**** still approves of Feng Jianhui's plan. The previous investment share of Daewoo Motors and even the branches of the entire Daewoo Group in China was not significant, and it can even be said to be only a small amount.
Taking Daewoo Motors as an example, except for the large passenger car production plant in Yantai, as well as the parts and engine production plants, it has not established a large hatchback car production base. This is because all large automobile companies in the world are competing for the Chinese market.
Something is obviously not normal today.
"Mr. Li, what do you think of this plan for Daewoo Motors?" After looking up at the opposite side, **** suddenly said.
Li Rong was already prepared for ****'s inquiry. And he also knew that if he wanted to win the favor of the young boss in front of him and continue to control the Daewoo Group in the future, he would have to tell Feng Jianhui's plan.
There are some different things that are beneficial to the development of Daewoo Motors.
"Mr. Feng's plan is very feasible. And before Daewoo collapsed, the Chinese market was also the focus of our next development. However, although the development of the Chinese market is important, we cannot ignore Europe and Africa.
Emerging markets in other places.”
"Especially in Eastern Europe, Daewoo Motor's brand promotion has been very successful. Our influence there has even surpassed famous European car brands such as Germany's Volkswagen Group and Italy's Fiat. Especially in places such as Poland and Ukraine,
Our car sales are even higher than those of Volkswagen and Fiat. Moreover, our car production plant in Poland has an annual output of more than 400,000 cars, accounting for half of Daewoo Group's car production. Therefore, I think we cannot give up easily in Eastern Europe.
Instead, we should continue to dig deeper into the local area to build a more complete marketing system and maintenance network for the advantages we have established!"
"In addition, Africa is also an emerging market that cannot be ignored. In the early stage, Daewoo has been inspecting relatively stable countries in Africa such as Cameroon, Egypt, and South Africa. It is preparing to establish a car factory with an annual output of about 100,000 vehicles in order to compete for the African market.
!If we give up or postpone our expansion plan in Africa, then Daewoo Group’s early preparations are likely to be wasted, and its share of emerging markets will fall behind automobile giants such as Ford and General Motors. Therefore
, I think that if the chairman has enough funds, China, Eastern Europe and Africa should be listed as the company's development focus in the next stage."
"Also, Standard Chartered Bank should pursue a more active lending policy. Provide loans to those Daewoo Auto parts manufacturers, or manufacturers that are preparing to join Daewoo Auto Parts suppliers. Only by building this community of interests even bigger can we
Only then can we take the initiative in these emerging markets and truly compete with automobile giants such as General Motors, Ford and Volkswagen."
After finishing speaking, Li Rong took a breath and looked at **** and Feng Jianhui who were still thinking deeply, feeling a little uneasy in his heart.
His development plan for Daewoo Motors is a bit too huge! And on the basis of their China expansion plan, Daewoo Motors' global expansion plan in Daewoo's five-year plan was added.
If this plan can really be realized, then Daewoo Motors will surpass BMW and Peugeot-Citroen and become the eighth largest automobile company in the world!
Of course, the funds to realize this plan will definitely be expensive! However, **** will still consider it!
"Jianhui. Keep a record of Mr. Li's suggestions. You two will discuss it in detail when you get back. If the funds for the implementation of this plan do not exceed 5 billion US dollars, I have no problem here!"
"clear!"
Feng Jianhui nodded immediately. He had long been accustomed to the ****'s generosity. In contrast, Li Rong, who was participating in such a meeting for the first time, was obviously a little shocked!
Fortunately, he is of good quality and has not lost his temper too much.
"Next, let's take a look at Daewoo Heavy Industries Group!" Feng Jianhui continued, "In addition to factories in South Korea, Daewoo Heavy Industries mainly has China Yan*tai, as well as American companies in the United States and European companies in Belgium! After selling sensitive aircraft
After manufacturing and armored vehicle manufacturing and industrial robot business, Daewoo Heavy Industries now mainly has four major businesses: diesel engines, heavy construction machinery, industrial vehicles and automatic machine tools!”
"Our plan is to invest all the US$860 million from the sale of Daewoo Heavy Industries' three businesses into the technology research and development of the remaining four businesses. Another US$250 million will be used to continue to improve our marketing and maintenance network in advantageous regions around the world."
500 million US dollars to further expand our market share in China...!"
After Feng Jianhui finished speaking, **** asked Li Rong again for his advice.
But this time, Li Rong didn't say much about the issue of ***. Proper expression of opinions can indeed win respect and attention, but excessive publicity of one's own opinions, especially when you have just joined a group, even
The opinions put forward are all correct, but they will only have the opposite effect.
Moreover, regarding the development of Daewoo Heavy Industries, Feng Jianhui's plan is prudent yet positive, which is a good way to solve the current development problems of Daewoo Heavy Industries.
After talking about Daewoo Heavy Industries, next is Daewoo Shipbuilding Co., Ltd., another pillar industry of the Daewoo Group!
South Korea is the world's largest shipbuilding country and has been the world's largest shipbuilding country for a long time. South Korea occupies seven of the top ten shipyards in the world, among which Hyundai Heavy Industries, Samsung Heavy Industries, Daewoo Shipbuilding & Marine Co., Ltd. and ST Shipbuilding & Marine are the top four in the world.
Shipyard.
Moreover, South Korea has significant advantages in building high value-added ships. Liquefied natural gas carriers are Hyundai Heavy Industries' strong point; in terms of ocean exploration ships, Samsung Heavy Industries leads the way, accounting for 60% of the world market; Daewoo Shipbuilding & Marine Co., Ltd.
It is the world's major manufacturer of large oil tankers. About 10% of the world's large oil tankers are produced by Daewoo.
Therefore, for Daewoo Shipbuilding, **** and Feng Jianhui did not come up with any rectification strategies. As long as there are enough orders, Daewoo Shipbuilding can quickly stabilize and make profits.
Therefore, **** directly handed over orders for large oil tankers and bulk carriers needed by Colombia's 'Categena Petroleum Company' and 'Cody Mining', a total of 12 large ships worth US$1.4 billion, to Daewoo Shipbuilding!
In addition, **** also plans to merge Hong Kong United Group into Daewoo Shipbuilding. After all, the two are relatively homogeneous. Daewoo Shipbuilding also engages in ship repair and salvage. After the merger, the two can complement each other and further strengthen Daewoo.
The international competitiveness of shipbuilding.
Subsequently, Daewoo Electronics, because **** had sold its black and white home appliances and small home appliances business to Samsung Group. Then the entire Daewoo Electronics only had a mobile phone business, and the LCD screen production business was still in hand.
.
Therefore, ****’s request is to invest one-third of the US$1.89 billion earned from selling other businesses into technology research and development, and the other two-thirds into the development of the Chinese market!
Compared with the fiercely competitive home appliance market, **** is more optimistic about the future of the mobile phone market. And what Daewoo needs now is focus, not unlimited horizontal expansion like before!
Among the 12 large enterprises retained by the Daewoo Group, Daewoo Motors, Daewoo Heavy Industries, Daewoo Marine Engineering and Daewoo Electronics are the four companies that Japan plans to retain and are still headquartered in South Korea!
The remaining Daewoo Steel, which has an annual output of 5 million tons and masters dozens of special steel formulas, especially steel plates for automobiles and shipbuilding, was merged into the company that was installing equipment and conducting trial production.
Dongfang Iron and Steel Group.
In the future, there will only be the Korean branch of Dongfang Steel Group, not Daewoo Steel.
Similar to Daewoo Steel, there is Daewoo Chemical!
And compared with Daewoo Steel, which focuses on the field of special steel and whose output is not too large, Daewoo Chemical's scale has a much greater influence in the same industry.
Daewoo Chemical, whose business scope involves petroleum refining and sales, petrochemical products and mixed lubricants, has the capacity to process 12 million tons/year of oil at one time, second only to Hyundai Petroleum Company and SK Chemicals in South Korea. Moreover, Daewoo Chemical also
2,897 gas stations have been established in South Korea, accounting for approximately .8% of the total number of gas stations in South Korea!
The petrochemical industry is naturally inseparable from xylene, benzene, toluene and polypropylene. The xylene factory owned by Daewoo Chemical has a processing capacity of 700,000 tons. The benzene factory has a processing capacity of 300,000 tons. They are ranked first among the same industries in South Korea.
Ranked third and seventh!
****'s plan is to integrate Daewoo Chemical into Pacific Petroleum Industries, which has just acquired Unocal. It will use Unocal's abundant oil and natural gas reserves to support the development of Daewoo Chemical.
As for the remaining Daewoo branches, the ultimate plan is for Daewoo Securities to be integrated into Hanwha Securities, and Daewoo Insurance to be integrated into Hanwha Insurance. Daewoo Construction will be split, and the real estate and commercial construction parts will be sold to K. Wah Properties.
The engineering and construction part, including the construction of railways, highways, bridges, and docks, is integrated into Shangyuan Engineering Group!
Of the remaining three companies, Daewoo Tourism was integrated into Jiahua Tourism Company, and 133 large and small hotels under Daewoo Tourism were also acquired by Jiahua Hotels.
Daewoo Trading is integrated into Global Trading under ****. After such integration, Global Trading will have the operating rights to 27 terminals with different tonnage in Hong Kong, South Korea, and Yokohama, Japan!
Although the last one, Daewoo Clothing, was good, **** really had no interest in this garment factory with total assets of less than 900 million U.S. dollars, and directly decided to sell it!
After using Daewoo Clothing in exchange for a sum of money, you can invest in other industries that need more funds!
…………………………………………………………………………………… (To be continued.)