initiative. Others are just chasers, following behind and drinking soup.
Of!"
"The existence of copycat competitors can even reflect the new century to a certain extent, enhance our position in the industry, and at the same time allow us to maintain urgency and never stop moving forward!"
The gangster's words made Kang Baohong suddenly enlightened.
This is what the boss said before, everything has two sides.
It was a troublesome problem at first, but suddenly I found that it was not a big deal, and I even found some advantages.
Brother Yang added in a timely manner: "Mr. Su said it very well. On the road of enterprise development and pioneering new territories, competition is everywhere, and we always have to face it. By the way, I also work as a supplier.
Shang found some gossip. The boss behind the store at the University of Science and Technology is the son of a big leader in Lin'an. His surname is Zhang. He is quite young. He just graduated from college and majored in computer science. He is a bit smart.
But I am still a rookie and layman in the digital industry, with little experience and high self-esteem. I don’t bother to recruit people in the industry to work together, and now I am working alone!”
Kang Baohong felt more at ease upon hearing this.
Turns out he was just a newbie.
After all, not every young boy is a monster like his own boss. An eighteen-year-old is more sophisticated than a veteran of several decades.
"No wonder you dare to copy without restraint, it turns out there is a background!"
"If you can establish connections on the university campus and get approval from the higher authorities to build the land and build it on the same scale as New Century, you will have some background, which is normal."
Brother Xiao Yang is not surprised.
Su Zelin added: "He can copy our model, but some things are the exclusive labels of the new century and cannot be copied casually. For example, the golden slogan printed on the fan given out in the Zhejiang University branch's opening marketing event is this.
An important part of our brand culture!"
Kang Baohong said tentatively: "This person is quite thick-skinned. If he even copies our sentences and uses the same method for marketing, what should we do?"
"This is indeed a problem. It would be difficult to sue for infringement."
Yang Fen frowned.
"There is no need to sue him, and we can strike first to prevent him from copying!"
Su Zelin is confident.
"How to say?"
The two asked quickly.
"It's very simple. You go to the technical department to find two gunmen, apply for more trumpets, and before the store opens, post a post on the BBS of the Polytechnic University. The topic is our golden sayings and how many buildings should be built.
All the golden sentences are mentioned, and when you are full and have nothing to do, you can say a few times. In short, you must let the college students at the Polytechnic University know that these sentences are from the new century!"
"If he really dared to plagiarize, others would have already seen it, and the effect would naturally not be that good. He would even be scolded by students from the Polytechnic University for plagiarism. His qualifications would be low, and his reputation would be ruined, so I concluded that he did not dare to do this.
”
After a pause, Su Zelin said: "If he can really come up with so many similar sentences for marketing, then I have nothing to say. This is his skill, and I will even give him a thumbs up!"
The golden sentences he made up are the culmination of the wisdom of later generations of netizens. How can anyone be so cheating, so Su Zelin has no worries.
"It's impossible. He can come up with dozens of the same sentence and I'll lose!"
Kang Baohong said cheerfully: "Boss, your trick is really amazing. If you do this, he won't be able to copy it 100%! Okay, I'll find someone to handle this matter as soon as possible!"
"No need to be too fast!" Su Zelin said decisively: "It's not too late to start trouble on the Polytechnic BBS when that store is about to open!"
"Why, isn't the sooner the better?"
Kang Baohong couldn't figure it out.
"No, we have to be careful. If you start a wave on BBS too early, the popularity will have already reached its peak. When that store opens, the effect of the program will be greatly reduced. It is best to wait until about the same time and put it over there.
The gifts are printed with sentences, and the marketing campaign is about to start. If we attack again, the effect of the program will be maximized! What do you think, will their gifts be distributed by then or not?"
Su Zelin's casual words made the two grown men, Yang Fen and Kang Baohong, tremble and gasp.
Mad, what a loss!
First, create the best program effect, and then the other party's batch of gifts will probably be scrapped, resulting in a loss of thousands of dollars. It can be said to kill two birds with one stone!
As soon as the opponent who followed the trend showed up, he was hit in the head, and his head was buzzing.
"Gao, boss, your move is as high as several floors!"
Kang Baohong gave a thumbs up.
Such a vicious... brilliant idea, why couldn't I have thought of it myself?
Brother Xiao Yang wiped his sweat. This guy is too shady and calculating to the extreme. Whoever wants to be his opponent will die inexplicably. Fortunately, he is his partner, not his opponent!
Su Zelin smiled.
In the business wars of later generations, you will be deceitful, and all kinds of tricks will emerge one after another, and you will use all kinds of tricks. In the fiercely competitive field, you will not be able to survive even if you are even a little honest.
He has seen many tricks, and for him, this is just a small trick.
"There is also good news. Last semester, I found a publishing house in Lin'an for those sentences and finalized them for publication under the name of New Century. The name is "To Youth - Five Hundred Wise Quotes and the True Meaning of Life". I heard from the publishing house.
Said it would be released next month."
Su Zelin said leisurely: "As soon as this book comes out, no matter who wants to commercialize our sentences on a large scale, they will have infringed the copyright, and it will be easy to file a lawsuit!"
"Publish a book? Wow, this is amazing!"
Kang Baohong was excited.
In his opinion, those who can print the things in their minds into words are powerful.
"Haha, Baohong, publishing is not as difficult as you think."
Su Zelin explained with a smile: "There is something called self-publishing. As long as you have money, you can find a publishing house to cooperate. Don't violate the rules or be too bad to damage the reputation of the publishing house. Publishing is not a problem." The quality of Su Zelin's golden sentences is quite good in the opinion of the publishing house. The current youth-turbulent Chicken Soup for the Soul books are also very popular and have a considerable audience.
In addition, the gangster claimed that publishing at his own expense meant that the publisher did not need to pay any profit or loss risk, so he had a casual discussion with the editor of the publishing house and made the decision.
Su Zelin doesn't expect this book to sell well. The most important thing is to seize the copyright of those sentences and make it part of the brand culture of the new century. If it can sell better, it would be best to promote the digital store.
.
Anyway, the worst case scenario is that it won't be sold at all, as long as the copyright is obtained. Su Zelin doesn't expect to make a fortune from this book, and it doesn't matter if he even loses some money.
Brother Yang sighed in admiration. He really admired Su Zelin's unfettered mind and his ability to plan ahead.
If this competitor appeared today, he would only think of using the power of publishing houses and copyrights. Unexpectedly, he had already made a publishing plan.
In other words, in the last semester, this person had already considered the problem of following the trend and thought of countermeasures.
My vision is not as far-sighted as his!
The biggest problem was solved and the atmosphere became more relaxed.
At this time, Su Zelin suddenly remembered something.
"Soon we will have three new branches completed one after another, totaling five stores, and the size of each branch can be called a flagship level. It can be regarded as a serious municipal chain store in Lin'an.
Okay. Mr. Yang, I propose to buy a few cars after New Year’s Day and use them as official cars for the store. It will be more convenient for traveling and negotiating business!”
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This guy has been planning this for a long time.
Nowadays, the bus in New Century is Yang Fen's pickup truck. This was used by Brother Yang's computer shop to deliver goods. After joining New Century, it was used as a bus, hauling goods and people, and he didn't care about money with Su Zelin. However, the second shareholder of the dignified New Century, the boss on the surface, has to drive a pickup truck, which is too shabby, so this matter is really urgent.
With five branches, New Century already occupies half of Lin'an University. It is not a pseudo-chain with only one or two stores. It must have a good lineup.
Kang Baohong was excited when he heard that. During the summer vacation, Su Zelin asked him to take the C certificate. At that time, he thought that the boss would be planning to buy an official car for New Century, but he did not expect that it would be put on the agenda a few months later.
.
Unexpectedly, I would also have the opportunity to drive a car!
Kang Baohong was very excited.
In this era, a car is definitely a luxury product. It is very prestigious to drive it out. When you return to your hometown in fine clothes, if you drive back in an official car, the whole village is not allowed to come out to see it.
However, he was excited, and he had no say in this matter. The two bosses could only discuss and decide.
Brother Yang pondered for a moment, then nodded and said: "You can have this!"
He has been working as a computer shop for so many years and has accumulated a lot of savings. Now he has joined forces with Su Zelin, who has stronger financial resources, so everyone has no shortage of funds.
Moreover, this model in the new century is very good, and the return on capital is very fast. The small peak of the New Year's Day soon, and the peak of the beginning of the next semester can be significantly restored, so there is no capital chain problem.
In this case, you might as well spend a few hundred thousand dollars to buy a few business cars.
Brother Yang didn't want to drive a car. When he was discussing some important business deals before, he had to rent a car. After all, driving a pickup truck would make others look down upon him.
"Very good, then it's decided!"
Since Brother Yang has no objection, the matter is settled.
"Let's wait until after New Year's Day to buy three cars first. It's just temporary. Our goal is to have every branch in New Century have an official car, but we can talk about other stores later!"
"Okay, let's do it!"
"..."
Looking forward to the bright future of the new century, the three young people chatted for two or three hours.
When it was time to go overseas, Brother Yang and Kang Baohong left the store.
General Manager New Century is particularly excited.
At this time last year, the New Century Caiyuan store just opened. At that time, the boss had to spend a lot of money on the name to pretend to be a large chain store. Unexpectedly, a year later, New Century would soon open five branches.
It has become a veritable digital chain!
It’s like a dream!
It is really important to meet a noble person.
In Kang Baohong's view, such an achievement is already quite remarkable.
But for Su Zelin, it was just the beginning of his career.
His target is not just all the universities in Lin'an.
By next year, I will release the entire Zhejiang Province, and even the Jiangsu, Zhejiang and Lu regions!
After watching Brother Yang drive away in a pickup truck and take Kang Baohong away, Su Zelin returned to the store.
There is a second thing tonight.
After the business closes, a staff meeting must be held to announce the news that Liu Wanyin will take over as store manager.
Do the cleaning and gather everyone together.
Clearing her throat, Su Zelin said: "It's almost time to go to bed late, so I'll make a long story short. This small meeting is about one thing, about personnel transfer! Everyone should know that some time ago, every company in the New Century
All digital stores have added the position of manager in charge. I was fortunate to be appreciated by Mr. Yang and Mr. Kang and became the manager in charge of the Caiyuan store. However, as a result, the tasks at hand increased. I also served as the store manager.
It’s so tiring to be a father and a mother!”
All the staff burst into laughter.
It is true that Su Zelin is concurrently the manager and store manager, but no one believes that he is both a father and a mother.
Because this kid is leisurely and leisurely all day long, and the dragon never sees its end, so there is no need to be tired at all.
Almost all the things he was doing were delegated to others, especially Liu Wanyin, who was almost always working for the gangster.
Arrange timetables, take inventory of incoming and outgoing goods, settle accounts...
Nowadays, we have to make tea even if we don’t have to warm the bed when the weather is cold.
This guy's shameless abuse of power is simply outrageous.
Su Zelin continued to say shamelessly: "Although those who are capable work harder, it is understandable that I am so good that I have two jobs!"
"But the key is that the salary must match such an outstanding person like me!"
"To tell you the truth, I used to be a store manager and my salary was a little more than other people's phone bills. Now I work two jobs and still only get one salary. Can I tolerate this?"
"So when Mr. Yang and Mr. Kang came over tonight, I had a direct showdown with them. It's okay for me to hold dual jobs, but I have to get two salaries!"
"Such a reasonable request was actually rejected by two iron cocks!"
There was another burst of laughter below.
This guy is the only one who has the guts to complain about his boss and general manager in public.
At the same time, everyone realized that this short meeting might not be shortened.
Because the bastard likes to brag every time there is a meeting. If he doesn’t brag for a while, he will feel uncomfortable all over.
But it doesn’t matter. Meetings with gangsters are not as boring as those in other companies. They are quite interesting, and sometimes it’s good to listen to them.
Five minutes later, Su Zelin finally returned to the topic.
"Anyway, I don't want to work two jobs with one salary. Our Caiyuan store needs a new store manager!"
"The candidate for this new store manager was originally a junior employee. However, considering that junior employees will be promoted to senior years in just over a semester, internships, graduation projects and job hunting will take up a lot of time and energy.
So most people will choose to resign by then!"
"Even if you don't leave your job, you don't have that much free time to manage the store!"
"So, after much thought, I think a sophomore staff member would be more suitable!"
"Our Caiyuan branch has many sophomore employees. Everyone is a veteran employee who has been in the digital store since it opened. They are excellent and loyal. For me, this is a difficult choice. After thinking about it for a long time, I made the difficult choice
The decision has been made and the candidate for store manager has been determined!"
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"She is a very hard-working person. She is always rushing to work. Even if it is not her turn to be on duty, she often helps others clean."
"She was not the best when she first entered the store, but she worked hard every day and learned experience and continued to grow."
"She is a very good senior with a gentle personality. She never puts on airs in front of newcomers. She also enthusiastically guides new employees who have just entered the store!"
"She is very attentive. She made no mistakes in the inventory and calculations. She never made me worry!"
"By the way, her tea-making skills are also pretty good."
When Su Zelin finished speaking, everyone laughed and applauded warmly.
Although the gangster hasn't revealed the name of the new store manager yet, everyone can guess who it is.
"All in all, this person is very capable. Yes, she is our Liu Wanyin, classmate Xiaoliu!"
Su Zelin finally revealed the answer.
"From now on, you will take over my banner, Mr. Su, and become the second-generation store manager of the New Century Finance Branch. I hope you can take good care of the store and become a competent team leader! Now, let us use
Warm applause welcomes the second-generation store manager Liu Wanyin to come up and say a few words to everyone!"
Accompanied by applause, Liu Wanyin walked out of the staff team.
Facing dozens of colleagues, her pretty face was flushed, but she was not shy or nervous, but excited.
If we had just entered the new century and had not overcome social fear, such a scene would have made Xiaoyanagi at a loss, and perhaps he would not be able to say a word.
However, she found that she was no longer afraid of facing others. She could face even strangers calmly and communicate casually, let alone colleagues who she had known well every day.
After the staff calmed down, Liu Wanyin spoke.
"Thank you to Mr. Yang, Mr. Kang, and every colleague here, especially our boss, Manager Su!"
"In fact, all the old employees who entered the digital store with me last year should know that I used to be a very introverted person with super low self-esteem. I was not good at communicating with others and was afraid of facing strangers. Despite the salary and environment in the new century,
The hours and hours are ideal, but I don’t even have the courage to apply!"
"At that time, it was my monitor, Manager Su, and two other good friends from my class who encouraged me and accompanied me to the interview. Later, I successfully got the job!"
"I learned a lot here!"
"I don't know when I started to dare to face unknown customers with a smile. As a result, my family situation has improved, and I have become more confident day by day!"
"I am very lucky to be able to join this harmonious and loving team in the New Century. It is this job and you who have changed me and made my life better!"
"Actually, I am not the best in the team, but no matter what position I am in, I hope to grow with everyone and become better every day, thank you!"
As soon as Liu Wanyin finished speaking, there was thunderous applause.
Classmate Xiaoliu’s prestige in the digital store is indeed a bit lacking. He is not as strong or soft as Su Zelin.
However, this girl from the mountains is kind, honest, hard-working, gentle, and careful. Her good temper and hard work have won her quite a lot of popularity in the digital store. Even if she is running for store manager, her voice should be quite high.
Yes, now that Su Zelin has appointed her as the store manager, no one is dissatisfied.
Xiaoliu classmate, this is called simply saying a few words, unlike the bastard who can make half a day pass without realizing it every time.
After finishing her speech, she returned to the team. Other colleagues sent congratulations, while Liu Wanyin thanked them all with a smile.
Su Zelin spoke again: "Xiao Liu is good at everything, but her temper is a bit too good. In fact, I personally hope that she can be tougher, but I'm afraid it will be a bit difficult, but I warn you guys, don't bully other girls!
I have made it clear, even if classmate Xiaoliu plays a red-faced person, and I, a black-faced person, are here to stare at me, who dares to bully her or disobey orders, I will not spare him!"
The bastard said it very domineeringly.
However, it caused everyone to complain unanimously.
"Come on, how can we bully Manager Liu? It's you who bullies others the most!"
"That is, before my classmate Xiaoliu became the store manager, she was pushed to do a lot of work that was not hers. Forget about taking inventory and keeping accounts, she even had to make tea. I strongly protest against the abuse of power by the manager in charge!"
"The common people don't have electric lights, but you, the state official, are setting fires. The person who bullies Xiaoliu the most is still shouting to catch the thief!"
"..."
The meeting ended with laughter.
After closing the store door, Su Zelin and Liu Wanyin walked out of the digital store side by side.
The gangster smiled and asked: "Classmate Xiaoliu, how does it feel to be a leader?"
Liu Wanyin thought for a moment: "I feel like I have an extra sense of responsibility on my shoulders, but this feeling of being trusted is really good!"
"Haha, yes!" Su Zelin agreed: "Having companions around you and being recognized is the important meaning of life!"
After a pause, he continued: "There is still more than a month left, New Year's Day is here, and the promotion of the digital store will have to be handed over to you. Come on, work hard, and work hard to get the first shot of becoming the second-generation store manager!