With the release of the promotional video for "Minecraft" by Golden Wind, the entire industry couldn't help but say that today was really a slap in the ass - it opened their eyes.
Almost all players have given up hope.
When the reviews changed overnight, everyone was stunned by the groundbreaking nature of this game.
There has never been a promotional video for a game that can achieve such an effect!
As the promotional video was released, the entire gaming community was stunned!
The players widened their eyes and looked at everything in the block world in disbelief that exceeded the limits of their imagination——
'So this is a world where I can do whatever I want?'
'Holy shit...this degree of freedom is really unimaginable'
‘I can’t even imagine how much fun it would be to explore this world of building blocks’
‘Coward, I dare to think (dog head)’
‘It’s not so much a game as it is an oversized Lego toy sandbox in the gaming world’
'The most important thing is that it can actually fight monsters, mine, and even farm and cook!'
"I thought Stardew Valley was already the ceiling for casual games. Whose general is this?!"
'The most important thing is that in the promotional video, Alex's last slap to improve the picture quality is really amazing, so beautiful'
‘I think many people have analyzed that this is a hint of image quality mod, and Golden Wind is likely to directly open the creative workshop this time’
‘It makes sense, after all, this game focuses on creation’
'can not wait anymore……'
‘…’
On social media and game forums at home and abroad, players are enthusiastically discussing the miraculous game world displayed by "Minecraft"!
As for the so-called laymen watching the fun, the insiders are dumbfounded!
In the developer forum, colleagues were no less surprised than the players——
‘No wonder Golden Wind has the guts to insist on exhibiting in Cologne without an engine’
‘This creativity is really overwhelming’
'This company is outrageous. When other companies are trying to cheat, it studies levels. When other companies study levels, it studies gameplay. When other companies study gameplay, it directly gives a sandbox for players to create their own gameplay...'
‘Although I really don’t want to admit it, I have to say that Golden Wind is indeed leading the entire gaming industry to move forward’
‘It’s no exaggeration to say that just their Vampire Survivor movie supported many small game studios’
"That's not too outrageous. You can look at the current horror game market. Eight out of ten have canceled the weapon system and taken the psychological horror route."
'Hey...don't mention anyone else, it's Yunwei. As the mortal enemy of Golden Wind, isn't the "Lord of the Rings: Gollum" produced this time also focused on platform jumping and puzzle solving like a two-player trip?'
‘I really don’t know what the next wave of trends in the gaming industry will be like after the release of Minecraft’
‘To be honest, if Golden Wind hadn’t been recruiting, I would have wanted to resign and give it a try’
‘Nonsense, who doesn’t want to try it? They are the only manufacturer so far that develops without budget’
‘It’s hard to imagine how happy the employees of Golden Wind are every day...’
‘…’
Shocking inside and outside the industry!
This is a truly unprecedented game!
Although before this, Golden Wind also created many game elements that are still popular today.
For example, the "vampire-like game" created by "Vampire Survivor", the "psychological horror game" extended from "Silent Hill PT", or the "vampire-like game" directly named after the game name like "Sekiro"
"Wolves" game type.
but!
To a certain extent, these gameplay methods are evolved and improved on existing basic game types.
"Vampire Survivor" is a multi-player hybrid game extended from the barrage game.
"Silent Hill PT" is a branch extension of the horror game.
As for "Sekiro", strictly speaking, it is still a somatosensory action role-playing game. The wolf game is just a name for Gu Sheng's personal game design style, and it has gradually evolved into a "high-difficulty ARPG game".
collectively.
There is no doubt about the groundbreaking nature of these games.
Perhaps today's players seem to think that they are taller than giants from a distance.
But in fact, they are just standing on the shoulders of giants.
but!
"Minecraft" is different.
It is not simply an extension of a certain game, nor is it an integration of various games put together!
Its unique gameplay and world view, as well as its core focus on "creation", have never appeared before in the long history of global game development!
Is it the same casual farming game as Stardew Valley?
Yes and no.
Is it the same RPG as Sekiro?
Yes and no.
Is it a construction simulation game like Brick Simulator?
Yes and no.
It seems to contain everything, but it is so different!
Because the core of the game is not to allow players to accomplish a certain purpose or perform a certain task.
It is more like simply providing a sandbox with unlimited freedom for players to spend their lives in the virtual game in this sandbox.
And it!
It truly created a major genre in game history!
Gu ShengSam, the president of Golden Wind, called it——
…
"Sandbox game?"
Cornick looked at the tablet handed over by Vice President Petain.
The above is the tweet just posted by Sam, the president of Golden Wind.
In the tweet, Gu Sheng personally gave the most standard name to this unprecedented game type——
【Sandbox Game】
if!
The person who sees this news at this time is a veteran who has been deeply involved in the game industry for a long time, so he will definitely be amazed by the appropriateness of this name!
A completely open game that focuses on creation, isn’t it just a big virtual sandbox?
But what a pity!
The person who saw the news at this time was Cornick.
He couldn't appreciate the accuracy and ingenuity of this naming.
He only knows now——
"Now the whole Internet! All the media! The whole world is discussing this game!"
Cornick was so angry that his teeth creaked!
Obviously Golden Wind did not give this game overwhelming publicity!
Not to mention that its promotion campaign is inferior to works such as "Call of Duty", "Resident Evil" and "Sekiro".
Even "Euro Trucks", which just defeated them some time ago, has more promotion channels than "Minecraft"!
Golden Wind just tweeted casually and did a little promotion in a few tepid game media!
That's all!
But the sensation has spread all over the world, and has even suppressed the next-generation masterpiece "The Lord of the Rings: Gollum" that they worked so hard to prepare to the point where it has completely disappeared!
This is something Cornick will never accept!
Why did he insist on spending a lot of money to obtain the IP license for "The Lord of the Rings"?
Isn't it because he was able to make his game a hit by relying on the reputation of this world-renowned magical movie ceiling, so that he had the upper hand in the initial announcement and suppressed the golden wind!
But now, they should have the upper hand, but instead they were pushed to the ground and rubbed hard by the rough square people of Golden Wind!
Cornick would never be able to swallow this breath.
Even if he could swallow it, the prestige above his head would not let him swallow it!
joke.
Spend a lot of money to buy IP licenses, but in the end the publicity is not big enough? What the hell do you do for a living? Give money away for free?
Capital groups like Vivendi are never afraid of spending money, but they hate the fact that their money cannot see results.
If you don’t want to get K, Kaunik must think of a way!
"Seeing that there is not much time until Gamescom, we will increase our publicity efforts,"
The corner of Cornick's mouth twitched and he ordered Petain:
"We must ensure that the promotion momentum of "Lord of the Rings" exceeds that of "Minecraft."
"Well……"
Hearing this, Pétain pondered for a moment:
"But it will take a certain amount of time to apply for funds. If you wait until the funds are approved before doing marketing... it may be too late."
After all, what they faced this time was the Golden Wind.
Golden Wind’s promotional tactics are also the best in the industry.
Comella has already demonstrated this for them with its many disastrous defeats.
Therefore, although it is still a full month and a half before Gamescom.
But since you want to seize the market with Golden Wind, you must use all your energy and power to win the publicity positions that you can in the shortest possible time, and you must not give Golden Wind any breathing space.
and time.
But in this case, the expenses will naturally be extremely huge.
"Don't we have other projects?"
In this regard, Cornick was really angry:
"Since we are mainly promoting "The Lord of the Rings: Gollum" this time,"
"In order to fight for the spotlight, we can only temporarily sacrifice part of the publicity resources of other participating projects,"
"You should apply for publicity funds. Now, all resources from other projects will be transferred to "The Lord of the Rings" immediately,"
"We must reverse the current unfavorable marketing situation as quickly as possible,"
"Otherwise, the situation will only become more and more unfavorable for us,"
"You know, in the hands of Golden Wind now, there are 3 billion knives that were knocked from Comella."
"They are now..."
…
Super big dog owner!
Shen Miaomiao watched helplessly as a huge amount of three billion dollars was added to the company's books out of thin air!
A white wolf with empty gloves!
The ultimate second-rate dealer!
Yes.
Today, Joetsu Keimasa has been safely sent thousands of miles away to Northern Europe by them, and he is living an anonymous life in his later years.
As a price, 7.85% of the equity in the hands of Shangyue was handed over for free, which became the key to the transfer of rights in Comella and a windfall for Golden Wind.
With confidence in her heart and money in her hands, Shen Miaomiao, who was sitting next to Peng Xiaopang, was naturally full of energy and full of energy.
"Little Fatty."
"Hey, Sister Miao."
"Tell me again, what kind of event is this? I don't know much about these things in your industry."
“[Binjiang City Major Project Construction Mobilization Meeting], hey, to put it bluntly, it’s still about the development of the southern area..."