Chapter 317: Do you really need to prepare two betrothal gifts?
In this life, I will no longer be a scumbag to my childhood sweetheart. Chapter 317: Isn’t it true that I have to prepare two betrothal gifts?
It is said to be advertising placement, but in fact it is almost customized.
Originally, the name of the sketch presented by Uncle Benshan in the 2005 China Television Spring Festival Gala was called "Kung Fu". It is unclear whether it was a tribute to Zhou Xingxing's comedy of the same name this year, making it a hot topic, or whether it was purely a coincidence.
But because of the new century, the sketch was changed to "Buying a Mobile Phone".
This is a suggestion put forward by New Century. The reason is that in 2005, the price of mobile phones is no longer so high. Mobile phones priced at three to five hundred yuan are everywhere. With the reduction of call and text message charges, they have gradually entered thousands of households, even in many rural areas.
Common people have also begun to use mobile phones and enjoy the convenience of life brought by technology, so the content of such sketches will be more in line with the times and the psychology of common people.
In addition, this skit can also warm up the first round of red envelope distribution.
Of course, New Century is just a suggestion, try your luck, and I don’t dare to force China Television to adopt it. After all, it is equivalent to customization, not implantation. What’s more, the Spring Festival Gala program has already been finalized and entered the rehearsal stage. Before New Year’s Eve,
It’s only been a little over two months, so changing the program is not that easy.
Fortunately, the leaders of China Television had a very good impression of the New Century, and they were by far the largest and most generous sponsor of the Spring Festival Gala, so they talked to the directing team about it.
The director team really considered this matter carefully.
Not only does it give face to leaders and funders, this year China Television opened its doors to host the Spring Festival Gala to brainstorm ideas from across the country and even the world. The proposals for the new century are very constructive and at least cater to this year's topics better than "Kung Fu".
So the director team asked Uncle Motoyama if there was any way to change "Kung Fu" into "Buying a Cell Phone" and produce this sketch within two months.
Uncle Benshan readily agreed and he was confident that he would do well.
Of course, what the director team doesn't know is that New Century has already asked the person in charge of Yanjing to contact Uncle Benshan. As long as the director team calls and he nods in agreement, one million will be credited to the account soon.<
/p>
In 2005, Uncle Benshan, who had attended the Spring Festival Gala sixteen times, was already a wealthy man. He didn't really care about one million. However, the sponsors of the Spring Festival Gala were not ordinary companies. Selling favors might be good for him. Besides,
Two months to produce a new sketch is more than enough for a master like him.
As a result, the implantation that was originally promised turned into a customized one, which is a great value.
The content of the skit is a joke that was made because the son went to college and wanted to contact the rural people who bought mobile phones for the first time, but because they did not understand this newly popular technology product.
Uncle Motoyama's acting skills are really great, and the improvised sketches are also full of laughter, making the guests and the people in front of the TV laugh endlessly.
The skit also promoted several major advantages of purchasing digital products in the new century, with the focus being on the innovative experience model, convenient after-sales service via telephone and door-to-door service, etc.
At the end of the skit, Uncle Benshan also came up with an advertising slogan: "When buying a computer or mobile phone, go into the new century. Try it first and then buy it when you are satisfied. Guaranteed authenticity, good quality, big discounts, and give out big red envelopes to the people during the Chinese New Year. Who knows?"
They are all affordable!”
This skit really caters to the psychology of many people, because in recent years there have been quite a few people who have planned to buy mobile phones. While the program is very effective, it has also created a strong sense of presence in the new century.
After the skit, to strike while the iron is hot, CTV teamed up with New Century to send out the first round of red envelopes.
This event appeared on the Spring Festival Gala in 2005. It was quite new. You could participate by sending a text message to the official hotline to wish you a happy life. As long as you won, you would get at least 88 yuan, which stimulated many viewers.
The number of text messages received by the CTV hotline skyrocketed instantly, and the Su and Qin families also joined in the fun and sent a message to try their luck.
"Okay, it seems that all the viewers are actively participating in our red envelope event. The first 8888 super red envelope has been released. Congratulations to this friend whose mobile phone number ends at 2376!"
Following the host's excited voice, a partially hidden mobile phone number and the amount of the red envelope appeared on the big screen behind the stage.
"Tomorrow New Century Digital will open for business. You can bring your mobile phone and information to the 2,536 stores owned by this company to buy computers, mobile phones and other digital products!"
"The first ten super red envelopes have been born. We, CTV and New Century Digital, have prepared a total of 888 super red envelopes for everyone, as well as countless small red envelopes. All you need to do is send a blessing text message!"
"For viewers who didn't get the red envelope in the first round, don't be disappointed, because we have prepared three rounds of red envelopes tonight and will send them to you one after another!"
"..."
The first round of red envelope rain lasted for a full three minutes. After all, it takes some time for the audience to send messages to participate. In addition, China Television also felt that the program effect of this red envelope event should be very good, and it also strengthened the interaction between the TV station and the audience. This is also
One of the changes in this year’s Spring Festival Gala.
The three rounds of red envelope rain lasted only nine minutes in total, which is not very long compared to a party of more than four hours. However, don’t underestimate this short nine minutes. Look at the exposure of Compass watches in the past.
It was just a midnight announcement, and the audience might have passed by without even remembering the brand name.
It is no exaggeration to say that New Century’s exposure in the Spring Festival Gala is unprecedented.
Of course, being willing to give up the sponsorship fee, the activity plan proposed caters to the psychology of the common people, and China Television itself plans to carry out drastic reform of the Spring Festival Gala, which is also the reason why the two parties reached a cooperation.
In short, New Century’s special exclusive sponsorship brought together the right people at the right time, the right place, and adapted to the times, which made it the most successful sponsor in the history of the Spring Festival Gala. Even many years later, no other company or brand could surpass it. p>
In this round of red envelope rain, according to statistics from China Television’s official hotline, a total of more than 32 million text messages from different mobile phone numbers have been received.
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In 2005, unlike later generations, everyone had a mobile phone. Even aunts and uncles were holding Douyin all day long. There were more than 30 million text messages. The participation rate was already quite high, which also shows how popular this red envelope activity was.
Amazing.
Unknowingly, firecrackers sounded outside, marking the official arrival of the Year of the Rooster.
Lin'an banned fireworks and firecrackers in 1993, but small places like Jianglan can still set them off.
In the name of the new century, the party carried out the zero o'clock time. In fact, this thing is not important. Compared with Uncle Benshan's sketch and the two rounds of red envelopes issued before, the poor exposure is just a bonus. It's just that
Starting from the sponsorship of the first Spring Festival Gala, chiming the time at midnight has been a tradition, so it can be regarded as an indispensable arrangement.
Half an hour later, all members of the Spring Festival Gala program took the stage again and handed out the third round of red envelopes at the same time as the curtain call. The 2005 Spring Festival Gala ended in a festive atmosphere, which also made every audience in front of the TV remember the new century.
This name.
"Son, I have watched the Spring Festival Gala for so many years. There are so many advertisements at the party, but your company is the most impressive!"
Zhao Lixia is overjoyed.
The higher the New Century's exposure in the Spring Festival Gala, the more promising her son will be, and the better the business of the franchise store she and the Qin family will open. Naturally, Su's mother will be happy.
"No, with the 88.88 million red envelopes and sponsorship fees, Zelin's company has spent almost 300 million. How can this advertising be so effective?"
Liu Sufen was also cheerful, and suddenly remembered something: "By the way, I think our two stores will be very busy tomorrow, and we have to go and help!"
Qin Daqing deeply agreed: "Yes, yes, I hope Mingtian will have a good start to the new year. We've finished watching the party, let's go back and rest early!"
Qin Shiqing went home with her parents. Although there were some things that she no longer needed to avoid suspicion, she couldn't do such a thing as staying at Su's house before getting married. She was a reserved and traditional girl after all.
Su Zelin couldn't fall asleep so quickly. As soon as twelve o'clock passed, he received a lot of blessing text messages. He also sent text messages to some people to wish him a happy new year. After the Spring Festival Gala, various victory text messages came one after another. p>
"Boss, we succeeded!"
Although Kang Baohong's text message is simple, you can see the strong flavor of joy.
The general manager of New Century also watched the entire Spring Festival Gala. He had long realized that the effect of this sponsorship would be very good, but he still did not expect that it exceeded expectations.
Regardless of the skit or the red envelope shower, the response was huge.
"The 288.88 million is well spent!"
Yang Fen’s text message is not very long, everything is included in it.
At first, Su Zelin planned to spend so much money to sponsor the Spring Festival Gala. He was actually worried, but in the end he nodded and agreed, because Su Zelin has always been bold in doing things and has never disappointed anyone.
Sure enough, this investment is worth it again!
Although New Century's stores will not open until nine o'clock tomorrow morning, he can already predict how popular the stores in major provinces and cities will be.
"This Spring Festival Gala advertisement you created is really awesome. The skit is almost tailor-made for the new century. The rain of red envelopes is awesome. Brother, I want to talk to CTV next year. Don't talk to our Ahri then.
Competition!"
This was sent by Lao Ma.
Originally, Ali would not appear on the Spring Festival Gala stage as a sponsor for the first time until 2016, and then occupy this position until 2018. However, seeing how successful the sponsorship of the Spring Festival Gala in the New Century was, Lao Ma was moved.
[A book-chasing app recommended to me by an old book friend I have known for ten years, Yeguo Reading! It is so easy to use. I rely on this app to read and listen to books while driving and before going to bed. You can download it here
Su Zelin quickly typed a reply: "Haha, Brother Ma, don't worry, you won't see the shadow of the new century on the Spring Festival Gala next year!"
This year, the new century will hit the national market, so the popularity and influence of the Spring Festival Gala are particularly needed to increase its popularity, so that it will spend a lot of money on sponsorship.
After attending the Spring Festival Gala twice in a row, the effect is not that good. Besides, it is difficult to find an event that can match this year's red envelope rain, so Su Zelin has no plans to continue the banker at all.
……
The name New Century Digital spread throughout the Xia Kingdom like the spring breeze of 2005, and suddenly became a household name overnight.
Almost all ordinary people know that there is such a large company that specializes in selling digital products such as computers, mobile phones, MP3 cameras, etc. It allows people to experience it casually in the store. For large items like computers, after-sales service only requires a phone call, and staff will come to your door.
, we will help you check or repair attentively.
This is the immediate power of the Spring Festival Gala, and it is also the reason why so many giants are spending huge sums of money to compete for bids.
Just as Su Zelin expected, on the first day of the new year, as soon as the stores in various cities in the New Century opened, there were scenes of looting. In some places, there were long queues even before they opened. The posture was like the grandpas and aunties on the supermarket membership day.
Prepare to snap up special offers.
Not to mention anything else, the franchise store opened by my family and the Qin family in Jianglan was flooded with a large number of customers as soon as it opened.
Some are consumers who have learned about this company that specializes in digital products years ago, while others learned about it through the Spring Festival Gala and came here for its experience model.
Unlike years ago, those intended consumers didn’t just come in to watch the excitement. They waited to draw red envelopes after watching the Spring Festival Gala to try their luck. Many of them immediately took their favorite digital products home.
What's more, even if you don't win the red envelope, there is still a large-scale promotion event that "only happens once a year, if you miss it, wait until next year".
Consumers are so crazy, just like digital products in the new century that are free of charge, that major stores are so busy with sales that from morning to night, many store employees don't even bother to eat.
Su Zelin and Qin Shiqing also showed up at their new Jianglan store to help as temporary clerks.
We continue to ship goods and replenish our positions. Fortunately, our direct-operated stores were fully stocked a year ago, and Su Zelin suggested that franchise stores stock up more, because there may be a huge outbreak after the Spring Festival Gala.
Suppliers are also on standby to replenish positions.
Even so, some digital products in some stores have had their warehouse shelves cleared, and demand is temporarily in short supply.
All the investors were overjoyed, including Su and Qin's family. They were glad that they opened a new franchise store before the year and took advantage of this opportunity to make another huge sum of money.
This situation lasted until the end of the three-day Spring Festival sale and then eased. However, even after the event, the daily popularity of stores in various cities was still quite high, but it was just not as crazy as before.
Through the Spring Festival Gala, New Century has won the first battle in the national market, and the victory has been very beautiful. Not only the sales are amazing, but its unique experience model and the considerate service concept that it has always admired have left a deep impression on consumers who come to the store.
Impression.
There are not many digital experience stores in this era, especially such large-scale experience stores. This model became popular from fruits, but fruits were not born yet, and the new century has become a pioneer in the industry.
The fifth day of the new year, Su family.
The adults who had been helping out in the store for several days could finally take a breath.
Zhao Lixia looked at the sales statistics of several days calculated by Liu Caizhi on the table at home, and she couldn't even close her mouth with laughter.
In just three days of the event, sales can exceed that of a normal month!
Moreover, New Century's brand awareness has been greatly increased due to the Spring Festival Gala, and the store's business will only get better and better in the future. Su's mother is naturally in a beautiful mood.
"Zelin, your company sponsors the Spring Festival Gala, and all franchise store investors will benefit from it!"
Su Zelin smiled: "Of course, Mom, franchise store investors and us are grasshoppers on the same rope. Only by letting them make money can the company become bigger and stronger, and more and more stores will be opened!" Just like the big blue and green factories of later generations, they also try their best to give profits to their stores, so each of these stores is not very active in marketing. In the end, its store strategy has made it a success among many brands such as rice that are popular in online sales.
Blood Road, becoming two industry giants.
New Century also adopts a store-wide strategy. However, what is different from the big blue and green factories is that Su Zelin takes a boutique route and strictly controls the specifications and decoration of each directly-operated store. New store employees must also undergo professional training by the team to ensure
In terms of brand image and service quality, almost any small pheasant shop with an area of more than ten square meters can apply for a name in the big blue and green factories. The size of the shop, the decoration, the quality of the staff and the service are uneven.
Su Jianjun nodded and said: "It's good that your company can adhere to this concept. The headquarters and franchisees will prosper and suffer losses. Only then will the investors below have a sense of belonging and have more confidence in the company!"
A family of three was chatting when someone came, but it was Huang Panpan.
Every year, elementary school girls are used to coming to visit the Su family on the fourth and fifth day of the lunar month to pay New Year greetings.
"Hello uncle and aunt, Panpan wishes you a happy New Year. I wish you all the best in the Year of the Rooster, good health, success in everything, and good luck!"
The elementary school girl in the Su family is as well-behaved as ever.
"Panpan is so thoughtful. Auntie also wishes you a smooth graduation this year and all your dreams come true!"
While Zhao Lixia was talking, she took out a big red envelope from her pocket and handed it to Huang Panpan.
"Thank you, aunt!"
Huang Panpan smiled very sweetly.
Su Jianjun also took out a red envelope and asked casually: "Panpan, I haven't seen your dad for a while. How is everything lately?"
"My dad is very nice. Yesterday he told me about you, uncle. He said he would ask you to play mahjong when he had time!"
"Haha, okay!"
"..."
While they were talking, someone walked in the door again, this time it was Qin Shiqing.
I feel embarrassed when I see the girl next door, Mama Su.
Huang Panpan is very good, but Qin Shiqing is already his son's girlfriend and is also considered his future daughter-in-law.
So every time Huang Panpan and Qin Shiqing appeared at the same time, she didn't know how to deal with them.
Be too enthusiastic about Huang Panpan, lest Qin Shiqing be unhappy.
I was too indifferent to Huang Panpan, and I was afraid of hurting the little girl’s heart.
"Oh, Panpan is here."
Qin Shiqing was not surprised to see a girl from elementary school.
At this time of year, Huang Panpan will definitely appear at the Su family, and he has long been used to it.
"Well, Senior Sister Shiqing, I'm coming over to wish my uncle and aunt a happy New Year."
After greetings, the two girls started chatting casually.
Zhao Lixia and Su Jianjun couldn't help but be surprised.
In the past, every time Qin Shiqing and Huang Panpan came to their home together, although there was no strong smell of gunpowder or obvious competition, they didn't talk much. They were just polite and stopped talking.
However, they now get along very harmoniously, and people who don't know would think they are good friends.
After lunch at Su's house, as soon as Huang Panpan left, Qin Shiqing also went home to rest. Zhao Lixia pulled Su Zelin and asked, "Son, what's going on with Shiqing and Panpan?"
"What's going on? Mom, what do you mean?"
Su Zelin was puzzled.
"Don't you think they want to be too nice?"
"I don't think so. Huang Panpan came to our company headquarters for an internship last semester. She and Shi Qing are colleagues, so their relationship is certainly better than before!"
The bastard shrugged.
This explanation is not a reason.
Let alone Zhao Lixia, Lao Su was also puzzled.
Obviously, Huang Panpan chose the internship at the New Century Headquarters because of her son. Qin Shiqing couldn't help but see it. No matter how good-tempered she was, she would feel threatened by her love rival and would not like Huang Panpan.
Ah, why would the relationship be better?
Su Zelin continued: "As a senior, Shiqing takes great care of Panpan, and even invited her to our rental house for dinner several times."
Shiqing, please have Panpan a meal?
What kind of psychology is this?
Zhao Lixia and Su Jianjun were even more stunned.
The two old men looked at each other.
Don’t you really need to prepare two betrothal gifts?