Chapter 293: Nanazi is more beautiful than her good sisters
Regarding the change of the name of Nana's subsidiary brand, I didn't think carefully before. The brand name Linna is not very good, and it is too feminine. It is unreasonable to only sell women's clothing, so I changed it to Chaozhou. As for the company name, it is still Linna.
Clothing, only the brand name has been changed.
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As expected, Chaozu's new product launch conference had a huge response in the fashion brand circle. Previously, Su Zelin asked the navy to build up momentum in forums and other fan gathering places, vowing to become the number one domestic fashion brand and compete with foreign big names.
The banner has made many trendy brand fans remember the brand name Chaozu.
Of course, there was a lot of scolding.
However, while they were scolding, these people did become curious about the brand, and even paid attention to the news of the press conference, intending to satirize it.
However, after the press conference, these discordant voices were significantly reduced.
Because compared to those domestic fashion brands that were just making small fuss in the past, the Chaozhou group has a huge momentum, with various media outlets present, and many heavyweight guests. These people have invisibly improved the status of the Chaozhou group.
Nanazi's excellent performance at the press conference also gained a lot of impression points.
There is another reason that makes people laugh. Some black people discovered that the founder of the Chaozhou group was actually a beautiful woman with a huge figure, and she also acted as a model in person. Her aura was not inferior to that of a professional model, and she miraculously
From black to pink.
To put it bluntly, this kind of sunspot is LSP.
Then Su Zelin set the pace in the circle, and these black-to-pink LSPs started fighting with other blacks.
Heizi camp: "What kind of broken domestic brand dares to claim to be the number one brand in the country? It's a big foreign brand. Doesn't this founder have some ideas in mind?"
lsp camp: "You know what Gouba, this is called ambitious, is it sinful to set a goal?"
Heizi camp: "The founder is just a female college student who has just graduated. She can build this brand at a cost of three pounds of labor and management, and this post is proof of it!"
lsp camp: "Female college students who have just graduated have the courage to start a business. They are no better than you who can only type on the keyboard. Watch the video of her speech at the press conference when you have time. It is both decent and funny, and the media has given it a thumbs up
Very high evaluation, no less than the executives of many large companies! Besides, so many media and big bosses came to the press conference, which shows that others have connections and resources, so why don’t they have the chance to do it? You just wait and eat and drink.
!"
Heizi camp: "The whole new product launch conference is so big and the design is so hot that you are not worthy of shining my shoes!"
lsp Zhenzhan: "If you have an eye disease, get it treated quickly. I think it looks very good, especially the one Mr. Ding is wearing. I must give it to my girlfriend when it goes on sale!"
Heizi camp: "A guy like you still has a girlfriend, take a picture of yourself by peeing!"
lsp camp: "cnm, my brother's girlfriend is the school beauty, go ahead and envy me!"
……
The trendy brand circle is unprecedentedly lively, and the two groups are quarreling with each other. Of course, the number of people in the black-to-fan camp is still quite limited, and there are definitely not as many as the black ones. However, Su Zelin has a navy army. The combat power of the navy army is one to a hundred, and the two sides fight until the sky is dark.
There was no light under the moon, and they were evenly matched, but the popularity of the Chao Clan was rising unknowingly.
The next day, Nanazi received a call from Luo Xi.
"Nanazi, I saw the report on Chaozu's new product launch conference. You look like a strong woman on the stage, Bullfrog!"
Ban Hua’s tone was full of exclamation.
Nanazi in the School of Finance is a scumbag. Who knows, she dared to start a company right after graduation, go on stage to give speeches by herself, and still look decent.
Nanazi smiled and said: "Haha, Axi, is it true that you knew it so quickly?"
"Don't you know? There are so many reports in the media, so many people in our class have heard about it. By the way, in your speech, did our boss become the shooter?"
The speech is too sultry, but Nanazi is not that slutty. The only one who can think of it is Su Zelin.
"Yeah, how can I write such a speech!"
Nanazi confessed that her best friends know how much she weighs.
"I knew that the boss was really worried about your company! I originally thought you were just a small company, but I didn't expect the noise to be so loud. I really underestimated the boss's handiwork. I remember there seemed to be more
There are many heavyweight guests from the business community attending, even Lao Ma is here, your company is really impressive!"
Luo Xi was envious.
Most of those big guys are Su Zelin's connections.
Only the gang leader has such energy.
Even if you treat someone as a guest, you will be a winner in life if you do this.
The class girl suddenly felt that lying down had the advantage of lying flat, at least Nanazi could save decades of struggle.
"Chaozu and Gold Taobao have value-added business cooperation. We had dinner with Mr. Ma some time ago and also went to Ali's headquarters for a few cups of tea!"
Nanazi is showing off deliberately.
After four years of college, as the two most beautiful flowers in the first class of the School of Finance, I was obviously not as bright as Luo Xi in the class. Now I am more beautiful than my good sisters. Nanazi is a bit too small.
.
"Having dinner with Lao Ma and drinking tea at Ahri's headquarters, my God, Nanazi, what kind of life do you lead!"
The class beauty was envious and resentful: "Seeing how you look now, I really want to start a business as soon as possible!"
"Axi, let's go early. Starting your own business is very fulfilling and free. It's much more comfortable than working for someone else!"
Nanazi encouraged her.
"Hey, who doesn't understand this truth? But just think about it. I have to endure it first. The conditions are not mature yet!"
Luo Xi sighed, feeling a little helpless.
Although the boss promised to help me, it is impossible to use as much financial and human resources as Nanazi, so I mainly have to rely on myself.
Take your time, first understand the secret book that the boss gave me, and continue to practice and upgrade. There will always be a day when you can escape.
But I really can’t wait,...
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Also, before I leave the company and start my own business, I have to actively maintain a good relationship with my boss, so as not to fade over time and forget about the career he promised me, or just do it half-heartedly.
……
Three days later, Chaozhou clothes were officially put on sale in Taojin, and Taojin specially made a special feature for them at the focus of the homepage. This was one of the cooperation matters that the two parties had previously negotiated, and the publicity was quite large.
Then many trendy brand fans who had been making a lot of noise came over.
Regardless of the supporters or the hackers, they all have the attitude of watching the excitement and want to see how this brand, which has been hotly discussed recently, sells.
Then they discovered that the page of this store was really high-end and very fashionable, no less than that of big foreign brands, and even more tasteful. After all, Su Zelin made it based on the art design style of later fashion brands. Of course, a high-end store page cannot be recognized by fashion brand fans, but these details are accumulated bit by bit, and one day they will form a brand effect, so don’t ignore its role.
In addition, the new autumn products launched by Chaozu quickly achieved considerable sales. Within half a day, the inventory of many styles was reported and they were out of stock.
Of course, it’s not really a sale.
Yes, this is the hunger marketing used by Rebus on rice in later generations, and the gangsters shamelessly copied it.
When rice was first launched, the marketing was great. Before it was officially launched, many digital enthusiasts and even people outside the circle heard about it.
It’s just that at that time, Rebus was promoting the slogans of “the most cost-effective fever phone”, “low price and high configuration” and “no IQ tax”, while the Chaozhou group was promoting the No. 1 national trend brand. Everyone was just trying to speculate.
.
In fact, most of the sales at the outlets are self-purchased, creating the illusion of excellent sales and at the same time lowering the seller's reputation level.
Buyers still care about this thing. Shops that don’t sell a few items always feel unreliable to consumers, so some sellers who fancy gold-digging opportunities know this trick.
In fact, most of the gold mining shops in later generations did this, but many sellers are still honest and naive and behave themselves to build up their reputation. Of course, Su Zelin is not so honest.
In the early days of gold mining, the management of credit fraud was still very loose, and no punitive measures were even introduced. It would be good if it could attract users to open outlets, but there would be so many troubles.
As for those who bought value-added services in the gold rush, they will turn a blind eye even in future generations, so the bastards can completely use it freely.
When I was checking my reputation level, of course I also checked my reviews. Anyway, they were all good.
For example, the material is kind, the upper body effect is beautiful, it is a must-have for fashionistas, and it has a high turn-around rate. There is even a comment saying that the male idol who has been chasing her for several years did not accept it. After buying the fashionable suit, the male idol took the initiative to date her.
, it doesn’t matter if it’s a bit exaggerated, the most important thing is that it must be in line with the psychology of fashion brand fans who like to be noticed.
As for the reason for the shortage, it was claimed that the sales volume was unexpected, resulting in insufficient stocking. The clothing processing factory was working overtime, and every batch produced would be put on the shelves immediately
The effect of hunger marketing was immediate. After the second and third batches of goods were released, they were quickly sold out. Some trendy brand fans who had a wait-and-see attitude finally couldn't help it and started buying.
The fourth batch of goods set off a real rush to buy.
Today's netizens don't even know what hunger marketing is, and they think this brand is really popular.
In fact, fashion brand lovers would rather choose Hong Kong and overseas purchasing agents than buy domestic fashion brand clothes. First, foreign big brands are more famous, and second, domestic fashion brands are not up to par. If you wear them, others will not even know what the brand is.
I’ve never heard of anything, so how can I get the publicity and attention?
However, the reputation of the Chaozhou people has become more and more popular, and buying things in Taojin is much more convenient and cheaper than shopping on Hong Kong Island and overseas. In addition, the prices are cheaper.
Of course, it cannot be too cheap, otherwise others will think your design is worthless and too cheap, so a lower price than overseas big brands is the most appropriate positioning.
"Squad leader, almost all our fourth batch of goods have been sold, this time they are really sold out!"
When Nanazi called Su Zelin to report her victory, the gangster was a little surprised.
In fact, he never thought that the hunger marketing he played would be so effective.
In 2004, the sales volume of Gold Rush has grown rapidly compared to the previous year. However, the volume is still relatively small compared to later generations, and the number of people who can shop online is still limited, so he does not expect Chaozu's sales to increase all of a sudden. However,
This situation is better than I expected.
After thinking for a moment, Su Zelin understood.
These trendy brand fans are young people who are at the forefront of the times. They can even do overseas purchasing. It is normal for them to be gold diggers. In other words, the problem of not knowing how to buy things online does not exist for this group. As for those trendy brand fans who find overseas purchasing troublesome and too expensive, but struggle to find alternatives, the emergence of Chaozhou just fills this gap. Coupled with their previous publicity and hunger marketing, they finally handed over such
An excellent transcript.
Nanazi was very excited.
She was originally worried that the clothes she designed herself would not be sold, but she didn't know they were selling so well.
When your wish comes true, you will naturally feel better.
And the profits from fashion brands are considerable.
The cost of this thing is actually very low. Even if you use good fabrics and spend a little more to ask the clothing processing factory to improve the quality, a piece of clothing will not cost you much.
However, it is much more expensive than ordinary clothes.
The most expensive thing is the design fee.
However, Nanazi's company only hired three designers, and they were not well-known foreign designers, so the salary was naturally not very high.
Before selling this batch of clothes, Nanazi had been worried about spending tens of thousands of yuan a month to maintain her expenses. However, she now found that the relatively considerable profit from the expenses was nothing at all.
Of course, the premise is that Chaozu can maintain such sales enthusiasm.
Su Zelin is very calm.
He also knows that making trendy brands is highly profitable, but no matter how high it is, it is still a niche market. It is impossible to make big money now, and it is far less profitable than the huge profits in the digital industry. Only after more than ten years will it gradually be accepted by more people.<
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All this hard work is just to let Nanazi realize her wish and have a career of her own.
Otherwise, she would feel empty just following him without any status. She must find something to do in order to better enrich her life.
"Monitor, you are really a genius, you can come up with such a sales strategy!"
Nanazi really admires Su Zelin's brains, and always feels that his thinking and brain circuits are completely different from ordinary people.
If it were him, he wouldn't be able to think of it.
"It's okay."
Su Ze and Lin Xin said that I was just learning from it.
Hunger marketing is still a new method in this era, but it will become common in later generations.
"By the way, Nanazi, there is one more thing!"
Su Zelin remembered something.
"If you have time, apply for an account at the Hipster Base Camp. Get an official ID and nickname. Show your face and post when you have nothing to do."
"You have to always ensure your exposure in this circle, and even become a business card!"
"When you become famous and become an Internet celebrity in the circle, everything you say and do on social media can even become very powerful marketing, which is even more effective than advertising!"
Nanazi herself has the potential to become an Internet celebrity. In future generations, if she hosts a live broadcast or something, she has a good chance of becoming famous.
But Su Zelin hopes that she can become a high-end Internet celebrity, just like Rebus of Rice.
If rice produces a Rebus, the Chaozhou tribe may also produce a Dingbus!